Business Plan 12 | 2023 SALOON AND HEALTHY TREATMENT CENTER WITH RELAXATION Presented By: AMILA BIANCHAI ONSEN GENTS SALOON AND SPA
Executive Summary 03 The Organization 04 Business Description 05 Product List 06 Keys to Success 07 Competitor Analysis 08 Market Analysis 09 Operations Plan 10 Financial Plan 11 Joint investment 12 Table of Contents
Executive Summary Mission We seek to satisfy our customers and provide the best services available with us professionally, as we use high-quality products in order to maintain the safety of the customer and satisfactorily, where we care about the beauty of the customer and your happiness is our mission. Vision We set our targets with super vision to reach in the future by opening other branches in U.A.E provide clients with our services with professional methods and high quality of work with qualified management. 03 The Product We provide skin treatments, massage therapies, and body treatments all in a luxury setting with the most relaxed and rejuvenating atmosphere. The Leadership Amila Bianchai is the founder and Chief Executive Officer, FISAL FAHAD TALEB MALALLA ALAJAMI is a partnership. The Overall Industry The massage therapies and spa industry continues to grow. Onsen gents salon and spa aims to elevate the massage therapies and spa experience by offering high-quality, locally-sourced massage and spa. The Competitors The massage therapies and spa on UAE is a popular and inexpensive establishment in the area. Onsen gents salon and spa offers skin treatments, massage therapies, and body treatments all in a luxury setting with the most relaxed and rejuvenating atmosphere. Our goal is to give customers value for their money with high-quality service that don't break the bank. The Financial Status We require 150k Dh in addition to our current fund of 300k Dh to expand our business. Future Plans We are targeting a 25% profit increase by our 2nd year. One of our goals is to open a second branch in five years.
Leadership Sales and Marketing Products and Services Sales General Operations Amila Bianchai Marketing HR Fisal Fahad Taleb Malalla Alajami Amila Bianchai Thanrada Rachawong The Organization 04 Amila Bianchai Fisal Fahad Taleb Malalla Alajami Chief Executive Officer Marketing Manager Job Description All aspects of the company's operations with an emphasis on long-term goals, growth, profit, and return on investment. Job Description Responsible for planning and tracking the budget of their entire department, one segment, or an individual marketing campaign. Thanrada Rachawong Human resources manager Job Description Professionals tasked with strategic planning for staffing, conducting interviews, and hiring personnel to foster a productive work atmosphere. They consult executives on decisions impacting all management levels, fostering sustainable transformation within their business or company. Map of the Organization
Business Description 05 About Onsen Gents Saloon and Spa We will provide skin treatments, massage therapies, and body treatments all in a luxury setting with the most relaxed and rejuvenating atmosphere. Amila and her staff will be experienced and knowledgeable in their specific area of service and will be able to provide the greatest customer service experience possible. Customers will be given luxurious robes, slippers, towels, wine or their relaxing beverage of choice. Customers will also be able to customize and curate their spa day at their own home with home service aswell.
• FULL BODY TREATMENT MASSAGE • HAIR CUT • HAIR STYLE • DEEP FAICIAL CLEANING • BEARD CUT • FOOT MASSAGE • HAIR OIL BATH • MOROCCAN BATH • PEDICURE MANICURE • BODY WAXING Product List 06
Keys to Success 07 About The Industry Over the next five years, the massage and spa industry is expected to experience growth, resulting in revenues reaching $21 billion. Massage and spa operators will benefit from growth in per capita disposable income, fostering increased consumer spending on discretionary and luxury goods and services, including spa treatments and massages. As a discretionary service, demand for spa services will continue to be strongly tied to trends in disposable income and consumer spending patterns. Per capita disposable income and consumer spending are both expected to grow over the five year period. Growing disposable income and consumer spending is anticipated to drive industry revenue growth by encouraging more consumers to spend on discretionary and luxury spa treatments. In addition, this is expected to drive consumers to spend more per visit, which will also contribute to revenue growth for the industry. Industry operators will continue to target traditionally untapped markets by tailoring services to men and marketing spa services as an aspect of an overall healthy lifestyle. Women are expected to continue to constitute a majority of the industry’s demographic; however, men have made up a rising percentage of the industry’s client base in recent years. Success Factors These are the key components that contribute to the success of Onsen Gents salon and in our target area. Professionalism 35% Client Satisfaction 35% Individual Attention 30%
Competitor Analysis 08 Strengths Weaknesses Opportunities Threats Established presence in the area Good massage and spa salon Competitive price point At home servece is avilable Limited changes to the menu Satisfactory service Limited online presence New services to keep the menu interesting Better customer service Update utilize social media Competitors with stronger social media presence Competitors with store gimmicks Competitive Advantage Onsen Gents salon and Spa will be able to offer the following competitive advantages over their competition: Friendly, and attentive staff trained to be able to provide the best customer service experience possible. Comprehensive menu of services that provides for a full day of pampering and relaxation. Customizable packages so that guests can pick and choose exactly how they want to curate their spa day. Cost-effective pricing that rivals the competition without sacrificing service or quality.
Marketing Plan Our Roadmap To Success Onsen Gents salon and Spa will offer the unique value proposition to its clientele: Highly trained staff of experts whose main focus is the best customer service experience possible. Comprehensive menu of services that offers multiple types of facials, massage, and hand and foot treatments. The ability for guests to customize a package to receive the best pricing and receive exactly what they want. Pricing that can undercut the competition without sacrificing quality luxury service. 9 The 4Ps of Marketing Product Original Thai massages. Professional and experiences staffs. Quality and luxury service. Price The pricing of Onsen Gents salon and Spa will be moderate and on par with competitors so customers feel they receive value when utilizing its day spa services. Promotion Onsen Gents salon and Spa will have Instagram and Facebook business profiles where Amila will post professional and appealing pictures that are able to draw in anyone looking for a day of pampering. The posts will be able to show the beautifully designed spa and customers relaxing and happy.Amila will also post upcoming specials and special offerings at the day spa. Place Avilable in store and Home service
Operations Plan Amila Bianchai will be the Owner and Director. She will develop the training program for the staff, create the list of services, and manage all administrative functions such as ordering of supplies and equipment, customer retention, and accounts payable. Massage therapists that will provide the luxury spa services. Aestheticians that will provide luxury skin treatments. Receptionist who will handle answering the phone, greeting guests, and accommodating them with beverages while they wait in the waiting area. Amila will outsource the accounting and payroll functions for the day spa. The outside firm will handle all tax matters, licensing and permitting, and payroll for the staff. More aestheticians and massage therapists will be hired as the day spa grows and receives more business. 10
Financial Plan Funding Requirements and Use of Funds Onsen Gents salon and Spa is seeking 100k-150k Dh in debt financing to open its day spa in UAE, Abudhabi. The funding will be dedicated for spa design and improvements, working capital, equipment, supplies, and marketing costs. Day spa build-out with treatment rooms and lounges: 50,000Dh Day spa equipment: 30,000Dh Day spa supplies (scrubs, towels, robes, slippers, etc.): 30,000Dh Payroll, rent and overhead costs (3 months): 30,000Dh Working capital: $1,000 Key Assumptions The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan. Number of Initial Guests Per Month: 200 Average Service: 300Dh 11
joint investment Funding Requirements and Use of Funds Onsen Gents salon and Spa is seeking 100k-150k Dh in debt financing. Investment 100k for 10% of investment and 15% of profit. Investment 150k for 20% of investment and 25% of profit. Remark : Pay quarterly profits. Banking Acct. Information 12
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