Her Story Brand book

Ideas that make you, you



Her beliefs, her experiences, her desires,
These are the things that she holds dearest,

That make her who she is -
Compellingly different, startlingly rare.
We capture these evocative ideas into pieces of jewellery

To tell the story of all that she is.



HEART OF BLUE

“There is a duality within me. A beautiful tension of
chaos and calm that flows within my every nerve.”

Through experiences that make the
heart race while giving a sense of peace,

all coming together in a fine balance.

Evocatively visualised in the kaleidoscopic
blues of Jodhpur—the busy bylanes juxtaposed

against the serene blue walls.





Designing a methodical order to the chaos is the
colour stone inlay work of lapiz and turquoise

that comes together in a fine symphony of creativity
and precious stones.



SPIRIT OF THE WILD

“I live for the moments that set me free.
In places that set flight to the wings within me.”

In sublime experiences that are
raw and untamed, in pursuit of extraordinary

moments and a lifetime of adventures.

Symbolic wings of the Amazonian
macaw caress the body gracefully, unfettered,
in adventurous shapes and unstructured silhouettes.

In a stunning gradation of colour and
sparkle, ombré pink sapphires, diamonds and
rose gold are pavé-set on light, movable feathers.





DREAM WEAVES

“I love escaping into a world of my own where
I can disconnect from reality, to live my life of dreams and magic.”

Through intimate moments and experiences
that give the space to be.

The delicate lace of Chantilly weaves surreal
patterns into shadows of the imagination.

Tranquil tulip-shaped solitaire diamonds
with soft scalloped edges of rose-cut diamonds,
crafted in the en-tremblant technique, move and float

with the wistful sheerness of the finest lace.





MAGIC OF SPRING

“I feel the French spirit of la joie de vivre.”

In moments that lead to a fresh
outlook on life, and experiences that burst
with sweet romance and colourful dreams.

The metaphor of Paris in the springtime,
filled with bursts of colour, lightness of spirit and hope

is woven through each jewel that looks at the first
spring blossom in its abstract form.

The jewels showcase a stunning ombré effect in a
splash of pink sapphires, while rose-cut

diamonds in a fine flexible mesh are reminiscent of
sparkling dewdrops that caress the blossoms.





THREADS OF TIME

“I seek experiences that take me into the past, in places that remain
timeless regardless of the years that pass.”

Right at the juxtaposition of modernity and heritage,
made richer with layers of culture.

The evergreen weaves of Lucknowi Chikankari
embroidery form the textured metaphor, celebrating

that which is classical.

Delicate tone-on-tone hues and softly-linked jewels
come alive with rose-cut and full-cut diamonds
on rose gold. Intricately patterned around an

elegant, centred rose quartz, the jewels evoke nostalgia
while remaining rooted in the present.



RISING HIGH

“It is that maddening momentum of life that fuels my inner spirit.”

In moments that make the heart race
and head spin. Because, life is about the experiences

that ignite the fire in the soul.

Exemplifying this spirit, the always-awake
high-rises of New York are captured in these

powerful, structural jewels.





Dramatic edges, faceted diamonds,
extruded metal, elevated designs and bold
forms come together in edgy silhouettes that

bring to life the driving sense of
achievement, empowerment, unstoppable

determination and fiery focus.

ABOUT US

Her Story jewellery collections come alive
with metaphors that reflect the woman’s identity in different
aspects of her life. Designed with sensitivity of craft and sentiment,
each collection is deeply symbolic of a place in time, a moment

captured, and emotion felt, true to personality.

DESIGN AND CRAFTSMANSHIP

After years of deep consumer insight, design and development,
Her Story captures these ideas into inspired jewellery collections.
Each jewel intuitively captures and expresses true character through
creativity, craft and design. Each piece is as much of value for what
it lets the woman say about herself, as it is for how it looks or feels.

Handcrafted nuanced pieces have led to a unique collection of
experiences-led jewels. Exquisite and unique diamond cuts, inspired

engineering, surprising designs; all become the ideal
background against which Her Story comes to life. Within the
sophisticated ethos of the brand, which is modern, elegant and

introspective, the jewels celebrate a quiet delight.

33 Raj Mahal, Altamount Road, Mumbai 400026
Contact: +91 22 6667 6667

[email protected] | Instagram: @herstoryjewels







www.herstory.design