melt trial book

Brand Identity Fall 2018

Cone Wrapper

A pink wrapper with the secondary logo in white goes around each Melt ice cream cone.
The design is simple enough to be cost efficient to print.
Wrappers are made with recycled paper.



cups

Each size of Melt ice cream cups are pink with the secondary logo in white.
The design is simple enough to be cost efficient to print.
Cups are made with recycled paper.



Uniform

Employees will wear turquoise aprons over black shirts.
The apron has the logo in white on the front pocket.



Napkins

Napkins at Melt are made with reycled material that is bleached and then printed on.
The secondary logo at the bottom left corner and melting design elements at the top.



Merchandise

The white t-shirt to the right would be sold on the Melt website and at the store.
The design is a desert scene featuring a large ice cream cone and several cacti.
The logo is in white in the top right corner.



Merchandise

The black t-shirt to the right would also be sold on the Melt website and at the store.
The design is a desert scene featuring a large ice cream cone and several cacti.
The cactus in the bottom left corner has its very own Melt ice cream cone.



Signage

The image to the right is an example of a sign outside the Melt storefront.
Signs are black and circular in appearance, with the logo in full color.



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Homemade ice cream made Homemade ice cream made
on-site. Innovative flavors, on-site. Innovative flavors,
exceptional customer service, exceptional customer service,
and local ingredients. and local ingredients.

60 Washington St 60 Washington St
Salem, MA 01970 Salem, MA 01970

(978) 826-5703 (978) 826-5703

Love it so much you’ll melt Love it so much you’ll melt