GT BIOS Proofed

BOHAN VILLAGERS

Meet the BOHAN Villagers.

GOLD TOE
VILLAGE

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CONFIDENTIAL

BOHAN VILLAGERS

PRESIDENT/CEO Shari is a true champion of the consumer. She has developed retail and
[email protected] event marketing strategies for clients that have taken her all over the
world. She is skilled at implementing grassroots marketing programs that
allow consumers to have fulfilling product experiences, and her track
record is one of increasing market share for clients doing business
regionally, nationally and internationally. She has a strong background in
the retail, healthcare, grocery and marine industries.

After spending the early part of her career in broadcast production in
Orlando, Shari found her passion in account services at an agency in
Knoxville. One of her favorite brand strategy projects was for the University
of Tennessee Medical Center, which consumers viewed only as a teaching
hospital, to refocus that perception onto the institution’s centers of
excellence. She has helped independent grocery store chains retain
market share against “big box” stores and has developed strategic dealer
programs for Sea Ray Boats, Azimut Yachts and Boston Whaler.

As president and CEO, Shari leads the day-to-day account operations of
the agency as well as our long-term business goals to continue to grow
as one of the Southeast’s leading shops. She works closely with the senior
leadership team to make sure the agency is running smoothly and
efficiently for all clients. A talented account person, Shari also serves as
co-leader of two of the agency’s accounts, Dollar General and Ascension
Health’s Saint Vincent and Saint Thomas Health systems. Ultimately, Shari
is hands-on with every agency account.

Client experience (partial): Visit Pensacola, Dollar General, Pigeon Forge
Department of Tourism, AAA East Tennessee, TriStar Health System,
Western Baptist Hospital, University of Tennessee Medical Center,
Brunswick Commercial and Government Products, Shoney’s, Frist Center
for the Visual Arts, Monterey Boats, Sea Ray Boats, Azimut Yachts, and
Boston Whaler.

SHARI
DAY

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As BOHAN’s Executive Vice President and CFO, and one of its first eight
employees, Gayle Fuson has helped shape the agency from the
beginning. Human resources and IT report to Gayle, ensuring the agency
is fiscally responsible across departments.

Gayle understands what it takes to build successful client relationships.
Her philosophy is that there should be no financial roadblocks on the path
to creating the most effective work for BOHAN’s brands, and she goes to
great lengths to implement this for each and every client.
At the beginning of a new relationship, Gayle meets personally with
client-side finance teams to understand their needs, including financial
reporting, billing cycles and tracking. She then customizes a financial plan
for each client—there are no cookie cutter approaches—and she regularly
checks in to find out what is working and what may need tweaking.

She has worked with every client at the agency from its first, Pigeon Forge
Department of Tourism, to Dollar General and JoS. A. Bank.

One of the things clients appreciate most is Gayle’s accessibility. If
someone at any level of a client finance team has a question, they can
contact Gayle directly. Her finance team operates nimbly and can get
answers quickly.

Gayle adds a unique and valuable fiscal perspective to our very creative
business. In honor of that success, Gayle was recently named Nashville
Business Journal’s “CFO of the Year” in the small private company
c a te g o r y.

EVP/CHIEF FINANCIAL OFFICER GAYLE
[email protected] FUSON

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BOHAN VILLAGERS

Brian Gilpatrick joined BOHAN in 1994 and quickly developed a passion and
keen interest in research and analysis. During his years in account
management at BOHAN, he has become highly respected for his insight into
consumer motivation, brand loyalty and path-to-purchase in categories
ranging from retail to healthcare and tourism to hospitality. He has worked
with every one of the agency’s clients regardless of category and is widely
considered one of the most knowledgeable agency strategists in the industry.
When BOHAN was recently awarded the prestigious Advertising Age Silver
Award for Best Agency Culture, Brian was our unanimous choice to take the
stage and accept it on behalf of us all.

Client experience (partial): Pinnacle Bank, Wintergreen Resort, Johnston &
Murphy Footwear, Dollar General Stores, JoS. A. Bank, Beaches of South
Walton Tourism (Florida), the Frist Center for the Visual Arts, Citibank, Peabody
Hotel Group, Kirklands, Pigeon Forge Department of Tourism, Tennessee
Department of Environment & Conservation, United Way, Gammill and
Bridgestone Golf.

SVP/ACCOUNT BRIAN
MANAGEMENT GILPATRICK
[email protected]
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BOHAN VILLAGERS

John Sharpe is a quiet, unassuming guy who enjoys his role working out of
the spotlight and behind the scenes as an advocate for each new BOHAN
client. That modesty belies a career of more than three decades of
creative, colorful and highly successful agency work and management.

In addition to being the Chief Marketing Officer, John leads BOHAN’s new
account transition team, providing expert guidance based on many years
of experience. That steady hand is especially important in the first 90 to 120
days of a new relationship while the agency and a new client become true
operating partners. Long before he led our new business efforts, John was
on the front lines, handling client services for some heavy hitters in the
retail and footwear industry such as Johnston & Murphy, Clarks of England,
Bostonian, Duck Head Apparel and Saks to name a few. He brings a
passion for the business – and a treasure trove of pre-recession practical
knowledge and depth to our body of retail professionals.

Client experience (partial): Johnston & Murphy Shoes and Apparel, Citicorp
Diners Club, Clarks of England Footwear, Wintergreen Resort, Loews Hotels,
Palm Beach Florida Tourism, The Greenbrier Resort, Bostonian Shoes for
Men, Durango Boots, Journey’s Stores (Genesco), Northlake Hunting and
Hiking Boots, Ruff Hewn Apparel, Country Music Hall of Fame and Museum,
Jack Nicklaus Golf Shoes & Apparel, Duck Head Apparel and Footwear,
Harrah’s Resorts and Casinos, The Desert Boot and Clarks Wallabee.

CHIEF MARKETING OFFICER JOHN
[email protected] SHARPE

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BOHAN VILLAGERS

Jon Arnold will always win the contest of whose birthplace has the coolest
name. His answer to that getting-to-know-you question is Coolville, Ohio.
Honest.

Beyond having that cool birthplace, Jon makes creative projects shine. He’s
done that for Ford Motor Company, the NFL, Turner Classic Movies and many
other clients at agencies such as Mullen, CORE and TBWA Chiat/Day before
joining BOHAN. He’s one of the quiet creatives whom clients cherish.

He’s also one of the few creative-types that “gets” retail and was a co-architect
of our special brand of retail-driven promotional messaging. Jon also knows
that a well-designed piece of POP, a print ad or an OOH campaign can
increase sales in ways that are every bit as important as a national TV spot.
And that’s why we love him.

Client experience (partial): Panera, Kirkland’s Home Décor stores, JoS. A. Bank,
Shoney's, Stoney River, Miller Brewing, TJMaxx, Ford Motor Company, the NFL,
Epiphone Guitars, Bank One Student Loans, Wachovia, Evergreen Investments,
Boatmen’s Bank, BlueCross BlueShield of Tennessee, Wintergreen Resort,
Loews Hotels, The Greenbrier Resort, Beaches of South Walton Tourism
(Florida), Ochsner Health System, Ebonite International, Frist Center for the
Visual Arts, CSX, Mazda, Jaguar, Turner Classic Movies, Never Compromise
Golf, St. Louis Post Dispatch, Browning Fishing, Quantum Fishing, MasterCraft
Boats, Panoz Auto Development, and St. Louis Tourism.

SVP/EXECUTIVE CREATIVE JON
DIRECTOR ARNOLD

[email protected] 6

CONFIDENTIAL

BOHAN VILLAGERS

VP/GROUP ACCOUNT Farley Day brings a rich and diverse perspective to his work as he leads
DIRECTOR BOHAN’s national retail practice area, which has included brands as
diverse as TSC, Dollar General, JoS. A. Bank, CenWood and Kirkland’s. He
[email protected] has also held senior marketing roles on the client side at Citibank and in
media sales for Hachette Filipacchi Media (now Hearst Magazines). He has
worked for start-up digital companies along the way, handling brands
such as Edward Jones and Yellow Freight Company.

Farley began his career at Bear Advertising in Los Angeles, where he
became the go-to expert on outdoor products and the sports enthusiast
market. When the company that manufactured most of the military’s night
vision goggles for the first Gulf War – ITT— was struggling to find a way to
counter the fall-off in business once the conflict ended, Farley created a
new market by marketing them to outdoor enthusiasts. Based on their
success, ITT was courted by major national outdoor brands and ultimately
sold its night vision business to Bausch & Lomb at a sizeable profit.

Farley’s outdoor expertise and reputation then took him to St. Louis, where
he worked on Budweiser and Ralston Purina. He knew that outdoor
enthusiasts are deeply brand loyal, and he knew how to reach and talk to
them in their language. That led to Budweiser’s first campaign specifically
targeting outdoorsmen and Purina’s launch of a new line of dog food for
sporting dogs.

At Citibank, Farley led marketing efforts for its important digital mortgage
division, where he pioneered online market research, conducted Citibank’s
first chat room, streamlined the bank’s marketing efforts and grew the
business exponentially. As national ad sales director for Boating magazine,
Farley turned that publication into one of Hachette Filipacchi Media’s most
profitable properties.

Before coming to BOHAN, Farley led digital account service at Davis
Newman Payne Advertising, where he developed a highly effective
production and media management program for Boston Whaler’s national
dealer network. Farley is a graduate of Northern Arizona University, and
when he’s not working, he enjoys – what else – the great outdoors.

FARLEY
DAY

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BOHAN VILLAGERS

Cristina Goodenough leads the agency’s media planning and buying
disciplines for all engagement channels. A veteran of national media
powerhouses, Cristina leverages data and analytics with creativity to bring
new and innovative ways for BOHAN clients to reach consumers effectively
and efficiently. She has extensive experience across a variety of brand
categories.

At PHD Chicago, Cristina was an associate strategic director on the
agency’s Newell Rubbermaid, Sleep Number and Cricket Wireless
businesses. She developed overarching global brand communication
strategies in 12 countries and also developed plans for national brands
including PaperMate, Bissell Home Solutions and Jennie-O Turkey. Her
work for PaperMate was shortlisted at Cannes for “best use of integrated
media,” won a Silver at the IAB MIXX awards for “branded content,” and a
silver and gold at the W3 Awards for “social content, promotions and
contest” and “integrated campaign, humor and comedy.”

Cristina began her career at Starcom Worldwide in Chicago, where she
worked on Applebee’s and Sara Lee. Hint: If you have a brand with a
challenge and want to find out how smart Cristina is, offer to play “stump
the band” with a tricky media question for her. But the hint is, don’t bet
against her. We’d hate to take your money.

Client experience (partial): Applebee's, Best Buy, Jennie-O, Erickson
Retirement Community, Cricket Wireless, Bissell Homecare, Sleep Number,
Newell Rubbermaid (includes Graco, Sharpie, PaperMate, Dymo, Calphalon,
Easy Find Lids, Mr. Sketch, Uni-ball, Goody [hair accessories] and Expo
plus every BOHAN agency client.

CRISTINA
GOODENOUGH
EXECUTIVE
ENGAGEMENT
DIRECTOR

[email protected]

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CONFIDENTIAL

BOHAN VILLAGERS

Lucas Hagerty would be the first person to tell you that intern programs
can produce some very interesting anecdotes. Just ask him about
working for the Washington Wizards of the NBA or the Central Eurasia
Leadership Academy in Istanbul.

Before Lucas started his advertising career, he studied English at George
Washington University and spent a summer at Vanderbilt University’s
Pre-MBA Summer Business Institute.

Credentials such as those led to San Francisco for work at Landor
Associates, a worldwide marketing, communications and design firm with
offices in 22 countries. He helped lead new business initiatives at Landor
as a marketing and communications associate and then advanced to
client associate and client manager.

In his role as client manager, Lucas lead branding efforts for a diverse
client portfolio including brands in the consumer, OEM, professional
services and technology sectors. Those brands include Yelp, OtterBox,
Korn Ferry, Wells Fargo, Keysight and GE. His BOHAN clients include Mead
Johnson, Dueling Grounds Distillery and bluField RFID retail beacon
technology.

NEW BUSINESS & LUCAS
PROJECT DIRECTOR HAGERTY

[email protected] 9

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BOHAN VILLAGERS

Rich Melin is a modern-day halfback—not football, but residential. He’s a New
Yorker who became a Floridian and then moved halfway back, landing in
Tennessee. Along the way, Rich became a highly skilled, effective and
respected media expert. He is a frequent lecturer on media strategies at
industry functions and in college classrooms – most recently overseeing a
semester long project on Shoney’s branding/media with the MTSU (Middle
Tennessee State University) advertising campaigns class.

Rich describes his media philosophy simply: “A good media plan isn’t about
trying to outspend others. Instead, it’s about doing things that are ‘media
smart.’ The consumer has control and is practicing ad avoidance. Our
challenge is finding those relevant places where the consumer will be
intrigued by our messages and spend time with our brands.” He’s overseen
media strategy on every account BOHAN has had in recent years, and brings
that knowledge to the table on all planning and tactical conversations
regarding the ever-changing industry climate.

Client experience (partial): Dollar General stores, Johnston & Murphy, Hilton
International, R-G Crown Bank, Carnival Crystal Palace Nassau Bahamas, The
Greenbrier Resort, the Atlanta Olympic Games, Discount Auto Parts, Western
Pacific Airlines, Premier Cruise Lines, IKON Business Systems, Helmsley
Hotels, Wyndham Resorts, Orlando/Orange County Convention & Visitors
Bureau, St. Maarten Tourist Board, Outer Banks of North Carolina Visitors
Bureau, Lee Island Coast Visitors Bureau, The Dominican Republic Tourist
Board, The Broadmoor and Home Federal Bank.

VP/MEDIA ENGAGEMENT RICH
[email protected] MELIN

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Bridget Deenihan came to BOHAN from the Anson-Stoner agency in
Orlando, where she crafted the voice and creative concepts for brands like
Planet Fitness, Subway and the Florida Department of Health— the latter of
which won gold district and silver national ADDY Awards for the "Faces of
HIV" Campaign.

Despite years of success in the industry, Bridget never planned on a
career in copywriting. In fact, she got her start almost by accident. After
moving from “middle of nowhere” Hays, Kansas, to Orlando, she landed a
job answering phones at Full Sail University, where she eventually
approached the school’s marketing director about writing for their
department in her spare time. Months later, she was offered the first
full-time writer position for the university.

Following that opportune start to her career, Bridget paved her way as a
skilled creative writer for national brands in education, fitness, tourism, and
healthcare for a variety of notable agencies across the country. She also
has experience working in creative services client-side at clothier, Eddie
Bauer. However, she most vividly recalls her work on the Harley-Davidson
account, given her passion for the brand instilled by her father who was a
motorcycle enthusiast.

Other notable brands Bridget has worked with include: YouTonics, Fields
Auto Group, Peter Island Resort & Spa, Windjammer Landing, Apex Pest
Control, Florida Virtual School, Dollar Financial Group, Metro Orlando
Economic Development Commission, Starwood Hotels & Resorts
Worldwide, Blio eReader, LIME Telecommunications, Bright House Networks,
The Peabody Hotel, The Spa at The Peabody Orlando, Rocks Lounge, Napa
Restaurant, AARP, YMCA, Nemours Children's Hospital, Eola Capital, Engle
Homes, Partnership for Strong Families, Ginn Resorts, and Progressive
Insurance.

ASSOCIATE CREATIVE BRIDGET
DIRECTOR/COPYWRITER DEENIHAN

[email protected]

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BOHAN VILLAGERS

Josh is an interdisciplinary art director and designer who deftly utilizes
arresting and beautiful type and design to solve complex business problems.
A Mississippian with a decidedly downtown flair, Josh has the ability to see the
big picture of a marketing challenge while ensuring that each design detail is
perfectly and painstakingly crafted and executed.

Most recently at BOHAN, Josh created the brand identity, logo, advertising,
collateral, promotional materials and website graphics for a nationally
acclaimed restaurant and private club, The Standard, that increased
membership by 75% and revenues by 68% percent in 2014. His invitation for
the club’s inaugural Gentleman’s Brawl, a black-tie members-only boxing
match event, became the talk of the town. Josh even traveled to the
Dominican Republic for research that ultimately turned into a line of Standard-
proprietary cigars, complete with packaging and label designs. And the
campaign has been featured nationally and internationally in Communication
Arts online exhibits. Josh has also brought his considerable talents to bear on
work for clients Pigeon Forge, Shoney’s and Halcyon Bike Shop, a campaign
that garnered "Best of Show" honors at the AAF ADDY Awards and was also
featured in Communication Arts. And his work for The Standard has been
included in Communication Arts Typography Annual two years in a row.

A graduate of the Memphis College of Art and Design, Josh began his career
at Red Deluxe in Memphis where he created campaigns for the NBA Memphis
Grizzlies, Rhodes College, Popeye’s and Moe’s Southwest Grill.

Other notable brands Josh has worked on include Pigeon Forge, Visit
Pensacola, Beaches of South Walton, Palm Beach County, Dollar General, The
Greenbrier Resort, Jos. A. Bank, O’Charley’s Restaurants, BlueCross BlueShield
of Tennessee, Dueling Grounds Distillery, Debonaire cigars and fine
Panamanian rum.

SENIOR DESIGN DIRECTOR JOSH
[email protected] FORD

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BOHAN VILLAGERS

Penny has more than 25 years’ experience in broadcast production and
has worked for a vast array of national and international clients. She
started her career in Cleveland and Akron, Ohio, working for agencies like
Hesselbart & Mitten, Arocom Marketing and Meldrum & Fewsmith. For the
past two decades she’s been a fixture and a force in broadcast
production circles in our region and loved and respected by everyone in
our industry.

Today Penny heads up BOHAN’s broadcast department, which now boasts
three full-time producers to handle our burgeoning volume of TV, radio
and other broadcast work. BlueCross BlueShield, O’Charley’s, Saint
Thomas Health System, Kirkland stores and more. For Jos. A. Bank, Penny
and her team produced over 233 TV spots last year alone. And for several
years she has won back-to-back EMMY awards for work she produced for
our original client, Pigeon Forge.

If it moves or makes noise, Penny Rahe will shoot it and/or record it –TV
spots, webcasts, radio, corporate videos and digital videos. Just for fun,
ask her about an eight-camera shoot based around an “instant coffee
shop” that would pop out of a truck as it wheeled up to busy downtown
Dallas street corners.

On her own time, Penny is a sports enthusiast. She golfs and likes football,
but it is Indians baseball that excites her most. She turns almost poetic
when she talks about the pleasures of a sunny summer day at Jacobs
(Progressive) Field.

Other clients she’s worked on include Chinet, Tennessee Lottery, Revco
Drugstores, General Tire, Jos. A. Bank, OfficeMax, RBC Bank, University
Hospitals of Cleveland, BlueCross BlueShield of Tennessee, Cedar Point
Amusement Park, Rally’s Hamburgers, Cracker Barrel Old Country Store,
TVA, Purolator Oil Filters, Aladdin Thermos, Pinpoint Fish Finders, First
American Bank, SERVPRO, Duck Head, Tractor Supply Company, Lava
Soap, Kroger, Hands on Nashville, MotorGuide Trolling Motors and Goody’s
Headache Powders. Whew!

PENNY
RAHE
DIRECTOR OF BROADCAST
PRODUCTION

[email protected]

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BOHAN VILLAGERS

Elizabeth knows the retail world about as well as anyone could. That’s
because she worked on the floor of McClure’s, a full-service Nashville
department store, all the way through college and for five years after that.
She understands it all – display, promotion, customer service and more.

She worked almost 20 years in Nashville’s diverse marketing, advertising
and public relations universe before devoting her energy to several of
Nashville’s arts, civic and historical treasures. Among them were the
Hermitage, the home of President Andrew Jackson, and the Nashville
Opera Association. Her most enjoyable endeavor then was chairing the
Antiques and Garden Show of Nashville when acclaimed artist Red
Grooms (like Elizabeth, a Nashville native) was the design guru. That show
benefits the Cheekwood Botanical Garden and Museum of Art and is one
of the top five of its kind in the nation.

At BOHAN, she has been in the middle of the retail whirlwind known as
Jos. A. Bank. Before that assignment, she says her most exciting work
experience was with TileCera, maker and distributor of ceramic tile,
because she was part of a smart international marketing team with a
superior product.

Client experience (partial): Jos. A. Bank, O’Charley’s, Smallwood Nickle
Architects, Radnor Homes, PoFolks Restaurants, MagnaTek, TileCera,
Centerstone Community Mental Health Center, Sovran Bank (now Bank of
America), Universal Tire, and Lamsteel (manufacturer of ergonomic sewing
tables).

ACCOUNT DIRECTOR ELIZABETH
E PA P E L@ B O H A N I D E A S .C O M PAPEL

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Ben Hale is an “all-in” kind of account service executive. He immerses
himself in his clients’ work, and his dedication and effectiveness have
earned him three promotions, from account coordinator to assistant
account executive, to account executive and now account director.

He is especially strong in parlaying extra value out of media relationships,
and he has a keen sense for promotions. It was Ben who saw the potential
of building a bridge between the Duggar family from TLC’s “18 Kids and
Counting” show and the Pigeon Forge Department of Tourism. That
connection garnered national television exposure for Pigeon Forge worth
millions of dollars. He also is at the core of Pigeon Forge’s “Taking Vacation
Back” promotion that won an Adrian Award.

He has since passed the Pigeon Forge torch and is now the Account
Director for the O’Charley’s restaurant account.

Client experience (partial): O’Charley’s, Pigeon Forge Department of
Tourism, The Peabody Hotel Orlando, the Frist Center for the Visual Arts,
University of Tennessee, and Christian Women’s Job Corps.

SVP/EXECUTIVE CREATIVE BEN
DIRECTOR HALE

[email protected] 15

CONFIDENTIAL

BOHAN VILLAGERS

Bridget McCulley is a great student of consumer behavior, industry trends
and media usage patterns. That pays off for clients when she works with
the engagement team to deliver strategic media plans and manage client
projects that reach consumers. Specific retail experience includes work for
Dollar General and attractions such as Dolly Parton’s Dixie Stampede.

Bridget also has experience in the clinical research field. As the director of
marketing for the New Orleans Center for Clinical Research, she was
responsible for marketing clinical research sites to trial sponsors. She also
led the sites’ patient recruitment efforts and was responsible for the
creation, production and media placement of patient recruitment ads.

Client experience (partial): Dollar General, Pigeon Forge Department of
Tourism, Visit Pensacola, AAA East Tennessee, Boston Whaler, Food City,
Home Federal Bank, Superpetz, Dolly Parton’s Dixie Stampede, and U.S. Pest
Protection.

ENGAGEMENT GROUP BRIDGET
PLANNING DIRECTOR McCULLEY

[email protected] 16

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BOHAN VILLAGERS

College soccer pulled Abby from her Louisville, Kentucky, home to the
University of Alabama at Birmingham. Injury ended her soccer career
sooner than expected, but Abby chose to continue her academic pursuits
at UAB. She became a supplemental instructor for statistics, helping peers
master subject matter she had understood well.

Her own interests were in social media and sales, which led to a marketing
degree, which led her to BOHAN. Her versatility in social media has
supported clients in a variety of industry sectors, everything from chain
restaurants and national retailers to hospitals and a highly successful food
and wine festival.

Notable brands Abby has worked with include O’Charley’s, BlueCross
BlueShield of Tennessee, Music City Food + Wine Festival, Dollar General,
Families Connect (social media photo-sharing start-up), Smallwood Nickle
Architects and Methodist Stone Oak Hospital.

In a sense, Abby counts BOHAN as a client, too, because she is the
linchpin in the agency’s own social media outreach, conversation, and
c o m m u n i t y.

DIGITAL MARKETING MANAGER ABBY
[email protected] HACKETT

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BOHAN VILLAGERS

Laura Kurtz has one of the more interesting academic backgrounds in the
agency. Her major at the University of Pittsburgh was administration of justice.
She also concentrated on communication and quickly landed in the
advertising world after graduation.

She worked at the Sinclair Broadcast Group in Pittsburgh before shifting to a
planner/buyer role at the Brunner agency and ultimately heading south to
Nashville. At Brunner, she was the primary planner/buyer on regional accounts
and also was involved in multi-million dollar national accounts.

Laura’s personal interests are ready-made for Nashville (Music City) and
Tennessee (the Volunteer State). She learned to play the guitar a few years
ago and recently began piano lessons, and she’s an active volunteer. Ask her
about her volunteer time at an orphanage and a wildlife rehabilitation center.

ASSOCIATE ENGAGEMENT PLANNER LAURA
[email protected] KURTZ

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Modesty aside, BOHAN has one of the most experienced public relations
professionals in the nation on its side with Tom Adkinson on any account. He
has 40 years in journalism and PR (newspapers, magazine, freelance,
corporate and agency), with experience in publicizing and marketing brands
in a diverse range of industry categories, including retail. He notes that you
don’t get much more retail than supporting “perishables” such as theme park
tickets, hotel rooms and riverboat cruises.

Tom has earned accreditation from the Public Relations Society of America
and is a Marco Polo member of the Society of American Travel Writers,
providing BOHAN clients with a direct connection to the nation’s top travel
journalists. Tom’s relationship with the Southeast Tourism Society (he’s a
former board chairman) allows him to regularly work BOHAN’s tourism and
hospitality clients into that association’s member and consumer publications.

Tom comes from a family of journalists and professional communicators. He
has been involved with journalism and public relations since 1972, the year he
sold his first freelance article. That led to a job at Southern Living Magazine as
assistant travel editor. He has written for media across the nation and worked
at newspapers in Knoxville and Birmingham. He also worked in corporate PR
for 22 years at Gaylord Entertainment, whose businesses included the Grand
Ole Opry, the Opryland theme park and a 3,000-room bed and breakfast
called the Opryland Hotel.

VP/DIRECTOR OF TOM
COMMUNICATIONS ADKINSON

TA D K I N S O N @ B O H A N I D E A S .C O M 19

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Sherry Talley knows how to keep projects on track. She did that for Tractor
Supply Company – overseeing in-store POP signage packages, including
initiating and managing project workflow for creative projects and
facilitating creative review stages with internal marketing/merchandising
teams and external brand clients – before joining BOHAN to keep our
workflow on track. She has been in the industry for more than 20 years.

Despite the professional demands on her life – or perhaps because of
them – she tackled powerlifting in her mid-40s and achieved both
American and world records. She jokes that all that means is that most of
the middle-aged female population has more common sense than to get
involved in that sport, but we don’t believe it for a minute.

Client list (partial): Tractor Supply Company, Mapco, Kroger, Columbia/HCA
Hospitals, Outdoor Resorts of America and franchisees for Captain D’s,
Taco Bell, Sonic, Arby’s, A&W and Long John Silver’s.

CREATIVE SERVICES SHERRY
MANAGER TALLEY

S TA L L E Y@ B O H A N I D E A S .C O M 20

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BOHAN VILLAGERS

THANK YOU

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