Garuda Presentation Full re

Sales Enhancement Through eCommerce

Prepared : October 2020 by King Power Traveler

A fully Fledged
eCommerce Platform for
Garuda Indonesia is

READY!

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DIGITAL OMNI CHANNEL SALES SERVICE

Proposal to transform Garuda Indonesia’s Duty Paid Home Delivery service and Pre-order and into an

Omni Channel sales service.

KPT Will Exclusively Supply And Manage This Omni Channel Service For Garuda Indonesia

Phone OMNI Lounge
Mobile CHANNEL Social Media

Web

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Key Features INTRODUCING THE NEW GIAMALL

Home Delivery An easy-to-use checkout

Pre-Order to Flight Content management system

Garuda Miles Redemption and Earning Promotion and discount code tools

Online Payment Gateway Reporting tools and custom report features

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CONTACTLESS SHOPPING

Scan QR Code

E-Commerce Website

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CONTACTLESS ORDER

Home Delivery GIAMALL KPT Home Delivery
Pre-order to Flight Website & Operations Pre-order to Flight
Pre-order to GA Mobile App Pre-order to GA
Lounge Center Lounge
Redemption Redemption

Order Process

Home Delivery GARUDA GARUDA Direct Purchase
Redemption Domestic Executive Redemption on the
Lounge spot
King Power Traveller Flights Home Delivery

E-COMMERCE PLATFORM

Products The KPT back office is the
Prices repository for the prices, product
descriptions, product images,
Promotions inventory etc data.
Inventory Levels
Exchange rates The eCommerce site is simply
Frequent Flyer Points another way to capture a
customer order.

The order could be for home
delivery or ground delivery

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HOME DELIVERY FULFILLMENT

-Confirm Order Prepare -Delivery team Sales
-Collect Payment package -3rd party logistic partner support
-Post-process order
-Item in Stock Delivery -Refund Order
Receive -Packaging -Return Item
Order -Warranty

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DIGITAL E-COMMERCE PAYMENT GATEWAY
AND DOMIAN

Payment gateway

The E-platform Payment Gateway will be introduced and managed by KPT. The payment gateway will enable customers to make pur-
chased online with

VISA, MASTER, JCB and AMEX.

Domain

KPT will provide domain and hosting services.

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DETAILED PROPOSED PROCESS FLOW

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TARGET MARKET

GIAMALL

Our Primary Target Market

15 Million

Domestic Passengers and Family and Friends

8 Million

Garuda Miles Members and their Families

4.4 Million

International Passengers
(Pre-Order)

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TARGET MARKET

Platinum More than
10,000 members
Garuda Miles Members Gold
Total Members More than
50,000 members
(All Cards)
6 Million Members

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MARKETING TO THE DOMESTIC PASSENGERS
AND FREQUENT FLYERS

FOCUS and FOCUS on the frequent flyers who have piles of accumulated (points) dollars for discretionary spending.
The expanded range should be appealing to them and their extended families. In effect one frequent flyer will equate to 5 potential

customers on the basis that of an average family unit of 5 persons. Immediately the 6 million will multiply to 30 million potential
shoppers with money in their hands.

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MARKETING TO THE DOMESTIC PASSENGERS AND FRE-
QUENT FLYERS

15 million domestic pax would equate to over a 75 million potential customers, on the basis that one passenger will equate to 5 potential
customers arising from family and friends. 

Overnight Garuda would have created an eCommerce shopping base of unbelievable proportions.
Harness executive lounges to be a window to this new shopping service. Capture the frequent flyers at this point to close a sale and non
frequent flyers too can be made aware of the service at this point to convert to future customers. All lounges to be strategic retail service

points.

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QR CODE DISTRIBUTION DIGITAL
&
Before Flying
ON GROUND
Giamall Website, Giamall Mobile Apps, Garuda
Social Media, Email Blast, Garuda Checking Counter,

Garuda Lounge, Garuda Boarding Areas

While Flying

Laminated Print QR Code, Boarding Pass,
QR on Head Rest

After Flying

Email Blast, Giamall Mobile Apps,
Garuda Social Media

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COMMUNICATION & PROMOTION

DIGITAL

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COMMUNICATION & PROMOTION

DIGITAL

King Power Traveller Email Blast & GA E-Ticket

COMMUNICATION & PROMOTION

ON
GROUND

Garuda Executive Lounge

Garuda Check in Counter

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COMMUNICATION & PROMOTION

Standing Board in
Boarding Gate Area

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PRODUCT SOURCES

KPT will import a range of Branded Goods and Products in the Fragrances*,
Cosmetics*, Jewellery, Watches, Fashion Accessories and Electronic
Accessories for sale on the proposed Omni-Channel platform.

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PRODUCT SOURCES

Electronics Cakes and Bakes

KPT will also source locally a Health & Beauty Interior
range of Branded, High Quality
Products and Services. Gihs & Toys Fashion & Life Style

Our target is to source Travel Accessories Flower Express
over 3,000 SKUs
Product sourcing underway
and partially done.

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PRODUCT SOURCES

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PRODUCT SOURCES

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RESPONSIBILTIES OF KPT

1. Launch of a fully fledged e-Commerce Platform for Garuda Indonesia complete with
domain, payment gateway, Garuda miles earning & redemption integrations.
2. Supply a total range of products for the duty paid home delivery and ground sales program,
including locally sourced items. Product sourcing underway and partially done.
3. Provide all design material for promotional and marketing activities.
4. Coordinate the delivery of products to customers that have been purchased under Home
Delivery.

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RESPONSIBILTIES OF GA

1. Promote the ecommerce website through QR code on all communication channels available
to the airline.

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IMPLEMENTATION TIME FRAME

1st Week

Sign Contract

2nd Week

Go Live with QR Code

3rd Week

Go Live Omni Channel Platforms

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Thank You !

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