We were set the challenge of producing a hypothetical collaboration between ourselves and a brand of our choice. I chose Aldi, a space I knew well growing up in a small working class northern town. I was very aware of the huge brand gap prevalent within the German company - being one of the most highly celebrated sustainable and environmentally friendly supermarkets yet seemingly ignoring that accomplishment in favour for discount deals. This made me question why we reserve the 'aesthetic of sustainability' for the middle and upper classes? This was one of my favourite pieces I produced throughout my time at UAL.
