Strength • Integrity • Trust • Longevity No other real estate competitor can match the wealth of resources and marketing advantages of Berkshire Hathaway HomeServices Luxury Collection.℠
Strength • Integrity • Trust • Longevity #1 independent company in the Berkshire Hathaway HomeServices Network Berkshire Hathaway HomeServices The Preferred Realty has ranked #1 of independent companies in the Berkshire Hathaway HomeServices network. #3 Elite Circle Company in sales units in the Berkshire Hathaway HomeServices Network Berkshire Hathaway HomeServices The Preferred Realty has ranked #3 in sales units in the Berkshire Hathaway HomeServices network out of 300+ companies. Tom Hosack named as a 2020 RealTrends Game Changer RealTrends used data from the 500 top brokerages to develop a list of 12 professionals who are changing the game of real estate. “These are truly an outstanding group of broker-leaders with impressive growth achievements,” says REAL Trends Founder and President Steve Murray. Ranked #27 - Largest RealTrends Broker Berkshire Hathaway HomeServices The Preferred Realty ranked #27 out of all real estate brokerages in the United States. BERKSHIRE HATHAWAY, INC., ONE OF THE MOST SUCCESSFUL AND RESPECTED BUSINESS ORGANIZATIONS IN THE WORLD. #27 Largest Broker in #3 Company in Units in the Berkshire Hathaway HomeServices Network #1 Independent company in the Berkshire Hathaway HomeServices Network
Strength • Integrity • Trust • Longevity We begin with a detailed assessment of your local market, your property and competitive properties to uncover the unique value of your property. We bring the story of your property to life and design a winning strategy to really make your home stand out from the competition. We implement your custom marketing plan across a wide variety of the latest technologies - online, in print and in person. We carefully measure online showings, live showing feedback, market changes and new competition. As the market changes, we will work together to make decisions to improve the competitiveness of your property. ASSESS DESIGN IMPLEMENT MEASURE OPTIMIZE Our exclusive Five Step Advanced Property Marketing System was created specifically for the current market conditions. This unique system was developed from the latest innovations in technology plus “best practices” in real estate marketing. This system is simply the most effective property marketing solution available. ADVANCED PROPERTY MARKETING SYSTEM 1 2 3 4 5
Strength • Integrity • Trust • Longevity Cover property page 2 Formerly Prudential Preferred Realty FALL 2016 Cover property page 2 Formerly Prudential Preferred Realty FALL 2016 Yes, pictures really are worth a thousand words! And the quality of the pictures and other media is critical to effective property marketing. Properties with high quality professional photography sell for more! VISUAL MARKETING
Strength • Integrity • Trust • Longevity VISUAL MARKETING We use the latest technologies in photography and video.
Strength • Integrity • Trust • Longevity The internet has dramatically changed the way buyers look at properties. ONLINE MARKETING ADVANTAGE
Strength • Integrity • Trust • Longevity UNITED STATES BRAZIL CANADA INDIA UNITED KINGDOM RUSSIA GERMANY ITALY PHILIPPINES MEXICO FRANCE AUSTRALIA CHINA JAPAN SPAIN SOUTH KOREA PORTUGAL INDONESIA NETHERLANDS TURKEY * Google Analytics for 12 months ending 3/31/16. Property searches can be performed in thirteen different languages. These powerful tools allow international buyers to search different properties in their native languages. berkshirehathawayhs.com makes it easier than ever for consumers to search for homes from wherever in the world they may be. Our website now offers the opportunity to search for homes in 10 different languages plus the ability to convert measurement and currency. Top 20 countries* visiting berkshirehathawayhs.com MARKETING TO INTERNATIONAL CUSTOMERS
Strength • Integrity • Trust • Longevity Targeted Reach with exclusive audiences In the past few years, Chinese buyers have started to make their presence known on the global property market, purchasing properties from luxurious trophy estates and vineyards, to more modest condminiums and investment homes. For many Chinese buyers, global property investment is an emerging opportunity which until recently was out of reach. Berkshire Hathaway HomeServices understands the importance of presenting your property to this market. Through our relationship with Juwai.com, your property will be placed on the #1 Chinese international property portal, which attracts more than 2 million Chinese consumers each month. This portal places your property in front of an exclusive audience of high-networth Chinese buyers looking to invest overseas. JUWAI.COM
Strength • Integrity • Trust • Longevity 5 CONTINENTS • 37 COUNTRIES • OVER 70 WEBSITES Berkshire Hathaway HomeServices broadcasts your property to more than 70 websites worldwide viewed by potential buyers in 37 countries across five continents. The countries where your property will be visible include: GLOBAL LISTING EXPOSURE Algeria Argentina Belgium Brazil Canada Chile China Colombia Czech Republic Denmark Dominican Republic France French Polynesia Germany Greece India Israel Italy Luxembourg Mexico Monaco Morocco New Caledonia Panama Peru Portugal Qatar Romania Russia Spain Thailand Tunisia Turkey United Arab Emirates United Kingdom Uruguay Venezuela
Strength • Integrity • Trust • Longevity WORLDWIDE EXPOSURE Through our extensive digital marketing efforts, your listing will appear on thousands of local and national websites!
Strength • Integrity • Trust • Longevity ONLINE MARKETING EXPOSURE ThePreferredRealty.com
Strength • Integrity • Trust • Longevity We have an app for that! MOBILE MARKETING
Strength • Integrity • Trust • Longevity Facebook Ads and Facebook Live Dynamic Remarketing Traditional Print MULTI-CHANNEL ADVERTISING & BRANDING Multi-Channel Advertising and Branding Cover property page 2 Formerly Prudential Preferred Realty FALL 2016 Luxury Collection Magazine
Strength • Integrity • Trust • Longevity Your listing placed on all LOCAL real estate company and agent websites. MULTI-CHANNEL ADVERTISING & BRANDING
Strength • Integrity • Trust • Longevity Your listing placed on national real estate websites. MULTI-CHANNEL ADVERTISING & BRANDING
Strength • Integrity • Trust • Longevity 8 ThePreferredRealty.com Jill Stehnach Sewickley Regional Office Bus: 412-741-6312 x207 Cell: 412-716-8634 [email protected] www.ThePreferredRealty.com Gracious Georgian brick Colonial steps to the local golf club and minutes to Sewickley Village. Over 4,500 sq. ft. of living space with custom finishes throughout. Private 3.2 acre wooded lot. Five bedrooms, 4 full baths, 2 half baths. MLS#1226015 Brennan built brick Provincial on 1.38 acre lot. Gourmet kitchen with granite counter tops, center island, and high end appliances. Spacious family room, 3 wood burning fireplaces, finished lower level. Five bedrooms, 3.5 baths. MLS#1210690 sewickley Stately brick Tudor that has been completely renovated in 2016. New chef’s kitchen with a Wolf gas cooktop and gorgeous glazed cabinets. Spacious living room with barn doors leading to the home office and mudroom. Rare first and second floor master suites with custom showers and spacious walk-in closets. New aggregate patio and tabletop 1/3 acre lot for pets or play. Walking distance to all Sewickley Village amenities and local schools. Four bedrooms. Three full baths, 2 half baths. MLS#1228791 Edgeworth $855,000 Sewickley Area $739,049 Sewickley Heights $599,900 Cover property page 2 Formerly Prudential Preferred Realty FALL 2016 Custom brochures, flyers and postcards CUSTOM PRINTED MATERIALS
Strength • Integrity • Trust • Longevity Think of social media as electronic word of mouth! SOCIAL MEDIA MARKETING
Strength • Integrity • Trust • Longevity A reactive approach only reaches a small portion of potential buyers. We reach more potential buyers with a proactive approach. Our proactive marketing reaches more potential buyers. PROACTIVE MARKETING
Strength • Integrity • Trust • Longevity Our company is the clear leader in the Greater Pittsburgh area for corporate relocation services. We are the preferred relocation real estate provider for the majority of relocation management firms and many Fortune 500 companies. We support thousands of relocation moves each year allowing us to bring more buyers and sellers together. We are also members of respected organizations including: •Worldwide Employee Relocation Council (WERC) •Great Lakes Relocation Council •Greater Pittsburgh Relocation Council •VisitPittsburgh •Pittsburgh Technology Council MARKETING TO CORPORATE RELOCATION BUYERS
Strength • Integrity • Trust • Longevity • Multiple Listing Services •E-Campaigns •Reverse Prospecting •Office Caravans and Sales Meetings •The Buyer’s Agent MARKETING TO LOCAL BUYER’S AGENTS
Strength • Integrity • Trust • Longevity Property Information We will work with you to identify the most appealing attributes of your property, plus identify any potential obstacles. •Property Style and Floor Plan • Local Community and Amenities •Condition and Curb Appeal •Property Age •Public Information - Tax Records, etc. • Lifestyle and Story of the Property Market Trends Local Competition ASSESSING THE PROPERTY, THE MARKET AND THE COMPETITION
Strength • Integrity • Trust • Longevity Buyers With Emotional Connections Pay More Every property has a unique story, and we will work together to discover what is valuable and interesting about yours! •Does your property have a unique style? •What about the design and construction? • How would the builder or architect describe the attributes of the property? •Is it in a popular location? •Does the area have highly-rated schools? •Are there compelling neighborhood amenities? •Is it a historic property or near a historic area? Our advanced property marketing will make that story come to life - online, in print and in person. DISCOVERING THE UNIQUE STORY OF YOUR PROPERTY
Strength • Integrity • Trust • Longevity Understanding Pricing Strategy The Advanced Property Marketing System is designed to help our clients achieve the highest value in the shortest period of time given the current market conditions. A common mistake is to price the home too high and end up chasing the market. In most cases, the property is eventually sold for less than it could have been in the early stages. PRICING STRATEGY The highest level of activity is generally in the first few weeks after the home has been properly prepared and is new on the market.
Strength • Integrity • Trust • Longevity •Online Showing Reports •Property Showing Feedback • Local Market Trends and Competitive Data •Optimize and Continuously Improve REPORTS, FEEDBACK AND TRENDS
Strength • Integrity • Trust • Longevity All the services you need under one roof - Berkshire Hathaway HomeServices The Preferred Realty’s family of companies means less time and worry for you when you buy or sell a home. From home search, mortgage, title and even insurance, our “one-stop shopping” has you covered. INTEGRATED REAL ESTATE SERVICES NMLS# 101616 PA#21859 Preferred Insurance & HomeSolutions EVEREST Home Connect H O M E C O N N E C T E V E R E S T
Strength • Integrity • Trust • Longevity We would be honored to sell your home! ©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.