Design Development Paperwork

DESIGN
PROJECT

Development Paperwork

Name: Teo Jun Hong
No Matric: GS61510
Courses: MDS 5702 Innovation Management
and Entrepreneurship

Table of Contents

Partners Resources Values Relations Customers

Company Current Issue Product Freebies with Differentiation
background and Special Ideation Company Strategy
Need User Brand Logo
Structural Product Identify Target
Chart Activities Details Channels Customer

Vision and Planning Product Social Media Identify
Mission Process and Specification platform like Customer
Characteristics
Objective YouTube

Costs Product Cost Comparison Revenues Price / Product Revenues Source

Infinity

Product & Equipment Design

“Quality assurance that excites”

A company good engaged in conceiving,
designing and developing new products and

equipment.

Vision & Mission

Vision

- Fabricating equipment and product user first.

Mission

- Produce perfect and high quality product.
- Provide the best guarantee for user.
- Always consider the comfort and durability of the product.

Structural Chart

RESOURCES

“Process of researching and analysis the current issue and the
special need of the user.”

Problem Statement

According to the World Health Organization, there
are about 285 million visually impaired people
worldwide, 39 million who are completely blind,
and 246 million with low vision. These special
needs users face constraints imposed by barriers
such as infrastructure as they move from one
place to another.

Therefore, there is a need to produce a
complementary product to assist blind special
needs user in Malaysia's disability field.

ACTIVITIES

“Process of planning on targets and objectives that will assist the
company to accomplish the goals.”

Goals & Objectives

Once company recognized the current position in the market, it is time to
decide on objectives and it should be unmistakable and quantifiable to assist
the company reach the long-term strategic goals.

The objectives include:

1. To identify the living life style for the blind special needs user in Malaysia’s
disability field.

2. To develop a complementary product to assist and encourage blind special
needs user in Malaysia’s disability field.

3. To validate that complementary product design could support the demand
for blind special needs user in Malaysia’s disability field.

VALUE PROPOSITION

“Process of imagining, creating, and iterating products that
solve users’ problems and specific needs.”

Wrist Strap
On / Off Button

PRODUCT Bluetooth Function
DETAILS Power & Identification Button

“Eye Stick”

“A description of a specific
product in view.”

Cam Scanner & Rays

Device Dimension: 200mm Length X 40mm Width X 30mm Height

Design Specification

The Eye Stick replaces the traditional cane for the blind with

a scientific device. It's designed not to be very long and uses
Projected rays and Ultrasonic sensors to determine distance
measurement, thus helping the sight-impaired to navigate
their surroundings safely.

1. Designed with the Ultrasonic waves system to reliably
measure distance and provide information about hazards such
as barriers and floor changes.

2. Designed with the Projected light is used to prevent
collisions with other pedestrians.

3. Designed with the Bluetooth function to automatically
scanning barcodes through a camera and the information will
sent through the Bluetooth connection and converted into
voice for blind.

CUSTOMER RELATIONSHIPS

“Process used by businesses to engage with customers and
foster long-term relationships with them.”

Relations Strategy

To interact with customers and build long-term relationships with them. Our company should
take out the time to appreciate the customers. There are many activities to build long-term
customer relations.

In this context, the company will focus on Freebies and Company Brand logos. Our

company spotted everyone's love for freebies. Therefore, the customers who purchase with
our company will reward with freebies such as T-shirts, mugs, or complementary products.

Meanwhile, all of the freebies will be printed with our company brand logo to enhance the
company's impression among customers.

CHANNELS

“Process which located between value propositions and customer
segments to help company communicates its offer to individual

customer segments.”

Social Media Strategy

To position the product brand in the market, our company will focus on Social Media
Positioning Strategy. This is a unique positioning in which it’s focused on a set of

channels rather than a stand-alone tactic.
In this context, the product brand doesn’t have to show up across each platform. When
using this strategy, the key element is to choose the channels the company's target market

mostly uses which is YouTube.

During choosing the Social Media Platform, the company will focus on:

1. Where the target audience spends leisure time.
2. Where the target audience looks for information and advice.
3. Where the target audience spends money.

CUSTOMER SEGMENTS

“Process of dividing customers into groups based on common
characteristics and companies can market to each group effectively.”

Differentiation Strategy

To positioning the product brand in the market, our company will focus on

Differentiation Positioning Strategy. This strategy is relies on a product’s

uniqueness or innovative qualities in comparison with the traditional competition.

For example, the Bluetooth function that is integrated with our company product. It
automatically scans barcodes through a camera and the information will be sent through
the Bluetooth connection and converted into voice for blind special need user. Therefore,
compared to the current products in the market, this will be a brand new accessibility
feature for blind special needs user.

The consumers like the family member for the blind special needs user or user

themselves will be attracted to the brand and product. Basically, this new accessibility
feature will solve their problem and special need.

COSTS & PRICE

“Important process that help the company to decide
whether to pivot or proceed.”

Product Cost Comparision

Our company is a newly set up enterprise and has invested a substantial

amount in machinery and other manufacturing facilities.

Meanwhile, Company Y is an established enterprise and has been operating in

the field of manufacturing for the last three years and is now planning to outsource its
product manufacturing.

Therefore, the variable costs of our company are pitiful as compared to Company Y.

However, Company Y needs to incur a fixed agreed purchase cost of manufactured
products and fixed cost of the company. So, the fixed cost for Company Y is very low
as it has outsourced the product manufacturing.

Now suppose our company and Y both have 5,000 units product, and both of us

are selling the product at RM 150 per unit.

The purchase cost of the product outsourced by company Y is RM 210,000, and the
cost per-unit of our company is RM 80 per unit.

Profit of our Company

= RM(150-80) X 5,000 units
= RM 70 X 5,000
= RM 350,000

Profit of Company Y

= RM(150) X 5,000 units - RM 210,000
= RM 540,000

From the above calculations, it is very clear that Company Y has earned more
profits than our company as it has lower costs of products.

REVENUES & MARGIN

“Amount of money that is brought into the company through its
various business activities.”

Now suppose our company sell 100 unit of product per week and sell each

product for RM 150. Then your Weekly Revenue will be RM 15,000.

So, the Total Yearly Revenue will be RM 78,000.

The company can do the same calculations for monthly and yearly revenue.

However, since sales may vary over the month and year. Therefore, our may

have to do more detailed calculations.

Number of Price per Total Weekly Total Yearly Revenue
product sold product Revenue (52 weeks)

100 150 100 x 150 = 15,000 15,000 x 52 = 780,000

* This just the point / example on how to calculate it.

THANKS !

Do you have any questions?

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