PCB Magazine layout #12 FA EL

For internal circulation only

MAGAZINE

Building a
Sustainable
Tomorrow

#12 | Jan – Jun 2020

CONTENTS

4 Group CEO’s Message

Trends
6 Creating a sustainable urban ecosystem for the future

Increasingly, we are seeing a fundamental shift in cities of where going green is
becoming the new norm.

Technology
10 Digital transformation in the business landscape

As we enter Industry 4.0, businesses will have to adopt a digital-first strategy.
.

Projects
12 The ultimate lakeside living at Sejati Lakeside

Sejati Lakeside in Cyberjaya offers thoughtfully-designed landed homes
surrounded by a 45-acre lake.

Leisure
16 Awesome things to do in Cyberjaya and Putrajaya

People
18 It’s a coworking life!

Our Paramount Property colleagues offer thoughts on the move to Co-labs
Coworking at Sekitar26, Shah Alam.

Corporate

22 Dato’ Teo Chiang Quan is FIABCI-Malaysia Property Man 2019

Wellness
24 A growing passion

We speak to two ardent gardeners, from Paramount's own backyard, who have
taken their hobbies to another level.

Travel
30 For the love of nature, smart living and rugby

Paramount Property CEO Beh Chun Chong shares his Japan travel story.

Paramount
32 Paramount in the news
34 Directory
35 Credits, Vision & Mission

2

Contents

pg12 pg10 6pg
pg18

pg24

pg22

3

Group CEO’s Message

Dear colleagues,
Happy new year! I hope you celebrated the start of 2020 with good cheer. We
completed the implementation of our Strategic Plan Y2015-Y2019 last year. All
the seven key strategies for the property division were implemented.
• We successfully built landed residential townships at Bukit Banyan,
Greenwoods, and Sejati Residences.
• We expanded into integrated mixed development at Utropolis
Glenmarie, Utropolis Batu Kawan and Berkeley Uptown.
• We leveraged on strength through synergy at our two
Utropolises at Glenmarie and Batu Kawan, and Berkeley Uptown
(Sri KDU International School will be ready this year).
• Our focus on the affordability segment was achieved
through our projects at Greenwoods, Kemuning Idaman,
Utropolis Batu Kawan, Bukit Banyan, and Berkeley Uptown.
• Senior living features were incorporated at ATWATER.
• Joint-ventures (JV) and disposal of land – That
was carried out through a JV with Lasseters Group for
Mercure Hotel, and in our JV with MBI for a Section
14, Petaling Jaya project. We disposed of Lot 7 & 9 of
our Kota Damansara and reaped good returns.
• Elevating the Paramount brand – One of the
highlights for Paramount is Dato’ Teo winning the
FIABCI-Malaysia Property Man 2019 last year. Over the
last five years, we also received 37 other awards,
including the “Highest Returns to Shareholders Over 3
Years” for the Property Sector at The Edge Malaysia
Centurion Club Corporate Awards 2019. I am also proud
that we had risen to 13th place in 2019 for The Edge Property
Excellence Awards rankings, up from 25th place in 2014, among
many other quality awards.

4

Group CEO’s Message

As for Education, the key strategies were also implemented. amongst employees and with the larger coworking
Upon the completion of the divestment of our majority community. By reducing office space by two-thirds,
shareholding in KDU UC in September, we now hold a we also cut costs and reduced our carbon footprint.
strategic 35% stake in UOW Malaysia KDU. We look forward We expect we will continue to improve along the way.
to see the institution grow in stature as part of the Australian
university’s network of campuses. As for our K-12 education We thank the team for being open to new ways of
segment, we believe the completion of the transaction to working. I am sure aside from the positives, it required
Prestigion Education will lead to the strengthening of the some adjustments. We have received some positive
schools and pre-schools and bring the biggest K-12 chain in to feedback and are optimistic that coworking is the right way
new heights. forward.

Moving forward We expect Co-labs Coworking to expand its number of
locations and also services to capture the opportunities brought
In December, the Board of Directors and the senior leadership about by rising global demand for coworking. Growth demand
team gathered at Ho Chi Minh City to plan for the next five for flexible office solutions is already double that of traditional
years, at a retreat with the theme “Building for Tomorrow leases.
Today”. Having reviewed the past five years’ results and
proposals for the next five, the Board is happy that Paramount The year ahead will bring its own challenges but I believe by
is in a good position to move forward in terms of human working together and keeping focussed on our priorities, we
capital, financial strength, liquidity and market position. can realise our ambitions. I am convinced I can count on you
to achieve our next set of goals. Thank you.
All business plans relate back to how to sustain profitability
and success. 2020 will see us focusing our resources on Best regards,
property development and related businesses, looking for land
banks that we can develop in the near future, and going into Jeffrey Chew
joint ventures locally and overseas. We remain committed to
delivering high quality and innovative products with special
focus on enhancing the overall wellness of the communities
within which we operate.

In line with Industry 4.0, we will continue on our journey of
digital transformation. We started the journey when
Paramount Property main office relocated to Co-labs
Coworking at Sekitar26 in June 2019. The open office concept
and coworking environment allowed greater connectivity

5

Trends

Creating a
sustainable
urban ecosystem
for the future

Tengah Singapore
is the first fully
integrated “Forest Town”

Cities are facing environmental issues which influence the With the increasing frequency and severity of environmental
wellbeing and livelihood of millions worldwide. Urbanisation hazards and climate change such as heat, urban design
and densification processes have led to a loss of urban green strategies will play an important role in reducing vulnerability,
spaces and biodiversity within cities, particularly in Asia and promoting health and building resilience. In response to these
Australia and to a lesser extent Europe and North America. environmental hazards and urban densification (via rapid

6

Trends

The vertical forest concept and blue” city spaces (i.e., vegetated settings and
promotes biodiversity in cities. water surfaces) is a vital element in combating the
adverse health effects of urbanisation.

population growth Furthermore, good quality urban green and blue spaces can
and rural to urban migration), improve quality of city life via the enhancement of their
there is a growing need to innovate attractiveness to residents, employees, tourists, investors and
healthier designs and planned sustainability for firms. From a social perspective, it has an impact on a wide
resilient urban environments. range of issues ranging from community involvement and
empowerment, including matters of safety, inclusion, equality,
civic pride, health, education and recreation. Well managed
and maintained urban green and blue spaces can contribute
to social inclusion and social justice and provide cultural links
and opportunities for community events and outdoor
activities.

In fact, studies of green spaces and health have demonstrated Reimagining forests
stronger evidence for mental health benefits, and for stress
reduction, compared with other potential pathways to health A new concept of vertical forests is also gaining popularity as
(reviewed by de Vries, 2010; Gascon et al., 2015). An it promotes the coexistence of architecture and nature in
Australian study has shown perceived neighbourhood urban areas. In China, the prototype of a new generation of
greenness to be more strongly associated with mental health small, compact and green cities is composed of dozens of tall
than with physical health (Sugiyama et al., 2008) while a study and middle sized buildings—the so called “Vertical Forests”—
in Spain (Triguero‐Mas et al., 2015) found that greater all surrounded by the leaves of trees (ranging from 3–9 metres
exposure to green space was linked to improved physical and in height), shrubs and flowering plants. The vertical forests
mental health across all socioeconomic strata and genders. concept promotes biodiversity in cities since buildings are
designed to be inhabited not only by humans but also by
There is a growing realisation, at national and international birds and insects. This regenerative practice takes place
levels, that the provision of accessible and high quality “green without the implication of expanding the city upon territory.

continued...
7

Trends

Closer to home, a notable project that is under development “Life expectancy in Hong Kong is now at 90 – we outlive the
is Tengah, Singapore. This estate in the west region of rest of the world,” he says. “But there’s nowhere for the
Singapore used to be a military training area. Today, it will the elderly to go. Couldn’t they be spending that time on the
first “Forest Town” that is fully integrated with its roof?” Light exercise and regular social contact, are, after all,
surrounding ecosystem with greenery formations as the main two of the best ways to stave off dementia.
structural foundation of the town. The key attraction will be
an approximately 100-metre wide forest corridor which will It seems like great minds think alike because by June 2019,
provide ample space for residents to enjoy nature and relating Rooftop Republic, an urban farming social enterprise in Hong
nature-based services. A large central park will serve as the Kong, had completed 48 rooftop farms in the city, mostly in
‘green lung’ for Tengah. The park will be integrated with the central business district, and two in mainland China
ponds and canals, providing lush greenery and recreational (Guangzhou and Changsha).
promenades.
Its latest project saw it take up a consultancy role for a 9,000 sq
Tengah will offer 42,000 residential dwelling units within five ft farm atop YKK Building Phase 2 in Tuen Mun, the second
distinct districts: (1) Garden District, (2) Park District, (3) urban farm project initiated by real estate company JLL. Its
Brickland District, (4) Forest Hill and (5) Plantation District, first, atop the Bank of America Tower in Admiralty, opened in
which will be home for community farming. 2014.

Growing edible cities Chung Chi-hung, executive director of property management
at JLL, says its rooftop farms are “absolutely viable”. On
In line with food insecurity concerns everywhere, the design average, the Bank of America Tower farm produces about 660 kg
of “edible cities” has the potential to improve resilience and of organic vegetables in four harvests a year, all of which are
quality of life in cities as well as manage food security. Edible donated to the charity Feeding Hong Kong. The farm is
green infrastructure is a sustainable planned network of tended by volunteers from among JLL’s employees.
edible food components and structures within the urban
ecosystem which are managed and designed to provide In the meantime, Melbourne Skyfarm in Australia will convert
primarily provisioning ecosystem services. a 21,500 sq ft, 16th-floor rooftop car park in Melbourne’s
central business district into an urban farm, slated for
Interestingly, Matthew Pryor, Head of the Division of completion by the end of 2020.
Landscape Architecture and an Associate Professor (Teaching)
at the University of Hong Kong (HKU) conducted a series of
surveys of the rooftop farms in Hong Kong in 2017 and
found around 60 in progress at that time. He added that they
were completely unconnected and spontaneous. “Sixty
groups had the same idea, at the same time, and they’ve
gone out there and done it.” he said. He sees the
rooftop farms as an efficient form of social
welfare – particularly for the elderly.

Rooftop farms are growing amid food security concerns.

8

Trends

The Melborne sky
farm will have a
21,500 sq ft
rooftop urban
farm.

All these projects and more seem to represent a fundamental Sources:
shift in what it means in developing the cities of tomorrow. It http://www.euro.who.int/__data/assets/pdf_file/0005/321971/Urban-green-spa
is a bold and exciting step towards a future where nature in ces-and-health-review-evidence.pdf?ua=1
cities is the norm; a world where businesses seek to not only https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6209905/
minimise their impact on the environment, but actually seek https://www.straitstimes.com/singapore/first-housing-district-in-new-tengah-to
to generate good says Nigel Sharp, director of Melbourne wn-unveiled-with-emphasis-on-community-farming
Skyfarm. https://www.bbc.com/future/article/20170517-an-inside-view-of-hong-kongs-hi
dden-rooftop-farms
As urban farms and gardens appear in more places, it is no https://www.scmp.com/lifestyle/interiors-living/article/3012990/how-urban-farm
longer pie-in-the-sky thinking to believe that concrete s-could-solve-our-future-food-problems-and
skyscrapers, long blamed for edging out nature to pack in
more people, could be the very things that draw plants and Video:
wildlife back. https://www.bbc.com/future/article/20170517-an-inside-view-of-hong-kongs-hi
dden-rooftop-farms
After all, as Salka Kudsk, head of landscape at Henning
Larsen in Denmark says, “nearly every new development in
Copenhagen today is designed with some form of green roof
garden.”

9

Technology

Digital transformation
in the business landscape

What digital transformation means

Digital transformation refers to the adoption of digital processes and tools to
achieve strategic business goals. It’s a complex, multifaceted process that represents
a massive cultural shift in the workplace and changes that affect every part of an
organisation.
Digital has transformed how we shop, listen to music, read the news, and make
dental appointments. So, to keep up with customer expectations and competitors,
businesses need to steadily evolve too. Yet according to technology media
company IDG, 89% of companies plan to adopt a digital-first strategy, but only
44% of them have actually done it.
But what does “digital transformation” mean for businesses? How does one take a
big, abstract concept and turn it into actions and strategies that will benefit
employees as well as customers?

10

Technology

Data driven. "We had been working very closely with the app developer to
make it as friendly as possible for customers while also
This includes not only collecting and ensuring that their personal data is protected.
analysing data about customers but
measuring what’s happening inside the "For instance, we created a drop down menu for customers
company too. to list down defects. The contractors and sub-contractors can
view the list of defects directly (but not the personal data of
Cloud-based. our customers) noted down by each customer.

Cloud-based services are economical and "The contractor or sub con can then report back on the
agile, allowing businesses to choose the SAMMO app once they are rectified. The CCTM team will do
ones that meet their needs and streamline the quality check before we view it as complete. It is only after
their IT and infrastructure costs. this that the customer will see on the app that the work is
done."
Continuous.
To ensure that customer knows how to use the app, a personal
This isn’t a project with a start and end date. briefing is done for the customer during the handover, Wong
Technology will continue to evolve and call said.
for adaptations to current processes, which
means we need to keep learning and Paramount will roll out other initiatives over the next five
evolving. years. And while it may feel like a race against time, the fact is
there is no finish line in sight. The needs of customers and
Customer-centric. how businesses meet them will continue to change.
Ultimately, the mission is to build the capacity of the
Ultimately, these shifts are all focused on company to adapt and respond to a digital
providing better service and a better ecosystem that will continue to
experience for customers. transform.

Preparing for the digital shift

There are no shortcuts to a digital transformation, but
ultimately it will make businesses more efficient, effective, and
resilient. Paramount Corporation Berhad IT Manager, Teoh
Chun Beng offered to share some insights into upcoming
developments.

Teoh said that an example of using technology to improve
customer experience is in Paramount Property’s defects
tracking mobile app, SAMMO that’s used at Sekitar26
Enterprise and Sejati Residences Ph3a.

“This app allows our purchasers to conveniently submit their
defects claims from their smart phones, enables them to
check on the status and receive updates on their submissions.
The data is then shared with contractors, making rectification
follow-up more efficient. At the end of the process,
homebuyers may sign-off on the completion of rectification
works via the app after a joint inspection with our Customer
Care Township Management team,” said Teoh.

He added that having a consolidated portal for defects
boosts productivity and data accuracy as no manual
data input is required. With fewer errors, there will be
better customer experience.

Paramount Property Senior Manager for Customer Care
and Township Management (CCTM) Department Wong
Yiew Bee said that the app had been well received by
customers.

11

Projects

An artist impression of the Lakeside promenade The
ultimate
lakeside
living at
Sejati
Lakeside

Cyberjaya was created at the dawn of the millennium about a
decade ago. Now, it is a thriving little city with international
credibility. Dubbed the Silicon Valley of Malaysia, Cyberjaya is
also home to many international students and workforce.
There are also many universities and multi-national companies
setting up campuses and offices here.

This is one of the reasons Paramount Property entered into
this market with Sejati Residences in 2012. Offering luxurious

12

Cover Story

homes and the iconic Chengal House clubhouse, Sejati in mind, Sejati Lakeside is a 41-acre freehold development
Residences went on to win many awards including the built beside a 45-acre lake. It will also have 5 acres of land set
coveted FIABCI World Prix d’Excellence Silver Award in 2017 aside for recreational parks and wellness facilities catered to
for Chengal House. residents of all ages.

On the back of this success, Paramount Property went on to Sejati Lakeside will be launched in three phases and will
launch another development in Cyberjaya called Sejati comprise 418 units of two-storey terraced houses, superlink
Lakeside in the fourth quarter of 2019. houses and semidee homes. Currently, Phase 1 comprising
130 units of double-storey terrace homes has been launched.
A thoughtfully-designed township built with the community
continued...
13

Projects

Targeting multi-generational families and upgraders looking To check out Sejati Lakeside, visit:
for bigger homes, Paramount Property CEO Beh Chun Chong Paramount Property Gallery @ Sejati Lakeside
said the semidees will have a spacious bedroom on the No.1, Jalan Sejati 1, Sejati Residences
ground floor suitable as a room for the elderly or as a guest Persiaran Bestari, Cyber 9
room. He said they have also decided to maximise the space 63000 Cyberjaya, Selangor.
for the kitchen area to encompass both wet and dry kitchens.
Tel : 018 605 6000
“Our design emphasises space flexibility for growing families Operating Hours: Monday - Friday : 9am-6pm /
and enables a multi-generational family to live together. As Saturday, Sunday & Public Holidays: 10am-6pm
these are non-strata units, they offer owners the flexibility to
renovate the facade or make extensions for future needs,”
Beh said.

Getting an Kids can play at the
aerial view treehouse pavilion

+Touring Sejati

Lakeside

Making Put on your jogging
an entrance shoes at the Lakeside promenade

14

Projects

Catch Edge TV's interview with Paramount A sneak peek into
Property CEO, Beh Chun Chong on Sejati Lakeside. Sejati Lakeside homes
https://www.youtube.com/watch?v=kCErSNVYtLI

A view of the Type A (22x70) Living & dining
overall facilities Type A (22x70) Corner garden

Residents can enjoy performances
at the amphitheatre

Type A (22x70) Facade
15

1 Leisure

Photo: tamarindsq.com Awesome things
to do in Cyberjaya
2 and Putrajaya

Photo: cyberjayapaintball.com When thinking about places to visit in Malaysia, Cyberjaya
and Putrajaya don’t normally come to mind. However, believe
3 it or not, there are some pretty cool stuff to discover in both
places.
Photo: ioicitymall.com.my
1. Read a book, beat the clock at BookXcess
4
Located at Tamarind Square, this huge bookstore has loads of
Photo: wonderfly.asia/ books at great deals every day. You can sit back and relax
with a nice hot cuppa from the in-house café and read till you
drop, literally.
Address: L3M-04, Tamarind Square, Persiaran Multimedia,
Cyber 10, 63000 Cyberjaya, Selangor
Operating Hours: Opens daily, 24 hours.

2. Get splattered at Cyberjaya Paintball Park

For those of you who are looking for an adrenaline rush, why
not try paintballing with your friends? Recreational packages
are priced from RM50 and is inclusive of everything you will
need. Except for pellets.
Address: Kelab Komuniti Taman Tasik Cyberjaya, Jalan Kelab
Off Persiaran Semarak Api, 63000 Cyberjaya
Operating Hours: Monday to Thursday, 9am – 5pm, Friday,
2.30pm – 5pm, Saturday, 9am – 6.30pm, Sunday, 9am – 5pm

3. Skate like an Olympian at Icescape Ice Rink

If you feel the heat getting to you, head over to Icescape at
IOI City Mall where you can ‘let it go’ like the gals from
‘Frozen’. Coaching lessons are available either by walk-in or
private/group coaching with fees ranging from RM70 to
RM330 per person.
Address: IOI City Mall, IOI Resort, 62502 Putrajaya
Operating Hours: Opens daily, Monday and Tuesday, 9am – 10pm,
Wednesday, 8am - 10pm, Thursday to Sunday, 10 am – 10pm

4. Get your heart pumping at District 21

District 21 is a first of its kind Adventure Park located in a
70,000 sq ft indoor premise with a 55 ft high air-conditioned
atrium, also within IOI City Mall. Comprising 10 prominent
attractions and eight function rooms, District 21 also offers an
ideal venue for corporate team building events, school group
visitations and birthday parties
Address: IOI City Mall, IOI Resort, 62502 Putrajaya
Operating Hours: Opens daily, Monday to Friday, 12pm – 8pm,
Saturday and Sunday, 10am – 8pm

16

Leisure

8

Photo: [email protected]

9

Photo: wikipedia.com 10

5. Go birding at Putrajaya Wetlands Photo: freepik.com

Do you know that Putrajaya Wetlands was the largest 8. Dragon boat at the Putrajaya Marina
man-made wetlands in the tropics when it was created in the
1990s? It comprises the Wetland Park (138 hectares) and Kickstart 2020 by heading over to the Putrajaya Marina for
surrounding wetland areas (1,977 hectares). The wetlands is some dragon boating action! Whether you're a weekend
now also considered a wildlife sanctuary. Don’t forget to warrior or a keyboard warrior, this is a place for everyone who
bring your binoculars! is looking to push your limit this year. Check out
wakeboarding and flyboarding here too!
Address: 62000 Putrajaya 1, Jalan P5/5, Presint 5, 62200 Putrajaya

Operating Hours: Opens daily except Monday, 9am – 5pm Operating hours: Opens daily, 9–11:45am, 12:30–3:15pm,
4–6:45pm, 8–10pm
6. Enjoy family time at the Cyberjaya Lake
Gardens 9. Bridge over calm waters

It’s the perfect spot for family picnics and get togethers at the If there is such a thing as bridge tourism, Putrajaya is it. Each
Cyberjaya Lake Gardens. Spread across 400 acres, there are bridge (among them, Seri Gemilang Bridge, Seri Perdana,
host of recreational activities that you can enjoy here — Putrajaya Bridge and Putra Bridge) is a stunning architectural
jogging, cycling and fishing being the some of the most beauty and make Insta-worthy photos. The better part is the
popular ones. bridges are not only beautiful during the day, but also by
night, as they are lit.
Address: Persiaran Semarak Api, Cyber 4, 63000 Cyberjaya, Address: Seri Wawasan Bridge, Lebuh Wawasan, Presint 2,
Selangor 62100 Putrajaya

Operating Hours: Opens daily, 24 hours. Operating Hours: Opens daily, 24 hours.

7. Giddy-up horsey at the Putrajaya 10. Visit the Putra Mosque
Equestrian Park
The Putra Mosque is one of the most beautiful mosques in
If you have ever want to get a taste of horse-riding, be sure to Malaysia. Next to a lake, the mosque is made of rose-tinted
head to the Putrajaya Equestrian Park for a fun joyride around granite which gives it a pink hue that offsets the hard cengal
their picturesque track. It costs RM10 for children and RM15 wood on the doors, windows and panels. Non-Muslims are
for adults. There are other options as well, such as horse welcome to visit but make sure to adhere to the dress code
carriage rides and stable tours. Of course, if you want to take requirements.
your horse riding experience up another notch, you can Address: Persiaran Persekutuan, Presint 1, 62502 Putrajaya
choose to take their riding lessons.
Operating hours: Unknown
Address: Jalan Kandang Kuda, Presint 5, 62200 Putrajaya

Operating hours: Opens daily, 8.30am – 5.30pm

17

People

It’s a
COWORKING

Life!
In June 2019, Paramount Property
relocated from a five-storey shop lot at
Kota Kemuning to Co-labs Coworking
Shah Alam at Sekitar26. We caught up
with some colleagues to get their
thoughts on moving into a coworking
space.
18

People

Gaming
buddies

Muhamad Azri bin Ramli Leanne Mong Jia Yi
MIS Assistant Senior Executive, Human Resource

In view that times have changed, moving to I heard about Co-labs Coworking for quite a while before
a coworking space is great. finding out that we were shifting into one. I was extremely
excited as I was looking forward to a different kind of
I have had to adapt to changing my sitting working environment.
location every day which means I am seated
next to different neighbours daily. The first change that I had to adapt to is the flexible seating
arrangement. Secondly, the flexible working hours means that
However, the flexi-desk environment makes if we come in at different timing, I may not be able to reach
me feel more comfortable and more them. However, this is not really a big issue as well because of
confident when it comes to communicating the core working hours.
with my colleagues. I can also bond better
with my seniors and decision-making can be Other than that, digitalisation has played a huge part in this
more efficient. This is because our head of coworking space as we are trying produce less wastage.
department could be seated next to us!
In terms of benefits, I like the opportunity for us to mingle
Most of us love the flexible working hours. For me, this is the and network with everyone. Previously, the way our
biggest benefit that is provided by the company. departments were structured gave very little opportunity for
us to meet others. Now, I get to socialize more. My colleagues
My favourite spot is the arcade room. We can relax for a and get to meet tenants from other companies as well.
while with our colleagues during lunch hour or after working
hours. One minor setback of the coworking space is that it can be a
bit distracting when colleagues are having discussions in the
I would strongly recommend other companies to try this new open. However, the benefits still outweigh the challenges.
working concept because it’s fresh, fun and comfortable. When people come together, amazing things can happen.

If really had to pick my favourite spot, it would be the game
room which is equipped with the arcade machine. When I
need a short break, I would head over there to relax and
unwind with some colleagues.

continued...
19

People

Nature
lover

Janaki a/p Kanan
Executive, Accounts

Co-labs Coworking is a new place with new environment and
filled with people with positive energy. As compared to the
traditional office, the coworking space offers more flexibility
and an open space environment.
Here, I get to meet new people from different departments
and different levels. By mingling more with other colleagues, I
get to hear from them and gain new knowledge.
My favourite spot in the new office is the garden located at
Ground Floor. Since I’m a nature lover, I enjoy the greenery.
Hence, during my lunch hour almost every day, upon having
my meal, I will head to the garden and relax for a bit. It keeps
me feeling fresh.
I think working in a coworking space offers a more
professional environment to meet more clients and business
partners.

20

People

Just
chilling

Sharifah Fauziah binti Syed Mohsin
Senior Manager, Legal Affairs

Our move to Co-labs Coworking is a timely, spot-on and
daring decision by the management. The open layout enables
me to see everyone in one sweep and makes me feel safe and
good – like one big happy family. The vibrant energy and
surrounding helps me feel young and energised.
The plus-points include being able to easily move around to
find a spot which best suits you – whether it is a quiet corner
or within the main open areas. Also, it is easier to connect
with each other. Challenges include getting used to the noise
when people are making calls, holding impromptu
conversations and discussions beside and around you. I feel
there is also less privacy and there is a need to be more
conscientious about where you leave your possessions.
Integrity and honesty are important values when in a
coworking space.
I have many favourite spots in this new office. One of them is
the eggshell seat spot for that few minutes of rest and relax
during our lunch break. I also love our open kitchen cum cafe
like environment. It’s one of the spots that promote
togetherness and socialisation among members.
If asked, I would definitely recommend other companies to try
coworking. Besides the sense of belonging, community
connection and support system, we get to meet other people
from outside the company. This paves the way for potential
collaborations and business opportunities.
At a coworking space, companies can get all the benefits of
professionally set-up workspace, at a fraction of expense with
minimal capital expenditure which can result in cost savings
over the long run.

21

Corporate

Dato’ Teo Chiang Quan

FIABCI-
Malaysia
Property
Man 2019

Dato’ Teo Chiang Quan, Chairman & Executive Director of
Paramount Corporation Berhad is 70 years old and still
dreams big for Paramount. His vision for the company has
led to the constant push for innovation which has resulted
Paramount achieving award-winning industry firsts.

On 2 November 2019, his lifelong achievements were
recognised by the Federation Internationale des
Administrateurs de Bien-Conselis Immobiliers
(FIABCI) and he was accorded the coveted
Property Man of 2019 award.

From the time Dato’ Teo took over as Group
Managing Director and Group Chief Executive
Officer of Paramount in 1989 until today,
business revenue has grown from RM16
million to RM900 million. Although he has
been widely acknowledged as the driving

force behind the company’s growth, Dato’
Teo is pragmatic about his win.

He credits his leadership team and
colleagues at Paramount for the
company’s success, believing that
professionalising Paramount has led to
its success today.

The early days

“In 1995, when we bought the piece of
land in Sungai Petani which has since
been developed as Bandar Laguna
Merbok, I insisted that we must ensure
minimal damage to the flora and fauna
along the riverbank,” said Dato’ Teo.

22

Corporate

Dato’ Teo posing with all the winners at the awards ceremony.

They thoroughly researched the sustainability aspects and Another well-loved piece of advice by Dato’ Teo is to always
applied it to the development. be prudent with cost but to never, ever cut corners. This is
because Paramount is in the position of trust and must always
In 2004, Bandar Laguna Merbok went on to become the first honour this.
gated-and-guarded residential development in Kedah and
won FIABCI’s “Best Residential Development” award, the first As the ‘People’s Developer’, Dato’ Teo mandates that the
outside the Klang Valley,” he said. Other notable awards usage of good quality materials and safety requirements must
which followed included the FIABCI Specialised Project award never be compromised. “This way, buyers of homes built by
for Sekolah Sri KDU in 2005 and the FIABCI World Silver Paramount Property will enjoy peace of mind for
Award in 2017 for Chengal House at Sejati Residences, generations,” he said.
Cyberjaya.
Over and above being an astute businessman and property
Paramount's philosophy developer, Teo believes that the private sector can play a
meaningful role in nation-building.
Dato' Teo believes that people are the company's greatest
assets. And this concern for people has evolved over the “Whether it be through our building quality homes or the
decades into a corporate philosophy which anchors delivery of quality education, ultimately financial gain has
Paramount’s vision of ‘Changing lives and enriching never been the main agenda for us. That has just been a
communities for a better world.’ by-product of our commitment to building a better Malaysia.

“A good sustainable journey must be guided by the desire to “When we constantly recognise the hopes and dreams of our
provide positive value to every stakeholder and the customers without compromising on quality we are able to
community at large while ensuring growth,” he said adding, do things well. By ensuring this, we can continue building a
“Quality, integrity, value and reputation are principles that strong legacy for the future,” said Dato’ Teo.
Paramount lives by.”

23

Wellness

Growing our own food provides healthier eating options
24

Wellness

Passion

Scientists are finding more and more evidence Dr Bradley Willcox of the University
of the ways in which gardening enhances our of Hawaii, who studies Japanese centenarians
wellbeing – from increasing our productivity said, “In Okinawa, they say that anybody who
to decreasing anxiety levels. grows old healthfully needs an ikigai, or
In addition, research on the ‘blue zones’ – reason for living. Gardening gives you that
Okinawa in Japan, Nicoya in Costa Rica, Icaria something to get up for every day.”
in Greece, and Loma Linda in California and Age aside, in Paramount’s own backyard, we
Sardinia in Italy – suggests a connection speak to a few ardent gardeners who have
between gardening and longevity. taken their hobby to another level.

continued...
25

Wellness

Macro Flavours

Iva Sivaraja, better known as Miss Iva, is an English I thought to myself, “How do we solve this?” The only way is
teacher working at Sri KDU Secondary School. In her by localising produce. Urban farms are able to cut down
social circles, she is known as a mother of two and a significantly the amount of fossil fuel consumption needed to
food blogger who spends considerable time in the transport, package, and sell food. However, personally for
kitchen whipping up all sorts of dishes. Over the past me, the challenge was for farming to be done where land is
two years, she started growing microgreens using an limited.
indoor vertical farm system which she built together
with her husband. This is why I was inspired to develop the indoor vertical
farming system. I conceptualised a design and my husband
Q: What inspired you to grow your own food? brought the idea to life with his engineering knowledge. Not
long after, we brought this concept to Sri KDU where we
I have a deep-rooted passion towards culinary arts and strived for the grandeur idea of growing microgreens within
gastronomy. I started to also dabble in molecular gastronomy the school premises and supplying food to the teachers and
and researching the science of physical and chemical students of Sri KDU Schools, in a self-sustaining way.
transformation of food in cooking. This paved a path towards
my intention of producing my very own food. Q: What do you need to build and maintain an indoor
vertical farm?
Since I live in a condominium, I have very limited outdoor
space, but I still wanted to grow, cook and eat my own food. I A basic indoor vertical farming setup would come with a
proposed to my husband the idea of building an indoor multi-tier metal rack, broad-spectrum LED lighting and a good
vertical farm unit inside our home, using LED tubes as the ventilation system. The watering of the microgreens can be
source of light for photosynthesis. I then started growing my done manually with a spray bottle, but one can opt for an
own food at home. After seeing that my project was a automatic irrigation system if the budget permits. It is not
success, I knew that everyone can do this. You just need to necessary to spend much money on sophisticated tools as you
follow a few fundamentals of urban farming and don’t give can actually produce good microgreens with just the basic
up so easily. setup.

Q: What prompted you to develop this indoor vertical
system?

What people are unaware of is that traditional farming is
plagued with water shortages and contamination, soil
degradation, and the disappearance of arable land. As cities
grow larger and with the increasing distance from townships
to agricultural lands, our food chain is bogged down by
wastage, scandals and the need for long distance
transportation of food, which of course, triggers more
pollution through the burning of fossil fuel.

26

Wellness

1. Colourful microgreens grown by Iva
2. A Sri KDU Green Ambassador explaining the indoor
vertical farm concept.

1
2

Q: What are the benefits of growing your own food?
It is estimated by the year 2040, the world population will
reach nine billion, the majority of them, city dwellers. We
need to find a way for the population to have access to fresh
food in a sustainable way.
The way to solve this quandary is by growing food, vertically. I
imagine a day where high-rise buildings are stacked up with
indoor vertical farms, powered by solar panels and wind
turbines and water supply harvested from rain, it’s perfect! I
feel that now with our indoor vertical units, it is achievable.
Plus, it is much healthier, especially growing indoor where you
eliminate the use of pesticides. It helps us save money and we
are helping the environment by growing your own food
because there is no need to burn thousands of litres of fossil
fuels in order for the food to reach your plate.
Q: What have you learned on this journey? Do you
encourage others to grow their own food too?
I would advise people not to be intimidated with the general
idea of setting up an indoor vertical farm. Although the
process of producing microgreens can be quite daunting for
many, the concept is actually quite simple. If anyone is
interested in setting up an indoor vertical farm at home, the
office or at school, I will be more than happy to extend a
helping hand and provide the necessary step-by-step
guidance to do so.

continued...
27

Wellness

strengthening
community

At Paramount Corporation, Ahmad Ramli is the affable
and soft-spoken go-to guy when it comes to collecting
and delivering company documents to and from all
assigned areas. At home, he is the father of two and a
gardener extraordinaire who took the lead in starting a
community farm, literally in his own backyard, five years
ago. Today, that space is teeming with fruit trees,
vegetables and herbs, providing his family and
community with ample greens for their everyday use.

Ahmad grows up to 30 types of fruit trees, vegetables and herbs in his farm.

Q: What inspired you to grow your own food? When I ran out of space, I applied for permission from the
Farmers’ Organisation Authority (Lembaga Pertubuhan
I caught the gardening bug when I was still a young boy, Peladang) to utilise the plot of land, measuring 2-3 acres,
living with my grandmother in a kampung located at Sungai behind my residence. My intention was to cultivate a
Kurau in Perak. By the way, did you know this place is famous community farm.
for durian?
Q: What kinds of plants do you grow and who benefits
Anyway, she loved gardening and cultivated a 5-acre durian from this farm?
orchard and grew all sorts of vegetables and fruit trees. I
would help her in my free time and my interest grew from I work the land with three neighbours and we have easily
there. 20-30 types of fruit trees, vegetables and herbs. This includes
fruit trees like durian, cempedak, nangka, avocado, papaya,
When I came to Kuala Lumpur to work at the age of 19, my longan and banana. We also grow vegetables like pumpkin,
interest remained but I was too busy trying to make a living. chillies, green leafy vegetables and petai, amongst others.
So it was put on hold until I got married at 22. At that time,
we lived in an apartment so I could only plant in pots. Later, We freely share the produce with all our neighbours, even
we moved to a landed property in Sungai Buloh, where I am those who do not help with the farming. Typically, I would
still staying and I continued planting in pots due to space place the harvest at a designated area and people are free to
constraints. help themselves.

28

Wellness

The different varieties grown includes papayas, water pumkin and roselle

Q: What are your farming methods and how much time Q: What have you learned on this journey? Do you
and resources do you need to maintain this plot of encourage others to grow their own food too?
land?
Everyone should do this because of all the health benefits as
I usually spend about half an hour to 45 minutes daily here mentioned. In addition, I have made very good friends and
after work. Before planting, I normally prepare the land a have a good relationship with my neighbours. By keeping our
week before by fertilising it. There is no set recipe, however. It planet green, we can also play our part in taking care of the
depends on what I am planting as some plants are hardier environment.
than others.
My advice to all those who are interested is to start gardening
Q: What are the benefits of growing your own food? in pots and grow what you like. Once you experience a small
measure of success, the interest will grow. Once you have the
The benefits are numerous. Firstly, we get to enjoy fresh, interest, you can learn anything. These days we have plenty
pesticide-free vegetables and fruits. The physical work of resources from the internet.
involved in establishing and maintaining a thriving garden is
good for my body as well as my mind. I find that I am able to
be more patient with my kids especially. Gardening can also
be a stress-reliever and there is a sense of satisfaction when
you successfully grow your own food.

29

Travel

For the love of nature,
smart living and rugby

As narrated by Beh Chun Chong, Paramount Property CEO

They say a picture speaks a thousand words, so when I travel
my camera is never far from my grasp. Years ago, before
mobile phones became so smart, I would carry my trusty (but
rather bulky) DSLR around – a sure-fire signal to everyone that
I am a tourist. These days, my mobile phone can do a great
job. Best part is it can be tucked neatly in my back pocket.

Many people know I love to travel. My wife and I are both
meticulous planners and we try to squeeze in as many short
trips as possible during the year. We prefer to visit cities and
particularly enjoy architecture, good food, culture and arts.

Japan is one of our favourite destinations. It’s safe, clean and
we can travel around freely because of the excellent public
transportation. The Japanese also do a fantastic job of
preserving their buildings and need I mention, the
high-quality food?

So recently, when an invitation came to join Panasonic and
EdgeProp for a study trip to Japan, I jumped at the chance.

Inspired by Japanese innovation Smart homes with solar panel in Fujisawa (Photo: EdgeProp)

The highlight of this trip was the Fujisawa Sustainable &
Smart Township (SST). This was a rare and eye-opening
opportunity to learn more about sustainable developments,
especially from the aspects of community planning,
technology and cross industry collaborations.

It is amazing how they managed to incorporate solar energy
generation and energy-saving features into smart community
living while considering multi-generational living, security,
mobility, education and wellness. In addition, it was
enlightening to see Japanese companies collaborate within
and across industries, leveraging on each other’s strengths, to
co-nurture a truly sustainable development. Truly world-class
hardware with world-class mindset!

Getting an overview of a smart city (Photo: EdgeProp) Source: fujisawasst.com
30

Travel

Getting in close to The Seven Swamps of Tsuta
nature Trying to grab the rugby ball from my opponent

My trip fell in the beginning of
autumn which is one of the best
seasons to visit Japan. So, I made
use of this time to make a little
detour, over a free weekend, to a
National Park at the Northern
Honshu Island of Tohoku called
The Seven Swamps of Tsuta or
(“Tsuta Nana Numa” in
Japanese).

What’s so special about this
place? Well, when autumn
begins, countless leaves are
mirrored in the water to form
“fall foliage reflections in water”
- this makes for a magnificent
and stunning spectacle as it looks
like the red leaves are blazing on
the water. However, you can
capture this sight only two weeks
in a year and only in the wee
hours of the morning when the
sun rises. In addition, the
conditions for this mirror-image
must also include no clouds or
wind.

While I fulfilled most of these
conditions, my timing was not
100% perfect. Hence, you can see that the photo I captured
(below) still comprises a mixture of green with the red.

My omakase dinner Swept up by Rugby fever

During the time of my visit, Japan was hosting the 2019 Rugby World Cup. This
was the ninth edition of the Rugby World Cup, the quadrennial world
championship for men's rugby union teams. It was hosted in Japan from 20
September to 2 November at 12 venues across the country.

In the streets of Tokyo, there was a great deal of fanfare. It’s a pity I didn’t
manage to catch a game because of schedule mismatch. However, I was
certainly impressed by how the organisers managed to drum up the rugby fever
even though this is a sport that is not popular at all in Japan. From the time I
touched down at the airport, at train stations and out in the streets, there were
numerous Rugby World Cup sculptures and memorabilia all over the city to
commemorate the event

My travel philosophy

I believe that in order to glean the full benefits of travel, it is important for me
to be curious, observant and open-minded. I am also always thinking about
what new ideas and valuable learning experiences I can bring back and apply
towards improving our own products and services.

31

News

Paramount in the News

Paramount receives The Edge Centurion Club award for Inauguration Marks New Era for Malaysian Higher
Highest Returns to Shareholders Over Three Years Education

13 November 2019 18 August 2019

Paramount Corporation Berhad was recognised as offering the Highest Returns The inauguration of the new UOW Malaysia KDU University College brand
to Shareholders Over Three Years in the Property Sector at The Edge Malaysia’s marked an important milestone in celebrating UOW’s establishment as a direct
inaugural Centurion Club & Corporate Awards 2019. provider in Malaysia’s vibrant education sector.

Group CEO Jeffrey Chew received the award from Finance Minister Lim Guan
Eng on 13 November 2019.

Sri KDU raises RM42,000 in
Run to Ignite Hope for the
disabled.

12 October 2019

More than 930 people comprising
students and their family members, and
teachers from Sri KDU Schools ran 3.5 km
at the H.O.P.E Family Fun Run at the
Kepong Metropolitan Park on 12 October
2019. Sri KDU raised RM42,000 for Pusat
Jagaan Titian OKU Nur, a home for the
disabled in Rawang.

Deputy Minister of Women, Family and
Community Development Hannah Yeoh
officiated the event.

32

News

Penang International B2B Ride R.E.A.L Schools represent Malaysia at global children's
summit
30 June 2019
27-30 November 2019
For the first time ever, 3,800 cyclists rode 66km across the two bridges during
the Penang International Bridge To Bridge Ride event on 30 June 2019. The winning project “Zero Plastic Canteen” by R.E.A.L Schools Cheras Campus
Paramount Property Utara was the main sponsor for this event. gave them an opportunity to represent Malaysia at the I CAN Children’s Global
Summit in Rome attended by students aged seven to 17 years old from across
Penang Chief Minister Chow Kon Yeow flagged the riders off. 60 countries.

Inaugural Bubble Run by Paramount
Property Utara

31 August 2019.

Some 1,200 Malaysians from all walks of life, ages and races
came together to celebrate Merdeka Day at Paramount
Property’s inaugural Bubble Run at Bukit Banyan.

33

Directory

Directory

PAR AMOUNT CORPOR ATION BERHAD 8578-A

Level 8, Uptown 1, 1 Jalan SS21/58, Damansara Uptown, 47400 Petaling Jaya, Selangor Darul Ehsan
T (03) 7712 3333 F (03) 7712 3322 E [email protected] W pcb.my

Paramount Property (Head Office) Dewakan
Co-labs Coworking Shah Alam, B-02-01 (Block B), Sekitar26, Level 48, Skyviews, Naza Tower, Platinum Park,
Persiaran Hulu Selangor, Seksyen 26, 40400 Shah Alam, Selangor Darul Ehsan No. 10 Persiartan KLCC, 50088 Kuala Lumpur
T (03) 2770 9100 • F (03) 2770 9101 E [email protected] • W dewakan.my
E [email protected] • W paramountproperty.my
SRI KDU Schools
Paramount Property (Kedah Office) 3, 5, 7, Jalan Teknologi 2/1, Kota Damansara, 47810 Daerah Petaling, Selangor
Wisma Paramount, No 1, Jalan Banyan 1, Bukit Banyan, Darul Ehsan
08000 Sungai Petani Kedah Darul Aman T (03) 6145 3888 • F (03) 6145 3838
T (04) 441 3388 • F (04) 441 3399 • E [email protected] E [email protected] • W srikdu.edu.my

Paramount Property (Penang Office) • SRI KDU International School (Primary)
No 55, Jalan Icon City, Icon City, • SRI KDU International School (Secondary & IBDP)
14000 Bukit Mertajam, Penang • Sekolah SRI KDU (Primary)
T (04) 506 0350 • F (04) 506 0351 • E [email protected] • Sekolah SRI KDU (Secondary)

Utropolis Marketplace R.E.A.L EDUCATION GROUP
Level UG, Management Office, Utropolis Marketplace, Jalan Kontraktor U1/14, T (03) 5569 0183 • F (03) 5569 3103
SEK U1, 40150, Shah Alam, Selangor Darul Ehsan E [email protected] • W real.edu.my
T (03) 5021 7847 • F (03) 5021 7846 • E [email protected]
• R.E.A.L SCHOOL
Paramount Property Galleries – Cheras Campus
Lot 217, Batu 13, Jalan Hulu Langat, 43100 Hulu Langat, Selangor Darul Ehsan
• Sejati Residences T (03) 9021 3601 • F (03) 9021 4319
No.1, Jalan Sejati 1, Sejati Residences, Persiaran Bestari, Cyber 9, E [email protected] • W realschools.edu.my
63000 Cyberjaya, Selangor Darul Ehsan
T (018) 605 6000 • E [email protected] – Shah Alam Campus
Lot No. 5, Jalan Merah Saga U9/5, 40250 Shah Alam, Selangor Darul Ehsan
• Berkeley Uptown T (03) 7842 3228 • F (03) 7846 3980
Lot 75 & 1874, Jalan Delima / KU1, Off Jalan Kapar, E [email protected] • W realschools.edu.my
41400, Klang Selangor Darul Ehsan
T (03) 3358 2747 – Johor Campus
Lot 2361, Jalan Persiaran Sri Plentong, Bandar Baru Permas Jaya,
• Atwater 81750 Masai, Johor
PT 29, Jalan Universiti, Seksyen 13, T (07) 386 4468 • F (07) 386 4471
46200 Petaling Jaya, Selangor Darul Ehsan E [email protected] • W realschools.edu.my
T (03) 7931 8091 • F (03) 7931 9008 • E [email protected]
• R.E.A.L KIDS
• Greenwoods T (03) 5569 0183 • F (03) 5569 3103
No. 32A & 36, Jalan Belian 1, Taman Salak Perdana, E [email protected] • realkids.edu.my
Bandar Baru Salak Tinggi, 43900, Sepang, Selangor Darul Ehsan
T (012) 422 9003 • E [email protected] • CAMBRIDGE ENGLISH FOR LIFE
T (03) 7883 0912 • F (03) 7883 0712
• Bukit Banyan E [email protected]
Wisma Paramount, No 1, Jalan Banyan 1, Bukit Banyan,
08000 Sungai Petani, Kedah Darul Aman
T (04) 441 3388 • E [email protected]

• Utropolis Batu Kawan
Lot G-25 & 26, Design Village Outlet Mall, 733, Jalan Cassia Barat 2,
14110 Bandar Cassia, Penang
T (04) 589 9115 • E [email protected]

Co-labs Coworking
• Co-labs Coworking Kuala Lumpur
Level 23A-25, Naza Tower, Platinum Park, 10 Persiaran KLCC
50088 Kuala Lumpur
T (03) 2770 9000 • E [email protected] • W co-labs.asia
• Co-labs Coworking Shah Alam
B-02-01, Block B, Sekitar26 Enterprise, Persiaran Hulu Selangor, Seksyen 26,
40400 Shah Alam, Selangor Darul Ehsan
T (03) 2770 9000 • E [email protected] • W co-labs.asia
• Co-labs Coworking The Starling
Lot 4-401 & 4-402, Level 4, The Starling Mall, No. 6, Jalan SS 21/37,
Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan
T (03) 7621 7420 • E [email protected] • W co-labs.asia
• Co-labs Coworking Glenmarie
UG-D5, Upper Ground, Utropolis Marketplace, Seksyen U1, Jalan
Kontraktor U1/14, 40150 Shah Alam, Selangor Darul Ehsan
T (03) 5039 1019 • E [email protected] • W co-labs.asia

• Co-labs Coworking The Starling Plus
Level 4, Uptown 7, Damansara Utama, Jalan SS21/39, Damansara Utama,
47400 Petaling Jaya, Selangor Darul Ehsan
T (03) 2770 9000 • E [email protected] • W co-labs.asia

34

Paramount

Credits Our Vision

MAGAZINE Changing lives and enriching communities
for a better world.
Editorial
Su Wong, Ann Teoh Our Mission

Design We deliver superior products and services that benefit society,
Alan Chong and shape future generations of leaders and thinkers.
We care for the safety and health of our people,
Coordinator and we believe in developing their talents through
Eve Leng
empowerment and enabling them to maximise their potential.
For suggestions or feedback on We grow our businesses to deliver sustainable and responsible
the magazine, please email to: shareholder returns while ensuring that we continue to protect
[email protected]
our environment.
Printer We must be bold in technological innovations to be market

Percetakan Osacar Sdn Bhd leaders in our core businesses.
Lot 37659, No 11, Jalan 4/37A, We will leverage on the synergies within our business ecosystem
Taman Bukit Maluri Industrial Area,
Kepong, 52100 Kuala Lumpur to create unique product o erings.
Tel: (03) 6276 1474
Fax: (03) 6274 1899 Core Values
T•R•I•B•E
The views expressed in the articles and
features are not necessarily of the TRUST RESPECT INTEGRITY BRAVERY ENERGY
Publisher. The Publisher shall not be held
responsible for any omission, error or
inaccuracy. All rights reserved by the
Publisher. All materials published remain
the property of the Publisher. No part of
this publication can be reproduced in
any form without the Publisher’s
permission in writing. Information is
correct at time of printing.

Please recycle when
you have finished with
this magazine.

35

PARAMOUNT CORPORATION BERHAD 8578-A

Level 8, Uptown 1, 1 Jalan SS21/58, Damansara Uptown, 47400 Petaling Jaya, Selangor Darul Ehsan, Malaysia

T (03) 7712 3333 • F (03) 7712 3322 • E [email protected] • W pcb.my