SCHEME OF WORK
DIGITAL INNOVATION & SOCIETY
(ASM 656)
LECTURER: IBHRAHIM BIN ZAKARIA
ROOM: ROOM D302-BP, BLOCK D
CONTACT NO: 011-63293969
EMAIL: ibhrah2939.uitm.edu.my
1.0 COURSE OUTCOMES
At the end of the course, students should be able to:
i) Understand how science and technology shape the society and economy.
ii) Discuss the nature of technology and digital innovations and their critical issues.
iii) Evaluate digital innovations phenomena and their impacts to society.
2.0 COURSE DESCRIPTION
This course will equip students with knowledge, skills and tools for understanding and
managing complex and often turbulent processes of digital change and innovation in a wide
variety of organizations, and how the innovations transform societies and economies. As
digital technologies continuously and rapidly evolve, they affect organizations, people and
society in new and surprising ways. To handle these changes and challenges of digitalization
of already computerized systems require the ability to make informed and timely decisions
and adjustments during strategic, tactical, organizational and practical tasks in management
and governance. This relies on a deep understanding of people, technology and digital
change. Understanding the philosophies and theories is fundamental for critical analysis of
the changes.
3.0 ASSESSMENT
New Assessments - 100 %
• Final Assessment - 40%
• Reflective Case Study (Individual) - 15%
• Case Study - 15%
• Group Project - 30%
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TOTAL 100%
RECOMMENDED TEXT
n/a, Druicã, E. (Ed.). (2012). Digital Economy Innovations and Impacts on Society. IGI Global.,
n/a, ISBN: n/a
EVALUATION:
MARCH – JULY 2020 BA232 MMH/ AAM
i) Test (40%) – Total 100 marks
1. Chapters → Chapter 1,2 and 3
2. Format → Short Answer (Open Book Test)
3. Time → 2 hours (Week 10)
ii) Social Media Reflection (15%) – Total 30 marks
1. This is equivalent to Assignment 1, assigned earlier in Week 2
2. Students to use the following questions to share their stories. Students to take note
on important points, and later synthesize.
3. Use the following questions:
o Who is the person?
o What does he/she do in real life?
o Why are you following the figure?
o Examine the figure’s recent 30 posts. What do the posts signify [life style,
fashion, education, entertainment, quotes, motivation, religious posts]?
Whenever possible, copy the post to determine their areas. You can create a
table that looks like this (Posts from Donald J. Trump).
o Analyse the posts, both as descriptive frequency of messages, and content
analysis.
o What is the trend of posting? How do you think the social media posts are
significant to the society? How do they shape the society belief, attitude and
behavior?
o What values of the social media posts do they bring?
4. Submission: (Week 5)
iii) Case Study (15%) – Total 30 marks
1. Students to be given cases of stories related to digital innovations.
2. Use the following questions:
o What are the common theme of the digital innovation stories
o What are the purposes of the innovation?
o What impacts and changes do the digital innovation bring to the society?
3. Submission: (Week 8)
iv) Digital Innovation Assessments (30%) – Total 100 marks
1. Students will be given selections of digital innovation themes; politics, education,
entertainment, online business and shopping, games and virtualization,
communication and information society
2. Based on selected articles and report, they need to
o assess, discuss and evaluate the trend of the digital innovation uptake.
o predict for the future
o think how do they fit themselves in the future of of the digital innovation
3. Submission: (Week 14)
MARCH – JULY 2020 BA232 MMH/ AAM
NO. TOPIC WEEKS
Week
1.0 1.1 Course Introduction 1
1.2 Scheme of Work and Syllabus
Weeks
2.0 1. Digital Innovation Foundations and Motivations 2-4
• Public policy and new forms of economy in the Week
digital age 5
• Civic engagement in the digital age Week
• Digital Innovation Actors and Stakeholders 5-7
• Digital Futures and the Sharing Economy
Week
Social Media Reflection (Submission) 8
3.0 2. Digital Innovation, IT and the Society Weeks
8 - 10
• Disruptive and Open Innovations
• IT and Innovations Week
• Diffusion of Innovations 10
• Innovations for the Public Sector
Week
Case Study (Submission) 11 - 13
4.0 3. Digital Innovations Development Week
• Innovating with Social Media 14
• Innovating Mindfully (or Mindlessly)
• Making Sense of Innovation
• Implementing Innovations
Test
5.0 4. Digital Access and Open Data
• Education, Employment, and Digital Access
• Open Source and Data Access
• Digital Technology, Big Data
• Digital Futures & Big Data Ethics
Digital Innovation Assessments (Submission)
MARCH – JULY 2020 BA232 MMH/ AAM