Sievers Creative-Solutions Suite

SOLUTIONS SUITE

“YOU JUST CAN’T BEAT THE PERSON “
WHO NEVER GIVES UP.
BABE RUTH

SOLUTIONS SUITE 04
What Our Clients Say 06
Who We Are 10
Web Design 11
SEO 12
Digital Advertising 14
Social Media Management 15
Branded Swag 16
Branding & Design 18
Photography 19
Video Production

CLIENT SHELDON THEATRE
STATEMENTS
www.SheldonTheatre.org
Team Sievers is a joy to work with. They are collaborative,
creative, clear and committed. Our programming is

S complex, and our website has to hold the details of many
diverse activities and hundreds of unique events. Team
Sievers listened thoroughly, so they were able to shape
a focused structure that effectively highlights our multi-
faceted programming and communicates our brand. There
recommendations were always spot on, and specific to our
business needs. Thank you for an exceptional end result.

HISTORIC JOHN P. A
FURBER FARM
Angi Butt - Owner
www.johnpfurberfarm.com
We are extremely happy with the service they have provided for
us. Always updating in a timely manner, flexible, personable,
and we could not be MORE happy with how our new website
looks. We have referred them to all of our friends and you will
love them too.

C CHANDLER’S CONCEAL
AND CARRY
Chris Chandler - President
www.carrypermit.net
Roger helped me create a website a few years back that has not only
exceeded my expectations, but I’ve have numerous clients tell me
the reason they chose my business was “you had the best website”,
or “you have the most professional website”.

That’s the sort of thing that separates what Sievers Creative does,
and what a hundred other companies do. They help you stand out.

SATISFIED CLIENTS

These are just a few of the companies and organizations
we’ve had the pleasure of partnering with.

5

ROGER SIEVERS RENEE SIEVERS

FOUNDER / WEB & VIDEO MARKETING & SOCIAL MEDIA

I’ve worked throughout the creative I have the desire, passion, and drive to
industry, but I look forward most to is pursue the best. With Sievers Creative
being a part of the ever changing digital you will see our unique set of skills and we
marketplace, and growing businesses. can help provide you with the jumpstart
I really enjoy the partnerships I’ve you have been waiting for. Creativity is
developed with our clients and feel that what we do! I am truly excited and look
we have the best clients in the world! forward to working with local businesses.

YOU

JESSICA SIEVERS YOUR COMPANY

DESIGN & PHOTOGRAPHY EXPERTS IN AWESOME

I am a bit of a Jane-of-all-trades – I Your company is a major component
do Branding, Graphic Design, Web to our team here at Sievers Creative.
Design, Photography, and I have years You are as much a partner in our
of experience in the Promotional company as we all are. Your success
Products industry. But whichever is our success, and we will join with
avenue I’m doing it through – it’s all you to help your business succeed.
about creating a great look that is right
for your business and helps it succeed.

6

WHO WE ARE WHAT WE DO

We’re a small town company, with big city We are a full-service marketing and creative
skills. We offer all the services you need to company. That means you no longer have
get your business looking great, and we stay the hassle of dealing with so many different
up on all the latest trends and technologies companiestogetwhatyouneed. Brandingand
— so when you choose us, everything is design? We’ve got you covered. Web design,
taken care of. And we pride ourselves on hosting, and development? We’re experts.
working with integrity to help our customers Marketing, social media, and advertising?
meet their business needs. We’ve got your back. Photography and
video? Absolutely! You need some branded
items to give away? We’ve got years of
experience and are here to help you out.

“ COMING TOGETHER IS A BEGINNING. “
KEEPING TOGETHER IS PROGRESS.
WORKING TOGETHER IS SUCCESS.

HENRY FORD

7

OUR BUSINESS
IS MAKING YOUR

BRANDING SOCIAL MEDIA

SEO

WEB DESIGN PHOTOGRAPHY

8

R BUSINESS LOOK GOOD

DIGITAL
ADVERTISING

DESIGN VIDEO
PRODUCTION

BRANDED
SWAG

9

WEB DESIGN

Developing websites that engage visitors and communicate your brand.

DESIGNED WITH INTENT EVERY WEBSITE INCLUDES

• Responsive Web Design • Content Management System
• Data-Driven Decisions • On-Site Training (if desired)
• Support & Training • Reporting & Analytics
• Analytics & Reporting • Amazing Support
• Marketing Integration

Our goal is not just to build your website, but to help you build an effective online presence that
helps you grow your business. When our web design services are partnered with a good marketing
strategy, your online presence can soar, and will have a team of dedicated professionals behind it.

We act on your behalf as your own full-service web team. We host your website on our lightning
fast VPS servers, perform your content updates, perform your website software updates, and
provide detailed reporting on your websites performance and the work we’ve performed.

10

SEO

Search engines are the main source of information for consumers about local businesses.
If you don’t show up, you can’t compete.

Studies show CTR (click through rate) for
organic listings significantly drops after
the first three listings.

• Organic Position 1: 31.24% CTR
• Organic Position 2: 14.04% CTR
• Organic Position 3: 9.85% CTR

WHAT DOES THIS MEAN?

It means that when people search for
businesses or services like yours, the top
three listings will get the business of over
half of all people who are searching.

The main goal is for your website to become search engine-friendly, so that when an internet user
searches for a related keyword, you’ll be among the businesses that get first-page results.

Every campaign starts with keyword research, content writing, on-page optimization, quality backlink
and local citation acquisition.

KEYWORD RESEARCH WEBSITE AUDIT FOR
ON- AND OFF- PAGE IMPROVED TRAFFIC
IMPLEMENTATION CONTENT CREATION

WHAT GOOD IS A WEBSITE, IF NO ONE IS GOING TO IT?

11

DIGITAL ADVERTISING

The advertising landscape has drastically evolved in the last decade, and we’re here to help
guide you through the new world of advertising in the digital age.

SITE RETARGETING

Ever wish you could focus your marketing
on the audience most likely to convert?
That’s exactly what site retargeting does
— it delivers personalized ads across the
web and social media to consumers who
have expressed interest in your company.

HOW IT WORKS: When a potential customer visits your website and leaves without contacting you, purchasing
a product or taking action, we start delivering online ads to those consumers reminding them to come back and
do business with you. Think of Amazon, remember how it works when you visit their website look at a product,
then after you leave you start seeing that product everywhere? That is the power of retargeting.

Google says that about 97% of website visitors will leave your website
without taking any action. Retargeting helps reel those leads back in.

EMAIL MARKETING & Some common services include:
MANAGEMENT
• Email Automation Services
Email has been a tried and true communication • Lead Generation Email Campaigns
method for many years, in fact it has outlived many • Monthly Email Newsletter Delivery
other mediums. In today’s marketing environment email • 3rd Party Email List Distribution
is a constant that every consumer has and uses. We have
a handful of solutions for email marketing including building and
managing email databases of your existing customers as well as email
outreach to consumers you don’t yet have a relationship with.

Our 3rd party email list acquisition and email distribution can target consumers
based on age, income, credit score, geography, lifestyle, and so much more.

12

PAY PER CLICK (PPC)

The first page of Google search results is a gold mine of
leads, don’t let those precious clicks get away from you.

We know what it takes for a PPC advertisement to be cost-
efficient, and we will do our very best to make it a great
driver of traffic to your website. Though it works best as
a part of a robust marketing campaign, we will give our
full effort to making sure you get the best keywords, and
that your ads appear before the right customers at the
right time.

PROGRAMMATIC ONLINE
DISPLAY ADVERTISING

Online display advertising has become a very important
medium for brand awareness and digital brand growth. We
employ our close relationships with the Ad Tech industry
to deploy marketing campaigns across the internet. Our
campaigns use the latest in ad technology to target consumers
based on their online behavior, demographics, interests,
psychographics and even their physical location based on GPS
coordinates on their mobile devices.

Some common tactics include:

• Search Retargeting
• Contextual Retargeting
• Bahavorial Targeting
• Demographic Targeting
• Cross Device Targeting
• Geo-Fencing (mobile targeting)

CONNECTED TV & AUDIO

Connected TV (CTV) refers to any TV that can be
connected to the internet and access content beyond
what is available via the normal offering from a cable
provider.

Consumers continue to cord cut, and you need to
reach them where they are.

13

SOCIAL MEDIA MANAGEMENT

No platform can help your brand engage with a majority of internet users better than social media.

Building a social media presence involves two strategies:

1. We cultivate your profile and build your following through posting engaging

content and community management.

2. We deploy targeted ad campaigns to consumers.

We know the importance of utilizing both of these strategies in every campaign. We help
your brand really connect with buyers, on a level that builds trust and authority.

Commonly Requested Services:

• Social Media Profile Design
• Social Media Monitoring and

Customer Service
• Content Strategy and Execution
• Ad Campaign Management

ON AVERAGE YOU ONLY
REACH 16% – 18% OF YOUR

FACEBOOK FOLLOWERS
WHEN YOU POST.

THAT’S WHY WE INCLUDE
SOCIAL ADS IN EACH OF
14 OUR CAMPAIGNS!

BRANDED SWAG

We don’t push cheap trinkets or novelty items. We hand select the items that will best
represent your brand and get you the best ROI.

Branded merchandise is ranked as the #1 most effective form of advertising to reach all generations.
Not only that, but 81% of people who get a branded giveaway - keep it for over a year. Talk about a

long lasting advertisement! Branded Products Work.1

We use our design skills and marketing knowledge to make sure you get the right items, for the right
audience. Then we make sure that the artwork used is on-brand and high quality.

ADDING A PROMOTIONAL
PRODUCT TO THE MEDIA

MIX INCREASES THE
EFFECTIVENESS OF OTHER
MEDIA BY UP TO 44 PERCENT.2

1 - Source: PPAI 2017 Consumer Study, 2 - www.sageworld.com 15

BRANDING & DESIGN

Your brand is your public image, and it’s vital to build an image that your customers
understand, trust, and are excited about. We can help with that.

BRANDING

Imagine you’ve met someone new and decide to go out with them. If they are dressed in a business
suit on your first date, hipster clothing on the next, and after that they show up dressed like a rapper,
it may be hard to know exactly who they are and what you’re getting into.
The same goes for your brand – if you aren’t careful about the consistency of your image, you may end
up confusing, even alienating, your target audience. If your social media accounts, for instance, are full
of fun and silly photos but your logo and product packaging look plain and corporate, you’re sending
mixed signals that might bewilder the consumers and influence their assumptions about you. In turn,
it may be difficult for them to trust your brand and to support your products.

HELPING BRANDS SPEAK - EFFECTIVELY

Common Branding Services:

• Brand Study & Research
• Messaging Development
• Brand Standards Document
• Logo Design
• Color Palette Selection

16

DESIGN

Consumers begin judging a brand visually before they can even process what they’re looking at. Every
design your customer sees, whether its printed, on your website, or on one of your social media
channels - needs to be professional looking, and consistent with your overall brand. When it comes to
attracting and retaining customers, looks do matter - a lot actually.

YOU NAME IT, WE CAN DESIGN IT.

17

PHOTOGRAPHY & VIDEO

It is a scientific fact that your brain processes visual information faster and better than text
based information. Make sure your visuals are giving the right message.

PHOTOGRAPHY

As a company that deals with design, we are passionate about using photography as an avenue for
achieving good design. Whether it’s through commercial photography, event photography, or general
business photography, we take our photography skills where it’s needed and use it to help you.

On location, or in studio, we have the skills and equipment to capture the perfect image.

18

VIDEO PRODUCTION Our Video Production Services include:

Every business has a unique story to tell — • On-Site Video Shooting
and there’s no better way to tell it than by • Aerial Videography & Photography
sharing a video. With our High Definition video • Post Production Audio and Video Editing
production services, we can help you create an • Motion Graphics
entertaining and motivating video that leaves a • Professional Voice Over or Client Recorded
lasting impact on viewers. We’re FAA certified
UAS (unmanned aircraft system) pilots with the Voice Over
insurance to back it up. • Tailored Introductions, Titles and Transitions
• Tailored Motion Graphics and Name Title Bars
We have a wide variety of experience • Music
in producing online marketing videos, • Copy of finished product in the format
documentaries, animated explainer videos, and
more. Once we create the video, it is yours to you desire
use however you see fit! Some common ways
to use your videos include: Website, Social
Media, Advertising Campaign, In-Store Display,
Trade Show Marketing, and more.

19

THE SECRET OF GETTING AHEAD,
IS GETTING STARTED.

-MARK TWAIN

CONTACT US

419 BUSH ST.
RED WING, MN 55066
651.300.4932
[email protected]

WWW.SIEVERSCREATIVE.COM