JOBS newsletter - Issue #12

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TYPE OF MATERIAL „PS6 - this plastic should not be used to HOW IS PLASTIC RE-USED?
USED: produce packages for food because it releases
some toxins. Are you planning to start using „I would like to know if Actimel
• PS6 concerns about safe packages such as 5-PP? Knowledge and packaging is reused by your company
material safety and or can other things be made from it?
Consumers asking to awareness of consumers is growing and
change to other material majority of people will not buy your products Can paper packaging be recycled?„
(Danio)
in toxic packages.”
• Are you planning to replace
HDPE material with recycled
polyethylene? (Actimel)

RECYCLING INSTRUCTIONS not always clear: PACK focus - KEY BRANDS :

• To which container it should be thrown away? (Danio in Doubting in RECYCLING EFFICIENCY:
pouch)
• „most of the waste in Poland is not recycled, because people
PLASTIC: either do not segregate properly or there are no containers for it„

• Source of trash in environment e.g. in forests Pouch (e.g. Activia)
• Minimize amount of plastic: avoid additional • perceived as not possible to recycle

plastic elements in packaging (e.g. Fantasia drink Tetra packs:
with blue cap) • perceived as packaging difficult & not possible

CIRCUCAL SYSTEM: to recycle – low awareness (esp. on Alpro)

• „Your company's products are very tasty, and maybe as part of
innovation and change for the better, to think about reusable
packaging - as it used to be, when the product was used, the bottle
was given to deposit and it was back in circulation, of course after
washing it first.”



ENVIRONMENT IS KEY TOPIC FOR GERMAN MOST SUGGESTED SOLUTION IS GLASS
CONSUMERS (2nd PLACE in 2020) OR BIGGER SIZED UNITS

„I am a big fan of your Activia 100% plant-based product line. (…) Email, 29.09.2020 Email, 24.05.2020
on the one hand I want to live sustainably and therefore eat vegan,
on the other hand I do not want to do without yogurt. At Almighurt, „ Is it perhaps possible to make the “Why is it that the yogurts only come in
for example, there is the yogurt in the glass with deposit, I find this packaging more sustainable, (…). Would not small packs, but there are 4 yogurts in
solution super, because it saves resources.” Email, April 22nd, 2020 a deposit bottle made of glass in family size each pack. This personally bothers me,
be also conceivable? I would be very happy because I have the feeling Activia stands
„(…)we often ask ourselves if we can enjoy if we could drink Actimel in the future with
Actimel with a clear conscience. We are very environmentally for a healthy yogurt. However, this
aware people and we hope to have a more environment-friendly a clean green conscience.“ concept is rather not environmentally
Actimel packaging. (…)” Email, April 19th, 2020 friendly. Is there any bigger packaging at

„I am a mummy who would like to do without plastic, (…) Is there all?”
a possibility that in near future you will offer the yoghurt in a
glass as well?" Email, March 23rd, 2020

MAIN BRANDS OF INTEREST ARE ACTIVIA AND ACTIMEL

• CONSUMERS MOSTLY ASKED FOR…
Better removal of paper wrapper of cup for recycling • Bigger sized products

• An opportunity for bigger packaging sizes (such as Activia plant-based) • Different packaging material e.g. glass, tetra-pack and paper
• Reusable glass as packaging alternative

Email, 15.06.2020

„ Dear Sir or Madam,
Your Activia yogurt is very tasty.
However, it would be good if the
paper label could be separated
from the cup for better recycling.
For the sake of our environment.”



CLEAR INTSRUCTION HOW TO SORT PACK NEED TO BE SAFE &
CARDBOARD/CUP/LID: PRACTICAL:

„On the package it says that the carton and lid is sorted into Very irritating for Consumers: product
collection cardboard and the cup as plastic. It’s somehow hard to splashing – out on Consumers clothes or
believe that the plastic cup lid is cardboard. Rather plastic or
maybe even metal. Where should the lid be sorted?”/Finland at home while opening
Danonino Banana/Strawberry (Duo 1) 4x95g
• What material the bottle is when it says energy
„Why does it say on Activia Strawberry Yogurt 4-Pack that the waste. Can't it be put in plastic recycling? Vitalinea
caps are recycled as carton? They are not paper but Drink Raspberry 310g/Finland
aluminum.”/Activia Strawberry 4x125g/Finland
• Is it really true that Vitalinea bottles cannot be
„Will the Danio vanilla cup and lid both go to plastic collection? recycled as plastic? /Finland
The inside of the cover is shiny. It makes me wonder.”/Finland
• Could be clarified on the package how to recycle it.
SAVE SPACE IN CONSUMER’S TRASH: How do I find the metal part of the
package?/Vitalinea/Finland
„Danone Activia yogurt, which is in 4x125gr packs. Since
households today collect recyclable plastic, could you think that TETRA PACKS: ARROWS ARE NOT ENOUGH
the yogurt could be in cups that could be stacked on top of each
other? Now the small container in the kitchen cupboard fills up • „How should the carton of Alpro Soya Original drink be recycled?
There are no instructions, but just some arrows on the package.
instantly because of these current cups”/Finland The instructions should be marked clearly!” This Tetrapak, is not
Finnish, right?/Finland/Alpro Soya Drink Original 1l HTEP
BE CONSIOUS ON FOOD WASTE:
product must be easy to be consumed to the end • „Should I put Alpro Soya drink packages into paper or plastic
recycling?”/Sweden
„A lot of food gets stuck in the usual packaging you use. Finally, I
had to perform an entire operation to get all the yogurt out”/ • „How is alpro tetra pack recycled? Because there are different
Alpro Mild & Creamy 750g /Sweden materials on the packaging. Clarify how the packaging should be
sorted.”/Finland



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Consumer feedback on packs from RO

SHAPE OF PACK MUST BE HANDY: COMPLEX PACKAGING MATERIAL =
DIFFICULT RECYLING”:
The most annoying thing about these yogurts of all kinds is the
SHAPE OF PACK! Some even, to stand out more, are downright „From which type of plastic/carton are
annoyingly awkward. To be placed on the shelf, in the made the sleeves, bottle and the wrapper
refrigerator, to be transported especially. You should have a
container that is handy when walking on the street./Activia of Danonino drinkable products?”
breakfast cereals 168g/Romania
„Where Activia drink packaging can be recycled if the
yellow container it is dedicated to plastic packaging,
while Activia pack is containing sleeve”/RO/Activia

GLASS POT BETTER THAN PLASTIC: IMPROVE OPENING SYSTEM of Activia drinks like

• ,,Then why the products are having such a taste from the in Danonino (aluminium foil):
plastic packaging? The products were tastier when they
were sell in glass pots".RO/DY „I have been buying the whole range of Activia for drinking for a
long time, today I bought Activia with berries and I am very
• „You had yogurts in glass for a short period of time and
then you gave up because they were not so profitable dissatisfied with the packaging, it is an unsuccessful packaging,
vs the ones made from plastic. Maybe if you will invest every time my ring pull breaks, splashes would not be such a
in a system which will be capable to reuse the glass problem , when I'm at home it's easier, but when I'm on the street I
pots maybe then, on long term, you will be profitable have nothing to open it with. The packaging should be changed
and less polluting.”/RO/ Danone Natural 3,5% 130g
with something more practical, like at Danonino. „/Activia
• When will you stop polluting with plastic? Are there more drink/Romania
than 1 million plastic containers on the market every
day?RO/DY



HCS WATCH-OUT:
TOO BIG HEADSPACE
KEY CONERNS: HOW TO RECYCLE & WHICH
CONTAINER: Consumers perceive big headspace as product
shortfill (e.g Kostici)
• Actimel how to recycle lids?
• Hello, I would like to ask if your range of WANTS LESS PLASTIC:

desserts is in recyclable cups? Alternatively, Is it possible to buy Activia Cream and / or
what designation should the package (cup, Pille Yogurt somewhere with less plastic
lid) have?/Alpro dessert/Czech waste?

TETRAPACKS: SMALL PACK not good for environment:
„The new pack costs additional 50HUF and it has
Questions if
tetrapack is negative impact for the environment. useless! Why?” /
recyclable? HU/ Alpro Almond Drink 250ml

ACTIMEL: Alpro drinks:

• „If possible, please create Actimel In a I would like to contact you with a question or
larger quantity, at least a 2l bottle. I'm request regarding the packaging of your milk.
tired of drinking 6 packs at a time” There is a safety seal under the lid of the box,
which I can never remove perfectly.
• „please make some products in larger Therefore, I would like to ask you if the seal
containers :)” could not be changed. CZK/Alpro



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A disruptive new packaging format is hitting the floors of
warehouses thanks to a new initiative from Lleida, Spain-based
Pampols Packaging. The business has announced the introduction
of a new pallet wrapper that incorporates paper-based
packaging. The solution has been designed to reduce the use of
plastic for the protection and palletisation of warehouse loads.
Pampols uses a special low-micron film that can reduce plastic use
by up to 70%. It also has the additional benefit of being able to
hide palletized merchandise. Pampols state that this is a “very
novel product” that is 100% made of paper and is stretchable due
to its specific mechanical properties. The wrap is reported to be
functionally resistant to sharp angles and rounded edges as well as
to any sudden movements during transportation. The new material
serves as an alternative to other low micron plastic film on the
market for businesses wanting to reduce the use of plastic in their
palletised loads.

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Hydrophobic yoghurt lid from Japan Page 21

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Gallilou

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