| 51.
| 52.
OUR LOGO
OUR COMPANY REPRESENTATION
This is not the logo unit and is to be only used on
the letterhead and other select areas
| 53.
part B | our logo application guidelines
| 54.
logo unit guidelines
Against a white/ lighter background,
dark grey, instead of black should be
used for the logo unit.
Logo should not be dual color broken.
Logo Unit can have a circle enclosure.
It should never be put inside any
rectangular/ square box enclosure.
Against a dark background, logo
should be of white/ lighter color, and
visa versa.
| 55.
logo unit guidelines
Against a white/ lighter background,
dark grey, instead of black should be
used for the logo unit.
Logo should not be dual color broken.
Logo Unit can have a circle enclosure.
It should never be put inside any
rectangular/ square box enclosure.
Against a dark background, logo
should be of white/ lighter color, and
visa versa.
| 56.
typeface
Name: POPPINS
Source: Google Fonts
Font Link:
https://fonts.google.com/specimen/Poppins
Geometric sans serif typefaces have been
a popular design tool ever since these
actors took to the world’s stage. Poppins is
one of the new comers to this long
tradition. With support for the Devanagari
and Latin writing systems, it is an
internationalist take on the genre.
Many of the Latin glyphs (such as the
ampersand) are more constructed and
rationalist than is typical. The Devanagari
design is particularly new, and is the first
ever Devanagari typeface with a range of
weights in this genre. Just like the Latin, the
Devanagari is based on pure geometry,
particularly circles.
Each letterform is nearly monolinear, with
optical corrections applied to stroke joints
where necessary to maintain an even
typographic color. The Devanagari base
character height and the Latin ascender
height are equal; Latin capital letters are
shorter than the Devanagari characters,
and the Latin x-height is set rather high.
The Devanagari is designed by Ninad Kale.
The Latin is by Jonny Pinhorn.
| 57.
photography strict don’ts
A picture speaks a thousand words.
We believe in making every word
count. Every frame must therefore
become a story to communicate and
an emotion to transfer.
The mood and feel of every picture we
choose to use must exhuberate the
true personality and essence of our
brand— Storiculture.
Shared here are some strict don’ts
that must be kept in mind when
choosing or shooting a still or a
moving image.
| 58.
photography principles
black & white
Ideally, B/W images should be
avoided since it dilutes the
colourful persona of our brand.
Just in case, the context demands
a b/w set of imageries, then they
should and must be bright, with
more highlights and grey tones
than blacks.
Blacks should NOT be more than
25% of the entire composition.
Shared here are few examples of
ideal monochrome photography.
| 59.
letterhead template
The letterhead design reflects the
visual persona of brand.
a division of Mantra Vision Pvt. Ltd.
The unit used here (and no where Mantra House | 91, Marol Co-op Industrial Estate, Andheri East, Mumbai 400059
else) is —The Storiculture Company.
email: [email protected] | tel: +91 98210 81957
Shared here is a preveiw. CIN No. U22100MH2015PTC262714
| 60.
presentation template
A set of slide templates have been
designed keeping the visual pallete
of the brand. Consistency is
consciously maintained between
the website world. White and Dark
background options are available
to pick from.
Shared here is a preview set.
| 61.
a brand truly comes to life,
when it actively communicates
with and responds consciously
to both, its environment and
the people it pledges to serve.
| 62.
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