BOH Brand Book 2

Brand Book

Mission Statement

To bring the social gaming experience out and create an inclusive
environment for all lovers of game - Bag of Holding is not your typical
gaming store.

•2•

• 3•

Logo........................................................................................4
Fonts......................................................................................8
Graphic Elements..........................................................................9
Web Layout..................................................................................10
Menus...........................................................................................11
Mock Ups.....................................................................................12

Contents

Logo

The main logo in full colour should be used on
all identifying branding, such as menus, websites,
business cards and on social media posts and only in
the current ratio.

Black and white versions of the logos should
only be used if completely necessary for the

medium and only this variation should be
used

The thumbnail in full colour should be used as social •4•
media icons, on packaging, as a secondary identifying
mark and anywhere the main logo does not fit and

X X Xonly in the current ratio.

• 5•

Eat•Drink•Play

Both logos should have a clearance of the ‘I’ in the full name logo, the correct
size of ‘I’ can be found by expanding the size of the logo to match the symbols
underneath. The only exception is when the slogan, ‘Eat•Drink•Play’, is
placed underneath, which can be placed any the distance of the ‘I’ width.

Clearance

Colours

CMYK - 42, 51, 71, 47 •6•
RGB - 107, 84, 56
HEX - 6B5438
CMYK - 24, 94, 94, 20
RGB - 163, 41, 28
HEX - A3291C
CMYK - 56, 7, 33. 0
RGB - 122, 189, 181
HEX - 7ABDB5
CMYK - 49, 42, 72, 33
RGB - 115, 107, 69
HEX - 736B45
CMYK - 36, 25, 29, 0
RGB - 171, 173, 171
HEX - ABADAB

• 7• CMYK - 57, 47, 46, 36
RGB - 97, 97, 97
HEX - 6B5438

CMYK - 43, 34, 34, 13
RGB - 148, 148, 148
HEX - 949494
CMYK - 34, 25, 26, 5
RGB - 176, 176, 176
HEX - B0B0B0

CMYK - 55, 44, 44, 30
RGB - 107, 107, 107
HEX - 6B6B6B
CMYK - 38, 29, 30, 8
RGB - 163, 163, 163
HEX - A3A3A3

Greyscale

Fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
.,’;:!?/@£&()

Optima Extra Black should only be used for the logo.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
.,’;:!?/@£&()

Rockwell should be used for all text including slogan.

•8•

• 9•

These grpahic elements should be used on all items including
packaging, websites, menus, bags and business cards, running

down the sides of each to create brand consistency.

Graphic Elements

Web Layout

• 10 •

• 11 •

Menus

Mock Ups Menus
Menus should be printed on 400gsm
Website textured tweed with spot UV finish, a
heavy paper with a material texture and
glossy elements for the logo, titles and
other imagery but a matt laminate on
the rest of the menu to make it
wipe-clean and increase their longevity.

• 12 •

• 13 • Uniform T-shirts
Business Cards
Business cards should be printed on 400gsm Mock Ups
textured tweed with spot UV finish, a heavy paper
with a material texture and glossy elements for the
logo and other imagery.

Mock Ups Shipping Boxes

Shopping Bags • 14 •

• 15 •

Storefront

Mock Ups

Brand Book