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Published by wendy, 2017-03-05 05:04:32

CSJ Marketing Report February 2017

CSJ Marketing Report February 2017

MARKETING REPORT

February 2017

CONTENTS

• Campaign Overview 3
• Twi1er 4
• Facebook 6
• Blog 8
• Instagram 10
• e-markeBng 11
• Google AnalyBcs 12
• SEO Backlinks 19
• Google AdWords 20

OVERVIEW

Less sessions, users and page views for this month, but it’s a short
month and the numbers of orders per day stayed the same.

The Google AdWords campaign has driven 483 people to the
website. Slightly less than last month, but this is down to fewer days in

the month. The campaign is working well with the ‘Wheat free dog
food no grain’ campaign still in the lead.

I am delighted to report that this month CSJ has overtaken Sneyds and
Arden Grange in facebook likes. Our target is now to overtake
Skinners.

All the social media campaigns are increasing in likes, interactions and
follows

Tweets Following Followers

9916 634 1510

We’ve moved up from 1495 to 1510 targeted followers

TOP TWEETS

FACEBOOK

We’ve moved up to 6471 page likes

Page likes People Total page Post engagements
reached views

6471 2307 653 7805

PROMOTION

BLOG

Views Visitors

1057 111

BLOG

Top 10
posts &
Views

INSTAGRAM
CSJDOG_FOOD

We’ve moved up from
437 to 469 targeted

followers on instagram.

INSTAGRAM
lottietheoverweightspaniel

We’ve moved up from
123 to 132
followers.

GOOGLE ADWORDS

In January we generated 154 clicks to the website at a
cost of £249.71.

We also successfully brought down
the number of impressions.

STATS

Average
View

Duration
6.20 Mins

Top 10 VIDEOS

Average
View

Duration
6.20 Mins



OVERVIEW

Analytics CSJ

Impressions 15,435
Clicks 483
Cost
£452.74
Cost Per Click £0.94

Average position on the page 3.0%

Click Through Rate 3.13%

ADGROUP
PERFORMANCE

ADGROUPS
PERFORMANCE

KEYWORD
PERFORMANCE

88 keywords on page 1 of Google –
listed on spreadsheet

E-MARKETING

Trade list

Wholesale
list

E-MARKETING

Ann’s
list

Carol’s
list

Less sessions, users and page views for this
month. But Feb. is a much shorter month

ALL TRAFFIC SOURCES

Facebook and the AdWords campaign are working well to send traffic to the website.

PAGE VISITS

After the Home page, the Product pages are the most viewed pages on the website,
followed by the Stockists’ page

KEYWORDS

Most of these are the AdWords keywords that are
leading people to the website

TOP 10 WEBSITE
REFERRALS

Facebook, Obedience.net, Money Saving Expert and
Petforums are all sending people to the website.

SEO BACKLINKS

2977 links

THANK YOU


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