Color Schemes of Logos

Color Schemes of Logos

Douglas County Chamber

The logo uses a black background. This makes the white lettering stand out. The
symbol used in this image consists of both a primary and secondary color, blue and
green. I think that this is a good color scheme. It’s simple and rememberable.

SunTrust

This logos uses a white background. The combination of a saturated blue and orange
sends a very business formal kind of sense, which is perfect for the company. Since
this logo has a business vibe and it’s meant for a bank, I think that it is good.

Synovus

I think this is a bad logo. It is very simple, bland, and boring. The logo is
just text with a red font over a white background.

West Georgia Technical College

This is a good logo. The color scheme consist of black and yellow. The “W”
looks to be both a piece of art and serve as lettering. The black part has a
gradient fill to it, so the top of it looks to become brighter.

WellStar

The WellStar logo uses only primary colors. The text seems to be a little
wider than it has to be. It has a red star under the well in WellStar. This is a
bad color scheme. It isn’t very engaging. It doesn’t have a color scheme.

Comcast

The Comcast logo consists of yellow, orange, red, purple, blue, and
green. The colors are laid out in the form of what could be described as
a peacock’s tail. Actually, if you lock into the white center, you’ll notice
a little beck in the red making the logo into a peacock. This is a good
color scheme.