CMA_Webster

Comparative
Market Analysis

20 Webster Avenue, Beverly, Massachusetts
01915

Hickory Hill Way

SEPTEMBER 5, 2019

Laura DeLuca

Engel & Völkers by the Sea

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Summary of Comparable Properties

S Sold Listings

ADDRESS SOLD DATE BEDS BATHS YRBLT SQFT LOT SIZE $ PER SQFT PRICE

41 Whitehall 5/17/19 4 5.00 2019 4,400 21,196 $311 $1,370,000
Circle 7/22/19 3 2.50 2019
3,395 7,477 $341 $1,156,508
3 West Beach 6/17/19 2019
Lane, Beverly 3 2.50 2,781 7,303 $454 $1,263,000
Farms

4 West Beach
Lane, Beverly
Farms

A Active Listings

ADDRESS SOLD DATE BEDS BATHS YRBLT SQFT LOT SIZE $ PER SQFT PRICE

10 Whitehall - 5 4.00 2019 3,746 23,401 $334 $1,250,000
Circle - 3 3.00 2019 2,128 - $446 $949,000
582R Hale 1 - 3 3.00 2019 2,128 - $446 $949,000
582R Hale 2

P Pending Listings

ADDRESS SOLD DATE BEDS BATHS YRBLT SQFT LOT SIZE $ PER SQFT PRICE

2 West Beach - 3 2.50 2019 3,209 8,194 $342 $1,099,000
Lane, Beverly - 3 2.50 2019
Farms - 3 2.50 2019 3,208 6,561 $374 $1,199,000

5 West Beach 3,185 7,678 $400 $1,275,009
Lane, Beverly
Farms

6 West Beach
Lane, Beverly
Farms

Laura DeLuca 2

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Averages STATUS SQFT LOT SIZE $ PER SQFT PRICE

S Sold Listings 3,525 11,992 $369 $1,263,169
A Active Listings $409 $1,049,333
P Pending Listings 2,667 23,401 $372 $1,191,003

3,200 7,477.667

Laura DeLuca 3

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Listings

Laura DeLuca

Engel & Völkers by the Sea













Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

10 Whitehall Circle Beverly, MA 01915 MLS #72559537

$1,250,000 5 Beds 4.00 Baths 3,746 Sq. Ft. ($334 / sqft)
Year Built 2019 Days on market: 0
ACTIVE 9/5/19

Details Half baths: 1.0 Updated: Sep 5, 2019 5:13 Middle: Beverly MS
Lot Size: 23,401 AM Elementary: Cove
Prop Type: Shingle Garages: 2
County: Essex List date: 9/5/19 List Price: $1,250,000
Subdivision: Manor Homes
at Whitehall Orig list price: $1,250,000
Full baths: 3.0
High: Beverly HS

Features School, Public School, T- Fireplaces Total: 1 Roof: Asphalt/Fiberglass
Station, University Shingles
Appliances: Range, Flooring: Tile, Marble, Rooms Total: 10
Dishwasher, Disposal, Construction Materials: Hardwood Senior Community Yn: false
Microwave, Refrigerator, Vent Frame Sewer: City/Town Sewer
Hood Hot Water: Natural Gas Tax Lot: 20F
Cooling: Central Air Tax Annual Amount: 3895.63
Basement: Partial, Interior Heating: Forced Air, Gas Tax Assessed Value: 294900
Access, Garage Access, Electric: Circuit Breakers, Tax Book Number: 28250
Concrete Floor, Unfinished 200 Amps Interior Features: Security Tax Map Number: 23
Basement System, Cable Available Tax Year: 2019
Energy Features: Insulated Year Built Source: Builder
Miles To Beach: 1/2 to 1 Mile Windows Living Area Source: Other Zoning: R22

Building Features: Public Exterior Features: Porch, Open Parking Spaces: 4
Transportation, Shopping, Patio, Gutters, Sprinkler
Tennis Court, Park, Golf System, Stone Wall Road Frontage Type: Private,
Course, Medical Facility, Paved, Privately Maint.
Highway Access, House of Garage: Under, Garage Door
Worship, Marina, Private Opener Parking Features: Off-Street,
Paved Driveway

Laura DeLuca 6

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Utilities: for Gas Range, for Hookup, Icemaker Water Source: City/Town Waterfront Yn: false
Electric Dryer, Washer Connection Water

Remarks

Gorgeous new construction shingle style home in the sought after enclave of luxury homes: Manor Homes at Whitehall!
Beautiful half acre lot with bluestone patio and stone walls. This is an open concept floor plan that can suit a variety of
needs with a beautiful first floor master suite, spacious gourmet kitchen, family and dining rooms as well as a first floor
office. On the upper level there is a lounge/loft area, 4 bedrooms plus two beautiful bathrooms and a second laundry
room. This exceptional home is graced by hardwood floors, crown molding and high end finishes that will please the most
discriminating of buyers.

Laura DeLuca 7

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

10 Whitehall Circle Beverly, MA 01915 MLS #72559537

$1,250,000 5 Beds 4.00 Baths 3,746 Sq. Ft. ($334 / sqft)
Year Built 2019 Days on market: 0
ACTIVE 9/5/19

Laura DeLuca 8

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

41 Whitehall Circle Beverly, MA 01915 MLS #72262911

$1,370,000 4 Beds 5.00 Baths 4,400 Sq. Ft. ($311 / sqft)
Year Built 2019 Days on market: 154
CLOSED 5/17/19

Details Full baths: 4.0 List date: 12/7/17 Orig list price: $1,200,000
Half baths: 1.0 High: Beverly HS
Prop Type: Shingle Lot Size: 21,196 Off-market date: 5/9/18
County: Essex Garages: 2
Area: Beverly Cove Updated: May 21, 2019 9:52
Subdivision: Manor Homes AM
at Whitehall
List Price: $1,200,000

Features Construction Materials: Heat Zones: 3 Rooms Total: 10
Frame Senior Community Yn: false
Appliances: Range, Hot Water: Natural Gas Sewer: City/Town Sewer
Dishwasher, Microwave, Cooling: Central Air Tax Annual Amount: 3985.55
Refrigerator Heating: Forced Air, Gas Tax Assessed Value: 279100
Electric: Circuit Breakers, Tax Block: 19
Basement: Full, Interior 200 Amps Interior Features: Central Tax Book Number: 28250
Access, Concrete Floor, Vacuum, Cable Available Tax Map Number: 23
Unfinished Basement Energy Features: Insulated Tax Year: 2017
Windows, Prog. Thermostat Living Area Source: Other Year Built Source: Builder
Miles To Beach: 1 to 2 Mile Zoning: R222
Exterior Features: Porch, Open Parking Spaces: 4 Utilities: Washer Hookup
Building Features: Public Patio, Sprinkler System,
Transportation, Shopping, Screens Road Frontage Type: Private,
Tennis Court, Park, Medical Paved, Privately Maint.,
Facility, Highway Access, Garage: Attached, Garage Sidewalk
House of Worship, Marina, Door Opener
Private School, Public Parking Features: Off-Street
School, T-Station Fireplaces Total: 1
Roof: Asphalt/Fiberglass
Cooling Zones: 3 Flooring: Tile, Hardwood Shingles

Laura DeLuca 9

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Water Source: City/Town Waterfront Yn: false
Water

Remarks

Gorgeous shingle style new construction to be built in wonderful Manor Homes at Whitehall neighborhood, a beautiful
luxury New England enclave in sought after Beverly Cove. Start from the ground up and customize this home according to
your personal taste and style. Beautiful open concept floor plan with superior quality, fine luxury finishes and generous
allowances. Use this design or choose another and have us quote building your dream home today.

Laura DeLuca 10

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

41 Whitehall Circle Beverly, MA 01915 MLS #72262911

$1,370,000 4 Beds 5.00 Baths 4,400 Sq. Ft. ($311 / sqft)
Year Built 2019 Days on market: 154
CLOSED 5/17/19

Laura DeLuca 11

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

2 West Beach Lane, Beverly Farms Beverly, MA 01915

$1,099,000 3 Beds 2.50 Baths 3,209 Sq. Ft. ($342 / sqft)
Year Built 2019
PENDING

Photo not available Photo not available

Details Subdivision: West Beach Garages: 2
Lane List Price: $1,099,000
Source: manual
Area: Beverly Farms Lot Size: 8,194

Features

Remarks
No Description for this property.

Laura DeLuca 12

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

3 West Beach Lane, Beverly Farms Beverly, MA 01915

$1,156,508 3 Beds 2.50 Baths 3,395 Sq. Ft. ($341 / sqft)
Year Built 2019
SOLD 7/22/19

Photo not available Photo not available

Details Subdivision: West Beach Garages: 2
Lane List Price: $1,156,508
Source: manual
Area: Beverly Farms Lot Size: 7,477

Features

Remarks
No Description for this property.

Laura DeLuca 13

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

5 West Beach Lane, Beverly Farms ,

$1,199,000 3 Beds 2.50 Baths 3,208 Sq. Ft. ($374 / sqft)
Year Built 2019
PENDING

Photo not available Photo not available

Details Subdivision: West Beach Garages: 2
Lane List Price: $1,199,000
Source: manual
Area: Beverly Farms Lot Size: 6,561

Features

Remarks
No Description for this property.

Laura DeLuca 14

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

4 West Beach Lane, Beverly Farms Beverly, MA 01915

$1,263,000 3 Beds 2.50 Baths 2,781 Sq. Ft. ($454 / sqft)
Year Built 2019
SOLD 6/17/19

Photo not available Photo not available

Details Subdivision: West Beach Garages: 2
Lane List Price: $1,263,000
Source: manual
Area: Beverly Farms Lot Size: 7,303

Features

Remarks
No Description for this property.

Laura DeLuca 15

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

6 West Beach Lane, Beverly Farms Beverly, MA 01915

$1,275,009 3 Beds 2.50 Baths 3,185 Sq. Ft. ($400 / sqft)
Year Built 2019
PENDING

Photo not available Photo not available

Details Subdivision: West Beach Garages: 2
Lane List Price: $1,275,009
Source: manual
Area: Beverly Farms Lot Size: 7,678

Features

Remarks
No Description for this property.

Laura DeLuca 16

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

582R Hale 1 Beverly, MA 01915 MLS #72552977

$949,000 3 Beds 3.00 Baths 2,128 Sq. Ft. ($446 / sqft)
Year Built 2019 Days on market: 15
ACTIVE 8/21/19

Details Full baths: 2.0 List date: 8/21/19 List Price: $949,000
Half baths: 1.0 Orig list price: $949,000
Prop Type: Townhouse Garages: 2 Updated: Aug 24, 2019 11:05
County: Essex PM
Area: Beverly Farms

Features Park, Walk/Jog Trails, Sprinkler System Rooms Total: 6
Medical Facility, Sewer: City/Town Sewer
Appliances: Range, Conservation Area, Highway Garage: Under, Garage Door Tax Annual Amount: 12549.0
Dishwasher, Disposal, Access, House of Worship, Opener Tax Book Number: 37299
Microwave, Refrigerator, Marina, Private School, Tax Year: 2019
Washer, Dryer Public School Fireplaces Total: 1 Zoning: CN
Utilities: for Gas Range
Association Fee: 350 Construction Materials: Flooring: Wood, Tile Water Source: City/Town
Frame Water
Association Fee Includes: Hot Water: Natural Gas, Waterfront Yn: false
Water, Sewer, Master Cooling: Central Air Tankless
Insurance, Exterior
Maintenance, Landscaping, Energy Features: Insulated Heating: Central Heat,
Snow Removal, Reserve Windows, Storm Windows, Forced Air, Gas, Radiant
Funds Insulated Doors
Living Area Source: Unit
Miles To Beach: 1/2 to 1 Mile Exterior Features: Deck, Floor Plan
Professional Landscaping,
Building Features: Public Roof: Asphalt/Fiberglass
Transportation, Shopping, Shingles

Laura DeLuca 17

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Remarks

Prides Station New Luxury Condominiums located in the heart of Prides Crossing. These exceptionally well-appointed
town homes have been built with quality craftsmanship and attention to detail. Amenities include handsome wood floors
throughout, exceptional lighting and finishes, a sunken living room with floor to ceiling fireplace, and a separate dining
area. The kitchen will delight with attractive shaker style cabinets, quartz counter tops, and stainless appliances and the
lavish master suite includes a luxurious custom tiled bath and large W/I closet. There are two spacious bedrooms and a
bath on the 3rd floor and the lower level includes a 2-car garage and large, separate storage area. Outside you will find the
over-sized deck perfect for morning coffee or extended entertaining. Prides Station residents will enjoy the convenience of
immediate access to the commuter rail and the short stroll to quaint Beverly Farms village and the magical joy of West
Beach.

Laura DeLuca 18

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

582R Hale 1 Beverly, MA 01915 MLS #72552977

$949,000 3 Beds 3.00 Baths 2,128 Sq. Ft. ($446 / sqft)
Year Built 2019 Days on market: 15
ACTIVE 8/21/19

Laura DeLuca 19

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

582R Hale 2 Beverly, MA 01915 MLS #72552856

$949,000 3 Beds 3.00 Baths 2,128 Sq. Ft. ($446 / sqft)
Year Built 2019 Days on market: 15
ACTIVE 8/21/19

Details Full baths: 2.0 List date: 8/21/19 List Price: $949,000
Half baths: 1.0 Orig list price: $949,000
Prop Type: Townhouse Garages: 2 Updated: Aug 24, 2019 11:05
County: Essex PM
Area: Beverly Farms

Features Park, Walk/Jog Trails, Sprinkler System Rooms Total: 6
Medical Facility, Sewer: City/Town Sewer
Appliances: Range, Conservation Area, Highway Garage: Under, Garage Door Tax Annual Amount: 12549.0
Dishwasher, Disposal, Access, House of Worship, Opener Tax Book Number: 37299
Microwave, Refrigerator, Marina, Private School, Tax Year: 2019
Washer, Dryer Public School Fireplaces Total: 1 Zoning: CN
Utilities: for Gas Range
Association Fee: 350 Construction Materials: Flooring: Wood, Tile Water Source: City/Town
Frame Water
Association Fee Includes: Hot Water: Natural Gas, Waterfront Yn: false
Water, Sewer, Master Cooling: Central Air Tankless
Insurance, Exterior
Maintenance, Landscaping, Energy Features: Insulated Heating: Central Heat,
Snow Removal, Reserve Windows, Storm Windows, Forced Air, Gas, Radiant
Funds Insulated Doors
Living Area Source: Unit
Miles To Beach: 1/2 to 1 Mile Exterior Features: Deck, Floor Plan
Professional Landscaping,
Building Features: Public Roof: Asphalt/Fiberglass
Transportation, Shopping, Shingles

Laura DeLuca 20

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Remarks

Prides Station New Luxury Condominiums located in the heart of Prides Crossing. These exceptionally well-appointed
town homes have been built with quality craftsmanship and attention to detail. Amenities include handsome wood floors
throughout, exceptional lighting and finishes, a sunken living room with floor to ceiling fireplace, and a separate dining
area. The kitchen will delight with attractive shaker style cabinets, quartz counter tops, and stainless appliances and the
lavish master suite includes a luxurious custom tiled bath and large W/I Closet. There are two spacious bedrooms and a
bath on the 3rd floor and the lower level includes a 2-car garage and large, separate storage area. Outside you will find the
over-sized deck perfect for morning coffee or extended entertaining. Prides Station residents will enjoy the convenience of
immediate access to the commuter rail and the short stroll to quaint Beverly Farms village and the magical joy of West
Beach.

Laura DeLuca 21

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

582R Hale 2 Beverly, MA 01915 MLS #72552856

$949,000 3 Beds 3.00 Baths 2,128 Sq. Ft. ($446 / sqft)
Year Built 2019 Days on market: 15
ACTIVE 8/21/19

Laura DeLuca 22

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Analysis

Laura DeLuca

Engel & Völkers by the Sea

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Comparable Property Statistics

S Sold Listings HIGHEST PRICE $1,370,000 $369AVG PRICE / SQFT
AVERAGE PRICE $1,263,169 154AVG DOM
LOWEST PRICE $1,156,508 3SOLD LISTINGS

A Active Listings HIGHEST PRICE $1,250,000 $409AVG PRICE / SQFT
AVERAGE PRICE $1,049,333 15AVG DOM

$949,000LOWEST PRICE 3ACTIVE LISTINGS

P Pending Listings HIGHEST PRICE $1,275,009 $372AVG PRICE / SQFT
AVERAGE PRICE $1,191,003
LOWEST PRICE $1,099,000 AVG DOM

3PENDING LISTINGS

Laura DeLuca 24

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Sold Property Analysis

Averages 154 Days on market

104.7% It took an average of 154 days for a home to sell.

Homes sold for an average of 104.7% of their list price.

Analysis LIST PRICE SOLD PRICE % OF LIST PRICE DOM $ PER SQFT

ADDRESS $1,200,000 $1,370,000 114.2% 154 $311
$1,156,508 $1,156,508 $341
41 Whitehall Circle $1,263,000 $1,263,000 100.0% $454
3 West Beach Lane, Beverly Farms
4 West Beach Lane, Beverly Farms $1,206,503 $1,263,169 100.0% $369

Averages 104.7% 154

Laura DeLuca 25

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

Marketing Plan (Beverly Farms)

Marketing Plan
1. Staging, Photography, and Videography
2. Local Marketing
3. Engel & Völkers by the Sea Brand Marketing

1. Staging/Photography/ Videography (Lucy & Laura)
• Staging - Virtually stage
• Photography/Videography

2. Local Marketing (Lucy & Laura)

• Collaborate with other Engel & Völkers offices, specifically those in Boston/Cambridge, NYC Metro.

• Post on social media; LinkedIn, Facebook pages linked to Beverly Farms as well as other coastal towns on the
North and South Shore, Cape Cod and the Islands.

• Market as a Lifestyle Property with access to private West Beach for swimming, SUP'ing and kayaking. Market
area amenities, cultural and restaurant scene.

Market pre-constrution to Glen Urquhart families.

3. Engel & Völkers by the Sea Brand Marketing
• Search Engine Marketing - Lifestyle searches are a key part of how consumers search for homes

• Social Media Content Marketing - We are nurturing a highly engaged group of opinion-makers with exclusive
content on Facebook, YouTube, Twitter, Instagram and LinkedIn.

Laura DeLuca 26

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

ABOUT LUCY & LAURA

Lucy & Laura work as a team to provide exceptional service for their clients. They are affiliated with
ENGEL & VÖLKERS By the Sea, a leader in the sales and marketing of global luxury real estate.
Lucy & Laura manage a boutique business that focuses on providing lifestyle marketing and design
services. They are not about big volume, but rather personalized service. They specialize in Boston
North Shore waterfront properties, with a focus on marketing coastal lifestyles.

Lucy & Laura's clients choose them for their extensive range of services, communication,
negotiating skills and their area knowledge. Lucy & Laura are also seasoned estate consultants,
managing the entire process of clearing a property of its contents, staging the home, and creating
tailored marketing initiatives. They stage with existing furniture and supplement with their own
contemporary furnishings to improve the flow and appeal of their listings. Lucy & Laura are about
the bottom line; maximizing their clients return on investment.

Lucy & Laura are deeply rooted civically and culturally in their community. They are supporters of
Cape Ann Museum, Pathways for Children, Cape Ann Food Pantry, Rockport Art Association and
Rockport Music. Lucy & Laura are also deeply invested in both Glen Urquhart and Brookwood
Schools, and have a large network of independent school families. Their passion for their
community reflects in their knowledge of all the North Shore offers.

Lucy & Laura live the coastal lifestyle their clients seek. As avid boaters, they have an intimate
knowledge of the nearly 100 miles of coastline on the North Shore. From popular beaches, to
hidden coves, they have been there. Many potential buyers live out of state, or internationally, and
are seeking a lifestyle property. They have the resources and network, to reach these buyers and
market to their desires for a coastal way of life. Their expertise on all the North Shore offers benefits
you whether you are looking to buy or sell.

Lucy & Laura's affiliation with ENGEL & VÖLKERS By the Sea grants them tremendous resources
and global connections to unite unique properties with buyers locally, domestically and
internationally.

ABOUT LUCY LORING

Business Experience
2015 – Present - ENGEL & VÖLKERS By the Sea, Realtor
2006 - 2015 - Property Management
1998 - 2006 - Fidelity Investments - Clients Services Manager
1994-1998 - Koll Management Services - Property Administrator
Real Estate Achievements
Member of the North Shore Association of Realtors
Education
1990 - 1994 Ohio Wesleyan University - Bachelor of Arts in Sociology
Community Involvement
Member of Annisquam Yacht Club, Cape Ann Museum, Old Garden Beach Association, and The
Trustees for Reservations
Supporter of Pathways for Children and Treasurer of Glen Urquhart School Parents Association.
Hobbies
Enjoys gardening, TRX, boating, stand up paddle boarding and fitness.

ABOUT LAURA DELUCA

Business Experience
2003 – Present - REALTOR®, ABR - Accredited Buyer Representative, Relocation Specialist
1997 - 2003 - Reebok International - Director of Planning & Development
1990 - 1997 - Tommy Hilfiger USA - Account Executive annual sales volume of $20 Million.
Proficient in Excel, Word, web design and social media marketing.
Real Estate Achievement
Member of North Shore Association of REALTORS®
Member of Real Estate Buyers Agent Council
Accredited Buyer Representative - ABR and Relocation Specialist
Certified Weichert Relocation Specialist
Education
1986 - 1990 Denison University - Bachelor of Arts in History and Communications Double Major, Art
History Minor
Community Involvement
Member of The Trustees of Reservations and Cape Ann Museum Red Cottage Society. Supporter
of Pathways for Children, Family Promise, Cape Ann Food Pantry and Brookwood School Cultural
Committee.
Hobbies
Enjoy interior design, historic preservation, international travel, yoga, trail running, and boating

SELLER SERVICES

Lucy & Laura spent many years in sales and marketing roles at Fortune 500 Corporations. Their
business experience gives their sellers an upper hand, as their decades of marketing experience
helps them efficiently reach buyers. Lucy & Laura are also seasoned estate consultants, helping
families navigate the preparation and sale of a deceased loved one's home. They manage the entire
process, from helping families identify what stays and goes, and acting as general contractors on
clean outs.

Lucy and Laura focus on marketing lifestyles, through imagery and staging, that help buyers
envision life in a particular property. And because they are both entrenched in many civic and
cultural organizations, they have firsthand knowledge of all their community has to offer. Also, as
avid boaters Lucy & Laura have an intimate knowledge of the 50+ miles of coastline on Cape Ann.
From popular beaches, to hidden coves, they have been there! This knowledge benefits their
lifestyle marketing efforts, as they live the life many of the buyers seek on Cape Ann.

Lucy & Laura are technology savvy, so you can be sure your property has outstanding online
presence. They hire the best residential real estate photographers, videographers and utilize online
tools, such as virtual floor plans, Facebook and Instagram. These tools sell houses in our virtual
world! Lucy and Laura are truly a full service team that manages the entire selling process; from
property cleanouts, staging, and build tailored lifestyle marketing plans. Which in turn maximizes a
property’s return on investment.

PROPERTIES MARKETED
Topsfield, MA

Manchester-by-the-Sea, MA

PROPERTIES MARKETED
Rockport, MA
Ipswich, MA

PROPERTIES MARKETED
Magnolia, MA
Rockport, MA

STAGING SERVICES

Lucy & Laura are skilled stagers that work with exiting furniture, and supplement with their own
contemporary furnishings. Prior to professional photography, Lucy & Laura present their clients an
action plan for staging.

Interior Staging is the best way to maximize the return on your investment; by selling your home
faster, and for more money. Lucy & Laura’s first step is to remove clutter to open space and make a
home feel larger. Often key assets of a home are overwhelmed by large pieces of furniture and
visual clutter, and the prospective buyer may overlook key features. Lucy & Laura improve flow of
traffic and uncover key assets. They also play up key features in a home for photography and video
tours, dovetailing into lifestyle marketing initiatives. See photos of staged properties at
LucyandLaura.com

ANNISQUAM ESTATE

ROCKPORT ESTATE

OLD GARDEN BEACH ESTATE

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

My Ratings And Reviews On Zillow

Lucy Loring Laura DeLuca, Engel & Volkers

Bought a Single Family home in 2019 Bought a home in 2018 in Lands End,
for approximately $525K in Rockport, MA 01966.
Manchester, MA.
05/25/2018
08/04/2019
Lucy and Laura helped us find and buy a house on Cape
Lucy and Laura were amazing. They were incredibly Ann, and we highly recommend them if you are buying or
knowledgeable about the housing market, about house selling a house in the area. Throughout the whole process
value and they knew almost every agent we came across. I of finding a house, helping us negotiate, ...
was looking in several North shore areas ...

Bought a Single Family home in 2013 Sold a Single Family home in 2016 for
in Rockport, MA. approximately $450K in Rockport, MA.

04/10/2018 03/26/2017

Lucy and Laura are a great team. Their expertise and Lucy and Laura are an impressive team. I signed a contract
negotiation skills truly made the purchase of our personal with them to sell my home on a Friday evening and the next
primary residence possible. We continue to use them as morning, they arrived, rolled up their sleeves and assisted
local experts for our real estate ... us in "staging" our home. ...

Bought a Condo home in 2016 for Sold a Single Family home in 2016 in
approximately $400K in Gloucester, Lexington, MA.
MA.
10/20/2016
10/23/2016
Laura DeLuca and Lucy Loring brokered the sale of my late
Laura DeLuca is a knowledgeable, supportive buyer's mother's house with exceptional energy, efficiency and
agent. She guided us through the process of deciding cheerfulness. They helped us in difficult clean-out job.
between a house and a condo, then helping us find just the Laura and Lucy did a spectacular ...
right unit in Gloucester. Knowing we ...

Bought and sold a home in 2016 in Bought and sold a Single Family home
Lands End, Rockport, MA 01966. in 2016 for approximately $350K in
Rockport, MA.
10/12/2016
10/12/2016
My experience working with Laura and Lucy was nothing
short of exceptional. Not only were they able to carefully Laura helped us sell our old house and buy a new one --

Laura DeLuca 28

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com

Comparative Market Analysis 20 Webster Avenue, Beverly, Massachusetts 01915

suit the needs of my family, but they tirelessly stayed she made what could have been a very stressful process
ahead of every deadline and unquestionably ... nearly seamless and we are so thankful that she was on
our team. I highly recommend Laura ...

Bought and sold a Single Family home Bought a Single Family home in 2015
in 2013 in Rockport, MA. for approximately $825K in
Manchester, MA.
10/12/2016
11/11/2015
Laura and Lucy are an outstanding team. Laura was our
realtor when we purchased our home. She is forensic in her Laura represented us as a buyer for our first home on Cape
quest to find the perfect home for her clients. She Ann in 2008, and again in 2015 when we needed more
negotiated a great deal for us on our ... space. Laura has a superb skill set and in particular, is
exceptional at identifying value ...

Laura DeLuca 29

Engel & Völkers by the Sea

Cell: 978.210.2780

[email protected] | LucyandLaura.com