Rotiboy manual book

Corporate Manual

ONE IS NEVER ENOUGH



1.0 INTRODUCTION

ABOUT ROTIBOY

Rotiboy Bakeshoppe Sdn Bhd (doing business as Rotiboy) is a Malaysian bakery chain based in
Kuala Lumpur owned by Rotiboy Bakeshoppe Sdn Bhd.

Rotiboy was founded in April 1998 in Bukit Mertajam, Penang, with the name was generated
by accident when the founder's brother calling his nephew, "naughty-boy"
which sounds like "Rotiboy".

The company has more than 100 outlets in Malaysia, Indonesia, Thailand, South Korea, Saudi
Arabia and the United Arab Emirates, as well planning to enter China market.

Our mission is to deliver the product to our customers through the highest level of customer
service, setting a standard of warm, personal services that is second to none.

ROTIBOY MANUAL BOOK 1

2.0 LOGO NEW

OLD

ONE IS NEVER ENOUGH

The new rotiboy logo takes inspiration from the “boy” himself. the main purpose for
redesigning the new rotiboy logo is to make the rotiboy easier to remember and to

give a new breath, as well as to give the rotiboy a fresh new identity.

2 ROTIBOY MANUAL BOOK

2.1 LOGO GRID

2.54cm

2.83cm

ONE IS NEVER ENOUGH

The Rotiboy logos may be resized to suit different layouts and
document dimensions, but must never be used below the

minimum sizes presented above.

ROTIBOY MANUAL BOOK 3

2.2 LOGO RATIONALE

The rotiboy hat on the
back symbolizes our
bakery expertise.

Smiling boy representing
the joy and happiness that
delicious “Roti” taste
bring.

We chose a font that
exudes a clean, modern
and bold feel.

ONE IS NEVER ENOUGH

4 ROTIBOY MANUAL BOOK

2.3 LOGO SCALE

ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH
75%
50%
ONE IS NEVER ENOUGH
ONE IS NEVER ENOUGH
100%
25%

ROTIBOY MANUAL BOOK 5

2.4 LOGO - COLOR VERSION AND BACKGROUND

ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH

Primary full color on white background Primary full color on black background
(Preferred Version)

Both versions of this color are suitable for use on any surface, event or whatever.
If possible, use both versions of this color at all times.

6 ROTIBOY MANUAL BOOK

2.4 LOGO - COLOR VERSION AND BACKGROUND

ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH

Inverse dark color Inverse light color

Both versions of this color are suitable for use if the rotiboy logo is placed on a
corporate color colored background only.

ROTIBOY MANUAL BOOK 7

2.4 LOGO - COLOR VERSION AND BACKGROUND

ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH

One Color White Logo One Color Black Logo Grayscale

These three color versions are suitable for use if the logo is placed on glass, metal
material or if printed through a fax machine, black and white printer, etc.

8 ROTIBOY MANUAL BOOK

2.5 LOGO - MISUSE LOGO

ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH

Don’t Rotate. Don’t Stretch/Distort. Don’t Reconfigure.

ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH ONE IS NEVER ENOUGH

Don’t Recolor. Don’t Crop. Don’t Drop Shadow.

To maintain the integrity of the Rotiboy logo, and to promote the consistency of the brand,
it is important to use the logo as described in these guidelines. The examples shown here

illustrate possible misuses of the Rotiboy logo that must be avoided.

ROTIBOY MANUAL BOOK 9

2.6 LOGO - COLOR SCHEME

ONE IS NEVER ENOUGH #6D472F
R:109 G:71 B:47
C:41% M:65% Y:81% K:39%

#B08960
R:176 G:137 B:96
C:30% M:44% Y:68% K:6%

#BFBEBE
R:191 G:190 B:190
C:25% M:20% Y:21% K:0%

10 ROTIBOY MANUAL BOOK

3.0 TYPEFACES

FUTURA

Typography plays an important role in creating a strong personality for our brand. The
Futura PT type family is the official Rotiboy typefaces.

Primary Font

FUTURA BOLD R:109

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
!@#%&^*()_
abcdefghijklmnopqrstuvwxyz

R:176

Secondary Font

FUTURA MEDIUM BT R:109

ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789
!@#%&^*()_
abcdefghijklmnopqrstuvwxyz

ROTIBOY MANUAL BOOK 11

4.0 STATIONARY

21cm

+60 3-6091 7202

159, Jalan Industri 2/2, Rawang Integrated Industrial
Park, 48000 Rawang, Selangor, Malaysia

www.rotiboy.com

29cm

Letterhead A4 Blank

12 ROTIBOY MANUAL BOOK

4.0 STATIONARY

21cm

29cm +60 3-6091 7202
159, Jalan Industri 2/2, Rawang Integrated Industrial
Park, 48000 Rawang, Selangor, Malaysia
www.rotiboy.com

13 October 2021
Ahmad Albab
Lorong Haji Taib 5, Chow Kit
50350, Kuala Lumpur

Dear Mr.Ahmad Albab
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.
Sincerely

Putera Azim Aqwa
Executive Director, Rotiboy

Letterhead A4 Text

ROTIBOY MANUAL BOOK 13

4.0 STATIONARY

+60 3-6091 7202

159, Jalan Industri 2/2, Rawang Integrated Industrial
Park, 48000 Rawang, Selangor, Malaysia

www.rotiboy.com

ONE IS NEVER ENOUGH

13 October 2021

Ahmad Albab
Lorong Haji Taib 5, Chow Kit
50350, Kuala Lumpur

Dear Mr.Ahmad Albab

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te
feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore
eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
zzril delenit augue duis dolore te feugait nulla facilisi.

Sincerely

Putera Azim Aqwa
Executive Director, Rotiboy

Letterhead A4 Text + DL Window Envelope

14 ROTIBOY MANUAL BOOK

4.0 STATIONARY

22cm

11cm

+60 3-6091 7202
159, Jalan Industri 2/2, Rawang Integrated Industrial
Park, 48000 Rawang, Selangor, Malaysia
www.rotiboy.com

DL Window Envelope

ROTIBOY MANUAL BOOK 15

4.0 STATIONARY

22cm

11cm

+60 3-6091 7202
159, Jalan Industri 2/2, Rawang Integrated Industrial
Park, 48000 Rawang, Selangor, Malaysia
www.rotiboy.com

DL Envelope

16 ROTIBOY MANUAL BOOK

4.0 STATIONARY

ROTIBOY MANUAL BOOK 17

4.0 STATIONARY

22.9cm

+60 3-6091 7202
159, Jalan Industri 2/2, Rawang Integrated Industrial
Park, 48000 Rawang, Selangor, Malaysia
www.rotiboy.com

32.4cm

C4 Envelope

18 ROTIBOY MANUAL BOOK

5cm4.0 STATIONARY

9cm

PUTERA AZIM AQWA
Executive Director

011-651809997
159, Jalan Industri 2/2, Rawang Integrated
Industrial Park, 48000 Rawang, Selangor,
Malaysia
[email protected]

www.rotiboy.com

Business Card

ROTIBOY MANUAL BOOK 19

4.0 STATIONARY

20 ROTIBOY MANUAL BOOK

5.0 BRANDING STATIONARY MOCKUP

ROTIBOY MANUAL BOOK 21

6.0 DIGITAL MENU

Signature Buns

ONE IS NEVER ENOUGH

Rotiboy RM 2.80
Mochaboy RM 3.00
Buttermilkboy RM 3.00
Cheeseboy RM 3.50

5 For RM

Pcs Promo 13.00

22 ROTIBOY MANUAL BOOK

6.1 DIGITAL MENU MOCKUP

ROTIBOY MANUAL BOOK 23

7.0 POSTER

ONE IS NEVER ENOUGH

One Is
Never Really
Enough.

Get yours now at
nearest Rotiboy store!

www.rotiboy.com

24 ROTIBOY MANUAL BOOK

7.0 POSTER MOCKUP

ROTIBOY MANUAL BOOK 25

8.0 STAFF T-SHIRT MOCKUP

Front Back

26 ROTIBOY MANUAL BOOK

8.1 STAFF CAP MOCKUP

ROTIBOY MANUAL BOOK 27

8.2 PAPER BAG PACKAGING MOCKUP

28 ROTIBOY MANUAL BOOK

8.3 APRON MOCKUP

ROTIBOY MANUAL BOOK 29

8.4 FOOD TRUCK MOCKUP

30 ROTIBOY MANUAL BOOK



ONE IS NEVER ENOUGH

www.rotiboy.com