CHAPTER 3 MIND MAP

BUSINESS COMMUNICATION
DPB40093

TITLE:
CHAPTER 3 MIND MAP

PREPARED BY:
SOFIRUDIN BIN BISMI

15DPM19F2002

PREPARED FOR:
MADAM SURYANTI BINTI BACHOK

CHANNEL OF BUSINESS
COMMUNICATION

VERBAL BUSINESS NON-VERBAL BUSINESS
COMMUNICATION COMMUNICATION

ORAL COMMUNICATION i. Facial expression
i. Face to face ii. Gesture and posture
ii. Telephone iii. Vocal characteristics
iii.Meetings iv. Personal appearance

WRITTEN COMMUNICATION v. Touch
i. Memo vi. Time and space

ii. Business letters
iii. Reports

iv. Newsletters
v. Notices, advertising,
vi. Publicity materials

ELECTRONIC COMMUNICATION
i. Electronic mail
ii. Podcasting

iii. Instant messaging
iv. Video confrenting and

telepresence
v. Blogs

vi. Mobile business application
vii. Social media

VERBAL BUSINESS
COMMUNICATION

Face to face interaction
❖ Interaction between two or more people where everyone is in direct contact with each other

Telephone
❖ Transmission of speech over a distance either by electric signals propagated along conductors
or by a radio signal.

Meetings
❖ A gathering of two or more people that has been convened for the purpose of achieving a
common goal through verbal interaction

Memo
❖ Communicates policies, procedures, short reports, or related official business within an
organization.

Business letters
❖ Letter from one company to another, or such organizations and their customers, clients, or
other external parties.

Reports
❖ Written document describing the findings of some individual or group

Newsletters
❖ A bulletin issued periodically to the members of a society or other organization.

Notice
❖ An official letter informing someone of something

Advertisement
❖ Publishing about a product or service

Leaflets
❖ Printed sheet of paper containing information or advertising and usually distributed free

Publicity materials
❖ Any biographical notes use for publicity purposes

Electronic mail
❖ Messages distributed by electronic means from one computer user to one or more recipients via a
network.

Podcasting
❖ Practice of using the internet to make digital recordings of broadcasts available for downloading to a
computer or a mobile device.

Video conferencing
❖ Online technology that allows users in different locations to hold face-to-face, meetings without
having to move to a single location together.

Telepresence
❖ A set of technologies which allow a person to feel as if they were present

Blog
❖ A regularly updated website or webpage

Mobile business
❖ A customers’ portal to a specific business

Social media
❖ Technology that facilitates the sharing of ideas, thoughts, and information through the building of
virtual networks and communications.

NON-VERBAL BUSINESS COMMUNICATION
Facial expression

❖ One or more motions or positions of the muscles beneath the skin of the face.

Gesture
❖ Movement of part of the body especially a hand or the head, to express an idea or meaning

Posture
❖ Position in which you hold your body while standing, sitting or lying down.

Vocal characteristic
❖ Volume, pace, pitch, rate, rhythm, fluency, articulation, pronunciation, enunciation, tone
when we talk.

Personal appearance
❖ Outward appearance of any person

Touch
❖ Handshakes, holding hands, kissing types of things

Time
❖ Punctuality, willingness to wait is also communication telling who are we.

Space
❖ Often associated with social rank. Who gets the corner office? Why is the head of the table
important and who gets to sit there?

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