1 PORTRAYING STREET SCENE OF PEKAN SELAMA, PERAK THROUGH ILLUSTRATION NUR FATIHA BINTI OTHMAN 2021122129
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3 CONTENT 1 Introduction 4 2 Problem Statements 5 3 Objectives 5 4 Significant 7 5 Gantt Chart 8 6 Research Title 9 7 Data Collection 10 8 Current Situation Analysis 11 9 Literature Review 22 10 Research Process 24 11 Media Planning 29 12 Creative Design Strategy 30 13 Aims & Recommendation 31 14 References 37
4 INTRODUCTION The Larut, Matang and Selama District is a district of Perak, Malaysia. Larut Matang and Selama district also contains the Selama autonomous sub-district (daerah kecil) in the northern portion, covering 3 mukims which are Selama town, Hulu Selama and Ijok. Selama is under the administration of the Selama District Council (MDS). The earliest physical development in the town center was formed by the development of shophouses at intersections. The town’s development keeps growing, although its old structures are still standing and running as usual.
5 PROBLEM STATEMENTS 1. The minimal amount of information, resource, art, and other creative work about pekan selama. 2. The underappreciation of small towns with less architectural attraction. 3. In Malaysia, there is a lack of exposure to small town communities and illustration, so in this context, Pekan Selama. OBJECTIVES 1. To increase the variety of creative content (illustration and photography) about Pekan Selama. 2. To bring out hidden beauty and provide an entirely new point of view on older structures. 3. To illustrate the diversity of a small town’s community.
6 PROBLEM STATEMENTS February 6, 2019 January 15, 2023 August 17, 2016 January 6, 2019 In conclusion, these online news stories show how the higher-ups are aware of the potential towns in Perak, such as Ipoh, Taiping, and Batu Kurau, to be developed into Perak attractions. But there is no news of Pekan Selama, Perak, becoming an attraction, especially through the connection of art.
7 SIGNIFICANT 1. The illustration used will serve as an attraction of Pekan Selama, Perak through art. 2. By using illustration, people will acknowledge how art can showcase the beauty of small towns. 3. To promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, according to Sustainable Development Goals (SDG) by 2030.
8 GANTT CHART
9 RESEARCH TITLE 1. Portraying the Street Scene of Pekan Selama, Perak, through Illustration 2. The influences of illustrations in the recognition of Pekan Selama, Perak 3. Portraying the distinct identity of the Pekan Selama, Perak, street scene through illustration 4. Illustrations as an approach to preserving the identity of Pekan Selama, Perak
10 DATA COLLECTION Method: Qualitative 1. Primary Data • Photo shoots / personal photos / diaries • Questionnaires • Interviews 2. Secondary Data • Published books • Journals • Photos from archives/albums/magazines • Internet
11 CURRENT SITUATION ANALYSIS • Photo shoots / personal photos / diaries
12 CURRENT SITUATION ANALYSIS • Photo shoots / personal photos / diaries
13 • Photo shoots / personal photos / diaries CURRENT SITUATION ANALYSIS
14 • Questionnaires Section A 1. Age / Umur • 18-24 • 25-34 • 35-44 • 45-54 • 55-64 • 65 and over 2. Gender / Jantina • Male / Lelaki • Female / Perempuan 3. Employment • Student / Pelajar • Employed / Bekerja • Unemployed / Tidak Bekerja 4. Birth place /Tempat Kelahiran • Perlis • Kedah • Pulau Pinang • Perak • Kelantan • Terengganu • Pahang • Selangor • Wilayah Persekutuan • Negeri Sembilan • Melaka • Johor • Sarawak • Sabah 5. Residency area / Tempat tinggal • Urban / Bandar • Suburban / Pinggir Bandar • Rural / Luar bandar 6. Residencts of Selama, Perak / Penduduk Selama, Perak • resident / penduduk • non-resident / bukan penduduk CURRENT SITUATION ANALYSIS
15 • Questionnaires Section B 1. Have you ever been to Perak state? / Adakah anda pernah ke negeri Perak? • Yes/No 2. Have you ever heard of the Perak districts of Larut, Matang, and Selama? / Pernahkah anda mendengar tentang daerah Perak iaitu Larut, Matang, dan Selama? • Yes/No 3. Have you been/heard of Selama, Perak before? / Adakah anda pernah/mendengar tentang Selama, Perak sebelum ini? • Yes/No 4. Where have you ever seen any pictures or videos of Selama, Perak? / Di manakah anda pernah melihat gambar atau video Selama, Perak? • Social media / media sosial • News / Berita • People / Orang ramai • Never heard / Tidak pernah dengar 5. Do you believe a small town could serve as an attraction despite the lack of architectural attractions? / Adakah anda percaya sebuah bandar kecil boleh menjadi tarikan walaupun kekurangan dari segi tarikan seni bina? • Yes/No CURRENT SITUATION ANALYSIS
16 • Questionnaires Section C 1. Have you ever seen any building illustration? / Pernahkah anda melihat sebarang ilustrasi bangunan? • Yes/No 2. Do you believe that the illustration of Pekan Selama will help the small town become more known locally? / Adakah anda percaya bahawa ilustrasi Pekan Selama akan membantu pekan kecil itu untuk lebih dikenali di dalam negara? • Yes/No CURRENT SITUATION ANALYSIS
17 • Questionnaires Section C 3. What kinds of illustrations do you prefer for illustrating Pekan Selama, Perak? / Apakah jenis ilustrasi yang anda sesuai untuk menggambarkan Pekan Selama, Perak? (will include example of illustration) • minimalism illustration • Pixel Art • Seamless Pattern • Watercolour effect • Vintage • Line Art 4. Do you agree that the beauty of Pekan Selama, Perak, should be portrayed in a book and an ebook? / Setujukah anda keindahan Pekan Selama, Perak perlu dipaparkan dalam buku dan ebook? • Yes • No CURRENT SITUATION ANALYSIS
18 • Book TITLE: Profil Bandar Negeri Perak YEAR: 2009 CURRENT SITUATION ANALYSIS
19 • Book TITLE: Selama Sub-District Planning and Development Study YEAR: 1981 CURRENT SITUATION ANALYSIS
20 • Brochure CURRENT SITUATION ANALYSIS
21 • Internet CURRENT SITUATION ANALYSIS YouTube Government Website
22 LITERATURE REVIEW • Article Azmi, N. F., Ali, A. S., & Ahmad, F. (2020b). Exploring the challenges in protecting the identity of small historic towns in Malaysia. Open House International, 46(1), 64–80. https://doi.org/10.1108/ohi-05-2020-0028 The literature review begins with the aims of the study, which are to examine the challenges of protecting the unique features and identity of small towns through building regulations, guidelines, and policies. According to the results of the study, current concerns of built heritage protection at the local level may be classified into five emerging themes: legislative, institutional, economic, social, and technological issues. The study also finishes with a framework of procedures that may be employed for small-town identity identification and protection. Particularly, the study revealed that built heritage is not only protected by legislative measures alone but also through community initiative activities and practices. Given the importance of cultural architectural heritage in giving local distinctiveness, measures must be made to ensure the continuation and protection of these physical structures, especially in today’s world when place identity is rapidly weakening.
23 Ibrahim, K. A., Hassan, K., Abd Rahman, N., & Hussain, N. H. (2012). Analysis of the rural small town morphological settlement: enhancing the character. LITERATURE REVIEW • Article The paper focuses on the analysis of rural small towns and Pekan Parit specifically. Pekan Parit is a small town in Perak Tengah district. It is located about 30 kilometres from the city of Ipoh, and the geographical location of the town is near the banks of the Sungai Perak. This paper is loaded with information about the physical features and appearance of the old town. The actual physicality of the place, the reality of its building, landscape, climate, and aesthetic quality are the elements. that has to be considered part of the Pekan Parit identity. It also added that the contents of the town’s character have so far been studied, whichare referable to physical forms and can be conveniently classified into five elements: paths, edges, districts, nodes,and landmarks (Lynch, 1960). Pekan Parit is recognised for its own important uniqueness and the spirit of the place. Pekan Parit is a small town that is a recreation and retirement destination and is adjacent to an abundance of natural assets. It can also be categorised as a small town with historic downtowns or prominent cultural or heritage assets.
24 RESEARCH PROCESS • SWOT Analysis STRENGTHS • Introduce Pekan Selama to people through illustration. • Increase resource of information, art and creative work through online and offline platform WEAKNESSES • Take time to promote it through illustration. • Least amount of information and articles on the connection between Pekan Selama and art. OPPORTUNITIES • Showcase small towns and art at the same time. • Get to increase awareness of the existence of Pekan Selama. THREATS • Promoting small town with least architectural attraction. • Research will need to depend more on primary data and published books.
25 RESEARCH PROCESS • Target Audience Demographics • Young adult - senior citizen • Locals Psychographics • Wants to showcase their towns to people • Book and art lover
26 RESEARCH PROCESS • Visual Research
27 RESEARCH PROCESS • Mood boards WHITE . MINIMAL . PASTEL . LEISURE . HOMETOWN
28 • Design trends Minimalism Y2K Organic tones Vintage RESEARCH PROCESS
29 MEDIA PLANNING • Outcomes • Messages Primary Items: coffee table book/pictorial book ebook Secondary Items: Postcard Stickers • Platform Print Digital • Mediums mixed media (traditional & digital illustration) to introduce Pekan Selama, Perak in a fully illustrated book to illustrate the beauty of older structure and street scene of the town.
30 CREATIVE DESIGN STRATEGY • Branding typography on cover page of the outcome’s primary item will serve as the branding identity . • Illustration type 2D illustration (based on questionnaire survey) • Medium mixed media (traditional & digital illustration) • Techniques pen & ink coloured digitally • Element of Designs line, color, shape, form • Prototype book
31 AIM & RECOMMENDATION • 7 styles of illustration minimalism line art watercolour effect pixel art
32 AIM & RECOMMENDATION • 7 styles of illustration Gif vintage seamless pattern
33 AIM & RECOMMENDATION • sketches thumbnail
34 AIM & RECOMMENDATION • sketches thumbnail
35 AIM & RECOMMENDATION • sketches thumbnail
36 AIM & RECOMMENDATION • comprehensive (progress) 1 2
37 AIM & RECOMMENDATION • comprehensive (progress) 4 3 5
38 REFERENCES • Azmi, N. F., Ali, A. S., & Ahmad, F. (2020b). Exploring the challenges in protecting the identity of small historic towns in Malaysia. Open House International, 46(1), 64–80. https://doi. org/10.1108/ohi-05-2020-0028 • Ibrahim, K. A., Hassan, K., Abd Rahman, N., & Hussain, N. H. (2012). Analysis of the rural small town morphological settlement: enhancing the character. • MFikri MY. (2021, December 22). SELAMA Perak | Drone Aerial Footage [Video]. YouTube. https://www.youtube.com/watch?v=Xp00iOEjYtM • JaleSokmo Always walk. (2022, June 3). SELAMA PERAK - Pekan lama dan kisah yang panjang [Video]. YouTube. https://www.youtube.com/watch?v=ls5zmBlvwM4 • Batu Kurau, Selama Jadi Sebahagian Greater Kamunting. (2016, August 17). Suaraperak. https://muinsapidin.wixsite.com/suaraperak/post/2016/08/17/batu-kurau-selama-jadisebahagian-greater-kamunting • Amin, K. a. M. (2019, January 6). Pasar Malam Padang Selama tarikan baharu penduduk Selama. Sinar Harian. https://www.sinarharian.com.my/article/5858/edisi/perak/pasarmalam-padang-selama-tarikan-baharu-penduduk-selama • Jabatan Perancangan Bandar dan Desa Semenanjung Malaysia. (2009). Profil Bandar Negeri Perak. Kementerian Perumahan dan Kerajaan Tempatan.
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40 REVIEW 3 GDI645