NOTES & EXERCISES: DPM 50133 INTERNATIONAL MARKETING (1st Series) is an e-book designed for Semester 5 students of Diploma In Marketing from Polytechnic Malaysia who are taking the International Marketing course. This e-book serve as a guidelines for better understanding and preparation before the class being conduct. Each subtopic in this book contains structured exercises to test students' understanding after a topic has been taught. I hope that this eBook will be beneficial for the students and readers. Any suggestions and recommendations are highly appreciated for future edition improvement.
