4C-Case-Study-_Behind-the-Scenes_

BEHIND THE SCENES

A QUICK LOOK AT HOW 4C HAS HELPED CLIENTS OVERCOME CHALLENGES

Ryan@4Cinsights • 4Cinsights.com

#INSIGHTS #INSIDE

THE CHALLENGE:
Global Agency was tasked with matching aggressive acquisition guidelines
achieved by former agency of record. No previous campaign insights were provided.

THE OUTCOME:
Global Agency used 4C’s Facebook Ad platform for a well known CPG brand. Upon using 4C’s platform and
it’s built-in, activation friendly affinity-based targets, the agency drove impressive results, significantly
out-performing their client’s goals.

63% 70+

Reduction in overall CPA 4C targets found &
once 4C targets were used activated in
seconds

Ryan@4Cinsights • 4Cinsights.com

CONQUESTING ENGAGEMENTS

THE CHALLENGE:
One of the largest wireless carriers in the US struggled to expand engagement volumes to new audiences
beyond their existing top performing audiences while seeing competing brands steadily increase
their social footprint.

THE OUTCOME:
4C helped create a strategy with the partner agency that aggressively targeted specific competing wireless
brands’ influencers using 4C affinity data of those competing brands Facebook users.

33%

Increase in overall avg. engagement within
2 weeks of the campaign launch

Ryan@4Cinsights • 4Cinsights.com

“Better than Fan Targeting”

THE CHALLENGE:
A major CPG client was faced with driving content sign-ups for their candy portfolio during Halloween,
by far the most competitive and cluttered time period for the candy vertical. The brand saw success
with Fan targeting, but hit several limitations with scale.

THE OUTCOME:
4C provided custom targeting suggestions specific to this advertisers’ brands which helped skyrocket
conversion rates. 4C affinity segments actually outperformed every historical champion tactic for that brand,
including top performing Fan Targeting.

18% 9%

More efficient Cost- Stronger
Per-Action than Fan Engagement than

Targeting Fan Targeting

Ryan@4Cinsights • 4Cinsights.com

EXCEL IN AWARENESS

THE CHALLENGE:
A Major Electronics brand launched a new product and wanted to ensure that
their Facebook strategy would fuel awareness of this major initiative.

THE OUTCOME:
By targeting ads to the right audience, 4C promoted a successful launch as
Proven by these findings of a Nielsen Brand Effect Study.

108% 29% 18%
Increase in
Ad recall Increase in Increase in

Brand awareness Purchase intent

Ryan@4Cinsights • 4Cinsights.com