Clothes For Rent - Brand Manual

Clothes For Rent Brand Manual
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SPECIFICATIONS

COLOR USAGE

Our secondary colors act as shuttle ascent for our bold black and yellow brand. These colors are used in
various items, however, is mostly used for premium related items. These include:

highlights in the website parchment paper for packaging
the iconography coating for premium delivery packages
occasional background colors alternative colors for premium shopping bags
discount tags premium clothing tags

EXAMPLE

Displayed below is an illustration of the special offer discount tags for seasonal and holiday sales.

GET YOU SOME GET YOU SOME

SPECIAL SPECIAL
OFFER OFFER

ON TAGGED ITEMS ON TAGGED ITEMS

CLOTHES

FOR RENT

SECTION 8

COMPANY IMAGES

Overview
Specifications
Disapproved usage

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IMAGES

Our Imagery focuses on professional photographs that portray the uniqueness and significance of
the outfit. We focus on creating artistic representations to bring out the essential aspects and
details of our clothing. Photos are being taken from different locations accordingly to the garments
theme and possible occasion.

In our photography, you can notice different textures that create the essential contrasts between
the individual and its surroundings. In order to get a full representation of the fashion item is
depicted, the photograph needs to be taken at least above the knee. In addition, the model should
be in a standing position. 

Our photographs are taken in high resolution, ensuring define details of the garment as seen as
possible.

REQUIREMENTS Modern
Confident
High contrast Focused
Sharp images
High resolution

MARKET COMPARISON

In comparison to the competitors we differentiate ourselves by using three different types of
photography. Our Competitors only emphasise colourful photography style, which does not
distinguish them in the portrayal of fashion and emphasising the clothing pieces.

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SPECIFICATION

BLACK&WHITE

As a brand, it is imperative for us to be supportive of all individuals and their fashion choice. We
focus on portraying as much ethnicity as possible. Black&White theme of our photos represents
confidence and (boldness), both for our clothes and as a portrayal of our unique audiences.
This style of photographs are primarily used as the company's visual style and is often
complimented by the other two styles of photography.

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SPECIFICATION

COLOUR ACCENTS IN BLACK&WHITE

This type of photography is used to highlight the statement pieces available in store or
promotion (displaying shallow depth of fields). This is done so special attention is paid to these
specific clothing items. In this case, the photograph has a monochromatic background with the
saturated representation of the clothing piece.

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SPECIFICATION

VIBRANT COLOURS

We focus on bringing out the happiness and versatility in our photos. Our photos consist of high
saturation to create a modern and whimsical atmosphere. We incorporate color blocking in our
fashion style as a representation of the company's style a splash of yellow is included. 
These type of images are used promotional campaigns and social media as the contrast in using
the other two photography styles.

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DISSAPROVED USAGE

Photos should not be taken with very Photos should not be taken with the
high or very low brightness. model sitting down.
The temperature of the photo always Always must be focused.
must remain neutral. Photos should always be used as
Do not increase the warm or cold tones of specified previously.
the photo.

CLOTHES

FOR RENT

SECTION 9

ICONOGRAPHY

Rent For Runway
Glam Corner

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SPECIFICATION

These are the principal icons that are used by Clothes For Rent for functional purposes. The icons
consist of an oval frame due to achieving cohesiveness with the company's logo.

EXPLANATION
These are the principal icons that are used by
Clothes For Rent for the functional purposes. The
icon consist of an oval frame due to achieving
cohesiveness with the company's logo.

COLORS
Icons can be used in three different colours. In
Black on a White, Yellow and Pink beige
backgrounds. In Yellow Beige and Pink on a black
background.

EXECPTIONAL USE

For exceptional use such as advertisements Icons
in color back can be used on the Yellows
background can be used.

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ICONS

EXAMPLE

DISAPROVED USAGE
Do not use combinations of
secondary colors when portraying
icons with a secondary color
background.

CLOTHES

FOR RENT

SECTION 10

COMPANY STATIONARY

Business Card/ Envelope
Clothing Tag
Clothing Bag
Coupons

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BUSINESS CARD / ENVELOPE

BUSINESS CARD DIMENSIONS WEIGHT PRINT
PARAMETER 85 X 95 mm 400 gsm CMYK

FRONT BACK

CLOTHES EXPLAINATION
this is an illustration of the
FOR RENT approved layout with the primary
elements for business card
KIMMONE SNYDER CLOTHES
Content Developer USE
FOR RENT This business card is used for
official contact and
Opal Street 34 P: +49 567 7890 69 communication of Clothes For
3475 GH Berlin E: [email protected] Rent
Germany W: ClotheForRent.com

CLOTHES EXPLAINATION
this is an illustration of the
FOR RENT approved layout with the
primary elements for envelope

DIMENSIONS
220 x 110 mm

PRINT
CMYK

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COMPANY LETTERHEAD

PARAMETER DIMENSIONS WEIGHT PRINT
297 X 210 mm - A4 6g CMYK

EXPLANATION CLOTHES

This is the approved layout for FOR RENT
the Clothes For Rent letterhead.
This illustration is crafted on ... Annettea Beaker
grid size
Trent Street 78
USEAGE 398 GH Berlin
This letterhead is to be used for Germany
all official external purposes for
Clothes For Rent. The letterhead Lorem Ipsum is simply dummy text of the printing and typesetting
should be printed on uncoated industry. Lorem Ipsum has been the industry's standard dummy text
white paper ever since the 1500s, when an unknown printer took a galley of type and
scrambled it to make a type specimen book.

It was popularised in the 1960s with the release of Letraset sheets
containing Lorem Ipsum passages, and more recently with desktop
publishing software like Aldus PageMaker including versions of Lorem
Ipsum.

It is a long established fact that a reader will be distracted by the
readable content of a page when looking at its layout.

CLOTHES FOR RENT P: +49 567 7890 69
Opal Street 34 W: ClotheForRent.com
3475 GH Berlin www.ClothesForRent.com

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COMPANY LABELING

SHOPPING BAGS CLOTHES

EXPLANATION FOR RENT

This is the approved layout for
the Clothes For Rent letterhead.
This illustration is crafted on ...
grid size

CLOTHING TAG 457 x 177 x 457 mm CLOTHES
front
EXPLANATION FOR RENT

This letterhead is to be used for 406 x 152 x 406 mm
all official external purposes for
Clothes For Rent CLOTHES

DIMENSIONS FOR RENT
38 x 73 mm
@ClothesForRen
t
WWW.CLOTHERSFORRENT.COM

Back

CLOTHES

FOR RENT

SECTION 11

MEDIA

Website
App
Instagram
Facebook

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WEBSITE

EXPLAINATION
Our landing page is created by the use of various design elements. The primary colors are used to
emphasise contrast within the layout. Three styles of professional photographs are used. Our
landing page is designed to create a minimalistic look, while portraying a sense of confidence.
Therefore we emphasise the use of black and white while playing with our primary colors. Shapes
(rectangles) are used to bring attention to the text. The text is a combination of Montserrat regular
and Montserrat bold, used in different sizes to create a unified hierarchy. Icons are used through
out to give directions to the different sections.

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APP

EXPLAINATION

As our competitors and other successful brands, we use the primary logo icon (yellow version) for
the representation of our app. The simple and memorable design aspect of the icon is a display of
an urban representation of the brand's identity for our approved customers.

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INSTAGRAM

EXPLAINATION

Instagram is our main platform for
interacting with our audiences. In the
comparison of our  Facebook page, we
incorporate a mixture of three approved
different styles of photography, those
being - Black&White, Colour accents in
Black&White Backgrounds and Vibrant
color. 

For this representation, we use a
combination of three photography styles.

To achieve cohesiveness, we compliment
the layout by using photo side margins in
light grey.

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FACEBOOK

We pride ourself in giving the best representation of what we have to offer. Our Facebook page is
one of the platforms that represent our brand's visual identity. We incorporate a mixture of three
approved different styles of photography, those being - Black&White, Colour accents in
Black&White Backgrounds and Vibrant color.
 For this representation, we use a monochromatic photograph on our cover page.

REFERENCES

1. Benita The Diva. (n.d). MICAH GIANNELI on Instagram: “Hello yellow Dress from
@toxicenvy_boutique [coat is faux fur] [photo]. Consulted on March 22, 2019, via
https://www.pinterest.com/pin/671177150686278187/

2. BNKR. (n.d). Making Waves Dress [photo]. Consulted on March 22, 2019 via
https://us.fashionbunker.com/making-waves-dress-yellow?___store=china_en

3. Chapman, C. (2010). Color Theory For Designers, Part 2: Understanding Concepts And Color
Terminology. Retrieved from: https://www.smashingmagazine.com/2010/02/color-theory-for-
designers-part-2-understanding-concepts-and-terminology/

4. Flashmode. (11 February 2018).MENS FASHION IDEAS & INSPIRATIONS- dappermenblog: Bold in
red @davidson_frere #DAPPERMEN [photo]. Consulted on March 22, 2019, via
https://flashmode.co/fashion/mens-wear/mens-fashion-ideas-inspirations-dappermenblogbold-in-
red-davidson_frere-dappermen/

5. Glam Corner facebook: https://www.facebook.com/glamcornerau

6. Glam Corner Instagram: https://www.instagram.com/glamcornerau/

7. Glam Corner. (2019). About us. Retrieved from: https://www.glamcorner.com.au/info/about

8. Iqbal,S. (March 2017). Online Clothing Rental Market by End-Users (Women, Men, and Kids) and
Clothing Style (Ethnic, Western, and Others) - Global Opportunity Analysis and Industry Forecast,
2017-2023. Consulted on March 18, 2019 via https://www.alliedmarketresearch.com/online-clothing-
rental-market

9. Rent the Runway facebook: https://www.facebook.com/RentTheRunway/

REFERENCES (cont'd)

10. Rent the Runway Instagram: https://www.instagram.com/renttherunway/

11. Rent the Runway. (2019). Vision. Retrieved from: https://www.renttherunway.com/about-us?
action_type=footer_link

12. Research Nester. (19 January 2019). Online Clothing Rental Market : Global Demand Analysis &
Opportunity Outlook 2023. Consulted on March 18, 2019, via
https://www.researchnester.com/reports/online-clothing-rental-market-global-demand-analysis-
opportunity-outlook-2023/212

13. The Designers Studio. (13 November 2013). Mr. Ford Returns by Steven Meisel (Vogue US December
2010 [photo]. Consulted on March 23, 2019 via http://tdsblog.com/favourite-fashion-editorials/mr-ford-
returns-by-steven-meisel-vogue-us-december-2010/

14. TSSco. (n.d). Discover ideas about Vogue Hommes [photo]. Consulted on March 22, 2019 via
https://www.pinterest.com/pin/99219998020579296/

CLOTHES

FOR RENT

Brand Guidelines
March 2019