critique

Critique and
recommendations for
website

Soulely Nature

[Author name] [Date] 10856_Doreen_BSBEBU401_Critique

Contents

Introduction ............................................................................................................................................ 2
Methodology........................................................................................................................................... 2
Purpose ................................................................................................................................................... 2
DATA ....................................................................................................................................................... 3

Primary research data......................................................................................................................... 3
........................................................................................................................................................ 4

............................................................................................................................................................ 5
Secondary research data .................................................................................................................... 5
Solutions Provided and recommendations......................................................................................... 6
Conclusion............................................................................................................................................... 7
Appendix ................................................................................................................................................. 7

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Introduction

In this report issues, that have been found with the Soulely Natures website are going to be
addressed. As a marketing tool this website is not as efficient as hoped and needs addressing and
rectification. A survey was conducted by (T)= 30 people, (N)= 700, which may not be reflective for
the entire population. Of this set total of people 50% are non-English speaking.
The survey results have shown that there are issues for this group of people that need addressing,
information attained did however provide some very consistent answers. This report will provide an
analysis of two research documents to hopefully offer some recommendations.

1. Website review/ survey (Appendix 1) and
2. Woorank SEO Soulely Nature (Appendix 2)
For a website to be efficient it is recommended that it regularly tests, of the following key areas are,
are taken:
• Functionality
• Usability
• Interface
• Performance
• Security

Methodology

This report collected information from two sources:
1. Primary research: online survey tool TYPEFORM (please refer to Appendix 1 for the complete
survey)
The survey was conducted by (T)= 30 of people, (N)= 700, which may not be reflective for
the entire population. Of this total population 50% are non-English speaking.

2. Secondary research: WOORANK SEO analysis (created by third party) (please refer to
Appendix 2-Woorank report), various websites and other available data

Purpose

An analysis was done to test for efficient or inefficient working of the website, such as appearance,
links, navigation. It was tested to find information on satisfaction of demographic needs, having a
logical interface as well as performance and speed connection. Furthermore, it was stress tested to
find out flaws in the system.
Provide solutions based on needs of the demographic. Our research indicated that there is no good
UX (user experience).

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DATA

Data is harnessed from a website usability surveys and an online analytics and optimization toll
report, to extract meaning from raw data for Soulely Nature website development.

Primary research data

From our survey data the following issues were identified. (Please note data is distorted because the
majority of participants where students attending this college. If using unfamiliar participants
another result might be returned.)
The data returned proofs that information is difficult to find and several factors, such as overload of
information, visual overload and not important information play into it.
A concern of 59% was found about the credibility of this website. 69% of respondents showed that
it is not easy to navigate the website, which needs to be rectified immediately. Furthermore, the
internal search tool needs to be fixed due to no results at any search tried.

1. interface
2. Website navigation
3. Search function doesn’t work
4. Links not working
5. Pages to crowded with information- No optical focus
6. Visually busy- to many colours and to bright which is subjective
7. Website pages go on for too long- too much scrolling

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• Having more than 50% of
people becoming aware of
the website through an
agent, shows that it is a
nonorganic search and
customers, clients would
not be able to find it
organically without a
third-party referral.

• The data shows that there
is an SEO (search engine
optimization) issue which
needs have ban overhaul.
Google searches need to
be organic and top of tree, such achieve better results.

Based on the research data many people, a high 70% found that the side is not visually appealing
As well as at times not being functional

• The side scored an average of
2.8 which is borderline. This
is an area that needs to be
addressed and should include
a focus group where
solutions to the issue can be
discussed.

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Secondary research data

by using an external SEO analytics and ptimiser tool (source:
https://nibbler.silktide.com/en_US/reports/soulelynature.weebly.com),
the following needs to be addressed:

Rating needs to be raised from an avergade to a sufficient,
according to the third party report.

• The report indicates that meta
description tags as well as
header tags are missing and that
there is no efficient use for
search engine optimization.
Meta description iare important
for search engines to understand
the content of the page.

This is a major concern. The
webmaster must address these
issues immediately

• The report shows that a mobile view is at the
moment not possible due to password restriction.
Action needs to be taken to olve the issue and give
customers a seamless and broad

No analytics tool was detected.
Website analytics tools assist in
measuring, analysing and
ultimately improving traffic to
the Soulely Nature page.

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Solutions Provided and recommendations

Recommendations are provided by the online SEO analytics and optimizing tool SEOptimer

Source 1: https://www.seoptimer.com/soulelynature.weebly.com#recommendation

After a thorough analysis of the website report key areas of concern have come forward. Solutions
can be quickly achieved with the right personal and knowledge.

Issue recommendation Solution Priority

Use of Meta tags for meta description tag is used to Contact IT, web High
SEO describe the page to searchers developing services for
as they read through the SERPs. SEO optimization
The ad copy will determine if
users click on your result

Mobile view port Viewports are important to Contact IT, web High
configuration ensure that the page content developing services to medium
sizes appropriately for different resolve issues with low
devices, mobile and tablet. viewing experience

Implement and HTTPS helps prevent intruders Contact IT department
redirect to HTTPS site from tampering with the for setting up HTTPS s
(booking security) communications between our
website and a users' browsers. Setting up an analytics
Implement analytics By tracking our site’s data, tool for the website
tracking tool Soulely Nature can get a
valuable look at how well our • Google
SEO strategy is working and Analytics
were adjustment can be made
for better results • Carzy Egg

Note: To address the issues, external knowledge should be considered to solve issues and problems
shown.

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Conclusion

An independent audit of the website needs to be completed, due to too many issues found.
Corrective action needs to be taken and can be achieved in a timely manner with the right resources
and knowledge base.

Other top priorities are:

• Social media presence
• Page content
• Online security

Appendix

Appendix Appendix 2- Appendix

3-Website report forWsouolrealnynkarteuprret.waceaedbel1my_.cwiaoe2mb1.spciotdemf esffSeEcOti.vpednfess survey.pdf

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