C21 Results Realty Services Listing Packet

* Top 10 Office in North Atlanta Market
2009, 2010, 2011, 2012, 2013, 2014, 2015
#9 Nationally in over 2,700 Century 21 Offices!

Ranked #18 Globally!

*Ranking per Realvaluator 2015

WHAT MAKES
CENTURY 21
RESULTS REALTY
SERVICES
DIFFERENT?

Century 21 Results Realty Services is focused on providing our clients a
true, full-service platform that allows our agents to do what our clients hire
them to do...sell their home at the highest price possible.

We set ourselves apart from other real estate companies by our Three
Points of Differentiation:

Agent to Staff Ratio - We employ 14 staff members to help our agents
effectively market and sell your property. Our agents are the front sales
line, and they do their job to perfection in communicating with other agents,
and potential buyers...our staff handles the rest! Now that is the way it
should be done!

Largest International Exposure - Century 21 spans across 78 countries with
6,900 offices. This is leveraged through www.Century21Global.com which
covers 28 countries and 16 different languages. Atlanta has quickly become
an International City, and the connectivity with the brand gives our listings
maximum exposure and opportunity to reach the International Buyers like
no others.

Internet Marketing Execution - Our office invests in Zillow, Trulia, Homes.
com, Homefinder.com, Realtor.com, and many other online sites and
strategies. We want to offer you the best level of service in the online
experience as over 90% of consumers are finding their homes, or agents via
online searches. Our staff excels behind the agents to execute our online
marketing on your behalf...again, the way it should be done!

GETTING MORE OUT OF LIFE
STARTS BY WORKING WITH

“ A COMPANY THAT NEVER
“SETTLES FOR LESS.

2 CENTURY 21 | SMARTER. BOLDER. FASTER.

Our rankings show our agents produce both locally,
nationally, and globally!:

#18 out of 6,900 C21 offices Worldwide 2015
#9 out of over 2,700 C21 offices in the United States 2015
#16 out of over 2,700 C21 offices in the United States 2014
Top 10 office in North Atlanta 2009-2015 (RealValuator.com)
Atlanta Business Chronicle Top 25 office in Atlanta 2012-2015

“The Best Value for the Business Minded Realtor and their Clients!”
We look forward to working with you to achieve your goals and
dreams through selling your property!

Sincerely,

Terry Swanson Robert Shepherd
Owner/Founder COO

“I founded this
company not to be the
largest organization,
but to simply build
the best value for
the business-minded
REALTOR® and the
clients they serve.”
- Terry Swanson

CENTURY 21 | SMARTER. BOLDER. FASTER. 3

GLOBAL

Operating in 78 Countries and Territories with
more than 6,900 Offices and 101,000 Sales

Associates Globally

VISIT WWW.CENTURY21GLOBAL.COM

Your Buyer Could Come From Anywhere in the World!

FOR THE PAST DECADE, CENTURY 21® HAS THE
CENTURY 21® HAS REIGNED AS LONGEVITY TO NAVIGATE YOU
THE NATION’S MOST RECOGNIZED THROUGH THIS MARKETPLACE.
BRAND IN REAL ESTATE!
LEADER IN BRAND AWARENESS:
MOST RECOGNIZED NAME IN REAL ESTATE: In 2015, the CENTURY 21® System continued to maintain the
As in previous years, consumers selected the CENTURY 21® highest brand awareness level among consumers presented
System as “the most recognized name in real estate” when with a list of real estate agencies; a trend we have upheld
presented with a list of real estate agencies. Thirty-seven since 1999.
percent of individuals surveyed identified CENTURY 21 as the
most renowned. The nearest competitor lagged a substantial
9 percentage points behind.

CENTURY 21 37* CENTURY 21 94*
ReMax 89
ReMax 28 85
Coldwell Banker
Coldwell Banker 19 Prudential 80 100

Real Living 19 Keller Williams 65
ERA
Keller Williams 12 48
Weichert 41
Weichert 12 Berkshire Hathaway

Prudential 11 Realty Executives 21
Real Living 20
Berkshire Hathaway 10 0 14
ERA 8 8
4 20
Realty Executives

0 10 20 30 40 40 60

CENTURY 21 | SMARTER. BOLDER. FASTER. 5

SMARTER. BOLD

JA

INDUSTRY VISIBILITY Events

2016 G.O.A.LGO OUT AND LIST! TRADITIONAL VISIBILITY NAR
REALTORS® Land Institute
ADVERTISING
& MARKETING ICSC RECON
ICSC Regionals
ONLINE VISIBILITY
Print

RISMedia Real Estate Magazine
REALTOR Magazine

Commercial Investment Real Estate (CIRE)

Online

RISmedia.com
Loopnet.com

Cable and Network TV Advertising

NCAA Final Four
U.S. Soccer Matches
Billboard Music Awards
Academy of Country Music Awards

Copa América

Sponsorships

U.S. Soccer Team
G.O.A.L Challenge

Print Advertising

Fine Homes & Estates Magazine
CENTURY 21® Magazine

Regional Commercial Publications

Public Relations

PR Activities
Easter Seals
Online Advertising
century21.com
c21commercial.com
century21global.com
century21espanol.com
century21finehomes.com
C21 TAP INSM
Online Display Advertising
Search Engine Marketing
C21 Social XchangeSM
*** STREAMING VIDEO***
Commercial & Showcase Advantage Listing Program
C21® Syndicated Listing Program
Fine Homes & Estates Listing Feeds

Mobile Advertising

Mobile Apps: iOS® , Android™ & Windows®
Company Branded Mobile Apps

CENTURY21.COM SOCIAL XCHANGE SPONSORSHI

C21 ON ALL SCREENS AND MEDIA

© 2016 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21® and the CENTURY 21 Logo are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each
*The CENTURY 21® brand received the highest numerical score among full service real estate firms for first-time and repeat home buyers and sellers in the proprietary J.D. Power 2014–2015 Home Buyer/Seller StudiesSM. The 2015 study was based on 6,059 total evaluations measu

6 CENTURY 21 | SMARTER. BOLDER. FASTER.

DER. FASTER.® “Highest Overall Satisfaction
for First-Time and Repeat
Home Buyers and Sellers,
Two Years in a Row”*

ANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

IPS ONLINE ADVERTISING SOCIAL MEDIA NATIONAL TELEVISION

HHOOMMEE MMAATTTTEERRSS

C21 BRAND CHANNEL 7

h office is independently owned and operated.
uring 5 firms and the opinions of individuals who bought or sold a home in the past 12 months. Proprietary study results are based on experiences and perceptions of consumers surveyed February-April 2015. Your experiences may vary. Visit jdpower.com

CENTURY 21 | SMARTER. BOLDER. FASTER.

MOST VISITED REAL ESTATE WEBSITES

We are a global real estate brand with home or property. Century 21 Real community. Our state-of-the-art Web
presence in 78 countries and territories Estate has numerous websites to help site helps make buying and selling real
around the world.  It is more important answer specific consumer needs. estate easier with many features for
than ever to work with a real estate Along with local affiliate websites, this buyers.
company with a global network. The provides an innovative experience that
CENTURY 21 System is comprised of enables searching by neighborhood, C21GETSRESULTS.COM
more than 101,000 sales professionals or by school with robust mapping C21GetsResults.com is your agent’s
that are well-positioned to provide local functionality. localized broker site. The site targets,
expertise and leverage an unrivaled highlights, and promotes your listings
global network to help consumers CENTURY21.COM to the local community and surrounding
achieve their real estate goals. More than 3 million visitors come to areas. This, combined with the national
our site every month. Your home will coverage every listing receives from the
Buyers today spend a considerable get a tremendous amount of exposure CENTURY21.com website, ensures your
amount of time doing online research and will include detailed information listing will get the highest caliber of
before venturing out to purchase a about the property and the surrounding online presence.

8 CENTURY 21 | SMARTER. BOLDER. FASTER.

C21GetsResults.com

Century21Global.com CENTURY21.com

CENTURY 21 15,601 YOUR LISTING
Coldwell Banker WILL BE GIVEN
Keller Williams 9,005 PREFERENTIAL
TREATMENT
Weichert 7,210 ON ALL OF THE
Berkshire BIG PLAYERS IN
6,415 ONLINE REAL
ERA ESTATE.
876 2,016 *Visitors in Thousands

Real Estate Franchise Website Unique
Visitors Last 12 Months (February
2015-January 2016)

CENTURY 21 | SMARTER. BOLDER. FASTER. 9

Your Listing Will Join The Rotation Of Our Sponspored
Listings At The Top of Our Featured Zip Codes.

Special message
box. Complete
branded broker info

On the search page our listings feature a distinctive border,
your agents direct contact info, and eye grabbing logos.

THEM

No clear indication who
to contact or who is
receiving the inquiry.

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Zillow is the engine behind Yahoo Real Estate, HGTV, and many
other popular sites. We take your presence there very seriously!
Your agent receives ALL inquiries on your listing.

All inquires go
to your agent

THEM

Inquiries do not go
directly to the listing
agent rather, the
potential client has to
choose where to send
the inquiry.

CENTURY 21 | SMARTER. BOLDER. FASTER. 11

Your listings are poised to be viewed and
populated with your agents contact information.

All inquires go
to your agent

Other brokers place sponsored agents in all contact methods on the
page. Would you want another agent handling your prospects?

THEM

NO BRANDING –
Other agents
receive any inquires
on your listing.

12 CENTURY 21 | SMARTER. BOLDER. FASTER.

Homefinder.com is a leading real estate site that connects home
buyers, sellers and real estate professionals by connecting over
375 local online real estate sections.

All inquires go
to your agent

THEM

NO BRANDING –
No direct contact or
listing agent info for
this property.

CENTURY 21 | SMARTER. BOLDER. FASTER. 13

Homes.com is one of the leading sites for real estate.
Your listing will be prominently displayed in search results.

All inquires go
to your agent

THEM

NO BRANDING –
Agent’s information
is grouped with other
competing agents.

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http://260RivermereWaySandySprings.c21.com

A UNIQUE PROPERTY
DESERVES A UNIQUE
PROPERTY SITE

By creating a Unique Property Site for each home,
your CENTURY 21 Agent is able to attract online
buyers as well as provide local buyers with fast and
comprehensive information about your property. These
days, it’s easy for properties to get lost among the
thousands of real estate listings added to the market
each and every day.

Your Unique Property Site will ensure that your
property stands out from the crowd!

CENTURY 21 | SMARTER. BOLDER. FASTER. 15

WE GET YOUR
PROPERTY NOTICED!

DID YOU KNOW...

• 92% of home buyers use the internet to search for a
new home*

• Among buyers who used the Internet to search for
homes, 47 % found the home purchased through the
Internet.*

• 61% of home buyers used a mobile or tablet website
or application to search for a home. *

• 66% of mobile searchers found the home they
ultimately purchased with a mobile application.*

• The internet is the place to be and century21.com is
there!

*2015 National Association of REALTORS®
Profile of Home Buyers and Sellers

16 CENTURY 21 | SMARTER. BOLDER. FASTER.

MAXIMIZING EXPOSURE THROUGH
OUR ONLINE PARTNERS

Trulia displays more than 4.5 million real estate and rental listings nationwide.
More than 22 million unique users visit our site each month.

Zillow is one of the top 5 searched sites in the country. Allows the online consumer
to search homes, rental homes, and obtain mortgage rate quotes.

Realtor.com was developed in collaboration with the National Association of Realtors
and is a trusted source when it comes to providing consumers with the information and
expertise they need. In addition to the online search tools, it features mobile apps that
provide easy access to listings. As of January 2016, realtor.com has attracted 50 million
unique users.

HomeFinder.com is a digital real estate site that offers an easy to navigate home search
experience. The site has 3.2 million monthly visitors who access more than four million
national real estate listings. Its mobile search offerings include the mobile ready apps
and a mobile-optimized site.

Homes.com features more than 3 million property listings in a user-friendly format,
making finding your next home easy. Over 10 million consumers visit Homes.com each
month to search nearly 3 million properties for sale or rent, to locate real estate agents
in their area, and to find useful home buying tips.

CENTURY 21 | SMARTER. BOLDER. FASTER. 17

WHERE BUYERS
COME FROM

Where Buyers Found the Home
they Actually Purchased Last Year.

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SOCIAL MEDIA

The CENTURY 21® System is on the cutting edge of real estate marketing.
We successfully utilize social media channels like YouTube, Facebook,
Twitter and many other applications to market your property listing in an
effort to find the right buyer for your home. Considering that hundreds of
millions of people use these sites on a daily basis, it is important for your
home to be included.

Today People Spend More Time On Social Networks That They Do
Looking At Listings In The Local Newspaper.

Century 21 Facebook Page Century 21 Youtube Page

Century 21 Twitter Page Century 21 Flickr Page

CENTURY 21 | SMARTER. BOLDER. FASTER. 19

MOBILE SEARCH

FEATURES INCLUDE:
• Easily share your favorite homes with friends on Facebook and Twitter
• One click search for sale and rental properties
• Save homes you love right to the app home screen for easy access
• Find local Offices and Agents
• Save your favorite properties and searches
• Explore school and area information in your new neighborhood
• Integrated Mortgage Calculator
• User friendly interface – Finding a home has never been easier
• And much more!

The CENTURY 21 Real Estate Mobile Search can
help connect mobile buyers directly to your listing.

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KEEPING YOU INFORMED

THE GOLDEN RULER TOOL
Our exclusive “Golden Ruler” tool is a listing measurement device that
provides reports on the number of consumer views and leads on your
online property listing.

CENTURY 21 | SMARTER. BOLDER. FASTER. 21

THE C21 RESULTS STRATEGY -
PRICING YOUR HOME TO SELL

ACTIVITY VS. TIMING THE EFFECT OF OVERPRICING INTELLIGENT PRICING
A property attracts the most attention, Improper pricing may lead to a below By pricing your property at market
excitement and interest from the real market value sale price, or even worse, value, you expose it to a much greater
estate community and potential buyers no sale at all. percentage of prospective buyers.
when it is first listed on the market.
Your home has the highest chances This increases your chances for a sale
Improper pricing at the time of initial for a fruitful sale when it is new on the while ensuring a final sale price that
listing misses out on this peak interest market and the price is reasonably properly reflects the market value of
period and may result in your property established. your home.
languishing on the market.

22 CENTURY 21 | SMARTER. BOLDER. FASTER.

FACTORS THAT
INFLUENCE THE VALUE
OF YOUR HOME

FACTORS THAT HAVE NO IMPACT ON THE CURRENT
VALUE OF YOUR HOME:
• What you paid for it
• Certain investments made in the property
• What you want to net from the sale
• What those outside the industry believe the property is

worth

YOUR YOUR MARKET YOUR TERMS
LISTING MOTIVATION CONDITIONS OFFERED AS A
PRICE AS A SELLER
Interest Rates, Financing SELLER
PROPERTY Buyer Demand,
FEATURES COMPARABLE
State Of Economy PROPERTIES
Structural Integrity
Architectural Style EXPOSURE Active/Currently
On The Market Sold/
Floor Plan Broker Representation
Marketing Recent Sales

Ease Of Showing

CENTURY 21 | SMARTER. BOLDER. FASTER. 23

THE IMPORTANCE OF
STRATEGIC PRICING

Asking price compared One of the most important conversations you
to Market Value. will have with your CENTURY 21 Results Realty
Services agent, is what your home will sell for in
today’s market. You can set your list price of your
home. However, the buyer will ultimately set the
sales price of your home. Overpricing your home
from the beginning rarely benefits you.

If your asking price exceeds the current fair
market value, the pool of potential buyers
decreases dramatically.

Intelligently pricing your home from the start will
generate the most activity in the first 21 days of
marketing among other brokers and buyers.

Percentage of potential buyers
who will look at property.

24 CENTURY 21 | SMARTER. BOLDER. FASTER.

STRATEGIC PRICING
STRATEGY PERCEPTIONS

APPRECIATING MARKET: (SELLER’S MARKET)
An abundance of High Energy and Low Inventory Levels.
More Buyer’s in the market.

DEPRECIATING MARKET: (BUYER’S MARKET)
An abundance of inventory and NO Energy.
As asking prices exceed the perceived market value.
Inventory increases and buyers decrease dramatically.

The Reality is that the same
energy is present in either market.
The increased value seen in an
appreciating market can be
created in a depreciating market by
Intelligently pricing your home.

CENTURY 21 | SMARTER. BOLDER. FASTER. 25

STAGES OF THE
BUYING PROCESS

Initial Market Positioning is crucial to the
initial traffic you will receive from active
buyers in the market.

The buyers entering your home in the first
21 days of being active are not attracted to
your home by any advertisement. These
are the buyers who entered into the market
60-90 days ago and are today’s most
qualified buyers. The reason because they
have already seen all the current inventory
and have discounted it due to mainly price
and condition.

The longer your home remains on the
market improperly priced, you find that the
buyers aren’t actually in a position to be
today’s buyers for another 60-90 days.

26 CENTURY 21 | SMARTER. BOLDER. FASTER.

WHAT TO HAVE READY
TO LIST YOUR PROPERTY

¨ Prior year tax bill ¨ Information on special assessments (if applicable)
¨ Survey ¨ Homeowners/Condominium association information (if
¨ Account numbers for mortgage
¨ 3 copies of the key to the front door applicable)
¨ Invoices for repairs or improvements to the property Amount
¨ A list of inclusions and exclusions in the sale Company
¨ Any interior or exterior pictures of the property Address
¨ Declarations/Covenants/Deed Restrictions (if applicable) Contact name
¨ Utility bills, actual monthly costs or monthly budget Phone number

CENTURY 21 | SMARTER. BOLDER. FASTER. 27

NOW IS A GOOD 3. THE MOVE INCLUDED PROGRAM:
TIME TO CONSIDER: • P artners with United and Mayflower movers to eliminate a

1. A PRE-SALE HOME INSPECTION TO UNCOVER ANY buyer’s time consuming process of finding a reliable moving
HIDDEN ISSUES BEFORE SHOWING company
• P rovides additional marketing support for your property
2. CENTURY 21® HOME PROTECTION PLAN listing
• Give buyers peace of mind • M akes your home more desirable than those properties not
• Sell your home faster offering this buyer incentive
• Get closer to your asking price
*As reported in the survey A Study of Homeowners’ Appliance and Home
Homes with a protection plan: System Service Experiences, Decision Analyst (2008) and reprinted with
• Sell an average of 23 days faster* their written permission.
• Sell as average of 4% higher at closing*
• Sell .63% closer to the list price*

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STAGING YOUR ¨ Make sure the closets and garage are not “too full”
HOME CHECKLIST ¨ Replace burned out light bulbs and repair any faulty

When it comes time to prepare your home for showing you switches
might want to consider hiring a professional to help. If you ¨ Repairs and improvements will facilitate a sale being
choose to do it yourself here are some tips for you to think
about. In doing this, you will be ahead of most of the sellers made
already on the market in the way your home shows. ¨ Make certain all rooms are odor-free

INSIDE OUTSIDE
¨ Clear all unnecessary objects from furniture throughout ¨ Go around perimeter of the house and remove all

the house garbage cans, discarded wood scraps, extra building
¨ Clear all unnecessary objects from the kitchen materials, etc, into the garage or trash
¨ Check gutters and/or roof for leaks and/or dry rot
countertops ¨ Weed and then mulch all planting areas
¨ In the bathroom, remove items from the countertops, tubs, ¨ Clear patios and decks of all small items, such as small
planters, flowerpots, charcoal, barbecues, toys, etc
shower stalls and commode tops ¨ Check paint condition on the house, especially the front
¨ Be sure that the bathroom tubs, tile, sinks, shower floor door and trim
¨ Review if shutters, shingles, stone or bricks need
and ceiling and toilet bowls are free of mildew and look replacing
sparkling clean ¨ Check exterior stairs and handrails; walkways, screens,
¨ Rearrange or remove some of the furniture if necessary screen doors
¨ Take down or rearrange pictures or objects on walls
¨ Patch and paint where necessary IN GENERAL
¨ Review the house inside room by room, and: ¨ Try to look at your house “through a buyer’s eyes” as
¨ Paint any room needing paint
¨ Clean carpets and vacuum drapes that need it though you have never seen it before
¨ Clean windows and cobwebs from ceilings and
chandeliers

CENTURY 21 | SMARTER. BOLDER. FASTER. 29

MOVING 2 WEEKS BEFORE MOVING DAY
CHECKLIST ¨ Return any borrowed or rented items
- Cable Boxes
6-8 WEEKS BEFORE MOVING DAY - Furniture
¨ Set the date - Library books
¨ Interview moving companies and get estimates - Etc.
¨ Get costs from truck rental companies if you are ¨ Pick up any personal items
- Cleaning
planning to move yourself - Tools
¨ Inventory household goods - Etc.
¨ Choose a mover ¨ Begin to clear out refrigerator and freezer

AT LEAST 4 WEEKS BEFORE MOVING DAY 1 WEEKS BEFORE MOVING DAY
¨ Contact utility companies to arrange for transfer ¨ Confirm arrangements with the movers
¨ Notify friends and neighbors that you may need their help
or shut off ¨ Make arrangements for care of small children and pets
¨ File change of address forms
¨ Don’t forget to notify creditors and anyone else for the day

who sends you monthly mail or publications
¨ Notify friends and family of new address
¨ Start organizing items to be moved or packed
- Fragile vs. non-fragile
- Immediate need in new home
Kitchen items Clothing
Toiletries Tools
¨ Hold a yard sale to get rid of unnecessary

items and junk

30 CENTURY 21 | SMARTER. BOLDER. FASTER.

MOVING CHECKLIST
CONTINUED…

1 DAY BEFORE MOVING DELIVERY DAY
¨ Make sure each person has a bag packed for essentials at ¨ Make sure you understand how mover expects to be paid
¨ Supervise unloading and any unpacking
the new address ¨ Confirm receipt of all items on inventory sheets
¨ Defrost refrigerator/freezer ¨ Welcome to your new home!
¨ Confirm arrival time of movers

DAY OF THE MOVE
¨ Get an early start
¨ Make sure movers have your contact information during

the move
¨ Be available to movers for questions
¨ Perform final check of the home once movers have left
¨ Make sure any appliances left behind are turned off
¨ Be sure to leave keys and garage door openers
¨ All rooms should be at least broom clean and prepared

for buyer walk through inspection

CENTURY 21 | SMARTER. BOLDER. FASTER. 31

CENTURY 21 Results Realty Services
2920 Ronald Reagan Blvd. Suite #113

Cumming, GA. 30041
Office 770-889-6090