Aurora Land Times
Aurora Land Times
like in the summer time.
But, it's how to do simple things that are
going to help you lose weight and be‐
come more healthy, or how to stop doing
things that are eating up your time so
that you can focus on ways to make
more money, how to raise your prices so
that people will be satisied with what
you're selling but be willing to pay be‐
cause they're going to see that ROI. So,
what you have to do is lay this out in a
simple way, and the love language is
when you connect with your audience
where they feel like you're talking di‐
rectly to them and they have this aha!
moment of, "You know what? hat's ex‐
actly who I am. hat is exactly my prob‐
he Coﬀee Shop with Brian Basilico
Love Feeds LoveToday I want to talk of mine had so much great stuﬀ, I split it what the problem is. If you have a specif‐ lem, and yeah, I truly believe that this
about how good things happen when up into two podcasts. So for David ic client with a speciic problem, you could work for me."
you speak your audience's love lan‐ Garinkel, check out episode 235 and could say, "Hey, here's what you want to Final houghts
guage. You're probably asking, "Okay, episode 237. He talks about copywriting accomplish, but this, and this, and this
love language?" It can mean a lot of dif‐ secrets, so how to write great copy. he and this is standing in your way, and this So, the irst thing you have to do is de‐
ferent things. What I'm talking about is next one is Michael Hauge, and that is is why you have to look at things a little ine what the problem is for them, but it
speaking to your clients in the way that episode 267, where he talks about using bit diﬀerently." can't be that you're saying, "You have this
they want to be spoken to and getting the hero's journey, but in a way that is Be he Solution problem. You have this problem." You
them to understand your messages in a kind of condensed down speciically for have to get them to believe that they
way that relates to them better than just business. Where I'm headed with this, is Now, we have a solution and it's going to have the problem, and you have to say,
constantly selling. Most of us tend to fo‐ to just learn how to write or create con‐ take away all of those problems, and it's "Here's some tell-tale signs of what is
cus on features and beneits. hese are tent, whether it's a video script, an audio going to help you achieve what it is that causing that problem: spending too
the features. hese are the beneits. hese script for a podcast, or a blog post or you want to do. So, what you've got to do much time wasting time, not eating
are the things that we're trying to get whatever you're doing, or it could be is think about what does their life cur‐ right," whatever it is that the problem is.
across to our audience so that they think part of your sales pages or website that rently look like? What is the problem Now, you have to show them a solution
that we have the next greatest bread communicates with people in the way that they're trying to solve, and then on how to solve it. If you're wasting time
slicer or toaster or whatever it is. But re‐ that they want to be communicated to. once that problem is solved, what is their on these things, you need to learn time
ally, what it boils down to is talking to Talk With Your Customers… life going to look like at the end? It's go‐ management, you need to have a plan,
your clients in a way that's going to get ing to be better right? It's going to be you need to have a to-do list. I've talked
them, or potential clients, to see things a Now, let me give you a little more fruitful. hey're going to make about that a lot, but you need to help
little bit diﬀerently, to the point where background, and this is something I talk more money. hey're going to be skin‐ them igure out how to solve the prob‐
maybe they understand that (A) you about a lot. here tends to be two radio nier. hey're going to get whatever it is lem and then show them how to trust
have a solution, and (B) you're going to stations that people broadcast on. One is that you're trying to sell them. hey're you and how they can have a new life
be the best solution. called WII AM. he other one's called going to look more beautiful. Whatever based on the things that you're propos‐
WII FM. Now, when you go to look at it is. So you have to create that crisis and ing.
Getting Your Message Right Now, I've most websites, what people are doing is show the solution to show them that this I am sure you have thoughts and com‐
done a lot of coaching. I've had a lot of they're writing everything in WII AM, is where you're at and this is where you ments on this subject. Comment below
coaches that have worked with me, and I which stands for what is interesting could be. and share your experiences with speak‐
also coach a lot of clients. I have one-on- about me, and that's a features and bene‐ Value Proposition ing your audience's love language!
one clients, I have masterminds, and I its type thing. Here's our experience, To learn more about this and other top‐
have learned that for the vast majority of here are all the things that we do, and How do we do that? Well, we do that by ics on Internet Marketing, visit our pod‐
us (and that includes me, because I need here are the beneits to working with us creating a value proposition, and that cast website at http://
a coach just as much as anybody else and why we're better than the next guy, value proposition is the outcome and the www.baconpodcast.com/podcasts/
does) is that it's oten hard to see the for‐ or why our product is more successful, ROI of what it is that you're going to
est for the trees. We tend to communi‐ and those kind of things. But when peo‐ achieve. Now, I work with a lot of diﬀer‐
cate the way we want to be communicat‐ ple are tuning into the radio station, they ent people. I even talked to one of my
ed to, but that is not always the way that want to listen to WII FM, which stands coaches and I said, "What is it that you
people want to hear the messages that for what's in it for me? What do I get out do?" She went through and said feature,
they need to hear. So, let me give you a of all of this stuﬀ? How is it going to help feature, feature, beneit, beneit, beneit.
couple of podcasts that I'd love you guys me? And I said, "No, it's really super simple.
to go back and listen to. Now, these are Well, here's the thing that you have to What you do is you show people how to
some of my favorites, and I have lots of think about. Generally speaking, people make more money by working less."
favorites. Out of 280 interviews, I've in‐ have a problem that they want to solve. Maybe your audience wants to lose more
terviewed some incredible people, and I Sometimes they don't even realize that weight with less stress. Maybe they don't
constantly learn from them. he two that they have a problem, or they just feel this want to go to the gym as much. Maybe
I want you to listen to are by David urgency to make a change. I've learned there are certain things that you can
Garinkel and Michael Hauge. this by coaching some of my clients on teach them to help achieve that -- like I
getting their messages out in a way that walk the dog every single day. I get in a
David was the irst time that a podcast is going to speak to their audiences half hour to 45 minutes of exercise, and
much better than just putting out fea‐ it's not the big cardio thing, but I still
tures and beneits. he irst thing you walk at a really good pace and I do break
have to do is create the crisis. Explain out in a sweat, especially when it's hot