MARKETING REPORT
February 2017
CONTENTS
• Campaign Overview 3
• Twi1er 4
• Facebook 6
• Blog 8
• Instagram 10
• e-markeBng 11
• Google AnalyBcs 12
• SEO Backlinks 19
• Google AdWords 20
OVERVIEW
Less sessions, users and page views for this month, but it’s a short
month and the numbers of orders per day stayed the same.
The Google AdWords campaign has driven 483 people to the
website. Slightly less than last month, but this is down to fewer days in
the month. The campaign is working well with the ‘Wheat free dog
food no grain’ campaign still in the lead.
I am delighted to report that this month CSJ has overtaken Sneyds and
Arden Grange in facebook likes. Our target is now to overtake
Skinners.
All the social media campaigns are increasing in likes, interactions and
follows
Tweets Following Followers
9916 634 1510
We’ve moved up from 1495 to 1510 targeted followers
TOP TWEETS
FACEBOOK
We’ve moved up to 6471 page likes
Page likes People Total page Post engagements
reached views
6471 2307 653 7805
PROMOTION
BLOG
Views Visitors
1057 111
BLOG
Top 10
posts &
Views
INSTAGRAM
CSJDOG_FOOD
We’ve moved up from
437 to 469 targeted
followers on instagram.
INSTAGRAM
lottietheoverweightspaniel
We’ve moved up from
123 to 132
followers.
GOOGLE ADWORDS
In January we generated 154 clicks to the website at a
cost of £249.71.
We also successfully brought down
the number of impressions.
STATS
Average
View
Duration
6.20 Mins
Top 10 VIDEOS
Average
View
Duration
6.20 Mins
OVERVIEW
Analytics CSJ
Impressions 15,435
Clicks 483
Cost
£452.74
Cost Per Click £0.94
Average position on the page 3.0%
Click Through Rate 3.13%
ADGROUP
PERFORMANCE
ADGROUPS
PERFORMANCE
KEYWORD
PERFORMANCE
88 keywords on page 1 of Google –
listed on spreadsheet
E-MARKETING
Trade list
Wholesale
list
E-MARKETING
Ann’s
list
Carol’s
list
Less sessions, users and page views for this
month. But Feb. is a much shorter month
ALL TRAFFIC SOURCES
Facebook and the AdWords campaign are working well to send traffic to the website.
PAGE VISITS
After the Home page, the Product pages are the most viewed pages on the website,
followed by the Stockists’ page
KEYWORDS
Most of these are the AdWords keywords that are
leading people to the website
TOP 10 WEBSITE
REFERRALS
Facebook, Obedience.net, Money Saving Expert and
Petforums are all sending people to the website.
SEO BACKLINKS
2977 links
THANK YOU