FINAL YEAR PROJECT 2021 JUN HANG ( NATIONAL DAY OF UNPLUGGING }

#Disconnect to reconnect National Day of

UNPLUGGING

2022

Unplugged Hours is celebrad in partnership with

BY: JUN HANG

ABOUT 2

National Day of Unplugging is held on
on the first Friday in March, kicks off a 24 hour

period from sundown to sundown,
to unplug, unwind, relax and do things
other than using today's technology,

electronics, and social media.

NATIONAL DAY OF UNPLUGGING

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CONCEPT

The idea behind the day was to challenge people
to keep their electronic devices unplugged and
unused for 24 hours in order to give themselves

the chance to take a break and spend time
relaxing with family, friends, or alone.

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LOGO DESIGN

#Disconnect to reconnect Definition of Logo:
1.‘P’-Plugs and cables.
2.Unplugged cable -‘Unplug from

electronic devices’
3.Cicle shape-community, friendship,

love, and unity.

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TAGLINE & DESCRIPTION

‘DISCONNECT TO RECONNECT’

It promotes turning away from technology
to prioritize human connection over digital engagement.

Cutting the digital cord for 24 hours gives people
the opportunity to spend focused time with friends and family,

or just with themselves.

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ART DIRECTION & VISUAL
DESIGN STYLE

Flat art line art graphic styles with 3 certain colors
( light blue,yellow and magenta) moodboard, to convey the

message of the‘National Day of Unplugging’awareness
campaigneffectively through my images, text,shapes,

colors, and lines.

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COLOR MOODBOARD

LIGHT BLUE YELLOW MAGENTA

Represent health, healing, Represent optimism, Represent universal harmony
tranquility, understanding, energy, joy, happiness and emotional balance.
and softness. and friendship

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FONT STYLE 8

1.Corbel------>The letter forms are open with soft, flowing curves.
It is legible, clear and functional at small sizesand it is
a humanist font.

2.Estrangelo Edessa----->A unicode encoded OpenType font
file supporting the Syriac script. The font contains TrueType
character outlines and has been optimized for display on
screen at small sizes.

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DESIGN ELEMENTS

Plug, cable, brain with free and peace,electronice device.
unplug natural activities in flat line art style to focus in more

modern wayand minimal design style,
it mostly related to electronic device.

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? WHO WE ARE

An awareness campaign promoting a
24-hour break fromtechnology to inspire a healthy balance

between life and technology.
to prioritize human health and connection over

digital engagement.

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HISTORY

The origins of National Day of Unplugging were Jewish.
It's based on the custom of turning off electronics on the
Jewish Sabbath. Cutting the digital cord for 24 hours lets

people spend focused time with friends and family,
or just by themselves.

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? HOW WE CAN HELP

Gather all ages of people who are
interest with our event to let people disconnect

from every electronic devices.
Start the day to have healthy present real life and make

communication throughout day activities.

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i EVENT INFO

Location: Gamuda Parks, Kuala Lumpur
Ticket : Complimentary for Gamuda Park Workers,

RM 35 for Guests
Date :1-4pm, 4th March 2022
Contact : 03-7941-8288

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EVENT ACTIVITIES

National Day of Unplugging is held on
On the first Friday in March, kicks off a 24 hour,

to unplug, unwind, relax and do things
other than using today's technology,
electronics, and social media. Enjoy yoga & meditation,
a giant Coloring Wall,and a Digital Wellness Workshop.

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EMBASSOR

‘Tengku Puteri Iman Afzan is passionate and Tengku Puteri Iman Afzan
committed to the promotion of mental health.’

She has gone through the
phase in her life and learned
from the experiences about
mental health issues, she is determined
to work for the mental health more than ever.

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? HOW TO UNPLUG? 16

Make a plan with a friend.
Turn off the smartphones, computers, personal assistants,
and televisions.
Start the day by singing in the shower, read the newspaper.
Meet a friend for breakfast.
Go to the library and use the Dewy Decimal System.
Have a conversation uninterrupted by a notification.

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1

2 STEPS TO UNPLUG

3

1 Eliminate gadgets for an hour 6 Allot one hour of your day
before sleep and after wake up to respond to emails

2 Turn off all notification 7 Subscribe to your favorite
website via email
3 Keep phone in a drawer while working.
8 Use third party application
4 Use only one device for checking to post on social media
social media
9 Live a real life
5 Give yourself 30 minutes to
stay reconnected

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BENEFIT TO UNPLUG 18

Reduces tress an anxiety
Opportunity to focus on appreciation and
gratitude

Connect with the natural world
Allows ourselve to be present.
Reduces feelings of loneliness.
Provides more time for simple pleasures

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ACTIVITIES ENCOURAGE
TO DO TO UNPLUG

1 Hiking 7 Fishing
2 Reading 8 Practicing yoga
3 Camping 9 Playing hopscptch
4 Running 10 Running
5 Connect with love one 11 Art & carfts
6 Playing board games 12 Flying a kite

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EVENT POSTER

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i INFORMATIVE POSTER

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TRI-FOLD LEAFLET

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BUNTING & BANNER

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INSTAGRAM

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25 MERCHANDISE

DESK CALENDER

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STICKER

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T-SHIRT

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A a CARDBOARD

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2022NATIONAL DAY OF UNPLUGGING

Unplugged Hours is celebrad in partnership with