COLLEGIATE ORGANIZATION COMPETITIVE TEAM
We are an on campus student
organization in Arizona State University. ASU League of Legends
Since 2013, we’ve organized several premier competitive
competitive teams and over hundreds of
events that have engaged thousands of team consisting of some
students. of the best collegiate
talent. Competing in
SOCIAL MEDIA
multiple amateur scene
Engaging over a thousands and collegiate
of students through multiple tournaments.
platforms, we focus on
digital content, advertising, CASUAL EVENTS
creative events, and graphic Since 2013, we’ve
designs to share with the
community. provided the community
with hundreds of free
events. These events
help us foster a friendly
and inclusive collegiate
community for any
student.
CASUAL EVENTS AND SPONSORSHIPS TEAM MERCHANDISE
VIEWING PARTIES
LOCAL LANS RECRUITMENT EVENTS
ESPORT TEAMS
“To be the premier collegiate League of Legends
organization. To create the best collegiate community and
competitive team in the world.”
ASU’s Values and Expected Social Media Goals:
❑ Leadership: Ensure everyone feels welcome
in the ASULoL Community
❑ Passion: Inspire fans to become more
❑ passionate about Collegiate Esports and gaming
Excellence: Promote and uphold ASU as a top
❑ Esports university
Teamwork: Engage fans in a more
personalized approach to the ASU League of
Legends Community
Facebook OrgSync Discord Twitter
Content Arizona State ASULoL – All club ASU Esports/ASULoL ASU Esports/ASULoL
University League of announcements for (discord.gg/asu) – All – Club
Legends - All ASULoL LAN events and club announcements, announcements,
news, roster tournaments LAN events, tournament/competiti
announcements, LAN tournaments, ve team tweets, LAN
events community tournaments, team
discussion, photos
competitive team
Content Type Events Events Events Events
Community Community Lifestyle Community
Post Frequency Shop Teasers Shop
(During the Competitive 1-2 posts a week Memes/Jokes Competitive
semester) Memes/Jokes
Community Low-Medium 3 posts a week 3 posts a week
Engagement 3 posts a week
High Medium
High
2017 2018
1024 Members 1277 Members
788 Active Members 838 Active Members
Average reach on Facebook: 450 Average reach on Facebook: 513
Average Post Engagement: 23 Average Post Engagement: 27
ASULoL + ASU Esports: 881 ASULoL + ASU Esports: 1132
total users total users
ASULoL + ASU Esports: 661 ASULoL + ASU Esports: 1061
total followers total followers
Average LAN Attendance: 35 - 50 Average LAN Attendance: 50 - 70
We’re looking for sponsorships and partnerships with our collegiate community. ASULoL looks to be the forefront of the
collegiate League of Legends community, and building connections is the best way to do that.
With brand promotion, this is a great way to get involved and build stronger ties with a collegiate community.
MONETARY SUPPORT FOR PRIZING, CLUB
FUNDS, OR PLAYER SCHOLARSHIPS
SPONSORED GEAR, CARE PACKAGES,
PRIZES, OR PERIPHERALS FOR OUR TEAMS
AND CASUAL EVENTS
A PARTNERSHIP AND BRIDGE BETWEEN
THE BRAND AND COLLEGIATE ESPORTS
AVGL College LoL CSL PACG Pryde*
5th Place (out of Champions – 5th Place (out of Champions – PAC- 5th Place – Pryde
168 teams) / 2018 DreamLeague / 2017 192 teams) / 2018 12 (Pacific Allegiance Invitational / 2018
5th Place (out of 11th Place Western Rated 2nd Overall of Collegiate Scouted several top
154 teams) / 2017 Division / 2017 University / 2018 Gamers) / 2017 Challenger talents
including:
Magerdanger, Mural,
Enripsa, Eclipse`
*Pryde Invitational Amateur Scene tournament with teams such as
Polar Ace, Super Nova, Clarity, and Zenith.
Level Up Gaming Game Mamba Studios Pure Esports
Partnered in 2018 Partnered in 2018 Partnered in 2018
We’ve partnered with three local LAN centers in the
Phoenix Metropolitan area. Level Up Gaming, Game Mamba
Studios, and Pure Esports all offer students of ASU LoL and
ASU Esports full and discounted access to their systems.
These LAN centers offer full systems, practice rooms, and
tournament environments that help foster the Phoenix
Esports community.
GIVEAWAYS MOVIE THEATER VIEWING PARTIES
LOGO PLACEMENT SOCIAL MEDIA PROMOTION
Global brands such as Alienware, USE OF ANY ASULOL MEDIA AND IMAGES
Discord, Gold Gods, and
Dayung’s are a list of previous
activations. Brand activation
includes targeted ad promotions.
BRAND BRAND
LOGO LOGO
HERE HERE
BRAND
LOGO HERE
BRAND
LOGO
HERE
BRAND LOGO HERE
Benjamin Duan Trina Hua
President & Community Engagement Vice President
[email protected] [email protected]
505.490.3888 702.420.0429