Grenade Brand Guidelines 2015

BRAND GUIDELINES

These guidelines have been produced to enable all customer/
distributors of Grenade to communicate in a more consistent
manner.
As Grenade expands it becomes even more important that we
control our messages and image to the outside world.
Much of what you see in these guidelines will be very familiar, but
we ask that you take time to read the information and keep it in a
safe place for quick reference.
All customers are asked to provide sign off for any use of the
Grenade logo and branding in accordance with their distribution
agreement.
Thank you.
Al Barratt

INTRODUCTION.

Grenade® is an innovative and trusted sports performance and energy brand who
have grown rapidly since its launch in 2010. Now selling their products to over
100 countries, Grenade® has a huge following ranging from professional athletes,
fitness enthusiasts, military personnel and Special Forces worldwide.
Grenade®, supported by its ‘Team Grenade’ athletes are renowned for unique
branding and marketing strategies and have been recognised with numerous
awards both within the sports nutrition sector and in the global business arena.
As a result, Grenade® is not only widely regarded as the worlds’ fastest growing
sports performance / weight management brand but also as one of the most
exciting sports nutrition companies in the market today.

BRAND VALUES

INNOVATION
INSPIRATION
QUALITY

BRAND MARK

In order to protect the identity from other elements,
an exclusion zone has been established. This zone
guarantees an amount of clear space for the logotype
and ensures that no other element interferes with it.
This will be the size of the letter ‘G’ on the logo around
all sides.

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INTRA-w or kout
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THROUGHOUT THE DAY PBOESFOT-RwEoBrEkDout
THROUGHOUT TH
BEFORE BED BEFORE BED

Only use
the master logotype artwork supplied or downloaded.
The minimum size the logo may be reproduced at is 15mm height. This will ensure that the best
possible reproduction is always achieved across all media. It is permissible to place the logotype on an
image, so long as the area of the image is relatively uncluttered, and the logotype is not confused by the
background. Wherever possible the logotype should appear as the 4-colour process version.
This logotype should not be amended or altered in anyway. It should never be distorted or redrawn.
The logotype should never be positioned at any angle other than horizontal and should never be used
as a background pattern.

PRODUCT LOGOS

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CARB KILLA .50 CALIBER

COLOUR

Grenade are proud of the colours we use and are very keen to protect them. Please look
after them and always let suppliers have sight of these specifications to ensure a perfect
match, every time.
It’s not just printed matter that can go wrong. There are various forms of media that need
different specifications, so please ask your supplier exactly what is needed.
Lithographic & Silk Screen Print : 15
When using silk screen print, an acceptable match will have to be achieved by speaking to
your printer, and quoting the PMS colour.
PANTONE : 137C
4 Colour print CMYK : 0/35/90/0
For on-screen applications the following web- safe match should be used :
RGB : 251/176/52

Primary R0 G0 B0 R255 G255 B255 R60 G60 B59
C0 M0 Y0 K100 C0 M0 Y0 K0 C0 M0 Y0 K90
PANTONE 137C #000000 #FFFFFF #3C3C3B
R255 G164 B0
C0 M44 Y94 K0
#FFA300

Secondary R149 G214 B0 R227 G6 B19
C50 M0 Y100 K0 C0 M100 Y100 K0
R255 G237 B0 #94D500 #E30513
C0 M0 Y100 K0
#FFED00

TYPOGRAPHY

‘CAPTURE IT’ has been chosen as the corporate typefaces/fonts for use in all promotional and mar-
keting material. It is a universally standard font and is clear, legible and modern. CAPTURE IT is only
available in capital case
Grenade uses a typeface called ‘Din’ for their body copy text.
Din is supplied in the Open Type format and is supported by pc and mac. Din is a clean, modern font
and is available in a selection of weights. Grenade primarily use Din Bold/Black for headings and sub
heading text and Din Medium for body copy text.

Capture it

abcdefghijklm
nopqrstuvwxyz

DIN BLACK
DIN BOLD
DIN MEDIUM
abcdefghijklmnopqr
stuvwxyz
ABCDEFGHIJKLMNO
PQRSTUVWXYZ

LAYOUT

TONE OF VOICE

The tone of voice should be “edgy” with a military theme
and should not deviate too much from the way copy and
advertisements are currently written, subject to local
advertising regulations.

PHOTOGRAPHIC GUIDE

We have invested in high quality product and lifestyle
photography and also have a library of approved shots
of each Team Grenade athlete. These are available upon
request.

TEXTURES & BACKGROUNDS

Top L-R: Thermo Detonator, Ration pack & Killa Ketones
Bottom L-R: Hydra 6, Black Ops & standard texture

PRODUCT PACKAGING

All the following items are available to download as
high resolution PDF’s or in the raw format from our
site www.grenadedownloads.com

PHOTOGRAPHIC GUIDE

DIGITAL AND SOCIAL MEDIA

CONTACT DETAILS

E-MAIL: [email protected]
FACEBOOK: FACEBOOK.COM/GRENADEFATBURNER
TWITTER: @THERMOGRENADE
POST:
FOR UK AND EU RESIDENTS – GRENADE UK
UNIT 5 SPITFIRE CLOSE, COVENTRY, CV5 6UR.
FOR US RESIDENTS - GRENADE USA
LLC, 225 EPISCOPAL ROAD, BERLIN, CT 06037,
UNITED STATES
TELEPHONE: +44 (0) 2476 711 284