APR 2024 GREGO café Brand Presentation PREPARED FOR: Konstantinos PREPARED BY: Eirini Dragataki
CONCEPT Introduction: GREGO Café represents a unique fusion of Greek tradition and contemporary New York cofiee culture. The color palette, is inspired by tranquil blues of the Aegean Sea, is complemented by rustic kraft textures. These textures harmonize seamlessly with wood surfaces, evoking a sense of warmth and authenticity within the cafe's ambiance. kraft paper texture Grego hellinikos breeze grego bold
Paper Cut-Out Effect: Crafted with sophistication and playfulness, the paper cut-out efiect of the logo invites customers to embark on a journey of discovery. Evil Eye Symbolism: At the core of the logo lies the iconic evil eye symbol, deeply ingrained in Greek culture, symbolizing protection and authenticity.
Logo Lockups & Alterations Versatility is reffected in variations such as GREGO Sip & Savor and GREGO Cofiee & Bites showcasing the diverse ofierings beyond cofiee and fostering engagement with customers.
Supportive Illustrations: Supporting the logo, illustrations depict a transition from a sleeping eye to an open eye, mirroring the awakening efiect of cofiee. This dynamic imagery reinforces the cafe's promise to rejuvenate and energize customers. NY, wake up!
BRAND IN ACTION
B concept Introduction: GREGO Café's second concept embodies tradition and innovation, where vintage typography meets contemporary coffee culture. With its timeless design and commitment to quality, GREGO invites customers to experience Greek heritage and urban sophistication in every cup. The color palette Tranquil blues evoke Greek hospitality, creating an inviting atmosphere reminiscent of Greece's cafes. It blends with thw wood of the cafe’s interior. kraft paper texture Grego tradition breeze light
Typeface: Carefully selected a font that exudes nostalgia and craftsmanship, bridging the past and present. Line Art Illustration: Inspired by Greek artist Fasianos, adds sophistication and cultural richness to the brand identity.
Logo Lockups & Alterations
Brand in action
Slow down and fill your cup with coffee
Slow down and fill your cup with coffee
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