ETR PROJECT REPORT

KOLEJ PROFESIONAL MARA BANDAR MELAKA
DIPLOMA IN ISLAMIC BANKING AND FINANCE

E-ENTREPRENEURSHIP (ETR2583)
E-REPORT

PREPARED BY :
AYU NAZEIRA BINTI AZIZ

(BMF20-01-007)
DBF4A

PREPARED TO :
PN. NORASHIKIN BINTI ZAINUDDIN TAN

DATE OF SUBMISSION :
11TH MAY 2021

SECTION A
COMPANY INFORMATION / DETAILS
• COMPANY BACKGROUND
• BUSINESS LOGO
• REFLECTION OF THE BUSINESS

COMPANY’S BACKGROUND

The name of my company is Hawa’s closet which carries the meaning of Muslimah’s wardrobe, to clearly
stated that my company is selling various kind of Muslimah’s wear.

The company was established on 26.02.2020 as this is the official date when the assignment of E-
entrepreneurship project being out to us and we need to start our business. Earlier in the semester, our
respective lecturer had already informed us that we are going to have this project. Knowing this, I whom had
never own a business, had started a business of Shaklee products as an agent. Unfortunately, the business
did not really worked out and I decided to quit because I am not a consumer of Shaklee and I am lack of
knowledge over the product and also over health management. When the assignment is out, I saw a few of
my friends selling food, so I guess I shall be selling something general, necessary and I have knowledge in
and in a range of price that most people could afford. With that, I decided to sell clothing. I chose the one that
is very close to me that is clothing for Muslim women or shortly Muslimah, of all ages.

My business offers various types of Muslimah’s wear such as Baju Kurung, blouses, Muslimah’s t-
shirts, hoodies, ‘tudung’, and also ‘Telekung’. It worked out better than Shaklee. When I start promoting, my
old friends and also my cousins had ordered some hoodies. I keep on postings consistently everyday not
only about my products but also on motivation or Islamic quotes, hadiths and also Du’a usually in the morning
before I start with any other postings. My business in selling Muslimah’s clothing went quite well as I received
quite a number of potential customers asking for any design, some of them do ordered, some of them just
ask, but that really makes me happy because it shows that my business do make engagements to people.

I managed to have a quite large number of followers on Instagram and also number of Likes on the
business’s Facebook page more than what I have expected. I also managed to receive the badge of a ‘super
seller’ due to my constant and regular postings in Facebook marketplace. Until now, my business is still
operating and I still receiving orders of clothing to be wear during Hari Raya soon.

Now, I am focusing on promoting Muslimah’s t-shirts and jerseys because it take a shorter time to
reach customers compared to Baju Kurung that practicing the concept pre-order which will take a longer time
to reach customer. I am worried that the Baju Kurung could not manage to reach customers before Hari
Raya.

BUSINESS’S LOGO

REFLECTION OF THE BUSINESS

As I have stated earlier, I had never conduct any business of my own before, which makes me know almost nothing
on advertising, marketing and business strategies.

This course is honestly a tough course for me as I can assume myself as an introvert person. I am an inactive
person on social media, I do not find sharing my moments in life or any picture of me with public is something
needed and my scope of friends are small, around the girls in my class, which is also a small community. I don’t talk
much. When I was given this task, I know that it will be a tough challenge for me but I am grateful because through
this project, I could improves my communication skills with other people. I know that as a businesswomen or an
entrepreneur, I need to make good connections with other people. It brings me out of my comfort zone, forced me
to try tons of new and worthy things that I had never did before.

This project made me realise on how it is easy to promote things on social media which offers a wider market.
This subject enhance the passion for business in students, but I have to admit that it is indeed challenging to focus
on study and business at the same time especially when we are at home. I look forward to have a business of my
own once I have graduated from Kolej Professional MARA.

To conclude, this subject, E-entrepreneurship, specifically this project, is very educational and beneficial to
students, providing us with more than enough knowledge to have a business on our own and to have our own
income while studying.

SECTION B
FACEBOOK

• INTRODUCTION TO FACEBOOK
• FACEBOOK PAGE

➢ PROFILE
➢ URL
➢ COVER BANNER
➢ TEASER POSTINGS
➢ HARDSELL POSTINGS
➢ SOFTSELL POSTINGS
➢ TARGETED POSTINGS (FB MARKETPLACE)

INTRODUCTION TO FACEBOOK

Creating a Facebook for Business page is indeed an important step for every new business. Facebook has
more than 2.7 billion active users, making it a great platform to establish a business. Besides, on Facebook,
there is a marketplace where we can post any of our product and people who wish to buy could search them
there.

Other than that, we are also allowed to post our business to tons of Facebook groups that existed.
Facebook helps us a lot to connect with customers and offer key information about your business, products,
services and upcoming events. When creating a Facebook page for business, we could include basic contact
information for our business to engage with our followers.

With a huge number of users, Facebook is a great place for small new business to increase customer
support and boost recognition. Like a personal Facebook profile, a Facebook business page can send and
receive messages, post updates, get notifications, and like, comment and share other Facebook users' and
pages' content. In short, Facebook helps us increase our audience at the least of marketing cost. As for me,
presently, I had already have 142 total likes and 145 total followers for my business page. I had also received
quite a lot of respond through my Facebook Messenger asking things regarding my products, even more
engagements than from Instagram.

FACEBOOK PAGE PROFILE

URL FACEBOOK PAGE

https://www.facebook.com/hawascloset2021/

FACEBOOK PAGE COVER BANNER





FACEBOOK TEASER POSTINGS