who moved my cheese

great idea or a bad idea?” “A bad idea,” Frank answered.
“Yes,” Michael agreed. “Why?”
Carlos said, “Because people want things to stay the same
and they think the change will be bad for them. When one
smart person says the change is a bad idea, others say the
same.”
“Yes, they may not really feel that way,” Michael said,
“but they agreed in order to look smart as well. That‟s the
sort of peer pressure that fights change in any
organization.”
Becky added, “In families, the same thing can happen
between parents and children.” Then she asked, “So how
were things different for you after people heard the
Cheese story?”
Michael said simply, “People changed because no one
wanted to look like Hem!”
Everyone laughed including Nathan, who said, “That‟s a
good point. No one in my family would want to look like
Hem. They might even change. Why didn‟t you tell us
this story at our last reunion? This could really work.”
Michael offered one last thought. “When we saw how
well it worked for us, we passed the story along to people
we wanted to do business with-knowing their
organizations were also dealing with change. We
suggested we might be their „New Cheese‟, that is better
partners for them to succeed with. It led to new business.
That gave Jessica several ideas and reminded her that she
had some early sales calls in the morning. She looked at

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her watch and said, “Well, it‟s time for me to leave this
Cheese Station and find some New Cheese.”
The group laughed and began saying their good-byes.
Many of them wanted to continue the conversation but
needed to leave. As they left, they thanked Michael again.
He said, “I‟m very glad you found the story so useful and
I hope that you will have the opportunity to share it soon
with others.”

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Services
Keynote Presentations, Change Leader Certification and
Learning Programs Products

The 'New Cheese 'Experience
An interactive program used successfully by many
organizations around the world to help individuals and
organizations change and win.

Who Moved My Cheese? The Movie:
A 13 minute animated movie on videocassette tells the
Story of Who Moved My Cheese? through the adventures
of Sniff, Scurry, Hem and Haw, as a way to introduce
change in your organization in a fun and non‐threatening
way.

Aft A‐Mawng Change Profile:
A self‐scoring tool. Find out who you are, what
personalities are at work around you, and how you can
work together to change and win!

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NEW! Who Moved My Cheese? Personal Planner
Inserts / Binder:
This daily planner will help you keep track of your most
important 'Cheese' things to do, notes and contact
information using Cheese language in a fun way.
Fun, Practical Reminders
Posters, Day‐to‐Day Desk Calendar, Coffee Mugs, Post‐It
Notes, Cheese Squeezes, Maze Pens, Logo Shirts,
Handwriting on the Wall Cards, and more!
To learn more, visit: www.WhoMovedMyCheese.com

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