Semalt Expert: Why Good Content Cannot Replace SEO

23.05.2018

Semalt Expert: Why Good Content
Cannot Replace SEO

Lately, it has become a common perspective that as long as you have good content, the rest will take care of itself. It
is true that SEO and Content marketing are inextricably linked good content is necessary for SEO. However, for a
successful optimization campaign, you will need much more than just good content.

The Customer Success Manager of Semalt Digital Services, Nik Chaykovskiy explains why quality content is not
enough for running SEO ef ciently.

In theory, the idea is accurate. All search engines strive to provide their users' base with the best content and so
they have algorithms that rank good content higher. By producing more content, you can have more indexable
topics which will cover many search requests. Furthermore, as long as the content is good, more users will visit your
site.

On the other hand, if you have no content at all, you do not stand a chance of having ef cient SEO. If the material is
poor and not trustworthy, your results will be similar. For your content to be good, it has to meet a variety of

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23.05.2018

standards to prove it is good. This ranges from uniqueness to
practicality, relevance and entertainment.

Let's assume that your content is good and that you produce
content on a regular basis. This content is futile so long as it is not
visible. If your users are not aware about your work, then they
cannot read or view it. With the advances of Google, it still relies
on the feedback of its users to help ranking the quality of content. Thus, if these users cannot view your work,
Google cannot judge the quality of your content.

Much of this feedback is usually provided through shares and links, which Google considers as trustworthy. By
earning lots of links, you can be seen as a good source of content and as a result, you will rise in the search rankings.
However, these links are not earned by good content only. You have to take initiative by promoting and syndicating
your links, sometimes by building some manual links as well.

Having good content on your site is a good start. However, you
should never neglect the technical factors that are necessary for
your site to rank highly in search engine results. Most template
sites, like Wordpress and Wix come equipped with a technical
structure which makes it easier to be indexed by a search engine.

This, however, is not enough too. You will need to create Meta
data and title tags, improve the security of your site, update your
robits.txt le, create and update a sitemap and increase the speed of your site if you want your site to be in ghting
shape.

You can only tap into the true power of content if you are able to integrate it with a variety of other marketing
strategies. For instance, you can use email marketing and social media marketing to the bene t of your content. By
using these strategies in conjunction with each other, you stand the better chance to take the most of your content.
SEO is a complex strategy. It cannot be boiled down to a single focus.

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