JOBS newsletter - Issue #11

Page 1



PACK USAGE DESCRIPTIVE TEST
Toolkit

Véronique BESSET & Laure SCOUTELIS – October 2020

Toolkit objectives

The Pack Usage Descriptive Test (PUDT) toolkit is inspired from the “Team
tasting” method used for product.

It aims to provide factual and objective data to project team discussions to
help to provide the best packaging.

The objective of this toolkit is to give you information (process, rules, cues)
to make you able to organize Pack Usage Descriptive Test,

from methodology choice to testing organization and conclusion set-up.

Toolkit summary

The Pack Usage Descriptive Test : What is it, When & for which Objective ?
Rules and organization tips
What to consider to define the usage context and the targeted population ?
 Sensory descriptors : Definition & Protocoles
Methods for Pack Usage Descriptive Test

The Pack Usage Descriptive
Test :

What is it, When and for
Which objective?

PACK USAGE DESCRIPTIVE TEST : What is it?

A METHOD…
…to evaluate
FUNCTIONALITY of a
PACKAGING with
PRODUCT INSIDE

…from the moment when
consumers TAKE the packaging
IN SHELF to the moment to
RECYCLE IT.

PACK USAGE DESCRIPTIVE TEST: What is it?

 Following the consumer journey :

I See it I Unpack it to I See it I Take it to I Open it I Consume it I Recycle it
store it consume it
(secondary pack) (primary pack)

 Before, during, and after the full product consumption.

 By evaluating packaging in the absolute “as myself” and in “laboratory”

 And by considering the targeted population and the context of usage :

What could be different if I What could be different if I would
would be the targeted user ? be in the usage context?

PACK USAGE DESCRIPTIVE TEST: What is it?

Helping as well to answer to the question :

DO I NEED TO TEST MY PACKAGING
WITH REAL USERS ?

PACK USAGE DESCRIPTIVE TEST : For which objectives ?

1. DIAGNOSE MY PACKAGING COMPARED TO THE MARKET

 To identify strengths and weaknesses in term of functionality in my
competitive landscape

 To have a first idea on how my market is structured from
functionality point of view for a given type of packaging

 To define the functionality brief and/or a benchmark

2. SCREEN PROTOTYPES FOR INNOVATION

 To know which sample is the best option in term of functionality
or the best answering to the functionality brief

3. VALIDATE THAT MY PACKAGING IS NOT OR WELL IMPACTED
BY A RENOVATION

 To screen trials to select the one the best answering in term of
functionality compared to my reference
To check that my trials are identical or moving in the right way
compared to my reference on key functionality criteria

PACK USAGE DESCRIPTIVE TEST : When to do it?

SELECT DEFINE DEVELOP IMPLEMENT LAUNCH ON SHELF

GO GO GO GO CLOSURE
DEFINE DEVELOP IMPLEMENT LAUNCH

 In DEFINE phase : to understand the competitive landscape
 In the frame of renovation to understand our weaknesses and strengths compared to competitors
 In the frame of innovation to understand competitive landscape strengths but as well opportunities
To finally help to define the functionality brief.

 In DEVELOP phase : to choose the best sample either for innovation or renovation answering to the
functionality brief

Rules and organization tips

Rules TESTING CONDITIONS
TESTERS
 The testing should take place in a quiet place
 5-6 people  With devices close to home context (different bins,

 Ideally people representing both sink to rinse the pack if needed,…)
dominant hand : right-handed and  Samples are presented in a randomized order
 No exchanges between testers during the testing/
left-handed
individual assessment
 Ideally out of the project team (if
For full consumption assessment :
you want more naïve people)
 You should have fridges at your disposal close to the
PRODUCTS room

 Samples should have been stored  Rinsing devices available for tasters (water, carrots,
several hours in the fridges before
evaluation apple chuncks, unsalted crackers, …)

 The sample are coded WAY OF ASSESMENT
 Minimum 1 sample per tester
 Consensus team testing
For full consumption assessment :  Method & questionnaire should be chosen

 All samples : same temperature in function of your project objective
 It is strongly recommended to assess
(10°C in Dairy, except specific objectives)
packaging with product inside
 A full product consumption assessment

RULES FOR TESTERS

 Respect attributes protocols
 Evaluate samples randomly
 Don’t disturb our neighbor : Be quiet, do not talk or exchange comments with other testers during

the testing

Pack Usage Descriptive Test testing sequencing

INTRODUCTION TESTING CONSENSUS CONCLUSION

The PUDT organizer should • Each tester assess the • Debrief by tacking into • Evaluate the risk to
explain to testers : different samples attention than all the continue development
- Who is the targeted individually testers give their opinion, without real user test and
and no one is influencing decide the need or not to
population ? • The packaging should be more than other tasters go in real user test
- What will be the evaluated randomly
• Status together about
context of usage ? evaluation of each
for the packaging that will sensory attributes
be assessed considering the targeted
These information should population and the
appear as well on the context of usage and for
testing sheet. each packaging evaluated
- How is structured the

testing sheet and to fill
it including :
- The definition and
protocol of the sensory
attributes that will be
evaluated
- Reminder about testing
rules

The different steps to organize a Pack Usage Descriptive Test
• Memo

As soon as the need is 1 week before the 1 day before the During the test The day after the test
identified testing testing

 I identify which testing  I check that 4-6 set of  I check that I have all  I explain to testers the  I write a short report
method is the most packaging to evaluate samples to evaluate testing rules comparing results to
adapted to my are available
 I prepare samples by  I do not share the defined action
objectives  I book a quiet room coding (3 figures code) precise objective of the standards
adapted for testing them
 I identify which session testing  I share report with the
sensory descriptors  I identify 5-6 testers  I prepare the room
will be assessed putting at disposal all  I provide the samples project team
the needed material
 I identify the action  I prepare the  I take care there is no 30mn
standards (could be global questionnaire (spoons, napkins, water,…if exchange/ talk
or by sensory descriptors tasting) between tasters
assessed)  I send an outlook
invitation to the 1h
If needed I take advice from testers
my UX contact to establish  I check that all the  I animate the
these previous point debriefing to status on
material is available for testing results
1h the testing session
 I ensure we have
(spoons, glasses, unsalted evaluated the need to go
crackers, napkins…if tasting) or not in real user test

1,5h 30 mn

῀ ½ day

What to consider to define

the usage context and
targeted population?

What should I consider about the Targeted population ?

Inter-individual particularities :
- Size of the hands ?
- Body segment size ?
- Presence of nails?
- Ect…

 Development stage : babies, toddlers, child, teenager, adult, senior and elderly and potential “deficiencies” associated :
- Cognitive?
- Physical ?
- Vision?
- Motor : effort and coordination ?
- Ect…

What should I consider about the Usage contexts ?

Kind of situations:
-what will be the regular and occasional situations?
- What could be the unusual situations?

Kind of environment
- Where the product will be stored ? Available space depending of storage place ?
- Physical situation : Indoor? Outdoor? On the go?
- Physical atmosphere : Space? Light? Sound? Temperature?

Moment of use and consumption
- Breakfast ? Morning break? Lunch? Dinner? Snack time? Specific situation ?

Sensory descriptors
Definition & protocols

INTRODUCTION

The list of sensory descriptors indicated in this Toolkit is not exhaustive. It is a first base we tried to do as much
complete as possible.
As innovator people, we will develop new packaging forms and probably need more sensory descriptors, so don’t be
stopped by this list !
This list is alive : sensory descriptors will be adapted to your specific cases and upgraded with time thanks to your
own experience and feedbacks !
And if you need help to set-up new sensory descriptors : do not hesitate to contact UX Sensory Design teams.

I SEE IT (Secondary pack)

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
to evaluate Well maintained pots.
Scale : 0 = poor support quality to 5 = very good
Quality of maintenance of the Explore visually and by manipulation of the support quality
pots by the pick-up cardboard box.

Pot/container maintenance

I SEE IT Cardboard thickness Thickness of the cardboard Explore visually and by manipulation of the Cardboard thickness.
(Visible Secondary Relevance of the location of cardboard box. Scale : 0 = low Thickness to 5= very thick cardboard
any accessories Explore the pack visually and by manipulation. Location of accessories .
pack faces Scale : 0 = unsuitable location, 2 = acceptable, 3=
exploration) correct, 5 = relevant location.

Location of any accessories (spoon, straw...).

Perceived practicality of any accessories Relevance of practicality of Explore the pack visually and by manipulation Perceived practicality
(spoon, straw...). any accessories Scale : 0 = insufficient, 3 = average, 5 =good

I UNPACK IT TO STORE IT

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
I UNPACK IT TO STORE IT Ease of unpacking to evaluate Removal of the various secondary packaging Ease of unpacking.
elements Scale : 0 = very difficult to 5= very easy
Ease of unpacking
Cardboard box (or plastic
film) and/or pot easy to
remove from the pack

Easy understanding of waste Observe the cardboard or the plastic film: Is
management and recycling there any cue to understand how recycle it (pre- Intuitive trow away / recycle.
Intuitive throw away / recycle of without any explanation. cuts or help marks) ? Scale : 0 = poor understanding to 5= Very
the secondary pack Cardboard box or plastic film intuitive/easy to understand.

Breakability/Stackability Easy and reliable separation. Manually separate a single pot from the rest of Number of step and effort to separate the cups.
the assembled batch. On support or without Scale : 0 = several step with effort to 5 = 1 step
support. without any effort.

Cup edge smoothness after Sharp edges after separation Explore with the finger the edge of the cup after Smoothness of the edge of the cup.
separation separation Scale : 0 = presence of plastic residue/rough 5 =
Lid Integrity after separation no roughness, edge totally smooth after
Easy to store (stackable, separation.
stable...)
Lid integrity after sepration Explore the lid on the pot which has ben Integrity of the lid.
separated from the rest of the assembled batch. . Scale : 0 = rupture of the hermetic barrier; 5 =
intact lid

Stackability / Stability Test different options (TBD in function of the Evaluate the stability and the stackability of the
packaging tested) for grouping / stacking pots to packaging in the defined storage context
optimize their storage Scale : 0 = poor stability for most of grouping
options 5 = very good stability for most of
grouping options

I SEE IT (Primary pack)

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
to evaluate In daylight and/or artificial light, visualize the Evaluate intensity of the color.
colored rendering Scale 0= very pale to 5 = very intense color
Colored intensity.

Color (pot, lid, cap,..)

Matt or shiny aspect In daylight and/or artificial light, visualize the From matt to shiny.
shininess of the material. Scale : 0 = totally matt to 5 = very shiny
Shiny (pot, lid, cap,..)
Description of the shape of Explore visually the pot. Describe the shape of the pot.
I SEE IT the pot. Scale : may not be assessed with a 0 to 5 scale. Each
(Visible Primary pack tester should describe the shape of the pot with its
own words.
faces exploration)
Shape

Level of transparency, visibility Place the packaging in front of the light (natural Evaluate transparency of the material.
of content light) and observe the packaging to assess the Scale : 0= no possibility to visualize the product
transparency of the material within the packaging ; 5 = clearly view of the
product within the packaging.
Material transparency (pot, lid, cap,…)

I TAKE IT TO CONSUME IT

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
Wet perception (handling the product to evaluate Wet perception of material surface.
when it comes out of the fridge) Scale : 1 = material totally dry ; 5 = very
Wet / humidity perception on Handling the container when it comes out of the humid/wet.
hands when handling the fridge
container when it comes out
of the fridges.

Product characteristics Handling and handling of the container. Ease to grasp the container.
having an impact on the Pay attention to type of grip required, and Scale : 1 = difficult to grasp ; 5 = very easy to grasp
quality of the grip: Pot shape position of the supporting fingers ... Evaluate deformation of the container.
favoring a natural grip, Scale: 1 = no deformation ; 5 = very strong
presence of an upper rim deformation
ensuring a "guard effect" to
Easy to grasp prevent the pot from slipping
I TAKE IT to consume it out of the hands.
(handling of the product to Reliability of the pot resting
on a surface facilitating the
consume it) grip.
Distortion when handling
Resistance to deformation of Handling the container.
the container during the
handling. .

Soft sensation of the Handling and handling the container. Evaluate the softness of the material.
material. Scale : 1 = rough ; 5 = very soft.

Softness of the material

I OPEN IT

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
Lid tongue location to evaluate Locate the lid and its tongue. Ease to locate the tongue.
Scale : 1 = very difficult ; 5= very easy. .
Lid : easy to identify where is the
tongue to grasp the lid

Tongue grasping Ease to grasp the tongue Locating the lid and its tab, release of the tab if Ease of gripping the tongue.
Effort to remove the lid stuck to the pot or if folded back on itself, then Scale : 1 = very difficult ; 5 = very easy.
grasp it.

Remove the lid. Effort to remove the lid.
Scale: 1= hard effort “in bursts” ; 5= very weak effort in a
Ease of removing the lid continuous movement and a single gesture

I OPEN IT Lid peelability Integrity of the lid after removal Observe the lid after removal. Integrity of the lid.
One-hand opening Ease to open the container with Open the container with one-hand. Scale : 1 = lid torn in several pieces ; 5 = no tearing of the
(for nomadic use) only one hand. lid with no residue on the edge of the container after
removal.
Ease to open the container with one-hand.
Scale : 1= not possible to open with only one hand ; 5 =
very easy to open with one hand.

Quantity of product splashed After removing the lid, evaluate the quantity of Evaluate quantity of product splashes.
during the opening product splashes out of the container. Scale : 1 = most of the product splashed during the
opening; 5 =no splashes
Product splash

Easy to release from the mold. Demold the product from the container Ease of demolding the product out of the container.
Scale : 1 = require effort without getting 100% of the
Demolding product demolded ; 5 = very easy with 100% of the
product demolded

I CONSUME IT

• A full Packaging experience & consumption assessment

For some attributes, indicated by , it is strongly recommended to include an
evaluation at different consumption moment until end of consumption

t = 0s t = 10s t = 20s t = 30s

I CONSUME IT Descriptor Main characteristics Assessment procedure Evaluation reference
to evaluate
Item User journey

Resistance to deformation Handling the container. Evaluate deformation of the container.
of the container during Scale: 0 = very significant deformation ; 5 = no
Distortion during consumption consumption of the deformation

contents.

Stability of the container Evaluate stability of the container taking into Evaluate the stability of the consumption.
during consumption consideration any tilting of the container and possible Scale : 0 =not stable with product overflow or"catapult
Consider product overflow of the product or “catapult effect”. effect" ; 5 = very stable with no tilting of the pot and
Container stability characteristics having an no product overflow or "catapult effect".
during consumption impact on the stability of

the pot: Pot shape, bearing
surface / pot height ratio

Possibility of re-closing and Re-close and re-open the container min 3 times. Ease to reclose and reopen the container.
re-opening (protection and Scale : 0 : not possible to reclose and reopen 3 times ;
Reclosing possibility conservation issues in the 5 = very easy and efficient to reclose and reopen the 3
(for big pot or nomadic for example) event of deferred times
Transportability consumption).
I Consume IT (single (for nomadic use) Product capacity to Testing of various stresses: Shocks, deflection, Evaluate integrity of container and contents after
compartment pot) withstand transport compression, contact with blunt objects ... Pot(s) with trasnport.

constraints specific to on or without secondary packaging. Scale 0= Pierced lid, damaged container out of the
the Go consumption (e.g. protective cardboard ; 5 = No pierced or peeling lid
product transported in a from the container, no damaged container, pots
light bag) remained attached to the protective cardboard during
transport
Integrity, accessory Evaluate the integrity of the accessory during the Evaluate the integrity of the accessory during the
damage during the consumption taking into consideration the capacity to consumption.
Accessory integrity during consumption consumption. ensure its functions, without any disintegration or Scale : 0 = totally disintegrated with no more possibility
( spoon, straw, ..) leaving residual in mouth. to use ; 5 = totally integrate
Refund rate
Easy to finish: Effect of the End-of-use test : Final scraping if with spoons test it Refund rate.
inner shape of the with different sizes and shapes. Other modalities (ex : Scale : 0 = poor ; 5 = excellent
container on the ease of finger, bread ...).
retrieving the entire
contents.

Easy transfer from the Transfer the filling from the corresponding compress Evaluate the ease to transfer product from one
garnish compartment to to the yogurt compartment. compartment to an other.
I Consume IT Double compartment the yogurt compartment. Scale : 0 = product very difficult to transfer remaining
pot: transfer of product from one Product transfer in the original compartment and/or splashing out of
the container ; 5 = very ease to transfer with 100% of
compartment to another the product transferred without any splash.

I RECYCLE IT

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
to evaluate

Cleanability after use Easy to clean the packaging (mainly Perform cleaning + evaluation of cleaning time and Evaluate ease to clean the container.
the interior) quality Scale : 0= difficult to clean ; 5 = fast and convenient.
(ex: if the user wishes to empty any remaining
content, to clean the interior)
(ex: if you want to keep the container - glass
pot for example - and remove the label)

Effort to fold the packaging. Fold the packaging. Evaluate easiness to fold it.
Scale : 0= require hard effort to fold it ; 5 = very easy
Easy to fold to fold without effort

I Recycle IT (Throw away, Intuitive throw away / recycle the Easy understanding of waste Observe the contenair: Is there any cue to
recycle, reuse) primary pack of management and recycling without understand how recycle it (pre-cuts or help marks) ? Intuitive trow away / recycle.
any explanation. Scale : 0 = poor understanding to 5= Very
intuitive/easy to understand.

Ease to evacuate the packaging and Disposal in sorting bin Ease to put if in a classic bin after preparation.
any sub-assemblies Scale : 0 = not possible to put the packaging in a
Disposal of the packaging classical bin even after “folding” ; 5 = fit in a classic

Possibility of secondary use: food or sorting bin after preparation
Evaluate possibility to use.
non-food : Strength and resistance, Resealability test after use (if cover for example) Scale : 0=not possible to reuse ; 5 = Possible to re-
possibility of reclosing (waterproof or Test over time after several uses / washes. Ex: use with liquid food (airtight)
not). deformation, loss of transparency...
Re-use

Methods for
Pack Usage Descriptive Test

Which method recommended for which objective ?

Comparative Descriptive

INNOVATION x
I want to have a first idea on how my market is structured for a given type of packaging x
x
I want to identify the strengths and weaknesses of my packaging compared to competitors
from functionality point of view
I want to know which sample is the best option in term of functionality or the best
answering to the functionality brief

RENOVATION x
I want to screen trials to select the one the best answering in term of functionality compared x
to my reference

PRODUCTIVITY & DUPLICATION PROJECTS

I want to check that my trials are moving in the right way compared to my reference on key
functionality criteria

DESCRIPTIVE METHOD

DESCRIPTIVE method

• Principal

For each sample presented one after one, evaluate the Task for the tasters :
intensity of each sensory descriptors on a scale going
from 1 to 5.  Taste each sample one after one and evaluate each
descriptor on a 5-point scale :
Samples are evaluated one after one
without any comparison 1 : absence 2 : very weak 3 : mean 4 : strong 5 : very
strong
 Please refer to specific scale for used descriptors

268 ; 863

Templates :

Presentation

DESCRIPTIVE method : Illustration (1/3)

Date : PACK USAGE DESCRIPTIVE TEST Please indicaRtieghytourXdominant hand : Left
Attendee : PROTECT XYZ

Objective : Description of yoghurt packaging Method used : Descriptive team testing

Testing instructions : Context of usage :
You have to assess one by one the packagings on different sensory attributes focused on @Home usage, end of meal
their usage. Population target :
Please read carefully the attached instructions and scale to be used before starting each Whole population, male,female, kids
evaluation. Scale : 1 to 5.

DESCRIPTIVE method : Illustration (2/3)

Date : PACK USAGE DESCRIPTIVE TEST Please indicate your dominant hand : Left
Attendee : Project XYZ
Right X

Objective : Description of yoghurt packaging Method used : Descriptive team testing

Testing instructions : Context of usage :
You have to assess one by one the packagings on different sensory attributes focused on @Home usage, end of meal
their usage. Population target :
Please read carefully the attached instructions and scale to be used before starting each Whole population, male,female, kids
evaluation.

DESCRIPTIVE method : Illustration (3/3)

COMPARATIVE METHOD

COMPARATIVE method

• Principal

Each sample has to be compared to the reference/standard.

REF Task for the tasters :

Example : VS. Taste each sample and compare it to the reference for each sensory
attributes and evaluate if the sample is :
268 = sample 1 268 - - : much less … than the reference
863 = sample 2 - : a little less … than the reference
= : same as the reference
863 + : a little more …. than the reference
++ : much more …. than the reference

Templates :

Template xls Template ppt
Comparative Comparative

Date : COMPARATIVE method : Illustration (1/2) Please indicate your dominant hand :
Attendee : PACK USAGE DESCRIPTIVE TEST
Project XYZ Right X Left

Objective : Comparison of Carrefour Bio packaging vs Activia Bio Method used : Comparative team testing

Testing instructions : Context of usage : @Home usage, end of meal
Test each sample and compare it to the packaging presented as a reference for each sensory Population target : Whole population, male, female, kids
attributes focused on their usage and evaluate if the sample is : (- -) much less … than the
reference/(-) a little less … than the reference/(=) same as the reference/(+) a little more…
than the reference/(++) much more … than the reference
Please read carefully the attached instructions and scale to be used before starting each
evaluation.

COMPARATIVE method : Illustration (2/2)

Please connect with your
UX contact if you have any
question !
Thanks.

FANTASIA & DANIO
New Packaging – qualitative consumer interaction

PUDTH pilot

16-17th September 2020, Poland

PHYSICAl consumer interactions – user journey

GOAL: Understand the expectation of new Fantasia/Danio packaging, define ways for
improvement for presented prototypes (if needed)

UX APPROACH Focus on
CONSUMER
• To understad consumer insights and promote consumer centicity spirit across
company EXPERIENCE
• Allows for smooth interaction between consumers/moderator/other functions +
• To evaluate physical prototypes and capture spontaneous feedback of consumers
Focus on VISUAL
R&I APPROACH AND FUNCTIONAL

• To understad consumer insights on cup design/ attractiveness PACK FEATURES
• To evalute pack strengths and weaknesses on functional aspects
• To understand revelance of recycling/ level of knowledge

CONSUMER STUDY SETUP

Used methodology Sample
Qualitative CT
20 consumers:

• FANTASIA users
• younger & older groups, F

FW date Location
16-17 Sept’20
Warsaw/ Redutowa office
SHELF + DOM 1st floor

SMOOTH ENVELOPE STD

Flow of the testing

PHASE 1 What’s important for you in product’s packaging? Do you pay atention to packaging of the LOOK&
product? What’s specifically important for you? How do you like current Fantasia/Danio cup? FEEL
INTRO – DOM understand What do you think about it? Probe - Do you think something could be better? What? What
would you change if you would be pack designer? What are the biggest trends in the packaging
5’ current pack usage and in your opinion?
expectations

10’ PHASE 2 How do you like the new design General look on shelf, brands recognition. SIZE
Packs evaluation at SHELF of the cup? / Is it easy to use for Focus on/questions related to packaging IMPRESSION
you? / Is it fixing the problems specifically/ Focus on Fantasia/Danio - Did
that you had with current cup? / you notice something new ? What do you PROTECT
How would you describe the think? (probe)
difference between the new and OPEN
old cup? / Do you see the value
10’ PHASE 3 coming out of new cup? / What’s Is it easy to use for you? Is CONSUME
the size impression of this new it easy to handle it?/Open /MIX
Packs evaluation in DOM cup? (probe) it? Eat from it?
(handling) Wrap up & conclusion
USE/
5’ PHASE 4 CARRY/
Final discussion, conclusions HANDLE
PHASE 5
(only for Fantasia) TRANSPORT
Transportation + in home
storage Check of transportation while puting in bag/ storage in home fridge. STORE

WHY user journey?

To go beyond A deep understanding A clear identification of To maximize success for
declarative and of the current & real delights & pain points innovation or renovation by
observe the real usages understanding the experience
of the products experience of a provided by the
product, a brand, or a experience through the user eyes

behavior DELIGHTS

VERBATIMS PAIN POINTS What are the main
delights identified during
Key Focus for
building the grid this step?

Helps to illustrate the delights/pain What are the main pain
points and to dramatize the User points identified during this

Journey step?

PUDTH
Sensory descriptors
Definition & protocols

Following the consumer journey :

I See it I Depack it to I See it I Take it to I Open it I Consume it I Recycle it
store it consume it
(secondary pack) (primary pack)

I SEE IT (Secondary pack)

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
to evaluate Well maintained pots.
Scale : 0 = poor support quality to 5 = very good
Quality of maintenance of the Explore visually and by manipulation of the support quality
pots by the pick-up cardboard box.

Pot/container maintenance

I SEE IT Cardboard thickness Thickness of the cardboard Explore visually and by manipulation of the Cardboard thickness.
(Visible Secondary Relevance of the location of cardboard box. Scale : 0 = low Thickness to 5= very thick cardboard
any accessories Explore the pack visually and by manipulation. Location of accessories .
pack faces Scale : 0 = unsuitable location, 2 = acceptable, 3=
exploration) correct, 5 = relevant location.

Location of any accessories (spoon, straw...).

Perceived practicality of any accessories Relevance of practicality of Explore the pack visually and by manipulation Perceived practicality
(spoon, straw...). any accessories Scale : 0 = insufficient, 3 = average, 5 =good

I DEPACK IT TO STORE IT

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
I DEPACK IT TO STORE IT Ease of unpacking to evaluate Removal of the various secondary packaging Ease of unpacking.
elements Scale : 0 = very difficult to 5= very easy
Ease of unpacking
Cardboard box (or plastic
film) and/or pot easy to
remove from the pack

Easy understanding of waste Observe the cardboard or the plastic film: Is
management and recycling there any cue to understand how recycle it (pre- Intuitive trow away / recycle.
Intuitive throw away / recycle of without any explanation. cuts or help marks) ? Scale : 0 = poor understanding to 5= Very
the secondary pack Cardboard box or plastic film intuitive/easy to understand.

Breakability/Stackability Easy and reliable separation. Manually separate a single pot from the rest of Number of step and effort to separate the cups.
the assembled batch. On support or without Scale : 0 = several step with effort to 5 = 1 step
support. without any effort.

Cup edge smoothness after Sharp edges after separation Explore with the finger the edge of the cup after Smoothness of the edge of the cup.
separation separation Scale : 0 = presence of plastic residue/rough 5 =
Lid Integrity after separation no roughness, edge totally smooth after
Easy to store (stackable, separation.
stable...)
Lid integrity after sepration Explore the lid on the pot which has ben Integrity of the lid.
separated from the rest of the assembled batch. . Scale : 0 = rupture of the hermetic barrier; 5 =
intact lid

Stackability / Stability Test different options (TBD in function of the Evaluate the stability and the stackability of the
packaging tested) for grouping / stacking pots to packaging in the defined storage context
optimize their storage Scale : 0 = poor stability for most of grouping
options 5 = very good stability for most of
grouping options

I SEE IT (Primary pack)

Item User journey Descriptor Main characteristics Assessment procedure Evaluation reference
to evaluate In daylight and/or artificial light, visualize the Evaluate intensity of the color.
colored rendering Scale 0= very pale to 5 = very intense color
Colored intensity.

Color (pot, lid, cap,..)

Matt or shiny aspect In daylight and/or artificial light, visualize the From matt to shiny.
shininess of the material. Scale : 0 = totally matt to 5 = very shiny
Shiny (pot, lid, cap,..)
Description of the shape of Explore visually the pot. Describe the shape of the pot.
I SEE IT the pot. Scale : may not be assessed with a 0 to 5 scale. Each
(Visible Primary pack tester should describe the shape of the pot with its
own words.
faces exploration)
Shape

Level of transparency, visibilityPlace the packaging in front of the light (natural Evaluate transparency of the material.
of content light) and observe the packaging to assess the Scale : 0= no possibility to visualize the product
transparency of the material within the packaging ; 5 = clearly view of the
product within the packaging.
Material transparency (pot, lid, cap,…)