2021 SEA DOG CATALOG

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OUR STORY:

During the 16th century, Sea Dogs was the name Queen Elizabeth gave to her Sea Men who were
actually part of the English Navy and once sailed the Atlantic Ocean in search of Spanish trea-
sure. It was after her Navy sank the Spanish Armada that she began calling them her “Sea Dogs”.

At the start of their business in 1983, Bill Sparks and Bob Fremon printed all images on the front of their
shirts and sold only white tee-shirts. On the back of these shirts in between the shoulder blades is where
the Sea Dog pirate logo was placed which quickly became recognized by customers. During his travels, Bill
would see a stranger wearing one of his Sea Dog shirts and ask the stranger if he knew who had made the
shirt he (the stranger) was wearing. The answer was always the same: “Yes, it’s a Sea Dog shirt”. Then,
they would point to the logo, which made Bill realize the impact that the logo was making on his customers.

Wondering how a true Sea Dog would appear, Bill decided it would have to have a patch, bandana, ear-
ring and a peg leg. He already had the tagline “It’s Easy to Spot a Sea Dog”, so it had to be a Dalmatian
with spots. Today, the original pirate logo is hidden on each of the Sea Dog images so…go look for it!

And the rest, they say, is history. Bill and his Sea Dog line of resort wear is now considered a “must-have”
by thousands of existing customers as well as new customers who love the idea of Bill consistently creat-
ing different Sea Dog images and slogans to embellish his line of classy yet comfortable resort wear.

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