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Pre-Listing Presentation OH

Pre_Listing Brand Book_OH

Our vision is to be the best-recognized and most highly respected

our v i s i o nhomeownership services brand in the United States and worldwide.


Our mission is to providOe suervviicseisoanndissutoppboert thaet rbeesuslt-irnetchoe gnized and most
fastest-growing and mosht ipgrhofliytarbelesapffeilciatteesdahndomageenotswinnethreshoipmse-ervices brand

in the United States and worldwide.

mour i s s i o n
To provide outstanding real estate services and information
through our professional sales and support team.

“When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many
families will ever make. They want to know who they’re working with, and we think that the Berkshire Hathaway
name will be reassuring to many of those people.”

- Warren Buffett
Chairman and CEO, Berkshire Hathaway Inc.

“In Berkshire Hathaway HomeServices there finally exists a real estate brand that immediately conveys what all
consumers seek: trust, solid advice, business acumen and most of all, results. This is what one expects of Berkshire
Hathaway HomeServices... and this is what we will deliver.”

- Gino Blefari
CEO, HSF Affiliates LLC

“Our affiliation with the world’s most respected brand coupled with the quality of our agents has earned us the
reputation for being the most professional real estate company in the area, We take great pride in that reputation
and we are committed to sustaining it by providing our agents with the training, tools and services they need to
become successful in their real estate careers.”

- Tom Hosack
President and CEO, Berkshire Hathaway HomeServices Northwood Realty Services

“When given the opportunity, wouldn’t you want to be associated with a brand that stands for integrity and where
the financial strength was unquestioned? The Berkshire Hathaway name is not only a name that home buyers and
sellers trust, but also one that agents are proud to represent.”

- Jim Saxon
President, Berkshire Hathaway HomeServices Northwood Realty Services


Two legendary companies, one bright future.
In 2018, we changed the course of history by merging together two of the area’s largest and
most respected real estate companies - Northwood Realty Services and Berkshire Hathaway
HomeServices The Preferred Realty.
Together under the Berkshire Hathaway HomeServices Northwood Realty Services name,
we are the area’s largest residential real estate brokerage.
While our future is looking very bright, it is our humble past that made us who we are today.

1956- Retail store heir, Hal Authenreith, founded Northwood Realty Services - a one office, six desk
operation located in Pittsburgh’s North Hills.

1991 -Pittsburgh native, Ron Croushore purchased Merrill Lynch Realty (which was founded in 1962 as
Hammill-Quinlan Realtors) and became Prudential Preferred Realty.

2014 - Prudential Preferred Realty became Berkshire Hathaway HomeServices The Preferred Realty.

2018 - Northwood acquired and merged with Berkshire Hathaway HomeServices The Preferred Realty.

Today, we are a full-service real estate company that is able to provide all of the services you need for your
real estate transactions under one roof. Our affiliation with Berkshire Hathaway HomeServices provides us
with access to the most advanced technology and tools in the industry. Named Barron’s Most Respected
Brand, Berkshire Hathaway HomeServices brings to the real estate market the definitive mark of integrity,
strength and above all quality—all of which we are proud to continue to bring to the Western Pennsylvania
and North Eastern Ohio area.

Globally, our network is among the few organizations entrusted to use the Berkshire Hathaway name -
a name representing strength, integrity, trust and universal respect. In turn, Berkshire Hathaway
HomeServices, and every agent and affiliate we work with, reflects those same values.


Our award-winning agents use the latest technology available to connect home
buyers and sellers, and help make their home dreams come true. As we continue
to be a leader in the marketplace, we are incredibly pleased to bring
this exceptional caliber of real estate service to communities
all around Western Pennsylvania and Northeast Ohio.

• Over 1,800 Sales Agents
• 50+ Area Offices


#1 TOP 22

Independently Owned Company in Sides
in Berkshire Hathaway Real Trends 2018

HomeServices Network 2018

Statistics based on YTD WPML results from Jan 1, 2018 sales, listings and listings sold for Northwood Realty Services and Berkshire Hathaway
HomeServices The Preferred Realty combined


Making connections in the community
benefits everyone!

Berkshire Hathaway HomeServices Northwood Realty
Services is proud to offer support to many worthwhile
area charities and philanthropies.


• Make-A-Wish® Foundation
• Susan G. Komen Breast Cancer Foundation
• Move for Hunger
• American Heart Association
• American Diabetes Association
• United Way
• MS Society
• Toys for Tots


As the region’s fastest-growing real estate firm, our success depends on connections with the
communities we serve. Berkshire Hathaway HomeServices Northwood Realty Services does this by
supporting a number of charitable organizations.

Our Charitable Foundation supports deserving community organizations and activities that
help build up neighborhoods and make the quality of life in our region better.
Established in 2006, the Foundation offers financial support for local housing-related charities.
Guided by a mission to make a difference, the Foundation distributes 100% of every dollar raised,
with administrative expenses underwritten.
The organizations we have donated to include:

• Habitat for Humanity

• Homeless Children’s Education Fund

• Homes for Our Troops

• World Vision

• Beatitude House

• The Estelle S. Campbell Boys & Girls Club

• Gifts for Garrett

• The Fisher House

• Washington City Mission


Berkshire Hathaway HomeServices Northwood Realty Services provides a broad range of nationwide
relocation services to consumers and corporations. For over 60 years we have helped thousands of
families, individuals and employees move to and from Southwestern PA and Northeast Ohio. Our status,
as a large corporate relocation organization, allows us to provide many services not offered by smaller
companies. In addition, we have nearly over 1,800 local specialists who are experts in the areas they live
and work.

Corporate Relocation Services

Home Sale Services Destination Services Additional Services

• Advanced Property Marketing • Home Finding Assistance from • Corporate Affinity Programs
from Certified Relocation Certified Relocation Specialists • Group Discounts for Affiliated
• Rental Assistance Services
• Broker Price Opinions • Group Move Management • Relocation or Newcomer
• International Settling-in Services
• Corporate Inventory Management • Temporary Housing Packages
• Customized Relocation Materials • Custom Websites
• Property Management Services • Corporate Presentations and • Mortgage Services
• Title/Closing Services
Meetings • Insurance Services

Additionally, we are a “primary” or “preferred” broker with virtually all third-party relocation companies
ensuring employees receive their authorized relocation benefits.


Berkshire Hathaway HomeServices Northwood Realty Services is a leader in
broker to broker referrals across the U.S.

• 1,450 Offices
• 50,000+ Agents
• Covering 47 States and Europe




Phase 1: We begin with a detailed
Our award-winning Advanced Property Marketing System assessment of your local market, your
was created specifically for the current market conditions. property, and competitive properties to
This unique system was developed from the latest uncover the unique value of your property.
innovations in technology plus “best practices” in real
estate marketing. This system is simply the most effective DESIGN
property marketing solution available.
Phase 2: We bring the story of your property
to life and design a winning strategy to
really make your home stand out from the


Phase 3: We implement your custom
marketing plan across a wide variety of
the latest technologies - online, in print,
and in person.


Phase 4: We carefully measure online
showings, live showing feedback,
market changes, and new competition.


Phase 5: As the market changes, we will work
together to make decisions to improve the
competitiveness of your property.

GLOBAL Your home will be seen on these
ONLINE MARKETING high-traffic sites:
Website Listing Syndication •
We expose our listings to over thousands of real estate •
websites, video sites and mobile sites, as well as 70 global •
websites - more than any other real estate brokerage! •
Our listing syndication network is very sophisticated and •
ensures that we provide the most robust data and fastest •
updates. No other brokerage provides such extensive •
global exposure for listings! •
Video Listing Syndication •
Online videos are growing rapidly and are now about 75% of •
internet traffic. Videos, maps, images, and news posts are •
growing search results for all the major search engines.
We use an advanced network of video distribution for
all listings that provide additional exposure and drives
traffic for our clients.

Changing Trends - How did buyers first learn about the home they purchased

Internet 2001 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 20192018
Real Estate Agent 8% 24% 29% 32% 36% 37% 40% 42% 43% 43$ 44% 51% 51% 51% 62%
Yard Sign 48% 36% 34% 34% 36% 38% 35% 34% 33% 33% 33% 34% 34% 34% 28%
Friend, Neighbor, or Relative 15% 15% 14% 15% 12% 11% 11% 10% 9% 9% 9% 8% 8% 8% 7%
Print 8% 8% 8% 7% 6% 6% 6% 6% 6% 6% 6% 4% 4% 4% 7%
7% 5% 3% 3% 1% 1% 2% 1% 2% 1% 1% 1% 1% 1% 1%

NAR Profile of Home Buyers and Sellers


Some of the traditional ways of advertising property listings in
newspapers and magazines are no longer as effective. Advertising
and branding can be made more powerful by combining traditional
media with new media.

We advertise in local community papers and magazines when
appropriate. Our national brand does extensive advertising in
national and global print publications highlighting our Luxury

We have built a local digital advertising network that targets
home buyers in the market, and remarkets to visitors to our website.
In fact, we are the only local real estate company that uses dynamic
remarketing, displaying property specific ads to prospective
homebuyers who have viewed the listing in the past 30 days.

We use a combination of strategic website traffic building techniques
coupled with a robust social media presence to drive traffic to our
homes for sale.

Social Media
Our Facebook presence is the strongest in the local marketplace.
We have aggressively posted and advertised to this audience,
which in turn has brought more awareness of not only our brand
but our listings.


Remember that Berkshire Hathaway HomeServices
Northwood Realty Services is with you throughout every step
of the home selling process. With 50+ offices in
Western Pennsylvania and Northeast Ohio,
our team of experienced real estate professionals
are ready to help you through each detail.


Market-sensitve pricing is the key to maximum exposure and ultimately, a satisfactory sale.

Understanding Market Value
• The existing pool of prospective buyers determines property value from location, design,
amenities and condition.
• What you paid for the property, or the amount you spent on improvements actually have little to
no influence on your home’s market value.
• Properties priced within market range generate more showings, more offers, and sell in a shorter
period of time.

Determining a Market Sensitive Price
• An impartial evaluation of market activity is the most effective way to estimate a property’s
potential selling price.
• Past solds, current properties on the market and those that have failed to sell help determine
your home’s market value.

The Dangers of Overpricing
• An asking price that is beyond market range can adversely affect the marketing of a property
with fewer attracted buyers, fewer offers and prolonged marketing time.
• An overpriced home can eventually sell below market value,


When you list your home with Berkshire Hathaway HomeServices
Northwood Realty Services, we pledge to provide you with the
upmost service and professionalism. To ensure your home receives
the maximum exposure, we will utilize our advanced marketing and
technology programs.


License #MB.804135.001-BR NMLS 1044061. TITLE AGENCY

MORTGAGE Founded in 1954, Commonwealth Suburban Title
Agency, Inc. provides leading residential and
People First Financial is a full service mortgage commercial title services to clients in northeast
banker specializing in residential and refinance Ohio. With a staff of skilled title professionals and
loans. People First Financial offers a wide range of real estate title attorneys who boast more than a
mortgage products, including fixed and adjustable century of combined experience, Commonwealth
rate mortgages, jumbo loans, Federal Housing Suburban can address all aspects of the title
Administration (FHA) Veterans Affairs (VA) loans and insurance process under one
renovation financing. roof.


Everest Insurance, Inc. is a full service insurance TRANSACTION MANAGEMENT
company with highly qualified agents that have the
knowledge and expertise in providing your Transaction Management allows sales
insurance needs. professionals to save time, be more productive,
and to have their listing or transaction
professionally managed on their behalf. Sales
professionals and their clients have 24/7 access
to their digital files, complete with all contracts,
documents, property information and contact
information for all parties involved in the

©2020 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service
marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

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