WF18_Brochure

austin

austin convention center

september 9–10

SUNDAY: 9 AM – 6 PM
MONDAY: 9 AM – 4 PM

Featuring You!

briana lupo



your local guide

ACCOMMODATIONS

We’ve negotiated to make getting the best deal easy. Call now and book
early for best selection! CODE: WORLDS FAIR | EFFECTIVE UNTIL AUGUST 16, 2018

evolve with the trends, hilton austin courtyard marriott residence inn

learn from the best 500 East 4th Street 300 East 4th Street 300 East 4th Street
512.236.8008 512.236.8008
Over 70 professional beauty brands presenting 512.482.8000 $214* single/double $214* single/double
the latest in beauty trends, styles & products
$235* single/double
Explore more than 100+ hair, nails & esthetics classes $255* triple | $275* quad
Learn to earn more with 30+ business classes
RESTAURANTS
AN EVENT YOU CAN’T
AFFORD TO MISS! EL NARANJO MEXICAN MOONSHINE GRILL BANGERS SAUSAGE
85 Rainey Street 303 Red River Street HOUSE & BEER GARDEN
512.474.2776 512.236.9599 79 Rainey Street
512.386.1656
DAI DUE BUTCHER SHOP FRANKLIN BARBECUE
2406 Manor Road 900 E. 11th Street
512.524.0688 512.653.1187

ATTRACTIONS

SPIN - PING PONG CLUB AUSTIN BREWERY TOURS EAST AUSTIN
213 W. 5th Street 4714 Mount Vernon Drive HAPPY HOUR TOUR
512.412.9268 Meet at Whisler’s
(CORNER OF 5TH/LAVACA) @ 1816 E. 6th St.
512.963.4545
AUSTIN LIVE MUSIC CRAWL AUSTIN BIKE TOURS
602 E. 4th Street 102 1/2 W. 3rd Street
512.962.8636
512.277.0609

buy today for best value! Gift bag included ssuendpayt. 9th
with your ticket!*
9PM–MIDNIGHT
MAY 1–MAY 31 JUNE 1–JULY 31 AUG 1–SEPT 8
2-day ticket $3995 2-day ticket $5495 2-day ticket $7495 RIO NIGHTCLUB

save $6005 save $4505 save $2505 601 RIO GRANDE
2ND FLOOR
$100TICKETS AT THE DOOR ALL SALES ARE FINAL, NO REFUNDS.
AUSTIN, TX 78701
3 WAYS TO PURCHASE:
FREE ADMISSION WITH YOUR WORLD’S FAIR WRISTBAND!
1. Visit your local Armstrong McCall® store 2. Contact your Armstrong McCall® Salon Consultant 3. Call 1.800.45.SALON

*First come, first served. Limit one bag per wristband. While supplies last. No rain checks. Must present wristband to
receive free gift. Only valid for ticketed attendees. Offer is valid only at World’s Fair Hair Show on September 9-10.

the best brands in OUR GIFT TO YOU AT THE SHOW

professional beauty YOUR FREE

#mydentity™ | ACTiiV Hair Science | AG Hair | American Crew® INCLUDES:
Andis® | Aquage® | Ardell® | Avlon® | BaBylissPRO® | Bain de Terre®
Celeb Luxury Gem Lites (8.25 oz.)
Barberology™ by BaBylissPRO® | Belvedere® USA | Betty Dain Earthly Body Marrakesh Endz (4 oz.)
Bosley® Professional Strength™ | Celeb Luxury® | Cirépil® | Clean+Easy® Earthly Body Miracle Oil (1 oz.)
CND® | Colortrak™ | Cricket® | Crown Brush | Cuccio™ | Dennis Bernard® Framar Maniac Mesh
DevaCurl | Donald Scott NYC | Dynamix Shear Sharpening | Earthly Body Framar Foil It (25 sheets)
Esquire Grooming | Farouk Systems | FootsieBath™ | Framar™ | Garfield® Framar Color Killer Wipes
Gelish® | GIBS Grooming | GiGi® | Graham Beauty® | Hempz® | Hot Tools® Framar Dry & Byeee Disposable Towel
Jatai® | Joewell® | Johnny B.® | Joico® | Kadus Professional | Kenra Professional® Joico K-PAK Color Therapy
Keracolor™ | Malibu C® | Matrix® | Morgan Taylor® | My Amazing® | Nioxin® . Luster Lock Spray (6.8 oz.)
OLAPLEX® | Olivia Garden® | OPI® | Pibbs® | Product Club® | Rhino Mats® Kenra Whipped Taffy 20 (2 oz.)
Rusk® | Satin Smooth® | Schwarzkopf Professional | Scruples® | Sebastian®
OVER $110 VALUE!
Sexy Hair® | Smart Step® Salon & Spa | Sormé Cosmetics | Star Nail®
Takara Belmont | Trionics® | Twisted Fringe™ | Wahl® | Wella Professionals™ Must present wristband to receive free gift. Limited supplies, first come first served. Limit one bag per person with show wristband.
While supplies last. No rainchecks. Offer is valid only at the World’s Fair Hair Show on September 9-10, 2018.
Wet Brush® | Woody’s | XFusion | Young Nails

& many more brands to come!

Featuring You! alice long

#worldsfairhairshow
@armstrongmccallofficial

#licensedtocreate

worldsfairhairshow.com

Visit worldsfairhairshow.com for Class and Artist Info #MYDENTITY™

PHOTO COURTESY OF DARYNA BARYKINA You don’t want to miss this, #hairbestie! @Guy_Tang will be sharing the
latest techniques and #mydentity color formulations he’s obsessed with
right now. YASSS. Don’t miss out on this exclusive chance to see him live,

in action and learn how you can evolve with #mydentity.
FEATURING: @GUY_TANG

Sunday ONLY! Visit worldsfairhairshow.com for more details. Separate $20 ticket required.

I DO: BRIDAL AND BRAIDED STYLING

Explore the romantic, lucrative world of weddings. Say “I Do” to Lala’s
innovative bridal techniques and feel confident in your updo abilities.

FEATURING: @LALASUPDOS

COLOR WITH JOI

Give clients more color options! JOIn us for glamorous blondes, dimensional
brunettes and bright, bold colors. Catch the JOI and learn fresh salon ideas.

#INFLUENTIAL DESIGNS

Join the #KREATE team for an innovative approach to modern haircolor.
Kenra’s color techniques and salon styles are easily replicated on
virtually any client.
FEATURING: MIRELLA HULLUM & CHELSEY ELLIS

DO YOU DREAM IN COLOR?

Bring color dreams to vivid, vibrant reality! Discover Paul Mitchell’s full
spectrum of professional haircolor. Get up close and personal with color’s

game-changer, Color Craft™.

BE INSPIRED TO COLOR OUTSIDE THE LINES

Color, inspiration and so much more. Discover Rusk® Deepshine® Haircolor
to freely express your creative vision. Redefine your color boundaries for

exceptional and flawless results.

© CRAIG MACLEOD AT WWW.CRAIGMACLEOD.COM where traditions and trends meet

all barbering, all day! Americana

DON’T MISS THE BATTLE Perfection, undone. Create textural and lived-in styles with longer
ON THE BARBER STAGE! shapes and loosely sculpted texture that defy and fall to gravity using
new and innovative products.
A 20-minute all-brands on-deck challenge
where you choose the winner! Barbering for Cosmetologists

END OF DAY SUNDAY, SEPTEMBER 9 FEATURING: JOHN DELGADO
Unlock your creativity in lucrative men’s grooming! Sharpen your cutting
skills with both shears and clippers to gain more clients and increase
your tool knowledge.

Fade Away the Fear

Take your barbering techniques to fearless success! Learn fading,
tapering, edge-ups, designs, undercuts and more. Boost your confidence
and creativity with sophisticated, modern men’s cuts.

Esquire Grooming

Living the well-groomed life is here! Explore Esquire’s styling products
and tools for every hair type, all expertly formulated to showcase trends
in men’s grooming.

The Men’s Grooming Experience

Giving men the best grooming experience is just a step away. Explore the
essentials of clipper cutting, tools, techniques and products.

Uncommon Barbering with MVRCK™

Barbering craftsmanship meets unconventional style! Created by
barbers and for barbers, MVRCK™ provides trusted, authentic and
functional barbering products. Elevate your men’s grooming techniques.

Think Like A Barber

FEATURING: JUAN RAMOS
If you aren’t using clippers regularly, you’ve fallen behind. Learn the
core techniques of successful barbering and precision cutting to stay
competitive. Besides, it’s fun!

Get the Creative Edge with Woody’s

FEATURING: HASSAN DEMARCO
Maximize the latest trends in haircuts with Woody’s. Get styling
techniques to edge up your creativity, ensuring the best customized
style results and product cocktails.

Elevate your business IQ with career-changing advice from industry leaders

nik trowbridge 30 years in 60 minutes: learn the social savvy stylist @omgartistry olivia smalley
secrets to becoming a career stylist
Be the next atrtist trending on social! The legendary @OMGArtistry
Learn what sets you apart to be the best. Discover the keys to create shows you how to edit media and gives you the scoop on Instagram.
a strategy and find perspective to propel your career with precision.
Olivia “Miss OMG” Smalley is an in-demand celebrity hair and makeup artist out
a salon owner’s to-do list to create of Florida. Named one of Modern Salon’s Top 100 Influencers, Olivia is a social
a sustainable business media maven and blonde specialist.

Map out a salon success strategy! Get a detailed 1-year curriculum to @OMGARTISTRY
organize your salon’s most important tasks and manage all of its aspects.
@NIKTROWBRIDGE
new stylist launch kit
achieving salon success & making more money
Take your career to new heights! Explore three steps to launch
your career to success as a new stylist in the beauty industry. (FOR ALL BEAUTY PROFESSIONALS) Take charge and prosper. Geno shares
key strategies for profitable clients, how to raise prices without fear,
Nik is a business mentor, educator, salon owner, salon systems designer, stylist, marketing through dialogue, and artful sales and upsells. geno stampora
photographer, and mom. Her strong business understanding creates a roadmap to salon
profitability. She inspires thoughtful leaders to grow businesses through their teams. This is a do not miss course for all serious beauty pros.

become more successful starting tomorrow the 21 keys to success in beauty & life

matt beck Be inspired to think bigger and work harder to ultimately (FOR ALL BEAUTY PROFESSIONALS) Here’s your roadmap to success and financial
understand what it takes to become more successful in the salon.
freedom. Geno gives you 21 keys covering: motivation, inspiration,
the social experiment with matt beck
financial freedom, personal marketing, your complete potential and more.
Discover all of Matt Beck’s secrets to build a successful online and social
media presence. Regardless of your career level, this class is for you. This is an action-packed, value-stacked and life-changing course. @GENOSTAMPORA

the owner’s advantage & edge in beauty

(FOR SALON STAFF) Get inspired to be your best! Geno explains growing your business through

Matt is a business powerhouse. As the CEO/Founder of freesaloneducation.com referrals, retatil sales, product placement and usage, prices, upselling, team spirit and leadership.
and the Co-Founder of Salon Gratitude in New Hope, PA, he has spent over a
@FREESALONEDUCATION decade educating beauty pros to success.

Geno is a champion educator and industry expert, delivering exciting, humorous seminars that work.
He is a NAHA Hall of Leaders Inductee who helps beauty pros achieve their full potential.

amy carter get new clients now! salon design fundamentals eric r. lewine

Create a constant stream of new clients with the client-factor process. Learn the basics of the salon design process, what to expect when
Learn simple client solutions, a clear plan for ideal clients and social starting a renovation and how to make it successful on any budget.
media tips.
Eric is an insightful team-building specialist, certified facilitator and sales
charge with confidence, charge your worth educator. He brings 15 years of business leadership to Belvedere® and is a
driving force behind their success.
Learn to earn! Discover how to earn more without raising prices,
how to up your prices the right way and tips to maximize client visits.

Amy owns one of Indiana’s top salons and inspires beauty pros to become better ERIC R. LEWINE
leaders and business owners. As the founder of Empowering You Consulting, her
passion shows through coaching salons and spas nationwide.

earn texas CEs Earn All 4 CE Credit Hours

AT THIS SHOW!
See Details Below.

let us help you build the salon of your dreams! Attention Texas Cosmetology Licensees:

Visit Salon Environments on the Exhibit Floor and explore the latest styles and YOU HAVE THE OPPORTUNITY TO EARN ALL OF YOUR TX CE HOURS AT THIS SHOW!
product innovations from today’s leading equipment manufacturers. Join Unlimited Continuing Education, provider #1525, for enjoyable and informative courses that
meet TDLR's CE hour requirements, effective September 1, 2012. You can pre-register to avoid
Private, Confidential Consultations waiting in line and reserve your classroom seating by visiting www.txunlimitedcedu.com. Space
• Complete selection of innovative products and styles is limited, so register today! CE tickets may also be purchased onsite in the convention center
• Custom designs and exclusive brands lobby at the CE Ticket Sales Counter. You may also acquire an additional 1 hr. CE credit for simply
• Lease financing available attending the show! (1 hr. Show Credit requires a $10 processing fee*). You must follow all the
mandatory requirements listed below to receive credit.
For a product replacement recommendation or to
discuss plans for a complete remodel, contact the If You Are 65+ Years And Have Held A License For 15+ Years, You Only Need 1 Hour
Salon Environments Consultant in your area for Sanitation To Meet All Your Texas CE Requirements. (This Includes Instructors)
a private consultation before, during or after the show.
Please contact Rose Rodriguez at 940.297.3233, 800.45.SALON or [email protected]
call 800.457.2566, Option 4 or Pam White at [email protected] for more info.
*Texas Department of Licensing & Regulation (TDLR) will be onsite at Main Ticket Sales Area.

Mandatory For All Who Wish To Receive Texas CE Credit For License Renewal:
• Must purchase 1 hr. CE Show Credit at the CE Booth*.
• Must pay $10 processing fee to receive 1 hr. Show Credit*.
• Must purchase CE Ticket to attend CE Class.
• Must show Photo I.D. and Cosmetology License (Both at Ticket Sales Booth and CE Classroom).
• Must have World’s Fair Hair Show wristband to enter CE Classroom.
• Must attend entire CE Course to receive credit; you may not arrive late or leave early.
• No Refunds,­No Exceptions!

skip the line! If you pre-registered online, you don't have to wait
in line; you can go directly to the classroom!

CE CLASS INFO: CE CLASS TIMES:

UNLIMITED CONTINUING EDUCATION ­ UNLIMITED CONTINUING EDUCATION
PROVIDER #1525 PROVIDER #1525

INSTRUCTOR: PAM WHITE SANITATION & METHODS OF TEACHING*
for instructors only!
PRE-REGISTRATION PRICES (ONLINE) CUTOFF: 4 hrs. – Cost: $50**
SEPTEMBER 8TH Sun: 1:00 pm - 5:00 pm

SAVE $5 – Visit www.txunlimitedcedu.com SANITATION*
• $15 – Salon Sanitation 1 hr. 1 hr. – Cost: $20**
• $20 – Cosmetology History & Today’s Rules 2 hrs. Sun: 1:00 pm - 2:00 pm
• $45 – Sanitation & Methods of Teaching 4 hrs. Mon: 9:30 am - 10:30 am
On-Site Prices:
• $10 – Show Attendance 1 hr. COSMETOLOGY HISTORY & TODAY’S RULES*
• $20 – Salon Sanitation 1 hr. 2 hrs. – Cost: $25**
• $25 – Cosmetology History & Today’s Rules 2 hrs. Sun: 10:00 am - 12:00 pm
• $50 – Sanitation & Methods of Teaching 4 hrs. Mon: 11:00 am - 1:00 pm
* Please visit worldsfairhairshow.com or
txunlimitedcedu.com for CE SKU numbers

**Pre-registration Prices (online) | Save $5, Visit www.txunlimitedcedu.com

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leysa carrillo
@hairandmakeupbyleysa

jacob khan leysa carrillo jacob khan keon washington
@jacobhkhan @hairandmakeupbyleysa @jacobhkhan @keonthebarber

keon washington foreverCURLS CREATIVE CUTTING CLIPPER EDUCATION
BARBERING THEORY
@keonthebarber Embrace curls! Discover everything that THE essentials
you need to know to lighten, color and Confidently add to your barbering services!
Learn to create undeniably chic short Explore easy methods for fading and barbering
style curly and textured hair. hairstyles. Master the art of bobs and basics. Learn about clippers, clipper maintenance,
pixies with shapes that are essential for
clipper types and their usage.
any successful salon stylist.

SPECIAL EVENT education
sunday, september 9 only as limitless as your creativity
12:00 PM - 1:00 PM
Live Beautifully: Next-Level
YOU DON’T WANT TO MISS THIS Cutting & Styling Techniques

#hairbestie! Experience styles and shapes a cut above the rest!
Explore MITCH® men’s grooming, indulge in Tea Tree,
20$ cash only and transform cuts and styles with Color Craft®.
TICKETS ON SALE
SUNDAY, SEPT 9 Live Colorfully: The World of Image courtesy of
@Guy_Tang will be sharing the latest techniques and Vibrant, Dimensional Haircolor Paul Mitchell®
#mydentity color formulations he’s obsessed with right now.
YASSS. Don’t miss out on this exclusive chance to see him live, Transform your color dreams into vibrant reality! From Color Craft® to The Demi and
in action and learn how you can evolve with #mydentity.
POP XG®, experience our full spectrum of pro haircolor.
* A special ticket is required for Guy Tang's presentation. All other Be Inspired Color Stage presentations are at no charge. Tickets are $20.00
cash only with proof of World’s Fair Hair Show General Admission Ticket. One ticket per customer. While supplies last. First come, first Live Stylishly: Top Trends in Dynamic Styling & Finishing
served. Check worldsfairhairshow.com for more information.
Show-stopping looks begin with inspiration…and the right tools! Style smarter with
NEURO® tools, the HeatCTRL™ technology of NEURO® Liquid and Invisiblewear’s
natural, lived-in styles.

#ID: Influential Designs Image courtesy of
Kenra Professional®
Learn an innovative stylist approach to modern color,
cuts and styles by social media influencers and our
#KREATE team. Design hair your way with Kenra!

Upstyling

We’ve simplified upstyling for timeless, trending
special-occasion styles in 5 steps or less. Discover
products and styling techniques for versatile styles,
perfect for any occasion.
Featuring: Alyssa Adkins & Mirelle Hallum (all classes)

OutSHINE with LumiShine: Mastering Image courtesy of Joico®
Blondes, Brunettes & Stunning Red Heads

JOIn us as we share modern techniques and formulas
guaranteed to increase your salon revenue. Our experts
will share money-making tips. Shine with Joico.

Revealing the JOI: The Art of Balayage,
Color Melting and Root Shadowing

Discover the art of strategic color to create extraordinary visual
effects—gorgeous, unique plays on light, shadow, pattern and
placement…all destined to become your work’s hallmark.

Visit worldsfairhairshow.com for Class and Artist Info

Timeless Elegance

Elegance is always in style. Create modern, timeless
looks for special-occasion hair. Learn fashion forward,
innovative and one-of-a-kind techniques in 15 minutes
or less.

Featuring: The Aquage® Design Team

Image courtesy of Aquage®

Fundamentals of CHI® Color & Styling

Let your color creativity soar. Get inspired with
new balayage, ombre, color melt, marble, pixel and
watercolor techniques for captivating or extreme color.

Image courtesy of
Farouk Systems

Textural Transformations

Take on texture! BaBylissPRO® shows you voluminous
waves, sleek styles and transformative tools that turn
heads and go from every day to the red carpet.

Featuring: The BaBylissPRO® Design Team

Image courtesy of
BabylissPRO®

Image courtesy of Rusk® The Rusk® Revolution i do BBRRAIDIDAELD&
Image courtesy of STYLING
The color and cutting revolution is finally here! Learn to
@kylierose & OLAPLEX® cut sharp lines and create free flowing, yet controlled
silhouettes that perfectly enhance Deepshine® color.
Featuring: The Rusk® Design Team

OLAPLEX® and Texture:
The Impact of Bond Multiplying
on Perming and Straightening

Beautiful texture and amazing results–that’s the
OLAPLEX difference. Learn how our bond-multiplying
products can transform perming, straightening and
color services. Be the all-around hair guru!

The Industry Game Changer

Stop the damage clock! OLAPLEX is the perfect solution
for all chemical services. Achieve the creative freedom
to push hair boundaries and grow your revenue.
Featuring: Joe Santy (all classes)

High Contrast

Distinct, defined, strikingly different. Learn sharp cut,
color and styling statements with Scruples® NEW High
Contrast Collection, Gel and Creme Color for ultimate
expressive freedom.

Featuring: Jeffrey James

forever Image courtesy of Scruples®

CURLS Foiling & Balayage

Great techniques meet dimension and hair movement.
Create beautiful blended color with tips for vibrant
highlights on textured hair, horizontal and vertical
placement, and more.

Featuring: Melissa Johnson & Toni Garcia-Jackson

Image courtesy of
Product Club®

Fast. Safe. Gentle.
Beautiful Color with Enzymes

Gain better color results with far less damage! From
basic color to balayage, learn about enzyme developers
and new techniques to grow your business.

Featuring: Sarai Speer & Mindi Kreider Kasprzyns

Image courtesy of Trionics®

Opposing Forces

Help clients go from debutante to daring. Learn how to
use opposing textures to create unique sexy upstyles.
Head-turning updos have never looked so good.

Image courtesy of Sexy Hair®

Conquer Color Catastrophes: Image courtesy of Malibu C®
Hidden Hair Horrors Exposed

Let’s face it: all colorists experience color challenges.
Discover how to turn any color emergency into a
revenue booster with simple solutions.

The Art of Color Correction:
Become a Confident Concetr8 Colorist!

Push the limits of color! In this class designed just
for you, go back to the basics and learn how to
color outside the lines.

NEW Color Fresh Create

Expand color and creativity with NEW Color Fresh
Create. This semi-permanent portfolio offers energetic,
refined looks for clients, from vibrant colors to powdery
pastel hues.

Featuring: Whitney Parr

Image courtesy of
Wella Professionals™

e-Volution

Go from inspiration to transformation with Sebastian’s
e-Volution collection. Transform your haircuts with our
cutting techniques using razors and shears, bold styles
and braid-knotting techniques.

Featuring: Josh Wagner

Image courtesy of Sebastian®

Nioxin® Approach to Cut, Color & Style

Scalp health provides the perfect foundation for
thicker, fuller hair. Get introduced to the new Nioxin®
for a skincare-inspired haircare approach and
tailored solutions.

Featuring: Sofia Flores

Image courtesy of Nioxin®

Image courtesy of Avlon® Cutting and Styling Relaxed
and Natural Textured Hair

Transform your services for natural and relaxed hair.
Take our techniques out for a spin with cutting, shaping
and styling techniques based on head shape.

The Artistry and Science of
Same Day Coloring and Relaxing

A relaxer plus color can equal success. Learn how
Avlon’s FiberGuard Serum lets you do both chemical
services in the same day on clients.

Wave Revolution!
Where Hollywood Meets Modern Trend

Pull out the red carpet! From sassy to sleek, the Classic
Wave and Ocean Wave short to medium hairstyles are
soft, moisturized and glamorous.

Featuring You! kannon williams

My Amazing Shape Sessions

Explore the union of shape and texture with Razor
Master Jason Schwind. Plus, experience precision
cutting and discover the My Amazing styling line.

Featuring: Jason Schwind

Image courtesy of My Amazing

Esquire Grooming

Living the well-groomed life is here! Explore Esquire’s
styling products and tools for every hair type, all expertly
formulated to showcase trends in men’s grooming.

Image courtesy of
Esquire Grooming

Confidence with Clippers Image courtesy of
Barberology™ by BaBylissPRO®
Change up your approach to clippers. From fading,
tapering, edge-ups, designs, undercuts and beards,
take your cutting techniques to the next level
with BaBylissPRO®.

Featuring: The Barberology™ Design Team

#RAZORARTISTRY at Its Best

Voted #1 razor tools 7 years! Donald Scott NYC shares

new, exciting, modern and creative razor techniques.

We take the myths out of razor cutting.
Featuring: Jason Clemons

Image courtesy of
Donald Scott NYC

We love featuring you!

Tag us @armstrongmccallofficial & #licensedtocreate

Featuring You! matthew bengston

Image courtesy of Andis® Clipper Cutting 101: En Español

¿Eres barbero o estilista hispano profesional con
dificultad entendió el inglés? Aprende de un profesional
que habla español las bases diferentes de cortar con
máquina desde el mantenimiento de tus herramientas
hasta los diferentes cortes de moda.

Featuring: John Delgado

Elite Clipper Cutting Techniques

Join the most seasoned Johnny B. Educators as they
demonstrate the latest clipper-over-comb techniques
and incorporate the latest men’s grooming practices
into every cut!

Image courtesy of Johnny B.®

Image courtesy of Fading & More with Wahl®
Wahl®
Here’s your blueprint for flawless fades, precision cuts
and tapers. Learn to work with the hair’s natural fall,
achieve seamless blends and create detailed finishes.
Featuring: Benny Machado

Long Hair Barbering

Up your clipper game! Wahl® shows you how to
incorporate length and movement techniques into your
daily clipper routine to expand skills and gain clients.
Featuring: Juan Ramos

Image courtesy of Woody’s The Art of Blending Craftmanship and
Style the Woody’s Way

Execute a perfect haircut and style the Woody’s way.
Whether working with shears, clippers or any tool
combo, deliver results with Woody’s experts.

Featuring: Hassan DeMarco

Featuring You! anthony cress

we hneaartil art
CND Art-Rageous
Image courtesy of CND®
Discover what’s hot in nail artistry. Power up your Image courtesy of Gelish®
portfolio and find inspiration. From the runway to
beyond, create the hottest looks to wow clients. Image courtesy of OPI®

Skill Booster:
Retention+Liquid & Powder

Get hands-on with us! Award-winning Retention+™
transforms damaged nails into masterpieces. Learn
liquid and powder techniques, correct mix ratios and
custom zone sculpting.
Featuring: Ann Mercer (all classes)

Daily Design

Fun, inspiring designs are perfect service menu
accessories. Learn simple, yet effective design
techniques to expand your nail art portfolio and
increase revenue.

PolyGel: Squeeze, Slice & Roll!

Gelish® PolyGel is a revolutionary all-in-one system for
nails that’s undeniably better. Learn salon applications
with this innovative nail enhancement product.

OPI® Powder Perfection Discovery

Acrylic nails re-invented with OPI Powder Perfection
dipping powder system. Discover the strength and
durability of acrylics in shades exclusive to OPI, with no
acrylic odor!

OPI® ProSpa Discovery

Experience OPI ProSpa, the first and only pro salon
skincare line bringing the quality and efficacy of facial
skincare to premium hands and feet products.

Imagination Art

Break out of the ordinary! For professional nail techs,
learn cutting-edge art techniques for the fast-paced
beauty industry.

Featuring: Karen Hoeneke

Image courtesy of Young Nails

oh,ssomooth

Image courtesy of Ardell® Achieve Perfect Arches and Lash Like
a Pro with Ardell®

Say yes to flawless brows and lashes. Learn exclusive
techniques to expertly and effortlessly sculpt, shape
and fill brows, and apply strip and individual lashes.

Featuring: Tara Dedmon

The Ease of Cirépil® Hard Wax:
Teeny Bikini Waxing

Wax your way to success in this step-by-step demo on
teeny bikini waxing. With our 3-step system, learn about
safety, sanitation and client comfort.

Featuring: Melissa Jannes

Image courtesy of Cirépil®

Makeup Trends Head to Toe Waxing with
Satin Smooth Luxury Wax
We’ve given routine makeup application a makeover!
Seasonal colors, day-to-night looks, trends and tips Let’s launch your best waxing year yet! Offer clients
are covered in this class about all things makeup. customized, lasting pro hair removal with our luxurious
waxes. Deliver consultation, sanitation and complete
Featuring: Melissa Jannes skin treatments for soft, smooth skin.

Image courtesy of Crown Brush Boost Your Bottom-line with
Luxury Brazilian Waxing
Image courtesy of
ADVANCED TECHNIQUES | BEGINNERS WELCOME Satin Smooth®
Pain-free and superior–that’s the Satin Smooth® way!
Build Your GiGi® Brow Business Explore Brazilian waxing, our luxury collection and hard,
soft and thin-film wax to build profits.
Master bold brows to build your brow business.
Learn 5 easy steps to ultimate brows and proper brow *Licensed professionals or student with valid student ID only, no photography.
shape and definition with GiGi’s NEW Brow Bar.
Image courtesy of GiGi® What’s All the Hype at the
Detox While You Wax with GiGi® Satin Smooth® Booth?

Wax meets skincare for an enhanced experience! Everyone loves freebies! Visit our booth for a FREE brow
GiGi’s NEW dual-purpose Charcoal Detox Hard Wax design or waxing service by our pros. Experience luxury
removes unwanted hair and unclogs pores for the and get the latest professional tools.
perfect detox regimen.
Featuring: Paula Pedrero (all classes)

We love featuring you! Tag us @armstrongmccallofficial & #licensedtocreate Visit worldsfairhairshow.com for Class and Artist Info

To sculpt a

head of hair with
scissors is an art form

VIDAL SASSOON

Featuring You! mykle troye

featuring

guy tang
@guy_tang

worldsfairhairshow.com

#worldsfairhairshow | @armstrongmccallofficial | #licensedtocreate

PHOTO COURTESY OF @GUY_TANG