Branding Guideline_SI_102418

2018B R A N D I N G G U I D E L I N E S

1.0 CENTER FOCUS

2 | FOCUS

2.0 LOGOS & COLORS

4 | COLORS

5 | SIZE

6 | DIMENSIONS

7 | VARIATIONS

8 | ICON VARIATIONS

9 | COLOR & USAGE

3.0 TYPEFACE

11 | FONT & USAGE LATO FAMILY

4.0 CORE VALUES

13 | CORE VALUES

INDEX

CENTER FOCUS

1.0

CENTER FOCUS

Site Impact specializes in multi-channel direct marketing services. Our
goal is to achieve measurable results for our clients. While continuing
to evolve as a company, Site Impact has earned the business and trust
of clients all over the globe.

Our clients range from Fortune 500 corporations, locally owned and
operated small business, as well as advertising agencies who use our
private label services. By providing integrated marketing solutions that
target your ideal audience, we are one of the leading providers in data
and marketing resources.

Site Impact’s team is comprised of industry and digital marketing
leaders who play a key role in the company’s culture and our continued
growth and success. We have been named one of the “Best Companies
to Work For” by Florida Trend Magazine and a consecutive three years
awarded a “Top Workplace” by the Sun-Sentinel.

Our once small family has grown into a diverse and dedicated group
of nearly 75 professionals with offices located in Coconut Creek
and Orlando, Florida. Let us show you our unique formula of email
marketing and multi-channel advertising to reach your target audience
and ultimately increase sales in a cost effective way.

2

LOGO & COLORS

2.0

LOGO COLORS

LOGO RGB RGB CMYK CMYK
COLORS For Web: For Web: For Print: For Print:
R: 68 R: 30 C: 72 C: 100
The logo colors must G: 123 G: 58 M: 47 M: 87
always follow the above B: 250 B: 112 Y: 0 Y: 30
guidelines. The background K: 0 K: 17
colour of the logo cannot be
changed and the colour of Pantone Pantone Pantone Pantone
the font and Site Impact cannot be Coated: Coated: Uncoated: Uncoated:
changed either. 106-6c 108-8c 107-3c 108-16u
The same goes for the
simple Site Impact logo icon.
A background cannot be
added and the colour of the
Site Impact cannot be changed.

4

LOGO SIZE 4cm LOGO SIZE

MINIMUM SIZE 2cm
In order to ensure distinction the logo
can be changed in size depending on
what it will be used for and where and
how it will be placed.
MAXIMUM SIZE
There is not a defined maximum size
that the logo can be scaled to.
It depends what it will be used for and
where and how it will be placed.
However, it is essential that the logo is
scaled as a whole. The objects can
neVer be scaled seperately.

5

LOGO DIMENSIONS

LOGO
DIMENSIONS

The dimensions of the logo cannot be
changed as it will confuse the consumer
and weaken the brand.

6

LOGO LOGO VARIATIONS
VARIATIONS 7

The logo can be used in the following
Four variations: the classic logo color,
black, grey and white. for use on correct
background to maintain proper brand
identity & consistency.

LOGO ICON VARIATIONS

LOGO ICON
VARIATIONS

The logo can be used in the following
Four variations: the classic logo color,
black, grey and white. for use on correct
background to maintain proper brand
identity & consistency.

8

DO LOGO COLOR & USAGE

LOGO COLOR DONT
& USAGE
9
The logo colours must always follow the
above guidelines. The background color of
the logo cannot be changed and the color of
the font and Site Impact cannot be changed
either. The same goes for the simple SI icon
logo. A background cannot be added and the
color of the logo cannot be changed. Logo
cannot be inversed, inversed or skewd.

TYPEFACE

3.0

FONT & USAGE FONT & USAGE

LATO FAMILY FONTS USED
LATO THIN | TITTLE
The Lato Family font LATO LIGHT | TITTLE
is used as an enhancement LATO REGULAR | BODY TEXT
element to compliment LATO REGULAR ITALIC | EMPHASIZE
Logo and Signage formats. LATO BOLD | SUB TITTLE
It is especially useful to web & print LATO BOLD ITALIC | EMPHASIZE
needing to translate a specific LATO HEAVY | TITTLE
headline or phrase.

AB

ABCĆDEFGHIJKLMNOPQRSŠTUVWXYZŽabcćdefghijklmnopqrsšt
uvwxyzž1234567890‘?’“!”(%)[#]{@}/&\<-+÷×=>®©$€£¥¢:;,.*

11

CORE VALUES

4.0

CORE VALUES

BRAND CULTURE

Site Impact offers marketers a relevant, reliable and custom solution to
engage consumers through innovation and proprietary technology.

13

OUTGOING ASSETS

5.0

EMAIL HEADER EMAIL HEADER & FOOTER
HEADER FOOTER 15
& FOOTER

Critical piece to your overall email design.
Footers contain important information and
get plenty of action. It’s often where our
subscribers look for details about our brand
and services so our email must always be
shown as presented.

POWERPOINT POWERPOINT STANDARDS
STANDARDS
COVER
You want each slide to complement what you say and INNER PAGES
and how you say it. This helps to make your point and BACK
make your audience aware of our brand.

16

[email protected] | WWW.SITEIMPACT.COM