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Corporate Identity Planner

Before our design team can create your logo and/or corporate
identity, we need to find out about your business. This planning
form will help us understand your needs, customers,
competitors and market.

Please return this form to Hot Chilli
([email protected]). We can then schedule your project
and assign a design team.

Design prices are located at the end of this document.

Email: [email protected]
Fax: 61 2 9565 2477
Phone: 61 2 9565 2400

ALL SUPPLIED INFORMATION IS STRICTLY CONFIDENTIAL

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd Sydney, Australia
ABN 15 093 084 676

CORPORATE IDENTITY PLANNER

Contents 3
4
Your Details 5
Your Business 8
Design Ideas 9
Competitors 10
Design Pricing
What’s Next?

CONFIDENTIAL 2/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

This Document is a protected Microsoft Word Form.
Use your tab or arrow keys to move between fields.

Your Details

Company/Business Representative:
Title:
Contact Number:
Company/Business Name:
Address:

City: www.
State:
Country:
Phone:
Fax:
Email:
Web Site Address:

CONFIDENTIAL 3/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Project Specifics

This section provides a background of your business and corporate identity needs. The
more information you provide, the easier it is for us to create a corporate identity that will
work for you and your customers.

Your Business

General description of business
(What you do)

How long have you been in
business?

Your Image
Use adjectives to describe your
desired business image.
E.g. highly corporate, professional,
friendly, high tech, serious,
established, fun, family, business,
elite, expensive, inexpensive,
exclusive, trendy, big, small etc.

Your Target Customers
Who do you want to reach? Please
segment these groups if there is
more than one.
E.g. Blue Chip Companies
Small Business Managers
Tell us about their age, sex,
income, occupation, education,
lifestyle and purchasing habits.

CONFIDENTIAL 4/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Design Ideas (optional - leave blank if you wish)

There Are Four Logo Styles Symbol Logo
An abstract symbol (which reflects your business) is
used in conjunction with your organisation’s name.

Name Logo
Incorporates a graphic element into your business
name.

CONFIDENTIAL 5/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Graphic Logo
Clearly illustrates what your business does.

Typographic Logo
Your business is reflected in a suitable professional font.

Is there a particular style of logo
you would like? (if so, why?)

CONFIDENTIAL 6/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Logo Colours
Do you have any Colours in mind
for your logo? (if so, why?)

Fonts
Do you like any particular fonts?

Your Design Ideas (optional)
What do you like?
List any logos and/or design styles
you like and describe why.

CONFIDENTIAL 7/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Competitors

Your Competitors www.
Web addresses (if known) www.
www.
www.

What makes your company
different and better than your
competitors? What is your point of
difference?

CONFIDENTIAL 8/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Design Pricing

Design Uni Au UK Eu
Package ted st £S ro
Sta ra te pe
tes li rli Eu
$US ng ro
a
Logo Only $1200 $A £850 $1200
Logo and Business Card $1400 UD
Logo/Business Card/Letterhead $1750 £975 $1350
*
£1200 $1550
$2200

$2750

$3250

All packages include a Microsoft Word fax and letterhead template
(with your logo embedded) for general office use.

Hot Chilli also supplies a PDF Logo Style Guide to ensure your identity is reproduced for
optimum clarity, business branding and marketing.

*Australian clients GST exclusive prices

Design Contents
Package
Logo Logo Design (2 colour) (3 Designs)
Design 2 alteration periods
includes: 1 web file (optimized gif)
1 Illustrator EPS file suitable for
Business professional designers and printing
Card (.eps file)
Design 1 black and white Tiff file for office
includes documents (.tif file)
Letterhead 1 colour tiff file for office documents
Design (.tif file)
includes 1 letterhead template for MS Word with
embedded colour logo (.dot file)
1 fax template for MS Word with
embedded black logo (.dot file)

3 layout variations
2 alteration periods
Final eps artwork for professional
printing

3 layout variations
2 alteration periods
Final eps artwork for professional
printing

CONFIDENTIAL 9/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au

CORPORATE IDENTITY PLANNER

Payment Information

A starter’s fee of 35% of the total design cost is required before the commencement of any
creative project. Payment is by credit card, cheque or direct bank deposit only.

You will be invoiced prior to commencement.

What’s Next?
Save this Word document and email it as an attachment to:

Email: [email protected]
Fax: 61 2 9565 2477
Phone 61 2 9565 2400

Hot Chilli will then provide a starter’s fee invoice, schedule and
agreement.

Further inquiries: [email protected]

CONFIDENTIAL 10/10

©Copyright 1997-2003 Hot Chilli Media and Design Pty Ltd
ACN 093 084 676 ABN 15 093 084 676
Suite 2/10 O’Connell Street Newtown NSW Sydney Australia 2042
Phone 61 2 9565 2400 Fax 61 2 9565 2477 Email [email protected] Internet www.hotchilli.com.au