Shades of Love Brand Book

Sometimes destined by the stars
Sometimes found in the warmth of a friend
Every love story is always the same
And every love story is always so different.

And in every tale that fills our world
There is a new colour of love waiting to be found
A colour that shines with the joy of the lovers
A colour they can call their own.





celebrates the unique love stories that abound
around us. Love stories whose extraordinary essence
sparkle so distinctively that they need something
equally precious to tell their tales.

Shades of Love is that spark distilled into an equally
unique diamond, not just as the most precious
symbol of a love story, but as a keeper of it.

Because there is no love story
like your love story.





The Royal Love

For a love as grand as a fairy-tale romance

Just like love that stands timeless against the winds of time,
The Royal Love is created to be chivalrous, regal and ageless.







The Infinite Love

For a love that flows deep

Made for a pure and honest bond that remains strong in the face
of all adversities, The Infinite Love captures the essence of love

with its clarity and brilliance.







The Brilliant Love

For a love that lights up the world

Just like love that dazzles your heart and soul,
The Brilliant Love encompasses the glowing story of blinding love.









The Cherished Love

For a love that gives meaning to life

For the sweetest of all bonds in all its gentle and heart-warming glory,
The Cherished Love captures the heartfelt innocence of love.





The Encompassing Love

For a love that wraps you in its warm embrace

As love encircles us in its mystical embrace, The Encompassing Love
recreates the warmth and protectiveness of that love.













The promise of love

A love story captures the beauty of a relationship between two people.
While love is universal, the stories differ. And there is a perfectly unique
diamond shape for each kind of love story. A Shades of Love jewel becomes
a personal and intimate symbol of that enduring love.

Unround Diamonds

The exceptional beauty and character of five different shapes of diamonds
come alive with Shades of Love. Unique shapes have graced royal crowns
and been a part of prized collections worldwide; they open up an infinite range
of design possibilities in diamond jewellery with new patterns, striking styles
and dramatic value. Not to mention, a unique radiance when cut precisely, with
the highest standards of perfection.

Contemporary Design

Celebrating a love that is modern, yet timeless; of-the-moment, yet rooted.
The designs with a global aesthetic match the unique brilliance of the shapes,
capturing the perfect tenor of love in an unparalleled sparkle. Shades of Love
is powered by creative design studios across Europe and Asia.

Seal of Trust

The Unrounds Group in China is backed by a large global ecosystem of
companies. It includes the world’s largest manufacturer and distributor of
unround diamonds, H Dipak. It is a De Beers Group sightholder—this brings
the highest promise of origin, quality and reliability for every diamond.

European Origin

The brand has been conceptualised in Antwerp, Belgium, in its global design
and innovation centre, and has the collaborative strength of global and local
talent working together.

To know more please visit www.shadesoflove.cn
To partner with us, please contact: 400 881 3638 | [email protected]