Shades of Love Presentation

Sometimes destined by the stars
Sometimes found in the warmth of a friend

Every love story is always the same
And every love story is always so different.

And in every tale that fills our world
There is a new colour of love waiting to be found

A colour that shines with the joy of the lovers
A colour they can call their own.

celebrates the unique love stories that abound around us.
Love stories whose extraordinary essence sparkle so
distinctively that they need something equally
precious to tell their tales.

Shades of Love is that spark distilled into an equally
unique diamond, not just as the most precious symbol
of a love story, but as a keeper of it.

Because there is no love story
like your love story.

The Royal Love

For a love as grand as a fairy-tale romance

Just like love that stands timeless against the winds of time,
The Royal Love is created to be chivalrous, regal and ageless.

T H E ROYA L LOV E

There is a splendour of love that invokes the majesty of
royalty. If your love celebrates the stately love that stands
timeless against the winds of time, then The Royal Love is
created for you. It is chivalrous, regal and ageless.

The Royal Love’s diamond sparkles with the princess
cut. Introduced in the 1960s, it is favoured the world
over by royalty and celebrities. Its facets create a deep
and enduring fire, befitting your Happily Ever-After.







The Infinite Love

For a love that flows deep

Made for a pure and honest bond that remains strong in the face
of all adversities, The Infinite Love captures the essence of love

with its clarity and brilliance.

THE INFINITE LOVE

If your pure and honest bond remains strong in the face
of all adversities, The Infinite Love is your love. With
Infinite Love, life’s ebb and flow becomes immaterial.
This cut best captures the essence of your love through
its clarity and brilliance.

The Infinite Love captures the never-ending depths of love
with the pear cut. Crafted in the 1400s, this is one of the
oldest and most-loved cuts. It has been made famous as
the chosen cut for some of the largest diamonds in the
world, including the Great Star of Africa, set in the
Queen of England’s sceptre.







The Brilliant Love

For a love that lights up the world

Just like love that dazzles your heart and soul,
The Brilliant Love encompasses the glowing story of

blinding love.

THE BRILLIANT LOVE

If love has struck you like lightning and dazzled your
heart and soul, then The Brilliant Love captures the essence
of your love. It brings together the four corners of the world
into one fiery stone for a glowing story of blinding love.

The Brilliant Love diamond is a radiant cut that maximizes
brilliance while retaining its unique shape. First designed in
1977, the radiant cut diamond’s shimmering facets has
made it a favourite for engagement rings, especially among
celebrity couples.







The Cherished Love

For a love that gives meaning to life

For the sweetest of all bonds in all its gentle and heart-warming
glory, The Cherished Love captures the heartfelt
innocence of love.

THE CHERISHED LOVE

If your love is the sweetest of all bonds in its gentle
and heart-war ming glory, then The Cherished Love is all
about you. Love springs from the deepest corners of our
heart and The Cherished Love captures the heartfelt
innocence of that love.

The Cherished Love diamond showcases the masterful
and complex heart cut. Symbolising the purest of bonds
between two souls, it is a highly treasured and valued cut,
sparkling with a deep fire.







The Encompassing Love

For a love that wraps you in its warm embrace

As love encircles us in its mystical embrace, The Encompassing
Love recreates the warmth and protectiveness of that love.

THE ENCOMPASSING LOVE

If your love weaves a beautiful spell and encircles you in
its mystical embrace, then The Encompassing Love is
perfectfor you. The Encompassing Love recreates the
warmth and protectiveness love showers on us.

The Encompassing Love is ideal as the keeper of your love
with its superior and expansive oval cut, the latter created
in the 1960s. The Encompassing Love is stunning in its
elegant simplicity that creates a ravishing circle of love,
reflecting the embrace of your soulmate.







THE PROMISE OF LOVE

A love story captures the beauty of a relationship between two
people. While love is universal, the stories differ. And there is a
perfectly unique diamond shape for each kind of love story.
A Shades of Love jewel becomes a personal and intimate
symbol of that enduring love.

Unround Diamonds
The exceptional beauty and character of five different shapes
of diamonds come alive with Shades of Love. Unique
shapes have graced royal crowns and been a part of prized
collections worldwide; they open up an infinite range of design
possibilities in diamond jewellery with new patterns, striking
styles and dramatic value. Not to mention, a unique radiance
when cut precisely, with the highest standards of perfection.

THE PROMISE OF LOVE (continued)

Contemporary Design
Celebrating a love that is modern, yet timeless; of-the-moment,
yet rooted. The designs with a global aesthetic match the
unique brilliance of the shapes, capturing the perfect tenor of
love in an unparalleled sparkle. Shades of Love is powered
by creative design studios across Europe and Asia.

THE PROMISE OF LOVE (continued)

Seal of Trust
The Unrounds Group in China is backed by a large global
ecosystem of companies. It includes the world’s largest
manufacturer & distributor of unround diamonds, H Dipak.
It is a De Beers Group sightholder—this brings the highest
promise of origin, quality and reliability for every diamond.

European Origin
The brand has been conceptualised in Antwerp, Belgium, in
its global design and innovation centre, and has the collaborative
strength of global and local talent working together.

A PRECIOUS PROMISE
DESIGNED IN EUROPE

Conceptualised in Antwerp, Belgium, and located in Hoveniersstraat,
the busy diamond district of Belgium and the world,

the Shades of Love studio is well known for creating fine jewellery that
celebrates your unique relationship.

Through different shapes, we explore unique facets of love and instil
the belief of an equally unique diamond as the keeper
of a relationship.

VISUAL MERCHANDISING

Counters

VISUAL MERCHANDISING

Display Props Shape card & Diamond cloth Brand Book

Gloves Carry bags Look Book

Mirror Digital Screen Selection Tray

MARKETING ACTIVITIES

MARKETING ACTIVITIES

THANK YOU