Public Relations Scrapbook

PUBLIC
RELATIONS
Scrapbook

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start the

topic!

About the writers

We are students from MCS College Banting taking Diploma
in Early Childhood Education. This task for subject
MPU2412 Public Relations.

Madihah Mior Zakuan Azmi Yeoh Bee Hong Ng Man Qi
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Table of Contents! Campaign, Conference,
Press Event and
Introduction Feedback Form

What is Public General Business
Relations? regulations

Types of Propaganda Conclusions

Public Relation
Department VS Public
Relation Consultant

01

INTRODUCTION

What is Public Relations?

What is Public Relations?

“The management of communication
between an organization and its
publics” –J. Grunig and Hunt
(1984)-

“A strategic communication
process that builds mutually
beneficial relationships between
organizations and their
publics.” –Hubspot blog-

“Public Relations is the
practice of increasing
awareness around a
company or a brand among
the public.”

—www.oberlo.com-

02

TYPES OF
PROPAGANDA

Bandwagon Stereotyping/
Name calling
Everyone is doing
it/peer pressure Ignore individual

identity. This is
a type of

discrimination

Testimonial Card stacking

Celebrity Misleading or unproved
endorsement statistics are used to
convince the audience to

believe a fact

Transfer Repitition

an advertiser tries to Use of repeated
‘transfer’ the good or bad image or text to

feelings you have persuade
associated with something
to their brand, product or

service.

Fear

Intended to scare the
audience by describing a
threat to them and
motivating them to
purchase a product or
contribute to the cause.

03

Public Relation
Department VS
Public Relation

Consultant

Comparison between PR Department vs
PR Consultant

PR Department Flexible PR Consultant

In-house Works 24-7 Hired by the Specialist in
recruitment for company organization particular :
to handle PR Indutries, financial,
that work strategies & governmental, e
closely to eployee realtions,
tactics sponsorship,
the exhibition, corporate
organization hospitality

Advantages Disadvantages

PR Department PR Consultancy PR Department PR Consultancy

The staff has Work for other Staff can No long term
personal stake clients become biased commitment to
in favor of their employed staff
in the
organization organization

success

Has internal Better range of Staff has Budget can quickly
communication equipment & narrow be changed as
experience neccesary
support service

Continuity in Commission Can be High staff turnover
employment based changed to
because of
stable income another
department

04

Campaign,
Conference, Press

Event and
Feedback Form

Campaign 1 Communication
2 Goals

3 Listen

Conference

Public relations
specialists establish
and maintain
relationships with an
organization's target
audience, the media,
relevant trade media,
and other opinion
leaders.

Press
event

Three main kinds of
press events

1. The Press Conference
2. The Press Reception
3. The Facility/ Site Visit

Advantages of Press Disadvantages of Press
Conference Conference

1. It is easy to organize and it does not need a 1. News can be manipulated. Organization can
lot of facilities, e.g. VCR and TV. withhold important information.

2. It is not expensive to organize, i.e. there is 2. Not all media is represented.
no catering or entertainment required, since 3. No use of demonstrators and visual aids
minimum hospitality is required.
because of its time limitations.
3. It is the quickest way of sending information 4. Attendance is restricted to journalists only.
to the media.

4. It helps to overcome rumors and there will
be control on flow of information.

FEEDBACK
FORM

VERY GOOD POOR VERY
GOOD POOR

Satisfied for the campaign?

How you rate your overall
campaign experience?

How about for press event?

Understanding for press
event?

05

General Business
regulations

Business regulation in Malaysia

Companies Commission of Malaysia Act 2001
– Laws Govern Business Formation
● Sole Proprietorship
●Partnership
●Private Limited Company (Sdn Bhd) and
Public Limited Company (Bhd)

5.1 Copyright Law The primary copyright law
which provides legal
Overview copyright protection for
copyrightable material in
The primary copyright law in Malaysia is the Copyright
Malaysia is the Copyright Act 1987. All creators of
such content in Malaysia
Act 1987. This law ensures that have their rights
a copyright is given to a protected by this law.
person as soon the person
* Protection of Copyrights
creates the original piece of in Malaysia
work.
* Duration of Copyright
The Copyright Amendment Act 2012 Protection in Malaysia
also contains sections such
* Items Permitted to Be
as Sections 26A, 26B, and 26C Copyrighted in Malaysia
which also serve to
* Rights of Copyright Owners
protect copyrights in Malay in Malaysia
sia

5.2.Trademark

In Malaysia, trademark protection
can be obtained through
registration or through use.

Registration, under the Trade
Marks Act 1976, gives you the
exclusive right to prevent
others from marketing identical
or similar products under the
same or a confusingly similar
product anywhere in the

country.

● Given a rich history of trade since

5.3.Contracts the ancient times, Malaysians can

● Contract law and be astute business people. The
negotiation
tactics in following guidelines can help
Malaysia
clinch deals in Malaysia:

● Offer long-term advantages
● Build strong relationships based on

your reputation and personal

rapport

● Personal relationships and mutually

known third parties can he helpful

while negotiating

● Cross-verify claims made by your

prospective customers and vet all

business inputs received before

acting on the information

● Respect elderly business persons
● Be ready for slow decision making

and provide relevant information

patiently when asked for;

Malaysians refer to a lot of

information before deciding

● Expect some bargaining and haggling

before a deal is concluded

5.4.Legal Consideration
on the Net

•Consideration is the benefit that each party receives,
or expects to receive, when entering into a contract.
Consideration is often monetary, but it can be a
promise to perform a specific act, or a promise to
refrain from doing something.
In order for a contract or agreement to be legally
binding, every party to the contract must receive some
type of consideration. In other words, a contract is a
two-way street, so each party must receive something of
value from the other party or parties. Illegal or
immoral acts are not legally considered to serve as
consideration.

Types of Consideration in a contract
Consideration
is the exchange of anything

of value by each party.

Most often, services or

goods are exchanged or

promised in a contract,

though consideration may be

whatever the parties agree

to. Examples include:
● Money
● Services
● Personal property
● Real property
● Promise to act
● Promise to refrain from

acting

Conclusion References

Public relation is fundamentally Consideration -
important to establish the mutual https://legaldictionary.net/con
beneficial relationship between sideration/
the company and the society.
In regards of this, public Contract Law -
relations have a big role in https://www.allianceexperts.com
business industries, to build a /en/knowledge/countries/asia/co
strong connection between ntracts-and-negotiations-in-
organisation and the public. By malaysia/
seeing it from this perspective,
we can say the ethical concepts Trademark -
are very important and still need https://www.myipo.gov.my/en/tra
to be followed by all of the demark-basic/
public relations practitioners in
every company, in order to obtain General Business Regulation -
trustworthiness from society. https://azlinaahmad565b.wordpre
ss.com/list-5-business-acts-in-
malaysia/#:~:text=Companies%20i
n%20Malaysia%20are%20governed,c
ompany%20constitutions%2C%20man

agement%20and%20closures.