SSS18_Show Guide

san jose

san jose mcenery
convention center

april 15–16

SUNDAY: 9 AM – 6 PM | MONDAY: 9 AM – 4 PM

SPRINGSTYLESHOW.NET guide
Featuring You! alice long

show

schedule

#mydentity™ aquage® babylisspro® BOOTH 1331

BE INSPIRED STAGE: OWN YOUR #MYDENTITY BE INSPIRED STAGE: CREATIVE VISION CUTTING TEXTURAL TRANSFORMATIONS

You don’t want to miss this, #hairbestie! @Guy_Tang will be FEATURING: ERIC FISHER FEATURING: THE BABYLISSPRO® DESIGN TEAM
sharing the latest techniques and #mydentity color formulations Join Aquage® for a NEW, modern haircutting approach that’s Take on texture! BaBylissPRO® shows you voluminous waves,
he’s obsessed with right now. YASSS. Don’t miss out on this easy-to-follow for versatility, random texture and complete
exclusive chance to see him live, in action and learn how you can fluidity. Confidently take classic shapes to a modern edge. sleek styles and transformative tools that turn heads and go
evolve with #mydentity.
SUN: 3:00 PM - 4:00 PM from every day to the red carpet.
MON: 1:15 PM - 2:45 PM
SUN: 11:00 AM - 12:00 PM MON: 11:00 AM - 12:00 PM
Monday ONLY! Visit springstyleshow.net for more details.
Separate $20 ticket required. Limited tickets available for BOOTH 1331: TIMELESS ELEGANCE SUN: 2:00 PM - 3:00 PM MON: 2:00 PM - 3:00 PM
sale at Concourse Exhibit Hall Level on 9 am, Sunday.
Tickets not available to purchase at Meeting Room 230ABC. FEATURING: NOGODAR MARTINEZ & THE AQUAGE DESIGN TEAM SUN: 5:00 PM - 6:00 PM
Elegance is always in style. Create modern, timeless looks for
special-occasion hair. Learn fashion-forward, innovative and barberology™ by babylisspro®
one-of-a-kind techniques in 15 minutes or less.
BARBER STAGE: FADE AWAY THE FEAR
actiiv hair science MR 213 SUN: 9:30 AM - 10:30 AM MON: 9:30 AM - 10:30 AM
Take your barbering techniques to fearless success! Learn fading,
AT THE ROOT OF HAIR LOSS SUN: 11:00 AM - 12:00 PM MON: 11:00 AM - 12:00 PM tapering, edge-ups, designs, undercuts and more. Boost your
confidence and creativity with sophisticated, modern men’s cuts.
FEATURING: JAMIE WHITE & JARED REYNOLDS SUN: 12:30 PM - 1:30 PM MON: 12:30 PM - 1:30 PM
SUN: 3:20 PM - 4:20 PM
Sponsored and led by the experts at ACTiiV, this class teaches

you to conquer hair loss challenges with client-friendly science SUN: 2:00 PM - 3:00 PM MON: 2:00 PM - 3:00 PM

and solutions. SUN: 3:30 PM - 4:30 PM

SUN: 10:00 AM - 11:00 AM MON: 10:00 AM - 11:00 AM SUN: 5:00 PM - 6:00 PM BOOTH 1331: CONFIDENCE WITH CLIPPERS

SUN: 1:00 PM - 2:00 PM MON: 1:00 PM - 2:00 PM FEATURING: THE BARBEROLOGY™ DESIGN TEAM
Change up your approach to clippers. From fading, tapering,
american crew® ardell® MR 212 A edge-ups, designs, undercuts and beards, take your cutting
techniques to the next level with BaBylissPRO®.
BARBER STAGE: AMERICANA
ACHIEVE PERFECT ARCHES & LASH LIKE A PRO SUN: 9:30 AM - 10:30 AM MON: 9:30 AM - 10:30 AM
FEATURING: JENNY CRUZ WITH ARDELL®
SUN: 12:30 PM - 1:30 PM MON: 12:30 PM - 1:30 PM
Perfection, undone. Create textural and lived-in styles with longer FEATURING: ALLISON ROSS
shapes and loosely sculpted texture that defy and fall to gravity Say yes to flawless brows and lashes. Learn exclusive techniques SUN: 3:30 PM - 4:30 PM
using new and innovative products.
to expertly and effortlessly sculpt, shape and fill brows, and apply

strip and individual lashes..

SUN: 1:00 PM - 2:00 PM MON: 9:30 AM - 10:15 AM SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM belvedere® usa MR 211 D

BOOTH 1131: AMERICAN CREW BARBERSHOP: SUN: 2:30 PM - 3:30 PM SALON DESIGN FUNDAMENTALS
BE A MASTER OF MEN’S GROOMING
FEATURING: ERIC R. LEWINE
FEATURING: CRYSTAL HERIC, NEVENA ROTHE, WES WILLIAMS& JENNY CRUZ
Become a grooming master with American Crew! Discover 10 Learn the basics of the salon design process, what to expect when
modern and classic looks developed to meet men’s needs
and their individual style. avlon® MR 213 starting a renovation and how to make it successful on any budget.

CONTINUOUS BOOTH PRESENTATION FEATURING: LORI PETTAWAY & MARTHA WATTS (ALL CLASSES) SUN: 4:00 PM - 5:00 PM MON: 9:30 AM - 10:30 PM

CUTTING AND STYLING RELAXED AND cirépil® MR 212 B
NATURAL TEXTURED HAIR
andis® THE EASE OF CIRÉPIL® HARD WAX:
Transform your services for natural and relaxed hair. TEENY BIKINI WAXING
BARBER STAGE: 
BARBERING FOR COSMETOLOGISTS Take our techniques out for a spin with cutting, shaping

FEATURING: KENNY DUNCAN and styling techniques based on head shape.

Unlock your creativity in lucrative men’s grooming! Sharpen your SUN: 11:30 AM - 12:30 PM MON: 11:30 AM - 12:30 PM FEATURING: CHARLENE BERRY

cutting skills with both shears and clippers to gain more clients Wax your way to success in this step-by-step demo on teeny

and increase your tool knowledge. THE ARTISTRY AND SCIENCE OF SAME DAY bikini waxing. With our 3-step system, learn about safety,
COLORING AND RELAXING
sanitation and client comfort.
A relaxer plus color can equal success. Learn how Avlon’s
SUN: 1:00 PM - 2:00 PM MON: 10:00 AM - 11:00 AM
FiberGuard Serum lets you do both chemical services in the
SUN: 10:40 AM - 11:40 AM MON: 11:30 AM - 12:15 PM MON: 2:30 PM - 3:30 PM
same day on clients.

MR 212 D: BARBERING FOR COSMETOLOGISTS SUN: 2:30 PM - 3:30 PM MON: 2:30 PM - 3:30 PM cnd®

FEATURING: KENNY DUNCAN WAVE REVOLUTION! WHERE HOLLYWOOD MR 211 A
Unlock your creativity in lucrative men’s grooming! Sharpen your MEETS MODERN TREND
cutting skills with both shears and clippers to gain more clients FEATURING: VANESSA MCCULLOUGH (ALL CLASSES)
and increase your tool knowledge. Pull out the red carpet! From sassy to sleek, the Classic Wave
and Ocean Wave short to medium hairstyles are soft, moisturized CND ART-RAGEOUS
SUN: 2:30 PM - 3:30 PM MON: 10:00 AM - 11:00 AM and glamorous.
Discover what’s hot in nail artistry. Power up your portfolio and
SUN: 4:00 PM - 5:00 PM find inspiration. From the runway to beyond, create the hottest
looks to wow clients.

SUN: 11:30 AM - 12:30 PM MON: 10:00 AM - 11:00 AM

Please Visit SPRINGSTYLESHOW.NET For Class and Artist Info!

Presenters and exhibitors subject to change. No one under the age of 16 is admitted on the show floor. Beauty industry professionals and students only.

cnd® (cont.) MR 211 A farouk systems BOOTH 1830 @jamiedanahairstylist MR 211 D

SKILL BOOSTER: RETENTION+LIQUID & POWDER FUNDAMENTALS OF CHI® COLOR AND STYLING OH HOT GRAM! INSTAGRAM FOR HAIRSTYLISTS

Get hands-on with us! Award-winning Retention+™ transforms Let your color creativity soar. Get inspired with new balayage, FEATURING: JAMIE DANA
This complete Instagram course helps stylists grow their
damaged nails into masterpieces. Learn liquid and powder ombre, color melt, marble, pixel and watercolor techniques for

techniques, correct mix ratios and custom zone sculpting. captivating or extreme color. business, increase their following and build a brand that

SUN: 2:30 PM - 3:30 PM MON: 1:00 PM - 2:00 PM SUN: 9:30 AM - 10:30 AM MON: 9:30 AM - 10:30 AM makes clients fans for life.

SUN: 11:00 AM - 12:00 PM MON: 11:00 AM - 12:00 PM SUN: 10:00 AM - 11:00 AM MON: 12:30 PM - 1:30 PM

crown brush MR 212 A SUN: 12:30 PM - 1:30 PM MON: 12:30 PM - 1:30 PM SUN: 1:00 PM - 2:00 PM

MAKEUP TRENDS SUN: 2:00 PM - 3:00 PM MON: 2:00 PM - 3:00 PM johnny b.®

We’ve given routine makeup application a makeover! SUN: 3:30 PM - 4:30 PM MR 213

Seasonal colors, day-to-night looks, trends and tips are ELITE CLIPPER CUTTING TECHNIQUES

covered in this class about all things makeup. SUN: 5:00 PM - 6:00 PM FEATURING: ALAN BAILEY

SUN: 1:00 PM - 2:00 PM MON: 2:30 PM - 3:30 PM Join the most seasoned Johnny B. Educators as they demonstrate

gelish® MR 211 B the latest clipper-over-comb techniques and incorporate the latest

devacurl men’s grooming practices into every cut!

INSIDE THE CUT DAILY DESIGN SUN: 1:00 PM - 2:00 PM MON: 1:00 PM - 2:00 PM

Curl specialists are needed more than ever! Get the scoop on Fun, inspiring designs are perfect service menu accessories.
cutting and caring for curly hair the DevaCurl way and see the
famous DevaCut. Learn simple, yet effective design techniques to expand

CONTINUOUS BOOTH PRESENTATION your nail art portfolio and increase revenue. joico®

SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM BE INSPIRED STAGE: COLOR WITH JOI

empowering you® MR 211 C POLYGEL: SQUEEZE, SLICE & ROLL! FEATURING: BEN MOLLIN, BRANDON CORBITT & KELCIE BALL
Give clients more color options! JOIn us for glamorous blondes,
FEATURING: AMY CARTER (ALL CLASSES) Gelish® PolyGel is a revolutionary all-in-one system for nails dimensional brunettes and bright, bold colors. Catch the JOI and
that’s undeniably better. Learn salon applications with this learn fresh salon ideas.
CHARGE WITH CONFIDENCE, innovative nail enhancement product.
CHARGE YOUR WORTH SUN: 12:00 PM - 1:00 PM
SUN: 1:00 PM - 2:00 PM MON: 2:30 PM - 3:30 PM
Learn to earn! Discover how to earn more without raising
gibs grooming BOOTH 831: 
prices, how to up your prices the right way and tips to OUTSHINE WITH LUMISHINE: MASTERING
BARBER STAGE: GIBS GROOMING PRESENTS: BLONES, BRUNETTES & STUNNING RED HEADS
maximize client visits. THE POWER OF ONE
FEATURING: BEN MOLLIN & KELCIE BALL
SUN: 11:30 AM - 12:30 PM MON: 10:00 AM - 11:00 AM FEATURING: DANNY AMORIM
JOIn us as we share modern techniques and formulas
This is a must-attend class for all salon owners, spa owners and staff. One cut. One product. One chair. It all starts here! The power of
guaranteed to increase your salon revenue. Our experts
GET NEW CLIENTS NOW! one influences meaningful simple hairstyle changes to significantly
will share money-making tips. Shine with Joico.
Create a constant stream of new clients with the client-factor alter each client’s look.
process. Learn simple client solutions, a clear plan for ideal SUN: 9:30 AM - 10:30 AM MON: 11:30 AM - 12:30 PM
clients and social media tips.
SUN: 11:50 AM - 12:50 PM MON: 1:30 PM - 2:15 PM SUN: 2:00 PM - 3:00 PM MON: 2:30 PM - 3:30 PM

SUN: 2:30 PM - 3:30 PM MON: 1:00 PM - 2:00 PM MR 212 D: GIBS GROOMING PRESENTS: THE BOOTH 831: 
POWER OF ONE REVEALING THE JOI: THE ART OF BALAYAGE,
esquire grooming COLOR MELTING AND ROOT SHADOWING
FEATURING: DANNY AMORIM
BARBER STAGE: ESQUIRE GROOMING FEATURING: BRANDON CORBITT & BRANDY SHELTON
One cut. One product. One chair. It all starts here! The power of
Living the well-groomed life is here! Explore Esquire’s styling one influences meaningful simple hairstyle changes to significantly Discover the art of strategic color to create extraordinary visual
alter each client’s look.
products and tools for every hair type, all expertly formulated effects—gorgeous, unique plays on light, shadow, pattern and

to showcase trends in men’s grooming. placement…all destined to become your work’s hallmark.

SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM SUN: 10:30 AM - 11:30 AM MON: 10:00 AM - 11:00 AM

SUN: 2:10 PM - 3:10 PM MON: 10:30 AM - 11:15 AM MON: 2:30 PM - 3:30 PM SUN: 3:30 PM - 4:30 PM MON: 1:00 PM - 2:00 PM

BOOTH 1509: ESQUIRE GROOMING gigi® MR 212 A kenra professional®

Living the well-groomed life is here! Explore Esquire’s styling FEATURING: PAULA PEDRERO (ALL CLASSES) BE INSPIRED STAGE: #INFLUENTIAL DESIGNS
products and tools for every hair type, all expertly formulated
to showcase trends in men’s grooming. BUILD YOUR GIGI® BROW BUSINESS FEATURING: CASSIE SISKOVIC & CHELSEY ELLIS
Join the #KREATE team for an innovative approach to modern
SUN: 9:30 AM - 10:30 AM MON: 9:30 AM - 10:30 AM Master bold brows to build your brow business! Learn 5 easy haircolor. Kenra’s color techniques and salon styles are easily
steps to ultimate brows and proper shape and definition with replicated on virtually any client.
SUN: 11:00 AM - 12:00 PM MON: 11:00 AM - 12:00 PM GiGi’s NEW Brow Bar.
SUN: 4:30 PM - 5:30 PM
SUN: 12:30 PM - 1:30 PM MON: 12:30 PM - 1:30 PM SUN: 11:30 AM - 12:30 PM MON: 10:00 AM - 11:00 AM

SUN: 2:00 PM - 3:00 PM MON: 2:00 PM - 3:00 PM DETOX WHILE YOU WAX WITH GIGI® BALLROOM 210 G: #ID: INFLUENTIAL DESIGNS

SUN: 3:30 PM - 4:30 PM Wax meets skincare for an enhanced experience! GiGi’s NEW FEATURING: ROSE HOLT & CHELSEY ELLIS
dual-purpose Charcoal Detox Hard Wax removes unwanted hair Learn an innovative stylist approach to modern color, cuts and
SUN: 5:00 PM - 6:00 PM and unclogs pores for the perfect detox regimen. styles by social media influencers and our #KREATE team.
Design hair your way with Kenra!
SUN: 4:00 PM - 5:00 PM MON: 1:00 PM - 2:00 PM

SUN: 10:00 AM - 11:00 AM MON: 10:00 AM - 11:00 AM

kenra professional® (cont.) my amazing BOOTH 417 opi® MR 211 A

BALLROOM 210 G: UPSTYLING MY AMAZING SHAPE SESSIONS FEATURING: LISA APO (ALL CLASSES)

FEATURING: ROSE HOLT & CHELSEY ELLIS FEATURING: JASON SCHWIND OPI® DESIGNSCAPE FT. CHROME EFFECTS
We’ve simplified upstyling for timeless, trending special-occasion Explore the union of shape and texture with Razor Master Jason
styles in 5 steps or less. Discover products and styling techniques Re-energize your business by discovering one of the hottest new
for versatile styles, perfect for any occasion. Schwind. Plus, experience precision cutting and discover the My trends in nail art using OPI’s Lisbon Collection in GelColor, partnered
with OPI Chrome Effects Powders!
SUN: 1:00 PM - 2:00 PM Amazing styling line.

SUN: 10:00 AM - 11:00 AM MON: 10:30 AM - 11:30 AM SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM

SUN: 12:00 PM - 1:00 PM MON: 12:30 PM - 1:30 PM

@keonthebarber MR 212 C SUN:2:00 PM - 3:00 PM MON: 2:30 PM - 3:30 PM OPI® POWDER PERFECTION DISCOVERY

CLIPPER EDUCATION & BARBERING THEORY SUN: 4:00 PM - 5:00 PM Acrylic nails re-invented with OPI Powder Perfection dipping
powder system. Discover the strength and durability of acrylics
FEATURING: KEON WASHINGTON | COSMOPROF® ARTISTIC TEAM MEMBER in shades exclusive to OPI, with no acrylic odor!
Confidently add to your barbering services! Explore easy methods
nioxin® SUN: 1:00 PM - 2:00 PM MON: 2:30 PM - 3:30 PM
for fading and barbering basics. Learn about clippers, clipper BOOTH 1319

maintenance, clipper types and their usage. NIOXIN® APPROACH TO CUT, COLOR & STYLE

SUN: 11:30 AM - 12:30 PM MON: 10:00 AM - 11:00 AM FEATURING: SOFIA FLORES paul mitchell®

MON: 2:30 PM - 3:30 PM Scalp health provides the perfect foundation for thicker, fuller hair. BE INSPIRED STAGE: 
DO YOU DREAM IN COLOR?
Get introduced to the new Nioxin® for a skincare-inspired haircare
FEATURING: PAULA HOUSTON & HEATHER KAANOI
Don’t miss Keon at the Barber Battle! approach and tailored solutions. Bring color dreams to vivid, vibrant reality! Discover Paul Mitchell’s
full spectrum of professional haircolor. Get up close and personal
SUN: 9:30 AM - 10:30 AM MON: 11:00 AM - 12:00 PM with color’s game-changer, Color Craft™.

@lalasupdos SUN: 3:00 PM - 4:00 PM MON: 2:30 PM - 3:30 PM SUN: 1:30 PM - 2:30 PM

BE INSPIRED STAGE:  olaplex® BALLROOM 210 D/H BOOTH 131: LIVE COLORFULLY: THE WORLD
I DO: BRIDAL & BRAIDED STYLING OF VIBRANT, DIMENSIONAL HAIRCOLOR
FEATURING: JOE SANTY (ALL CLASSES)
FEATURING: LALA CHIHAIA | COSMOPROF® ARTISTIC TEAM MEMBER Transform your color dreams into vibrant reality! From Color Craft® to
OLAPLEX® AND TEXTURE: THE IMPACT
Explore the romantic, lucrative world of weddings. Say I Do OF BOND MULTIPLYING ON PERMING AND The Demi and POP XG®, experience our full spectrum of pro haircolor.
STRAIGHTENING
to Lala’s innovative bridal techniques and feel confident in
Beautiful texture and amazing results–that’s the OLAPLEX difference.
your updo abilities.
Learn how our bond-multiplying products can transform perming,
SUN: 10:30 AM - 11:30 AM MON: 10:00 AM - 11:00 AM
straightening and color services. Be the all-around hair guru!
SUN: 9:30 PM - 10:30 PM MON: 9:30 AM - 10:30 AM

@leysahairandmakeup SUN: 1:15 PM - 2:15 PM MON: 1:15 PM - 2:15 PM

MR 212 C: FOREVER CURLS SUN: 11:30 AM - 12:30 PM SUN: 10:00 AM - 11:00 AM BOOTH 131: LIVE STYLISHLY: TOP TRENDS
IN DYNAMIC STYLING & FINISHING
FEATURING: LEYSA CARRILLO | COSMOPROF® ARTISTIC TEAM MEMBER THE INDUSTRY GAME CHANGER
Show-stopping looks begin with inspiration…and the right tools!
Embrace curls! Discover everything that you need to know Stop the damage clock! OLAPLEX is the perfect solution for
to lighten, color and style curly and textured hair. all chemical services. Achieve the creative freedom to push hair Style smarter with NEURO® tools, the HeatCTRL™ technology of
boundaries and grow your revenue.
SUN: 1:00 PM -2:00 PM MON: 1:00 PM - 2:00 PM NEURO® Liquid and Invisiblewear’s natural, lived-in styles.

SUN: 4:00 PM - 5:00 PM SUN: 10:45 AM - 11:45 AM MON: 10:45 AM - 11:45 AM

SUN: 2:30 PM - 3:30 PM MON: 1:00 PM - 2:00 PM SUN: 2:30 PM - 3:30 PM

@lo_wheelerdavis MR 212 C SUN: 5:00 PM - 6:00 PM

THE ART OF BETTER BLONDING olivia garden® BALLROOM 210C BOOTH 131: LIVE BEAUTIFULLY: NEXT-LEVEL
CUTTING & STYLING TECHNIQUES
LO WHEELER DAVIS | @LO_WHEELERDAVIS POWER TO THE TOOLS: CUTTING, STYLING &
Craft blondes and maximize your worth! Explore the consultation FINISHING TECHNIQUES Experience styles and shapes a cut above the rest! Explore MITCH®

process for color correction and advanced blonding services with FEATURING: AUNDREA LECHER men’s grooming, indulge in Tea Tree, and transform cuts and styles
Create beautiful styles with salon tools! This fun, informative
a technical approach to color placement. with Color Craft®.

SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM class focuses on shears and brushes. Explore cutting, styling

and finishing techniques for all hair types. SUN: 12:00 PM - 1:00 PM MON: 12:00 PM - 1:00 PM

SUN: 2:30 PM - 3:30 PM SUN: 1:00 PM - 2:00 PM MON: 10:00 AM - 11:00 AM SUN: 3:45 PM - 4:45 PM MON: 2:30 PM - 3:30 PM

malibu c® SUN: 3:00 PM - 4:00 PM

BALLROOM 210 E @passionsquared MR 211 C

CONQUER COLOR CATASTROPHES: @omgartistry MR 211 D FEATURING: NINA KOVNER (ALL CLASSES)
HIDDEN HAIR HORRORS EXPOSED
SOCIAL SAVVY STYLIST @OMGARTISTRY CREATING A BRAND THAT MATTERS
Let’s face it: all colorists experience color challenges. Discover how to WITH NINA L. KOVNER OF @PASSIONSQUARED

turn any color emergency into a revenue booster with simple solutions. FEATURING: OLIVIA SMALLEY | COSMOPROF® ARTISTIC TEAM MEMBER Learn the WHY, WHAT + HOW of creating a relevant,
Be the next artist trending on social! The legendary
SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM purpose-driven brand that helps you grow, connect to
@OMGArtistry shows you how to edit media and gives
your dream tribe and eliminate competition.
SUN: 4:00 PM - 5:00 PM you the scoop on Instagram.

SUN: 11:30 AM - 12:30 PM MON: 11:00 AM - 12:00 PM SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM

THE ART OF COLOR CORRECTION: SUN: 2:30 PM - 3:30 PM MON: 2:00 PM - 3:00 PM CREATING AWESOME ONLINE EXPERIENCES
BECOME A CONFIDENT CONCETR8 COLORIST!
WITH NINA L. KOVNER OF @PASSIONSQUARED
Push the limits of color! In this class designed just for you, go back
Learn the WHY, WHAT + HOW of creating online experiences
to the basics and learn how to color outside the lines. to help you become a discoverable business + inspire word of
mouth + referrals.
SUN: 1:00 PM - 2:00 PM MON: 2:30 PM - 3:30 PM

SUN: 1:00 PM - 2:00 PM MON: 2:30 PM - 3:30 PM

product club® BALLROOM 210 D/H sebastian® BOOTH 1319 wahl®

FOILING & BALAYAGE! E-VOLUTION BARBER STAGE: THINK LIKE A BARBER

FEATURING: AMANDA LENZ FEATURING: JOSH WAGNER FEATURING: TOM QUIGLEY
Great techniques meet dimension and hair movement. Go from inspiration to transformation with Sebastian’s e-Volution
If you aren’t using clippers regularly, you’ve fallen behind.
Create beautiful blended color with tips for vibrant highlights on collection. Transform your haircuts with our cutting techniques Learn the core techniques of successful barbering and
precision cutting to stay competitive. Besides, it’s fun!
textured hair, horizontal and vertical placement, and more. using razors and shears, bold styles and braid-knotting techniques.

SUN: 10:00 AM - 11:00 AM MON: 11:30 AM - 12:30 PM SUN: 11:00 AM - 12:00 PM MON: 9:30 AM - 10:30 AM SUN: 9:30 AM - 10:30 AM MON: 2:30 PM - 3:15 PM

SUN: 1:00 PM - 2:00 PM MON: 2:30 PM - 3:30 PM SUN: 4:30 PM - 5:30 PM MON: 1:00 PM - 2:00 PM MR 212 D: FADING & MORE WITH WAHL®

rusk® BOOTH 1331 sexy hair® FEATURING: BENNY MACHADO
Here’s your blueprint for flawless fades, precision cuts and tapers.
THE RUSK® REVOLUTION OPPOSING FORCES Learn to work with the hair’s natural fall, achieve seamless blends
and create detailed finishes.
FEATURING: THE RUSK® DESIGN TEAM Help clients go from debutante to daring. Learn how to
The color and cutting revolution is finally here! Learn to cut use opposing textures to create unique sexy upstyles. SUN: 11:30 AM - 12:30 PM
Head-turning updos have never looked so good.
sharp lines and create free flowing, yet controlled silhouettes MR 212 D: LONG HAIR BARBERING
CONTINUOUS BOOTH PRESENTATION
that perfectly enhance Deepshine® color. FEATURING: TOM QUIGLEY
Up your clipper game! Wahl® shows you how to incorporate length
SUN: 9:30 AM - 10:30 AM MON: 9:30 AM - 10:30 AM and movement techniques into your daily clipper routine to expand
skills and gain clients.
SUN: 11:00 AM - 12:00 PM MON: 11:00 AM - 12:00 PM sormé cosmetics MR 212 B

SUN: 12:30 PM - 1:30 PM MON: 12:30 PM - 1:30 PM SORMÉ PRO TIPS SERIES

FEATURING: OSCAR MOLINARI SUN: 1:00 PM - 2:00 PM MON: 1:00 PM - 2:00 PM
Give clients better pro makeup! Get a product overview and
SUN: 2:00 PM - 3:00 PM MON: 2:00 PM - 3:00 PM

SUN: 3:30 PM - 4:30 PM discover the best NEW tips, tricks, trends and techniques wella professionals™

from a Sorme Brand Ambassador. BE INSPIRED STAGE: 
NONTOURING SHIFT COLLECTION
SUN: 5:00 PM - 6:00 PM SUN: 11:30 AM - 12:30 PM MON: 11:30 AM - 12:30 PM
FEATURING: WHITNEY PARR
satin smooth® SUN: 4:00 PM - 5:00 PM Upgrade your color placement for a couture experience!
Wella’s Nontouring Shift Collection brings best-in-class cuts,
MR 212 B: BEBARE HAIR REMOVAL: HEAD TO TOE trionics® BALLROOM 210 E couture color and NEW Color Fresh Create to your clients.

FULL BODY CLASS | ALL LEVELS FAST. SAFE. GENTLE. MON: 11:30 AM - 12:30 PM
BEAUTIFUL COLOR WITH ENZYMES
Comfortable, lasting hair removal—yes, it’s possible.
This must-attend class teaches you about the beBare® Wax-Free FEATURING: SARAI SPEER & MINDI KREIDER KASPRZYNSKI BALLROOM 210 F: NEW COLOR FRESH CREATE
Hair Removal System and contoured strips for brow arching. Gain better color results with far less damage! From basic color
FEATURING: WHITNEY PARR
SUN: 10:00 AM - 11:00 AM MON: 1:00 PM - 2:00 PM to balayage, learn about enzyme developers and new techniques Expand color and creativity with NEW Color Fresh Create.
This semi-permanent portfolio offers energetic, refined looks
MR 212 B: FEMALE BRAZILIAN WAXING CLASS* to grow your business. for clients, from vibrant colors to powdery pastel hues.

ADVANCED TECHNIQUES | BEGINNERS WELCOME SUN: 11:30 AM - 12:30 PM MON: 10:00 AM - 11:00 AM
Get inspired! Learn tips and techniques to take your Female
Brazilian waxing skills to the next level. SUN: 2:30 PM - 3:30 PM MON: 1:00 PM - 2:00 PM SUN: 10:00 AM - 11:00 AM MON: 2:30 PM - 3:30 PM

SUN: 2:30 PM - 3:30 PM SUN: 2:00 PM - 3:00 PM

* Licensed professionals or student with valid student ID only, twisted fringe™ MR 214
no photography.
FEATURING: JENNIFER HOXWORTH (ALL CLASSES) woody’s
BOOTH 1240: WHAT’S ALL THE HYPE
AT THE SATIN SMOOTH® BOOTH? EXTEND YOUR BUSINESS WITH TWISTED BARBER STAGE: 
FRINGE TAPE EXTENSIONS DEMO CLASS GET THE CREATIVE EDGE WITH WOODY’S
Everyone loves freebies! Visit our booth for a FREE brow design
or waxing service by our pros. Experience luxury and get the latest Experience revolutionary Twisted Fringe Tape Extensions! Learn to FEATURING: JOHN ENNIS
professional tools. Maximize the latest trends in haircuts with Woody’s.
install, troubleshoot, maintain and market extensions. Explore Get styling techniques to edge up your creativity, ensuring
the best customized style results and product cocktails.
before-and-after shots, pricing, and adding volume and longer length.
MON: 12:30 PM - 1:15 PM
SUN: 10:00 AM - 11:00 AM MON: 10:00 AM - 11:00 AM

schwarzkopf professional SUN: 2:00 PM - 3:00 PM

BALLROOM 210 G: #STRONGBONDS EXTENSIONS CERTIFICATION CLASS* young nails MR 211 B

FEATURING: DAMIEN CARNEY & ROSSA JURENAS Get Twisted Fringe certified! Discover how to install, blend, IMAGINATION ART
maintain and remove tape-in extensions. Imagine installing
Gorgeous creative cuts, perfectly-placed custom-color, and a full head of extensions in just 30 minutes! FEATURING: STEPHANIE FOUNTAIN
stunning styling… 2017 NAHA Master Stylist Damien Carney Break out of the ordinary! For professional nail techs, learn
and International Award-winning Colorist Rossa Jurenas… MON: 12:00 PM - 2:00 PM
Together. A Passion for Hair!
* Includes a Twisted Fringe Tool Kit and Certificate.
SUN: 11:30 AM - 12:30 PM MON: 11:30 AM - 12:30 PM Cost: $99. Ticket required. cutting-edge art techniques for the fast-paced beauty industry.

SUN: 2:30 PM - 3:30 PM MON: 2:00 PM - 3:00 PM SUN: 11:30 AM - 12:30 PM MON: 10:00 AM - 11:00 AM

SUN: 2:30 PM - 3:30 PM MON: 1:00 PM - 2:00 PM

Please Visit SPRINGSTYLESHOW.NET For Class and Artist Info!

Presenters and exhibitors subject to change. No one under the age of 16 is admitted on the show floor. Beauty industry professionals and students only.

classrooms

CONCESSIONS CONCESSIONS

BALLROOM 210D BALLROOM 210H 1033

640 1133 1240

640 MEETING 1033 1133 1240 439 539 638 639 739 1239
539 638 ROOM 214
537 636 431 BE
439 639 739 MEETING MEETING 1239 1830 EXHIBIT HALL537 636
ROOM 212D ROOM 212B

MEETING BALLROOM 210C BALLROOM 210G INSPIREDCREDIT
EXHIBIT HALLCONNECT
CREDIRTOOM 213 531 BOOTH 1031 1131 1231 1331
BOOTH 131 631 831
MEETING MEETING CONNECT STAGE731 830
ROOM 212C ROOM 212A 132
130
431 531 631 731 830 831 1031 1131 1231 1331 LOUNGE

LOUNGE 924

VIP BALLROOM 210F 123 222 223 323 422 423 722 723 823 922 923 1023 1223
ROOM
MEETING 924 MEETING 1223 PLAYBAR 421 520 521 620 621 720 1121 1219
ROOM 211D ROOM 211B 1121 118 1215 1314
323 422 423 722 723 823 922 923 1023 NAILS & SPA MEETING MEETING 1117 1119 1216 1319
421 520 1117 1119 1216 ROOM 231B ROOM 233 CREDIT 1209 1308 1309
317 CREDIT BOOTH
417 521 620 621 720 BOOTH PARKWAY STREET LEVEL117

116
217 317 717 715 1017
NAILS & SPA 417 515 615 714 713 RMOEEOTMIN2G3B1AARBRMEOEREOTMIN2G32
MEETING MEETING 1219 1319
ROOM 211C ROOM 211A STAGE
BALLROOM 210E
1017 1517 MEETING ROOM 111-114
717 715
515 615 714 BARBER 1215 1314 VALUENEAR THEstaHirsUB, NEXT TO THE MARKET STstRairEs ET ENTRY 819 1011 1110 1111
stairs STAGE 1108 1109
elevators stairs
713

stairs elevators stairs

stairs 819 1011 1110 1111 CENTER SHOW
1108 1109 ENTRANCE
elevators stairs 1209 1308 1309 1509
stairs
stairs stairs ele
131
SHOW 132 stairs
ENTRANCE
4 67 9 11 12 1

stairs elevators stairs SCAOLONNCEDSESSIIGONNCSENTER PREFUNCTION stairs stairs

stairs

9 11 12 1 BALLROOM 210D BALLROOM 210H 1033

DESIGN CENTER stairs stairs 640 18 1133 1240
539 638
MEETING 439 537 636 639 739 1239 BE
ROOM 214
GIVINESSATPAWIGRAEEYD
PREFUNCTION MEETING MEETING EXHIBIT HALLCREDIT
ROOM 212D ROOM 212B
BOOTH
MEETING BALLROOM 210C BALLROOM 210G 19 15
ROOM 213
MEETING MEETING 431 531 631 731 830 831 stairs 1031 1131 1231 1331 1830
ROOM 212C ROOM 212A
CONNECT stairs
LOUNGE

130 elevators
924

15 VIPMEETING stairs MEETING BALLROOM 210F 123 222 223 323 422 423 722 723 823 922 923 1023 1223 MEETING MEETING
421 520 1219 ROOM 231B ROOM 233
ROOMROOM 211D stairs PLAYBAR 521 620 621 720 1121 MEETING MEETING
118 ROOM 231A ROOM 232
ROOM 211B NAILS & SPA 1319

117 217 317 717 715 escalators 1017 1117 1119 1216 stairs1517 escalators
116 1509 escalators
MEETING MEETING stairs CREDIT VALUE
ROOM 211C ROOM 211A BALLROOM 210E 417 515 615 714 713 BARBER BOOTH 1215 1314 CENTstaEirs R
stairs
elevators STAGE stairs

stairs stairs 819 1011 1110 1111
1108 1109
elevators stairs elevators stairs 1209 1308 1309 stairs

stairs escalators SHOW
escalators ENTRANCE
stairs stairs elevators stairs stairs stairs

stairs

4 67 9 11 12 1 HILTONGIVEAWAY
SAN JOSE
SALON DESIGN CENTER PREFUNCTION

stairs

stairs stairs stairs

18 stairs
19 15

elevators

elevators

stairs stairs elevators stairs stairs

escalators stairs HILTON
SAN JOSE
stairs
escalators elevators
escalators elevators

stairs

classroom directory

@jamiedanahairstylist.............................................Meeting Room 211D GIBS Grooming.........................................................Meeting Room 212D
@keonthebarber...................................................... Meeting Room 212C GiGi®.............................................................................Meeting Room 212A
@leysahairandmakeup........................................... Meeting Room 212C Johnny B.®.....................................................................Meeting Room 213
@lo_wheelerdavis................................................... Meeting Room 212C Kenra Professional®........................................................... Ballroom 210G
@omgartistry.............................................................Meeting Room 211D Malibu C®...............................................................................Ballroom 210E
@passionsquared...................................................... Meeting Room 211C OLAPLEX®....................................................................... Ballroom 210D/H
ACTiiV Hair Science....................................................Meeting Room 213 Olivia Garden®..................................................................... Ballroom 210C
Andis®..........................................................................Meeting Room 212D OPI®...............................................................................Meeting Room 211A
Ardell®.........................................................................Meeting Room 212A Product Club®................................................................. Ballroom 210D/H
Avlon®.............................................................................Meeting Room 213 Satin Smooth®........................................................... Meeting Room 212B
BE INSPIRED STAGE........................................Meeting Room 230ABC Schwarzkopf Professional............................................... Ballroom 210G
Belvedere® USA.........................................................Meeting Room 211D Sorme.......................................................................... Meeting Room 212B
Cirépil®......................................................................... Meeting Room 212B Trionics®.................................................................................Ballroom 210E
CND...............................................................................Meeting Room 211A Twisted Fringe™...........................................................Meeting Room 214
Crown Brush..............................................................Meeting Room 212A VIP Room................................................................Meeting Room 210AB
DBE VIP Room........................................................Meeting Room 111-114 Wahl®...........................................................................Meeting Room 212D
Empowering You® Amy Carter.............................. Meeting Room 211C Wella Professionals™..........................................................Ballroom 210F
Gelish®..........................................................................Meeting Room 211B Young Nails.................................................................Meeting Room 211B

exhibit hall

CONCOURSE EXHIBIT LEVEL

CONCESSIONS

0H 1033

640 1133 1240

439 539 638 639 739 1239

537 636 IN
S
0G CREDIT
131 BOOTH MEETING
ROOM 231B
431 531 631 731 830 831 1031 1131 1231 1331 1830 MEETING
ROOM 231A
CONNECT VALUE
132 LOUNGE CENTER GIV

130
924

0F 123 222 223 323 422 423 722 723 823 922 923 1023 1223

PLAYBAR 421 520 521 620 621 720 1121
118 1219 1319
NAILS & SPA

117 217 317 717 715 1017 1117 1119 1216 1517

116 417 515 615 714 713 BARBER CREDIT 1215 1314
0E STAGE BOOTH

stairs

stairs stairs 819 1011 1110 1111
s 1108 1109
elevators stairs 1209 1308 1309 1509

SHOW
ENTRANCE
elevators stairs
escalators stairs stairs

stairs stairs
escalators
escalators4679 1112 1

stairsSALON DESIGN CENTERPREFUNCTIONstairs

18 stairs
19 15

elevators stairs st

exhibit hall directory stairs HILTON
SAN JOSE
stairs elevators
elevators

#mydentity™............................................... 223 Collins.............................................................. 13 GiGi®............................................................. 620 Pibbs®.............................................................. 15
ACTiiV Hair Science.................................. 1117 Colortrak™................................................... 1110 Graham Beauty®.........................................421 Product Club®.............................................422
AG Hair...........................................................117 CosmoProf Connect..................................531 Happy Feet..................................................417 Pure Cosmetics...........................................715
American Crew®........................................ 1131 CosmoProf Play Bar..................................123 Hempz®.........................................................417 Rusk®............................................................1331
Andis®......................................................... 1209 Credit Booth................................................631 Hot Tools®................................................... 830 Salon Armor®............................................. 1216
Aquage®.......................................................1331 Cricket®......................................................... 731 IC Urethane Products.................................. 12 Salon Design Center.................................... 19
Ardell®........................................................... 521 Crown Brush................................................431 Jatai®............................................................. 922 Satellite Credit Booth............................... 1119
Avlon®............................................................ 217 Crystal Works.............................................539 Joewell®.......................................................423 Satin Smooth®............................................1331
Babe Lash...................................................1109 Cuccio™.........................................................615 Johnny B.®....................................................317 Sebastian®.................................................. 1319
BaBylissPRO®.............................................1331 Dennis Bernard®...................................... 1308 Joico®.............................................................831 Sexy Hair®................................................... 1031
Bain de Terre®............................................ 1219 Design.ME™................................................ 1108 Kadus Professional.................................. 1314 Smart Step® Salon & Spa..............................6
BARBER STAGE..........................................819 DevaCurl......................................................1231 Kenchii Professional................................. 1011 SOOO Good Cosmetics.............................116
Barberology™ by BaBylissPRO®............1331 Donna Bella Hair™ Extensions................ 1111 Kenra Professional®................................ 1023 Sormé Cosmetics......................................520
Beauty Bar...... Ballroom Prefunction Area Dynamix Shearp Sharpening..................130 Keracolor™.................................................. 739 Takara Belmont...............................................7
BeautyLove™..............................................636 Earthly Body............................................... 722 Malibu C®..................................................... 323 Trionics®.......................................................924
Belvedere® USA............................................. 4 Esquire Grooming...................................1509 Mirabella....................................................... 717 Twisted Fringe™.........................................823
Betty Dain................................................... 1110 Fake Bake®...................................................713 Morgan Taylor®........................................... 723 Value Center............................................. 1607
Black Pants.................................................639 Farouk Systems....................................... 1830 My Amazing®...............................................417 Wahl®............................................................1517
Bosley® Professional Strength™............439 FootsieBath™................................................. 18 Nioxin®......................................................... 1319 Wet Brush®.................................................. 222
Cailyn Cosmetics.........................................118 Framar™....................................................... 923 OLAPLEX®.................................................. 1017 Woody’s...................................................... 1215
Celeb Luxury®...........................................1309 Fusion Spas....................................................10 Olivia Garden®............................................ 1121 Xfusion.......................................................... 132
Cirépil®..........................................................720 Garfield®.............................................................1 OPI®................................................................621 Young Nails..................................................515
Clean+Easy®............................................... 620 Gelish®.......................................................... 723 Oster®......................................................... 1239 Zhoe Designs.............................................636
CND®..............................................................714 GIBS Grooming.........................................1223 Paul Mitchell®................................................131

Elevate your business IQ with career-changing advice from industry leaders

jamie dana MR 211 D nina kovner MR 211 C

@JAMIEDANAHAIRSTYLIST INSTAGRAM FOR HAIRSTYLISTS @PASSIONSQUARED CREATING A BRAND THAT MATTERS
This complete Instagram course helps Learn the WHY, WHAT + HOW
stylists grow their business, increase of creating a relevant, purpose
their following and build a brand that driven brand that helps you
makes clients fans for life. grow, connect to your dream
tribe, and eliminate competition.
SUN: 10:00 AM - 11:00 AM
SUN: 1:00 PM - 2:00 PM SUN: 10:00 AM - 11:00 AM
MON: 12:30 PM - 1:30 PM MON: 11:30 AM - 12:30 PM

olivia smalley MR 211D CREATING AWESOME ONLINE
EXPERIENCES
@OMGARTISTRY Learn the WHY, WHAT + HOW
SOCIAL SAVVY STYLIST of creating online experiences
Be the next artist trending on social! to help you become a discoverable
The legendary @OMGArtistry shows business + inspire word of
you how to edit media and gives you mouth + referrals.
the scoop on Instagram.
SUN: 1:00 PM - 2:00 PM
SUN: 11:30 AM - 12:30 PM MON: 2:30 PM - 3:30 PM
SUN: 2:30 PM - 3:30 PM
@OMGARTISTRY MON: 11:00 AM - 12:00 PM amy carter MR 211 C
MON: 2:00 PM - 3:00 PM
CHARGE WITH CONFIDENCE,
belvedere® usa MR 211D CHARGE YOUR WORTH
Learn to earn! Discover how to
FEATURING: ERIC R. LEWINE earn more without raising prices,
how to up your prices the right
SALON DESIGN FUNDAMENTALS way & tips to maximize client visits.
Learn the basics of the salon design SUN: 11:30 AM - 12:30 PM
process, what to expect when MON: 10:00 AM - 11:00 AM
starting a renovation and how to
make it successful on any budget. GET NEW CLIENTS NOW!
Create a constant stream of new
SUN: 4:00 PM - 5:00 PM clients with the client-factor process.
MON: 9:30 AM - 10:30 AM Learn simple client solutions,
a clear plan for ideal clients and
ERIC R. LEWINE social media tips.
SUN: 2:30 PM - 3:30 PM
MON: 1:00 PM - 2:00 PM

exclusive creative education by stylists for stylists

i do BRIDAL&BRAIDED STYLING
FEATURING: LALA CHIHAIA | @LALASUPDOS
Explore the romantic, lucrative world of weddings. Say “I Do” to Lala’s
innovative bridal techniques and feel confident in your updo abilities.

SUN: 10:30 AM - 11:30 AM
MON: 10:00 AM - 11:00 AM

forever CURLS
FEATURING: LEYSA CARRILLO | @LEYSAHAIRANDMAKEUP
Embrace curls! Discover everything that you need to
know to lighten, color and style curly and textured hair.
MEETING ROOM 212 C
SUN: 1:00 PM - 2:00 PM | SUN: 4:00 PM - 5:00 PM
MON: 1:00 PM - 2:00 PM

FEATURING: KEON WASHINGTON | @KEONTHEBARBER

Confidently add to your barbering services! Explore easy methods

for fading and barbering basics. Learn about clippers, clipper

maintenance, clipper types and their usage.
MON: 2:30 PM - 3:30 @PMTHDEONBA’TRMBIESRSBKAETOTNLE!
MEETING ROOM 212 C |
SUN: 11:30 AM - 12:30 PM
MON: 10:00 AM - 11:00 AM

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spend more time focusing on your clients and your craft. COSMOPROF® APP FOR FREE

be inspired stage barber stage
MEETING ROOM 230ABC BOOTH 819

sunday monday sunday monday

I DO: BRIDAL AND BRAIDED STYLING I DO: BRIDAL AND BRAIDED STYLING THINK LIKE A BARBER AMERICANA

FEATURING: LALA CHIHAIA FEATURING: LALA CHIHAIA FEATURING: TOM QUIGLEY FEATURING: JENNY CRUZ
COSMOPROF® ARTISTIC TEAM MEMBER COSMOPROF® ARTISTIC TEAM MEMBER
9:30 AM - 10:30 AM 9:30 AM - 10:15 AM
10:30 AM - 11:30 AM 10:00 AM - 11:00 AM
BARBERING FOR COSMETOLOGISTS ESQUIRE GROOMING
COLOR WITH JOI NONTOURING SHIFT COLLECTION 10:30 AM - 11:15 AM
FEATURING: JOHN MOSLEY
FEATURING: BEN MOLLIN, FEATURING: WHITNEY PARR
BRANDON CORBITT & KELCIE BALL 10:40 AM - 11:40 AM
11:30 AM - 12:30 PM
12:00 PM - 1:00 PM THE POWER OF ONE BARBERING FOR COSMETOLOGISTS
#MYDENTITY™
DO YOU DREAM IN COLOR? FEATURING: DANNY AMORIM FEATURING: JOHN MOSLEY
FEATURING: @GUY_TANG
FEATURING: PAULA HOUSTON & HEATHER KAANOI 11:50 AM - 12:50 PM 11:30 AM - 12:15 PM
1:15 PM - 2:45 PM
1:30 PM - 2:30 PM AMERICANA GET THE CREATIVE EDGE
Separate Ticket Required for this event. Limited tickets WITH WOODY’S
CREATIVE VISION CUTTING available for sale at Concourse Exhibit Hall Level. Tickets FEATURING: JENNY CRUZ
NOT available to purchase at Meeting Room 230ABC. FEATURING: JOHN ENNIS
FEATURING: ERIC FISHER 1:00 PM - 2:00 PM
12:30 PM - 1:15 PM
3:00 PM - 4:00 PM
ESQUIRE GROOMING THE POWER OF ONE
#INFLUENTIAL DESIGNS 2:10 PM - 3:10 PM
FEATURING: DANNY AMORIM
FEATURING: CASSIE SISKOVIC & CHELSEY ELLIS FADE AWAY THE FEAR
3:20 PM - 4:20 PM 1:30 PM - 2:15 PM
4:30 PM - 5:30 PM
BARBER BATTLE AT 5:00 PM! THINK LIKE A BARBER

FEATURING: TOM QUIGLEY

2:30 PM - 3:15 PM

BOOTH 118 your donation helps cut out domestic

abuse & give the power back

1 donate 2 choose your 3 enjoy
5 products

All donations go directly to Cut It out®, helping to put an end to domestic violence. Visit probeauty.org/cutitout/ for more info.