PCB Magazine 10 FA

For internal circulation only

Reflections through MAGAZINE Going beyond the
the years call of duty
At home with
the Teos

#10 | Jan – Jun 2019

Contents

Contents

4 Group CEO’s Message

Feature

6 Reflections through the years

As Paramount celebrates its 50th anniversary, employees share some
precious memories about their journey with the company.

12 At home with the Teos

Dato' Teo Chiang Quan and his wife, Datin Esther open up their
hearts in this rare and exclusive interview.

16 An EPIC opportunity to impact communities

Students from Sri KDU demonstrate love in action and see their own
lives transform.

20 Co-labs is “Where Amazing Happens”

Paramount Property's Product Development & Innovation team
creates yet another well-curated work space experience, this time at
The Starling Mall.

6pg

2

Contents

pg12

Service

24 Going beyond the call of duty

It takes a Paramount team to deliver the kind of service that wins
a cusEtdomuceartfioornlife.

Food

28 Timeless tantalising eats

Damansara Uptown is known for its vibrant F&B scene, including
a few which have withstood the test of time.

Paramount

30 Paramount in the News
32 Milestones of Paramount‘s 50 years
34 Directory
35 Credits, Vision & Mission

pg20

pg24

3

Group CEO’s Message

Group CEO’s Message

Dear colleagues,

Happy New Year! As we kick off 2019, I am excited about the
prospects this year brings, more so as we celebrate our 50th
annivesary. As we anticipate and prepare to embark on new
journeys, it is also time for us to reflect, and learn from what
we have done in the past.

I have great hopes for Paramount as we build on the
foundation created by us and our predecessors. Indeed, very
few companies can last for 50 years and Paramount has not
only been growing steadily and consistently, the Group has
been able to ride through a couple of recessions along the
way. This demonstrates the resilience of our founders as well
as the foresight and stewardship of Chairman Dato’ Teo
Chiang Quan that has led Paramount to become what it is
today.

We started as a rice mill operation with a paid-up capital of
RM5.692 million and have since grown to become an
award-winning listed company with about RM920 million
market capitalisation as of September 2018. We are positive
that when the numbers come in in a few weeks, we will arrive
at a new milestone of RM1 billion sales for 2018.

On the education front, we also see exciting collaborations. As
you are aware, KDUUC has entered into a strategic
partnership with University of Wollongong. This partnership is
a catalyst to elevate KDU quickly in an increasingly competitive
market. With the expertise that UOW brings and with
Paramount’s experience and presence in Malaysia, we will
have a powerful combination, which will contribute to and
benefit our business growth.

4

Group CEO’s Message

The K-12 segment will be the main driver within the Teamwork is important for us to realise synergies among
education segment with Sri KDU offering the premium private departments and divisions. It allows us to tap on the talent,
and international schools, while R.E.A.L. targets the mass knowledge, skills, and perspectives amongst colleagues, so
affluent market. We look forward to Dr Goh Chee Leong that together Paramount can be much, much more, than
coming on board as the CEO of K-12 to grow the segment. individual talents.
Dr Goh will also be the CEO of R.E.A.L. Education Group.
There is still an untapped growth potential in K-12 education, As many of you know, I had worked in two financial
particularly in the pre-school and enrichment centre segments institutions for many years. One of the reasons I joined
as student enrolment is encouraging. In 2018, we opened Paramount some five years ago is this: compared to finance
three new preschools centres in the Klang Valley and and banking, Paramount’s two core businesses directly help
launched a new language programme, “Mandarin for Life”, people to succeed. A good education can change the course
under the enrichment segment. of a person’s life and create leaders of industries, while a
property can provide shelter as well as be an investment
Last year, we also launched Co-labs Coworking at The vehicle to create wealth. These are things that resonate with
Starling. I am pleased to announce that it is now 90% me and make what we do meaningful.
occupied with an international anchor tenant. Ben and his
team have worked tirelessly and did a very good job turning As we embark on our next phase of growth, let’s remain
the place to what it is today. It doesn’t end here as we are focussed on our vision to continue “Changing lives and
looking at setting up four more coworking spaces next year. enriching communities for a better world”, remembering that
we are well-placed to offer unique opportunities and products
We are living in the cusp of a new era and I believe there are that truly matter to our customers.
huge possibilities ahead of us.
Finally, a toast to Paramount for turning 50, and to all the
Moving forward, we need to be agile in our attitude, to be people who have been part of this journey, through thick and
willing and able to react fast in a quick changing marketplace, thin – thank you. We commit to seeking out the best
to grab at opportunities and understand threats and mitigate opportunities for Paramount, to work with integrity, and to
the risks. We need to be on a lookout, and to share our always remember that you, our staff, are our most important
observations with the relevant people. asset.

This brings me to the magic word - teamwork. We have come Here’s to a great 2019!
this far because of teamwork, and I would like to remind us
once again that this is very important. Jeffrey Chew

5

Feature

REFLECTIONS
THROUGH
THE YEARS

There is a saying that goes, “The future builds on the
foundation of the past.” Acknowledging the origins of a
company helps us to appreciate the present which is
supported by the solid roots and a firm foundation built in
the past. As Paramount celebrates its past, embraces its
present and moves forward into the future, we took the
opportunity to turn the pages on this journey through the
eyes of a few who have been with the company for more
than 20 years.

6

Feature

Dato' Teo Chiang Quan
Chairman & Executive Director of Paramount
Corporation Berhad

There is a sense of nostalgia as we turn 50. Looking back, it’s
been a life-long learning experience.

Although there is much to say, it is the spirit of teamwork that
jumps out at me the most. I am honoured to have worked
with many people with different talents and capabilities
through the years - from our rice milling days to where we are
now, in the areas of property and education.

I would like to honour the past as it forms the foundation for
Paramount. We have gone through many challenges and have
addressed these in very positive ways.

Moving forward, we are taking steps to future-proof of our
businesses. On this note, I wish Paramount total success for
the next 50 years to come.

Ong Keng Siew
Non-Executive Board Member & Former Chief Executive
Officer (1981-2012)

One of the ironies of leadership is that we become better
leaders by sharing the power we have, which essentially
means we need to empower others. The right to lead is not
permanent and empowerment is something Dato’ Teo
strongly believes in. He lived out this belief when he
relinquished his power and authority as Group CEO and
Managing Director to me. The impact of this trust changed
my perspective of leadership and life.

7

Feature

Dato’ Ricque Liew
Former CEO Paramount Property (1963/79-2014) & Non-Executive
Director of 5 companies under Paramount Property

We’ve gone through some tough times especially in the early days of
Paramount in Sungei Petani but I have enjoyed every minute of it. Today,
I am very happy to see Paramount grow to what it is. It has been very
fun to be in the Group because we were empowered by the boss. I was
given the opportunity to manage the operations with people in mind.
What this means is when we build or repair a home, we must treat it like
we are building or repairing our own home. This must be the spirit we
carry. At the end of the day, that’s what it boils down to – this concern
for people.

Ooi Hun Peng
CEO, Paramount Property Utara (1994-present)
In 1997/98, we had plans to build a 2km bypass linking the main trunk
road to the Bandar Laguna Merbok site and this was disrupted due to
approval issues precipitated by a change in the state department. We
worked really hard to renegotiate with the state, and many parties and
eventually the agreement was reached and the houses were able to be
completed on time and we managed to sell most of the units. We held a
‘kenduri’ on the bridge to celebrate this event after that! That was truly
a memorable moment.

Teh Meng Chye
Senior Manager, Customer Care & Township Management,
Paramount Property Utara (1976-present)
During my time here, we have undergone many challenges but there are
also many opportunities. Hand’s down, one of the most challenging
experience for me involved my first project in Bandar Laguna Merbok
which required us to negotiate compensation with squatters for a piece
of the land they were occupying. There were many sensitivities, so a lot
of careful planning was required. Thankfully, the process went well and
all ended peacefully.
As Paramount celebrates 50 years, I am filled with a sense of pride to
have been part of the journey. I wish Paramount all the best for the
future.

8

Feature

Dr B.K. Chong
Vice Chancellor, KDU University College Penang (1997-present)

Paramount is a very forward-looking company which empowers
people with an innovative culture. I am grateful for receiving constant
guidance and support from bosses who have used every opportunity
to convert my knowledge and skills into strengths. To be honest, I
never thought I would stay for so long. Or that I would do so many
things here and take up so many challenges. I believe that KDU’s
culture of adaptability and responsiveness to change is what
differentiate us from the rest.

As we celebrate 50 years, I believe that Paramount has got a very
bright future backed by a dynamic and supportive group of leaders
who can take us to the next level.

Eugene Yeoh
CEO, Sri KDU Schools (1995-present)

I started in the IT department at Paramount way before my more
recent appointment as CEO of Sri KDU and throughout my journey I
can vouch for one thing - ‘Quality, quality, quality.’ This is our mantra
in Paramount. We also live our vision of ‘changing lives and enriching
communities’ which is meaningful to me because I believe we have
changed lives as a result of our work done here. It is not just lip
service, we really do live up to our values.

Alex Foong Seong Chee
Senior Manager, Project Development, Land & Authority,
Paramount Property (1995-present)

When Paramount acquired the 524-acre Emerald Estate (now known
as Kemuning Utama), we wanted to put the project into the market
as soon as possible. So, our very lean team comprising Mr Ong Keng
Siew, myself and a consultant planner, drew up the entire concept
planning layout for 6,000 units, which was completed within a
month, for submission to the authorities. Then during the launch,
huge numbers of potential buyers started camping at the office five
days and five nights before, to ballot for their units. We were
scrambling to make sure everyone was comfortable during that time!
But it was a pretty fun time too.

continued...
9

Feature

Elizabeth Koh,
Head of Examination, KDU University College (1984-present)

Teaching is my passion, hence it has been a wonderful journey for me to
grow with KDU. It has been satisfying for me to see it evolve from a
college, into a very established and renowned institution providing
quality yet affordable education for thousands of young Malaysians. At
KDU, it’s always about people inspiring people. The greatest reward for
any teacher is to see his or her students excel and succeed in life. As
Paramount celebrates its 50th year, I am elated and proud that the
company that has reached such a major milestone, and happy to be part
of this momentous occasion.

Che Asiah Binti Osman @Othman
Assistant HR Manager, Paramount Property Utara(1995-present)

I started working in Paramount as secretary for Dato’ Ricque Liew in
1995. We had bought a house in Taman Patani Jaya so the distance was
just 5 minutes away from the old Paramount office. Those days, we did
not operate from such a grand office like Wisma Paramount, which we
occupy today. The office was a shop unit and we would be opening the
shutters to start business and closing it down at the end of the day.

Working here, I have had the chance to delve into other areas like
admin, payroll and finance which led me to my current role. It has been
challenging but I am enjoying myself and am grateful for the
opportunities.

Abdul Rashid bin Ujang
Head of Security, Sri KDU (1983-present)
As we are tasked with ensuring safety and security, our priority is
taking care of the kids whom we treat like our own. This is our
responsibility. My work with Paramount has been great as there has
been a lot of support. It has been a wonderful 33 years working with
the teachers, parents and students as part of the Paramount Group.

10

Feature

7 awesome inventions
turning 50 in 2019

It was a year of turmoil and change. It was 1969, one of the The computer age was getting underway. Fashion and
more explosive years of the 20th century. It was a year marked furniture were getting funkier. Science was making modern
by a number of major historical events — political living more convenient. 1969 also saw a revolution in pop
assassinations and the ongoing debate over the Vietnam War. culture, with the rise of hard rock and protest music. There
On home ground, Malaysians will remember the tragic riots on was also a lot of inventions making its debut on the
May 13, 1969. marketplace too.

Source: 1 Here’s a quick look at some of the stuff turning 50 in
http://hesed.info/blog/arpanet- 2019.
computer.abp
1. The ARPANET (Advanced Research Projects Agency) which
Source: was the precursor to the internet, was the first network of
computers which involved four machines. The project was
5 https://homepage.cs.uri.edu/~the funded by the Research Projects Agency at the U.S. Defence
nry/resources/unix_art/ch02s01.ht Department.

Source: motorcyclespecs 2 2. Honda CB750, is an air-cooled, transverse, in-line
four-cylinder engine motorcycle with more horsepower than
Source: Wikipedia 3 6 Source: Daily Mail the biggest Harley-Davidson.

3. The single-chip microprocessor, the Intel 4004 was as
powerful as any complete computer available at that time.

4. The first battery-powered smoke detector was launched by
BRK Electronics, revolutionising fire safety for home use.

5. UNIX, a computer-generating system developed by Bell
Labs began its life on a scavenged PDP-7 minicomputer.

6. Bell bottom jeans and tie-dye shirts become part of the
fashion scene.

7. Man lands on the moon. Not so much an invention but for
Neil Armstrong and Buzz Aldrin, it was certainly “one small
step for man, one giant leap for mankind”.

Source: BRK Electronics 4 7 Source: Daily Express

11

Feature
12

Feature

At home
with
the Teos

Datin Esther & Dato’ Teo sharing a light moment

Dato’ Teo Chiang Quan and his wife Datin
Esther agree to a joint interview in
conjunction with Paramount’s 50th
anniversary celebrations. In doing so, they
open up their hearts (and their lovely home)
as they share about the importance of family,
commitment to one another and living a
faith-filled life.

As the doors of the lifts open, a white flurry of energy rushes Each one of us have our own stories, which connects our past,
to greet the team. A concerned Datin Esther Teo calls out present and future. This is theirs.
from behind, “Arya, be nice to our guests!” and asks if
anyone is afraid of dogs. Thankfully, no one is. Instead CIRCLE OF FRIENDS
everyone continues to fawn over the German Shepherd who It is often fascinating how a small seed can grow into a large
seems delighted to have visitors. tree. In the same way, a fateful friendship which started 50
years ago, resulted in the matrimonial union of Dato’ Teo and
“Dato’ (Teo Chiang Quan) will be back soon,” Datin tells us his wife Datin Esther. The steadfast love and care that they
and indeed, it is not long before the man himself returns. have for one another can be seen in their easy banter, in the
The Chairman & Executive Director of Paramount finishing of each other’s sentences and in the frequent
Corporation Group shares that he volunteers some of his gestures of encouragement to one another. So, how did it all
free time to the joint management committee at his begin?
residence and something had just cropped up unexpectedly.
“Nowadays, I am considered three-quarters retired, so I have “In a very brief summary, we met in London in 1969. We
time for things like this, unlike in the past when I was so started out as friends. When he proposed a few years later, I
busy with Paramount,” he says with a chuckle. said “yes!” and we tied the knot in 1976. We got married in
London first, before we returned to Kuala Lumpur for another
Indeed, the Teos have come a long way since the time when ceremony.”
a six-and-a-half-day work week was the norm and the young
family would not see him for days on end. Today, the Teos As far as first impressions go, she recalls, “He was very kind,
can look back and take pride in the distance that has been which remains true to this day. He has been a very loving
covered and mountains that have been conquered. husband to me.” On Dato’s part, he responds with a smile,
“She was very beautiful.”

continued...
13

Feature

1. Memories are preserved through family potraits
2. Datin Esther with Arya, their German Shepherd

1

MARRYING INTO THE TEO FAMILY 2
“After I completed my Business studies in London, I worked
for the British government at the Price Commission and then has come.” Ben is the Director of Co-labs Coworking and is
later at a Belgian construction company. When we got learning the ropes to the family business. He is also the CEO of
married, I left my job. But that really wasn’t a problem. The Paramount Property Development Sdn Bhd.
difficulty was having to come back to Malaysia,” she recalls.
The next dark cloud came in the form of the Asian Financial
“I must admit that there was a fear of marrying into such an Crisis in 1997. During this time, Dato’ had just completed a
illustrious family because the challenge is that you don’t marry management buyout of Paramount Corporation. “We had
one person, you marry the whole family. Plus, Dato’ is the taken bank loans and every business was suffering. I told my
eldest son so the pressure was even greater,” she shares. This husband to take all my jewellery and sell it if that would help.
prompts Dato’ to exclaim, “But you have done so well!” He told me that it would just be a drop in the ocean!” Datin
recalls with a chuckle. Eventually, as he had done before, Dato’
At this point, it is impossible to resist cheekily asking if Datin managed to steer the company through the storm and Datin
could identify with (the main character) in literary sensation kept her jewellery.
‘Crazy Rich Asians’? “Yes, I can!” she confirms with a laugh.
What gave her hope during that time? “My trust in God,” she
CONQUERING HILLS AND VALLEYS says quietly. “I always believe that we must continue stepping
When asked about what she holds most dear in her life, Datin out in faith.
offers without hesitation, “My two children,” while Dato’
chips in, “who were born 11 years apart.” The elder of the “We managed to get through it all in spite of the challenges,
two, Eunice was born in 1978 while Benjamin came along between him trying to keep the company afloat, to me
only in 1989. Eunice, now lives in London and has three managing the domestic front. I am most grateful for my
beautiful children. “My daughter and I are very close so it’s husband’s support and love and of course, my children,” she
hard that they are so far away. But they get to come back a says.
few times a year which is great because I just love spending
time with them.” Reciprocating, Dato’ Teo credits his wife for enabling him to
fulfil his responsibilities to both shareholders and family.
Although the family is in a good place now, it has not always “Without her support and understanding, I would not have
been a bed of roses. been able to do all of this. For this, I am grateful.”

“Benjamin was born premature and spent 29 days in the
hospital before he could be discharged. In those early days, I
literally never left home,” she recalls. She quickly brightens up
when she speaks of him today. “I am very proud of how far he

14

Feature

“GET UP, LIFE IS TOO SHORT!” Datin and her paintings:
As the interview comes to a close, we ask Dato’ Teo if he has “Some years back, I studied Chinese painting under a
any words of wisdom for the people at Paramount. ‘lao-tze’ and became good enough to hold a solo
exhibition. Can you believe it? I sold 90% of my art and
“He always used this line on the children in the morning when I thought, I am going to close shop now. I have proven
they were young, “Get up, life is too short!” to emphasise the to myself that I can do it! But one artist who came to
importance of not wasting time, reveals Datin with a twinkle the show told me that I was good and that I should
in her eye. continue. So, I did for a while. However, it has been a
long time since I last painted. Now I intend to pick up oil
The reason, Dato’ explains, is that he understood what it painting. So, watch out for this space!”
means to take up responsibility with maximum commitment
very early in life. “This is something I caught from my late 1. A lampshde painted by Datin Esther
father. A leader is a role model who must set a good example. 2. Dato’ Teo enjoys building with LEGO blocks during his spare time
This is of utmost importance. For me, waking up early helps 3. A completed LEGO Porsche by Dato’ Teo
me start the day right.” 4. A collection of books from Dato’ Teo’s home library

A believer that health is wealth, he also walks at least 10,000 12
steps a day and practises Pilates at least twice a week. When 34
asked about his eating habits, he responds very simply, “Eat
up to 70% only.” 15

Another thing one will notice when engaging with Dato’ is his
unwavering stand on principles. “Paramount is run on
principles like delivering quality products and developing a
sustainable business in order to enrich the communities we
operate within. Doing this well, rewards us with a good
reputation which in turn bring us a continuous stream of
customers. It takes a lot of time and effort to build a
reputation, which takes just seconds to destroy.”

When asked if he had any advice for new graduates he offers,
“Don’t look at it as a job, but as a career. There can only be
personal and professional growth when your employer can
see that you have put in time and effort to reach high levels of
achievement. Paramount is an interesting place to work in -
we empower and challenge our people to grow.

Another good habit to cultivate is reading, Dato’ emphasises,
as it exposes one to ideas and helps form sound arguments
which can be used to lead and manage. “And last but not
least, always surround yourself with very good people because
when they perform, you will succeed as well.”

Feature

An EPIC opportunity
to impact communities

Owning a home is complicated for most, and is a community and the land itself. Without this
critical issue for those who live in poverty where foundation in place, breaking the poverty cycle
access to adequate housing becomes even harder. becomes all the more hard. EPIC Homes, a social
UNDP estimates that 34% of the ‘orang asli’ live in enterprise that aims to transform lives and
poverty, equivalent to one third of their empower local champions by facilitating
population. For the Orang Asli, their homes are community-based housing solutions for ‘orang asli’
deeply linked to their identity, sustenance, communities of Malaysia worked with Sri KDU.

In a journey that has spanned over two years, students and parents in Sri KDU were
able to demonstrate love in action as they gave time, put in effort and raised funds
to build homes for the ‘orang asli’ in Malaysia in partnership with EPIC Homes.

Chuah Siew Yen who is the PR/Communications & Liaison Manager for Sri KDU Sdn
Bhd recounts, “It all began towards the closing days of academic year 2016. This
was when Sekolah Sri KDU’s Parent-Teacher Association Committee (PTA) in 2017
was introduced to EPIC Homes.”

16

Feature

Attempts at fund-raising for this project began in April 2017. 5
The PTA Committee engaged the whole school community to
support the participants. The general objective was to involve
the school community so that they realise that small donations
have the potential to improve a family’s quality of life, and that
effective interventions can help break the cycle of poverty for
the neediest people. On a broader level, the PTA organised a
Charity Golf Tournament for this EPIC Homes project. Sri KDU
alumnus, Gavin Kyle Green, No. 1 in The Asian Tour Order of
Merit, graced the event and teed-off every flight.

The Golf Tournament raised the project funds substantially and
the PTA finalised plans to build an EPIC Home during the
August school holidays, from 23 – 26 August 2018, with the
one-day build preparation on 18 August 2018.

1

6
5. Rosie Chiew (L) and Faye with Azrul and family.
6. Azrul (and family) receives the key to their new home – 26.8.18. (From left):
Eugene Yeoh (CEO, Sri KDU Schools), Thayanandhi, Nor Shazlina, Agnes Yong,
Shanthi, Dr. Lalitha, Lam Chee Fong (Principal, Sri KDU Secondary School) and Rosie
Chiew (in orange shirt).

23 Service in action

4 On the day of the building, 24 students between the ages of
1. PTA members at Serendah site on 25.2.17. (from left) Dato’ Bobby Gan, 16 and 17, together with 5 teachers and a parent, built a
Thayanandhi, Rosie Chiew, Tati Wangidjaja, Datin Nik Ariza, Peter Smith, Shanthi, 460-sq ft house from 23 – 26 August 2018 for Azrul and
Chuah Siew Yen, Lam Chee Fong. Anis, a young ‘orang asli’ couple with two children.
2. (Left) PTA Presidents, Shanthi (2018) and Datin Nik Ariza (2017) both pledged
their full support to build an EPIC Home. “Being at the build site on 24 August, the single thought
3. Gavin Kyle Green at his best. that struck me was the power of synergy. In essence, this is
4. Sri KDU Secondary School’s PTA organized a Charity Golf Tournament for this EPIC what this build is all about. It is not just working together; it
Homes project. is the combination of a common interest, common values
and complementary talents that have brought out the
potential of team synergy and made EH123 a reality. The
staccato sounds of hammering, whirring of electric saws
blended with music told of the presence of ‘chi’ generated
by synergy within the build enclosure,” shared Chuah.

Ng Faye, one of our students summed up the experience
aptly. “In the early stages, we faced difficulties handling the
power tools, but soon overcame the intimidating angle
grinders and jig-saws with guidance from our great

continued...
17

Feature

Front row, from left: Julia Hanna Jesmee, Poh Ee Jean, Ng Yi Xiang, Ashley Chin Shae Lynn, Loke Min Junn, Lau Cheng Shawn, Ashraf Johan Hashim, Heng Yang Bing.

Standing from Left: Chuah Siew Yen and Eugene Yeoh (CEO, Sri KDU School).

On the balcony, from left: Ian Sung Yihang, Connor Choong Ming Xuan, Darren Loh Kai Wen, Michelle Tan Sheen Yee, Mrs Rafee (Principal, Sri KDU International School), Cheam
Hay Lee, Nigel Leong Zhuoxian, Mr Rafee, Arman Izz Fikri bin Amir Sazali.

instructors and teachers. We learned another lesson the hard heads and shelter from rain and heat, I decided that from now
way when, because of our over-confidence and lack of on I will never take anything for granted, especially the people
experience, we caused a part of the roof to collapse onto who gave me this opportunity - my parents and the project
ourselves. Thankfully, no one was hurt, and we realised that organisers. I have learned to lead a more empathetic and
we lacked physical strength as compared to adults. From then outward-looking life instead of just focusing on my own
on, we became more aware of our inability and surroundings needs.”
and (decided to) work in pairs.
EPIC-Oleon Build 2018
“The main takeaway from our 4-day project is that there is a
stark difference between the knowledge acquired in In 2018, eight students from Sri KDU International School
classrooms and lessons learned in real-life situations,” she (SKISS) took on another EPIC Challenge. While they were also
concluded. building homes, this experience was very different from the
earlier Sri KDU PTA project. In this build, the students were part
Another student, Loh Ji Wen added, “This 4-day stint taught of a build already sponsored by OLEON – a multinational
me to be grateful not just for the things that I own, but also producer of oleochemicals - and worked alongside the
for the people in my life. As I saw Azrul and his family being company’s 22 middle and senior managers from France,
so appreciative that they now have a secure roof over their

18

Feature

Belgium, China and Malaysia to build two homes – EPIC 119 For Cheam, the best part of the experience was when the
and EPIC 120. homeowner cried tears of happiness as she opened the door
to her brand-new home.
SKISS student and PTPI chapter president Cheam Hay Lee said,
“The prospect of building with adults was initially “We felt we had made a difference. I am extremely grateful
intimidating, but whatever doubts I had was dispelled once for the chance to be involved in this build. I believe all of us
we met at the build site as they were extremely kind and gained more than we could have ever imagined, from building
ready to provide help at any time.” relationships, strengthening prior relationships and developing
ourselves as ‘Tomorrow’s Leaders, Here and Now’.”
The teams worked for three days to complete two houses,
one each for two families. “The beauty of the EPIC house is a
home that is not only structurally sound but also quick and
easy to construct like a life-size LEGO cum IKEA product.
However, there were many challenges too. For instance, we
were not familiar with handling power tools and wood. I also
had to muster the courage to climb the scaffold,” she
recalled.

19

Feature

Co-labs is

Every space tells a story. Whether it is a new home, an
apartment building, or a commercial space. The devil is
in the details, so to speak. Is the door handle intuitively

designed for push versus pull? How does the use of
light enhance the space? Is sustainability practised?
Above all else, how does the space cater to the needs
of its occupants? We speak to Paramount Property’s
Product Development and Innovation team about the
latest CO-LABS space by Paramount Coworking in
The Starling Mall, Damansara Uptown. So next time

you are there, you know what to look out for.

Movie-goers on their way to MBO Cinemas in The Starling Mall may notice a
spacious outlet with a welcoming ‘Co-labs’ sign on a wooden panel just outside the
entrance. If one happens to be there when an event is happening, one might be
able to take a peek into the event area to see what is going on. The energy of the
members hard at work could be felt although the place is quiet.
This is Co-labs Coworking, the latest and largest co-working space by Paramount
Coworking, a subsidiary of the Paramount Corporation Group.
The brainchild of Benjamin Teo, who Director of Co-labs Coworking and also the
CEO of Paramount Property Development Sdn Bhd, said Co-labs was mooted as a
business that runs parallel to the Group’s two existing core businesses in property
and education.
Teo says that the idea for Co-labs stemmed from the concept of collaboration.
“Connections with others is a big reason for people to pay to work in a communal
space, as opposed to working from home for free or renting a conventional office

20

Feature

The photos above were taken before the place
became abuzz with members.

space. We wanted to create a
laboratory and work space to
encourage the experimentation of ideas
and cross-collaborations that can
facilitate an impactful and meaningful
experience for the community. In fact,
this forms the central theme of our
tagline – Where Amazing Happens,”
Teo enthuses.
Based on this brief, the Product
Development & Innovation team
headed by Assistant General Manager
Teh Hock Lye with project lead Lily
Soon, quickly got down to business.

continued...
21

Feature

Experience through space

Co-labs Coworking at The Starling is a 20,000 sq ft facility
comprising rooms with configurations of 56 two-to six-desk
private office suites, 60 fixed desks and 30 flexi desks with a
maximum capacity for 400 pax. There are also modular rooms
where partitions can open up to fit more people in a single
room. Daily passes, weekly passes and even event area rentals
are available.

“In order to achieve a well-designed work environment and a
well-curated work experience, the team has placed a lot of
emphasis on creating a balance of functional and social living
spaces while retaining the Paramount ethos of respecting
people and planet,” says Teh.

Repurposed timber is used in much of the space, starting from
the entrance which has a pergola effect. “This was done with
the idea of ‘bringing the outdoors in’. The contrast between
wood colour is also meant to represent a demarcation
between the indoors and outdoors and as we enter, you will
also notice that we have many round lights scattered on the
ceiling. These symbolise clouds while the lights in the event
area are designed to look like raindrops. We also try to bring in
as many plants as possible,” highlights Teh.

“All these elements complement Starling’s eco-friendly
concept with landscaped parks and a variety of nature-inspired
features. It was done intentionally because we want to bring
an extension of the mall experience into Co-labs,” he adds.

Making one’s way through Co-labs is an experience in itself as
the space comprises many quaint nooks and crannies, ensuring
that one can either get those creative juices going, complete
mundane tasks or simply, take a well-deserved break.

The team has thought of everything one could ever dream of in a working space,
going far beyond the standard offering. Among the facilities offered are nap pods
(yes!), nursing rooms, phone booths, hot showers, kitchens fitted with microwave
ovens and coffee machines, printing facilities, a product photography studio,
recreational games and arcade room, and private meeting rooms. There is also have
a cafe for those who need to grab a quick snack or hand-brewed coffee.

“We were mindful about creating spaces not simply for the sake of it, but spaces
that are truly functional and intuitive. For instance, we have created organic seating
arrangements using modular tables to provide more flexibility. We have also
allocated more rooms in this facility because we realise that Malaysians value
privacy. This is different from other markets where hot-desking is preferred.

“Furthermore, we were also able to secure a private lift lobby and washrooms that
are specially allocated to Co-labs that are not shared with visitors to the mall. This
enhances the security aspect of Co-labs which can only be entered via member
access cards,” reveals Teh.

22

Feature

More to come (L-R): ‘Mad scientists’ - Beh Chun Chong, Benjamin Teo and Dato’ Teo
Chiang Quan officiating the Co-labs launch.
While this Co-labs project in Starling Mall is done and dusted,
the team have had no time to rest on their laurels. Another Co-labs Starling celebrates
two co-working spaces are set to open in the first two grand launch with a bang
quarters of 2019 – one at Platinum Park near KLCC and
another at Sekitar26, Shah Alam. The Sekitar26 space will be Co-labs Coworking The Starling celebrated its official grand
its biggest one yet, at 40,000 sq ft. launch on the 15th November 2018 and welcomed friends
of Co-labs, Paramount Corporation, members of the media
Co-labs in Starling Mall has been enjoying very positive and clients to an evening of spectacular fun.
responses and has achieved a 90% occupation rate within The launch event themed “Let’s Experiment!” played with
four months of opening. the idea of a science experiment laboratory which reflects
the company’s vision of creating a laboratory work space to
“The nature of work is changing and we have to be agile and encourage innovative ideas and cross-collaborations with
transform quickly in order to meet the growing market the aim of facilitating meaningful experiences of working
demands. Co-working spaces are no longer just for together.
freelancers and start-ups. We are seeing bigger companies A business panel discussion on “Sustainable Diversity” was
beginning to view co-working spaces as a viable option and an important highlight of the agenda, with Brian Tan
we hope to be able to capitalise on this trend,” Teo (FutureLabs), Ashley Sue Lyn (LeanIn Malaysia), Audrey Ling
concludes. (NEXT Academy) and Teo discussing the economic and
social development for future generations. Lululemon
The first Co-labs by Paramount Coworking was opened in Malaysia also conducted a workshop which touched on
2017 at Utropolis Marketplace in Glenmarie. Spanning 4,000 personal responsibility choice and accountability.
sq ft, it is currently 90% occupied with a seating capacity of
80 pax. 23

Service

GOING
BEYOND
THE CALL
OF DUTY
Many companies say that their customers are
Agnes Tan their #1 priority but not many businesses are
Assistant General Manager really willing to go the extra mile for their
customers. At Paramount Property, the
Customer Care & Township Management
(CCTM) team is committed to ‘walking the
talk’ when it comes to the crunch. We speak to
Assistant General Manager, Agnes Tan to find
out what it takes to deliver the kind of service
that wins a customer for life.

24

Service

What is the role of Customer Care & Township to push beyond what is expected. The customer journey is
Management? something we pay a lot of attention to. For one, we have set
up various customer care offices within our developments to
This is not an easy question to answer. We deal with offer convenience to our customers who need to see us. At
everything that has either a direct or indirect customer the same time, we have also been known to go the extra mile
interaction or impact. More obviously, we communicate with to the point of offering doorstep delivery if the customer is
customers over things like complaints, vacant possession, key truly facing transport issues.
collection, property handover and defect rectification. Other
roles we play which are not so obvious include working with As far as possible, we will never say, “It’s not our job” as long
contractors and other departments to ensure that public areas as it is within reasonable limits. Even when the defect liability
like roads, drains, lights and landscape within the is over, we still go in to make repairs. Why? We always aim
development are well-maintained regularly. to win over our customers because happy customers make
our work worthwhile. This is what makes us truly the People’s
When I was first placed to manage this department in 1991, Developer.
we were managing a single township. Today, we are
managing properties across the Klang Valley while the It helps that the management is very supportive. That’s why
Paramount Property Utara team manages properties up north. we even have a redressal policy for complaints that cannot be
Suffice to say, customer care as a department has come a resolved within the department. What this means is that it
long way. The roles we play today are different from the roles will be escalated to the senior management who walk
we played before. We have adapted and grown together with alongside with us to solve the problem. The culture here is
the company. such that we don’t do things in silo. We work as a team, we
are always connected and we always communicate.
What are your guidelines for managing
customers? Challenges and opportunities in the future?

The customer experience has a lot of touchpoints. In 2006, The demands of the customers are very different nowadays so
we brainstormed and came up with an official customer we must always look for new ideas as well as ways to
service charter and five core values – Service Delight, enhance our offerings and meet customer needs at the same
Customer First, Convenient for Customer, Find-A-Yes and time. As we go along, I believe customer service will take on a
Create Informed Customers – to guide us in our journey. different form, with technology being a key driver. When this
happens, we must be ready to adapt in a timely manner.
We believe that these core values fulfil customer Whether the human touch will be affected, we will have to
expectations. These also serve to reinforce the promise of see and adjust accordingly.
Paramount as a customer-oriented company which puts them
first, regardless of their status. Whoever calls in will always be The main thing is to be clear about what we want to achieve.
attended to. As far as I am concerned, we are here to ensure that we
provide excellent customer service and to protect the
Some unique points about customer service at reputation of the company. As long as we are able to achieve
Paramount? this, we will have done our job.

I believe every developer tries its best to meet its customer’s
expectations. At Paramount, we always make the extra effort

continued...
25

Service

Surrounded by friends

Jason Teoh, Businessman,
Kemuning Indah owner

Our neighbourhood is a tightly-knit community where
everyone chips in to create that sense of community and
belonging. The opportunities to mingle and get to know one
another better is very important since we are living in a city
and not a ‘kampung’. It’s nice to come home after a long day
of work and know that you are surrounded by friends.

Paramount as the developer has also been crucial in making
this a pleasant place to live. The team is always willing to
attend to and resolve issues that are raised by residents, no
matter how small. This is the mark of a very responsible
developer befitting their tagline, the People’s Developer. I
hope they will continue to keep up the good work and
benefit more people by building more townships and homes.

Good investment decisions Today, this factory is valued at RM6 million from its original sale
price of RM3.2 million. Not only is the capital appreciation
Kang Hak Koon, semi-retired fantastic, I have also managed to get a good investment return
Paramount Property investor on rental. After that, I have since bought two residential corner
lots at Kemuning Utama and another factory unit at Sekitar26.
I always believe that if something is meant to be
yours, it will somehow find its way to you. This is
how I acquired my first factory, Surian Industrial
Park in Kota Damansara. It started as a random
drive around Kota Kemuning when I chanced
upon the Paramount sales gallery and decided to
check it out. The Surian semi-d factory units caught my eye
but alas, they were all fully booked. However, through some
twist in fate, I was later informed that a unit had become
available. The rest is history. So, I tell you, if something is meant
to yours, it will be yours.

26

Service

Coming home to nature

Dr. Jariah bt Mohd Jan, Lecturer
Sejati Residences owner

I was captivated by the landscape at
Sejati. We are so close to nature and it is
lovely waking up to the sound of birds
chirping. It is low-density, the security is
good, the clubhouse is sufficient for our
needs and the house design was also
suitable for us. What’s there not to like?

People always think that Cyberjaya is far
away from everything. I actually find the accessibility from
here to PJ (where I work) to be very good especially, with
the MEX Highway.

Paramount’s reputation and track record was an important
factor in our purchase decision. We were confident that we
would be well taken care of and our needs attended to.
The staff is always friendly and ready to help in spite of the
fact that the property has been handed over for quite a
while already. That personal touch is essential.

Extremely friendly
& helpful staff

Dr Harcharan Singh, Paediatrician
Paramount Property investor

I came to Sungai Petani in 1990 to start
my practice here and initially, I rented a
shoplot somewhere else. When
Paramount started building Tycoon
Square, I ended up buying a shoplot in
Taman Patani Jaya which was completed
in 1995. I have been operating my clinic
here ever since. Impressed by
Paramount’s track record and the type
of properties they develop, I have since
also acquired multiple residential units in
the Klang Valley, namely Kemuning
Utama Shah Alam, Utropolis Glenmarie and Atwater in Section 13, PJ
for my children.

I think Paramount Property’s tagline, “The People’s Developer” describes
it perfectly because the team is and always have been extremely friendly
and very helpful. I am satisfied with their delivery schedules which are
timely, they never delay and they are very meticulous during the defect
rectification process. Last but not least, Paramount’s after-sales services is
exceptional. I am a very happy customer of Paramount.

27

Food

Ratha’s Famous Raub Curry

Tim3 eless Source: eatdrinkkl.blogspot.com
TANTALISING
Don’t be fooled by its ambience which
EATS reminds one of a modern fast food
restaurant; the curry fish head at Ratha's still
delivers on the flavours which have made it
famous over three decades. Ratha's
renowned fish head curry is cooked with red
snapper, golden snapper or grouper,
depending on what's best available. Other
recommended dishes include Ratha’s fried
chicken, chicken rendang, squid sambal and
claypot lamb briyani, just to name a few. The
menu is quite comprehensive so the best
thing to do is take a walk over and give it a
try.

Address: 32, Jalan SS 21/35, Damansara
Utama

Opening Hours: 7am to 10pm daily.

Damansara Uptown is also known for its vibrant food and beverage Ah Keong Yong Tau Foo
scene, enticing customers from new and far with the wide range of fun,
quirky and innovative cuisine. It wasn’t always the case just three Source: Hungrygowhere.my
decades ago however, when high-rise buildings and traffic crawls did not This stall is said to have been in operation for
exist in Damansara Uptown. Then, it merely had a sprinkling of coffee quite a number of years. You can order ‘chee
shops, street hawkers and bicycle shops. cheong fun’ (rice noodle rolls) to go with crab
sticks, fried fish cakes, bitter gourd stuffed
Those who have been around long enough will remember that the with fish paste, fried tofu, red chilli and ladies
centre of attraction was Fajar Supermarket (now occupied by HSBC Bank) finger stuffed with fish paste and many more.
which was the place for families nearby looking to do their weekend Choose from two styles: sweet sauce with
shopping. chilli or curry. Besides Yong Tau Fu, this stall
also sells Teluk Intan Chee Cheong Fun.
As far as food fads go, many restaurants have set up shop only to close in Apparently, the stall owner has unscheduled
a short time. It is reassuring to note, however, that this food haven does off days so you may be disappointed to find
have a host of established eateries which have withstood the test of the stall not open on the day you make a
time. Here are a few crowd-pullers which have made an indelible mark. visit. The stall has a halal status and caters to
all patrons.
Address: 1097, Damansara Uptown Hawker
Centre (Jalan SS 21/39), Damansara Utama.
Opening Hours: 12noon – 2pm, 6.30pm –
12.30am (Mondays to Fridays) • 6.30pm –
12.30am (Weekends)

28

Living Food Lam Mee Village Park Nasi Lemak Food
Capital Nasi Dagang

Source: KYspeaks.com Source: Facebook Source: friedchillies.com

This outlet has been in operation for quite a This has been crowned as the best Nasi Although Capital Nasi Dagang has not been
number of years, and it is said to be operated Lemak by many. Typically, most people would in Damansara Uptown as long as some of the
by the sister of the famous May King Lam go for the Fried Chicken Nasi Lemak, which others (having only set up shop in 2013), it is
Mee at Pudu. No prizes for guessing what comes with a good sized chicken and the worthy to take note that this is an offshoot
their signature dish is. Their Lam Mee which usual Nasi Lemak companions – fragrant from a famous Nasi Dagang stall in Kelantan
is accompanied by a spicy chilli sambal sauce, coconut rice, sambal, boiled egg, cucumber which started operating close to two decades
serves up a kick with the combination of slices, and crispy anchovies and peanuts. ago. Run by a Chinese couple, patrons can
flavour and spice. Their other noodle dishes - Meanwhile, the fried chicken has a crisp and choose between three choices of rice – nasi
is usually accompanied by a side dish of fragrant skin, which has been marinated by dagang, white rice, or a mixture of both. The
must-try fish balls, fried ‘sui-kow’ and ‘fu spices such as onion and garlic. Other than traditional Nasi Dagang is served with gulai
chuk’. Over the years, they have added on nasi lemak, they also offer other dishes such ikan tongkol, which is a curried local fish that
more dishes to the menu so patrons can also as nasi dagang, Penang prawn mee, resembles tuna and to-die-for rice. Other
enjoy a decent chicken chop if noodles are Singapore mee rebus, lontong and soto companions for the Nasi Dagang would be
not your cup of tea. ayam. Warning: do expect to wait if you visit curry chicken, beef rending, curry prawn, and
during peak hours. curry squid. Laksam is available on weekends.
Address: 67, Jalan SS21/37, Damansara
Utama, Petaling Jaya, Selangor 47400 Address: 5, Jalan SS 21/37, Damansara Address: 29, Jalan SS 21/1A, Damansara
Utama Utama
Opening hours: 11.00am – 10.00pm (Friday
to Sunday) •11.00am – 3.00pm and 5.00pm Opening Hours: 6.30am to 7.30pm Opening Hours: 8.30am to 9pm (Mondays to
– 10.00pm (Tuesday to Thursday) • Closed (Mondays to Fridays) • 6.30am to 6pm Saturdays) • 8.30am to 4.30pm (Sundays /
on Mondays. (weekends). Public Holidays).

The Ship Steakhouse Damansara Uptown Hokkien Mee Steven’s Corner

Source: phonghongbakes.blogspot.com Source: eatdrinkkl.blogspot.com Source: friedchillies.com
Steven's Corner pretty much has an iconic
One of the restaurants which has become a Long before Damansara Utama became a presence in the Damansara Uptown food
landmark in Damansara Uptown is The Ship square filled with trendy eateries, the comfort court, especially with its famous deep-fried
restaurant located at Jalan SS21/56b. Easily food at Damansara Uptown Hokkien Mee chicken chop, which comes with a side of
identifiable by its signature store front which has been satisfying the appetites of many fries, coleslaw, and fried egg. If you prefer a
resembles the hull of a ship, the steakhouse after a night of clubbing or drinks. Reputed little more spice, opt for the black pepper
has been there for as long as surrounding to serve the best Hokkien Mee in PJ, the sauce instead. Steven's is Western food that
residents and regular visitors can remember. place packs up come night time, with diners Malaysians love. Great tastes at a fraction of
The fact that this restaurant which serves tucking into their signature fried noodles the cost of a proper restaurant make them a
western cuisine is still enjoying good coated in black sauce and pork lard. Service hot spot almost every night. It is definitely
business. This is quite an amazing feat as can be slow on a busy night and don’t expect one of the most popular stalls at Uptown
many restaurants have come and gone over them to be friendly or accommodating. Damansara. Some say it's street-western
the past three decades. done right.
Address: 121, Jalan SS21/37, Damansara Address: Stall 1095, Uptown 7 Food Court,
Address: 37, Jalan SS 21/56b, Damansara Utama Jalan SS 21/39, Damansara Utama
Utama
Opening hours: 5pm – 2am (Monday to Opening Hours: 6.30pm to 12.00am daily.
Opening hours: 12noon to 12 midnight Sunday)
(Sunday to Friday) • 12noon to 1am
(Saturday)

What do you think? Whether you agree, disagree or have other places to
recommend,we would love to hear from you at [email protected].

29

News

Paramount in the News

KDU goes Bronze in Putra Brand Award KDU Penang gives back to the community

26 October 2018 6 August 2018

For the second year in a row, KDU has claimed the bronze award for the A group of KDU Penang University College students who are pursuing their
prestigious Putra Brand Award 2018 under the Education and Learning category. Diploma and Bachelor’s Degree in hospitality had prepared and distributed 80
The Putra Brand Awards is a premier brand awards in Malaysia that recognise meals to trishaw drivers in order to appreciate their contributions to George
brand building as an integral business investment, measured by consumer Town's heritage enclave. Trishaw riders were once vital transport provider for
preference. The significant accolade proves KDU’s commitment to its brand and over 80 years in Penang since trishaws were introduced here in the 1930s.
academic excellence. Penangites of all ages took them to school, market or work.

Paramount enters strategic partnership with University KDU Penang sign MOU with Limerick Institute of
of Wollongong Technology of Moylish Park

19 November 2018 10 July 2018

Paramount Corporation Berhad has entered into a strategic partnership with KDU Penang University College signed a Memorandum of Understanding with
University of Wollongong (UOW) to enhance its tertiary education business. In Limerick Institute of Technology of Moylish Park in Limerick to collaborate on
the partnership, UOW Global Enterprises, which is a wholly owned subsidiary of faculty members exchanges, research and educational exchange. This
UOW, will take up a 65% stake in the business and operations of KDU collaboration also brings mutual benefit to both parties through student
University College and KDU Penang University College, and a 70% stake of internship programmes, joint research projects, exchanges of information and
that in KDU College. This strategic partnership will act as a catalyst for KDU to academic materials, pathways for student progression and special short-term
leverage up quickly in an increasingly competitive market. It would help academic programmes.
differentiate KDU from other higher education institutions in the market.

30

News

KDU student raise cash for Tabung Harapan and Paramount wins Best in Dividend Yield in Focus
refugees Malaysia’s Best Under Billion Awards 2018

15 Nov 2018 9 November 2018

Organised by the School of Computing and Creative Media (SCCM), the Hope Paramount Corporation Berhad (PCB) emerged as the winner of the Best in
Car Boot Sales aimed to attract a large group of people in one place to recycle Dividend Yield in the category of RM500 million to RM950 million in Focus
useful but unwanted domestic items that otherwise might have been thrown Malaysia’s Best Under Billion Awards 2018. Winners must have good financial
away and had drawn hundreds of visitors who came to hunt for good bargains. performance and display a high level of corporate governance standards. The
Profits from this sale go the kids at Refuge for the Refugees and also pledged Awards, supported by Bursa Malaysia, were created to recognise small to
to Tabung Harapan. mid-capitalisation companies listed on Bursa Malaysia. The entire judging
process for the Awards, now in its fourth year, is vetted by KPMG.

Paramount Property recognised as a sustainable Sri KDU go green for mother nature
developer
26 November 2018
7 May 2018
As part of The Eco-School Programme (TESP), Sri KDU Secondary School
Paramount Property was recognised as a sustainable developer by being participated in the interschool recycle campaign organised by Majlis Bandaraya
awarded as the winner of EdgeProp Malaysia’s Responsible Developer: Building Petaling Jaya in collaboration with Fraser & Neave (F&N) Holdings Bhd. The
Sustainable Award 2018. The award recognise buildings that showcase campaign targeted the participation of 100 kindergartens and 86 primary and
excellence in property management and this winning is a firm testament to secondary schools in Petaling Jaya. With a total of 355kg aluminium collected
Paramount Property’s reputation of being the people’s developer and always from January to October, Sri KDU Secondary School collected the most
offer total solutions for its customers. aluminium among all the secondary schools and received a cash reward of
RM500. The school also won the consolation prize and was ranked sixth overall
in the secondary school category.

31

Paramount

Milestones of
Paramount’s 50 years

Our Story 2006 2009

1969 1969 Sekolah Sri KDU won 2007
1979 first runner-up in
Incorporated as public limited company FIABCI International Sekolah Sri KDU introduced the
under the name of Malaysia Rice Prix d’Excellence in International Baccalaureate Diploma
Industries Berhad Specialised Category Programme

1971 2005 2009

Listed on the Official List of Kuala Sekolah Sri KDU won the Launched Surian
Lumpur Stock Exchange (now known as FIABCI Malaysia Property Industrial Park in
Bursa Malaysia Securities Berhad) Award in the Specialised Kota Damansara,
Project Category Selangor
1978
2005 2009
Restructured into a property
development company Launched Established KDU College branch campus in
Kemuning Utama Section 13, Petaling Jaya, Selangor
1980 in Kota
Kemuning, Shah 2010
Name changed to Paramount Alam, Selangor
Corporation Berhad KDU College Petaling Jaya was upgraded to
2004 KDU University College
1981
Bandar Laguna Merbok won 2011
Ventured into property development in the 12th FIABCI- Property
Sungai Petani, Kedah – Taman Patani Award of Distinction in the Established Sri KDU
Jaya Residential Development International School in
Category Kota Damansara,
1983 Selangor
2003
Established Kolej Damansara Utama
(KDU) in Damansara Jaya, Selangor Established Sekolah Sri KDU in Kota
Damansara, Selangor

1984 2011

Ceased rice milling operations Formed 50-50 joint venture with an
Australian company to acquire 54.2 acres of
1989 1991 1999 land in Victoria, Australia

Established KDU College Penang 1996 2011

Launched Bandar Laguna Merbok in Paramount won Silver Award for Employer
Sungai Petani, Kedah of Choice Category at the Malaysia HR
Award by the Malaysia Institute of Human
Resource Management

2012

Launched Bukit Banyan township in Sungai
Petani, Kedah

32

Paramount

YEARS 2019

2016 2016 50th Anniversary
Logo
Pangsapuri Kemuning Aman won the Edge-PEPS Launched Utropolis,
Value Creation Excellence Award 2016 Batu Kawan, Penang • Gold is the colour of 50th
anniversaries.
2016 2016
• The number 50 is looped
Sejati Residences and Chengal House won Launched Sekitar26 like mathematical symbol
QLASSIC Achievement Award 2016 by Enterprise in Shah for eternity representing
Construction In dustry Development Board of Alam, Selangor longetivity of the
Malaysia company.
2016
2015 • The ribbon-like look of
Launched the number gives the
Re-establishment of KDU College Petaling Jaya Greenwoods Salak logo a celebratory feel.
in Damansara Jaya, Selangor Perdana, Sepang
2018
2015 2016
Paramount won Best in Dividend
Re-establishment Launched Co-labs, Yield Award at Focus Malaysia’s
of KDU University Paramount Utropolis, Best Under Billion Awards 2018
College in Glenmarie, Shah
Glenmarie, Shah Alam 2018
Alam, Selangor
2017 Paramount Property
2014 won StarProperty.my’s
Paramount acquired All-Star Top Ranked
Launched Chengal 66% of R.E.A.L Developers of the Year
House at Sejati Education Group Awards
Residences in
Cyberjaya, 2017 Sejati Residences won
Selangor Excellence Award in
Paramount won StarPreoperty.my
2013 Excellence Award for Awards 2018 under the
Overall Corporate Cornerstone Category
Paramount won HR Asia’s Best Companies to Work Governance and
for in Asia Award Performance by 2018
MSWG
2013 Launched Atwater, Section 13,
2017 Petaling Jaya
Launched Sekitar26
Business in Shah Alam, Paramount completes
Selangor integrated offering at
Utropolis Glenmarie
2013 with Mercure Hotel

Launched Utropolis 2018
Glenmarie in Shah Alam,
Selangor Launched Co-labs,
The Starling,
2012 Damansara Uptown,
Petaling Jaya
Sri KDU Secondary School won top position
among Malaysian schools in the Programme for
International Student Assessment (PISA)

2012

Launched Sejati Residences in Cyberjaya, Selangor

33

Directory

Directory

PAR AMOUNT CORPOR ATION BERHAD 8578-A

Level 8, Uptown 1, 1 Jalan SS21/58, Damansara Uptown, 47400 Petaling Jaya, Selangor Darul Ehsan, Malaysia
T (03) 7712 3333 F (03) 7712 3322 E [email protected] W pcb.my

PARAMOUNT PROPERTY COMPANIES PARAMOUNT PROPERTY DEVELOPMENT PARAMOUNT EDUCATION COMPANIES SRI KDU SDN BHD (556354-A)
SDN BHD (587910-U) • SRI KDU INTERNATIONAL SCHOOL (Primary)
T (03) 5123 6000 • F (03) 5123 6111 OTHERS T (03) 6145 3888 • F (03) 6156 9011
E [email protected] E [email protected] • W srikdu.edu.my
W paramountproperty.my • SRI KDU INTERNATIONAL SCHOOL
(Secondary & IBDP)
PARAMOUNT PROPERTY (CJAYA) SDN BHD T (03) 6145 3888 • F (03) 6157 9022
(894102-T) E [email protected] • W srikdu.edu.my
T (03) 5123 6000 • F (03) 5123 6111 • SEKOLAH SRI KDU (Primary)
E [email protected] • W sejatiresidences.my T (03) 6145 3888 • F (03) 6156 9011
E [email protected] • W srikdu.edu.my
PARAMOUNT PROPERTY (SHAH ALAM) SDN • SEKOLAH SRI KDU (Secondary)
BHD (191211-M) T (03) 6145 3888 • F (03) 6145 3838
T (03) 5123 6000 • F (03) 5123 6111 E [email protected] • W srikdu.edu.my
E [email protected] • W sekitar26.my
PARAMOUNT EDUCATION (KLANG) SDN BHD
PARAMOUNT PROPERTY (GLENMARIE) SDN (1146340-V)
BHD (870410-D) T (03) 7712 3333 • F 7712 3322
T (03) 5123 6000 • F (03) 5123 6111 E [email protected]
E [email protected] • W utropolis.my
KDU UNIVERSITY COLLEGE SDN BHD (76997-T)
PARAMOUNT PROPERTY (SEPANG) SDN T (03) 5565 0538 • F (03) 5565 0539
BHD (1122275-W) E [email protected] • W kdu.edu.my
T (03) 5123 6000 • F(03) 5123 6111
E [email protected] KDU COLLEGE (PJ) SDN BHD (879955-T)
W paramountgreenwoods.com T (03) 7953 6688 • F (03) 7953 6699
E [email protected] • W kdu.edu.my
PARAMOUNT PROPERTY (PW) SDN BHD
(1057143-D) KDU UNIVERSITY COLLEGE (PG) SDN BHD
T (04) 506 0350 • F (04) 506 0351 (879357-X)
E [email protected] T (04) 238 6368 • F (04) 228 0362
W paramountproperty.my E [email protected] • W kdupg.edu.my

PARAMOUNT PROPERTY (UTARA) SDN BHD KDU MANAGEMENT DEVELOPMENT CENTRE SDN
(27914-T) BHD (584539-D)
T (04) 441 3388 • F (04) 441 3399 T (03) 5565 0799 • F (03) 5565 0797
E [email protected] E [email protected] • W kmdc.com.my
W bukitbanyan.com.my
R.E.A.L EDUCATION GROUP SDN BHD (248225-U)
PARAMOUNT UTROPOLIS RETAIL SDN BHD T (03) 5569 0183 • F (03) 5569 3103
(349434-M) E [email protected] • W real.edu.my
T (03) 5021 7847 • F (03) 5021 7846
E [email protected] • W utropolis.my • R.E.A.L SCHOOL
– Cheras Campus
PARAMOUNT CONSTRUCTION SDN BHD T (03) 9021 3601 • F (03) 9021 4319
(277548-D) E [email protected] • W realschools.edu.my
PARAMOUNT CONSTRUCTION (PG) SDN
BHD (1122712-T) – Shah Alam Campus
PARAMOUNT PROPERTY (PG) SDN BHD T (03) 7842 3228 • F (03) 7846 3980
(1038526-V) E [email protected] • W realschools.edu.my
T (04) 441 9191 • F (04) 441 9090
E [email protected] – Johor Campus
W paramountproperty.my T (07) 386 4468 • F (07) 386 4471
E [email protected] • W realschools.edu.my
PARAMOUNT PROPERTY CONSTRUCTION
SDN BHD (289242-W) • R.E.A.L KIDS
T (03) 5123 6123 • F (03) 5123 6168 T (03) 5631 8000 • F (03) 5631 8439
E [email protected] • W pecsb.com.my E [email protected]

KELAB BANDAR LAGUNA MERBOK SDN • CAMBRIDGE ENGLISH FOR LIFE
BHD (550784-H) T ((03) 7883 0912 • F (03) 7883 0712
T (04) 441 2288 • F (04) 441 8899 E [email protected]
E [email protected]
W blm.com.my PARAMOUNT GLOBAL INVESTMENTS PTY LTD
(ACN: 151 420 905)
PARAMOUNT COWORKING SDN BHD
(Co-labs Coworking) (1212939-M) PARAMOUNT INVESTMENTS & PROPERTIES PTY
T (03) 5039 1019 / (03) 7621 7420 LTD (ACN:150826047)
E [email protected] • W co-labs.asia T (03) 7712 3333 • F (03) 7712 3322 • E [email protected]

34

Paramount

Credits

MAGAZINE Our Vision

Coodinators Changing lives and enriching communities
Eve Leng, Loh Yi Wen for a better world.

Design Our Mission
Alan Chong
Editorial We deliver superior products and services that benefit society,
Ann Teoh, Su Wong and shape future generations of leaders and thinkers.

Paramount Corporation Berhad (8578-A) We care for the safety and health of our people,
Level 8, Uptown 1, 1 Jalan SS21/58, and we believe in developing their talents through
Damansara Uptown, 47400, Petaling Jaya, empowerment and enabling them to maximise their potential.
Selangor Darul Ehsan, Malaysia.
Phone 03 7712 3333 Fax 03 7712 3322 We grow our businesses to deliver sustainable and responsible
shareholder returns while ensuring that we continue to protect
Printer
our environment.
Percetakan Osacar Sdn Bhd
We must be bold in technological innovations to be market
Lot 37659, No 11, Jalan 4/37A, leaders in our core businesses.
Taman Bukit Maluri Industrial Area,
Kepong, 52100 Kuala Lumpur We will leverage on the synergies within our business ecosystem
Tel: 03 6276 1474 to create unique product o erings.
Fax: 03 6274 1899
Core Values
The views expressed in the articles and T•R•I•B•E
features are not necessarily of the
Publisher. The Publisher shall not be held TRUST RESPECT INTEGRITY BRAVERY ENERGY
responsible for any omission, error or
inaccuracy. All rights reserved by the
Publisher. All materials published remain
the property of the Publisher. No part of
this publication can be reproduced in
any form without the Publisher’s
permission in writing. Information is
correct at time of printing.

Please recycle when
you have finished with
this magazine.

35

PARAMOUNT CORPORATION BERHAD 8578-A

Level 8, Uptown 1, 1 Jalan SS21/58, Damansara Uptown, 47400 Petaling Jaya, Selangor Darul Ehsan, Malaysia

T (03) 7712 3333 • F (03) 7712 3322 • E [email protected] • W pcb.my