The Mitz | 1019 N Wolcott Ave | Luxury Rental Marketing Proposal

THE MITZ
LUXURY RENTAL MARKETING PROPOSAL

Karen Ranquist



“Berkshire Hathaway wants to be in businesses that are enduring.
Real estate brokerages will be around 100 years from now and
HomeServices of America will be around 100 years from now.
We love that HomeServices of America is part of Berkshire
Hathaway, and we would love to see it grow a lot.”

WARREN BUFFETT,
CHAIRMAN AND CEO, BERKSHIRE HATHAWAY, INC.



KAREN RANQUIST Lead Broker

Karen started her real estate career in 1999 and was instantly recognized as a Rookie of the Year at her
initial company. Since then, she has worked her way to the top of the ranks in Chicago’s competitive
real estate market. In addition to being a broker with Berkshire Hathaway HomeServices of Chicago,
Karen has been the primary real estate broker for Ranquist Development. This extensive insight gives
her an unparalleled background in home construction, materials, and design, in addition to her thorough
knowledge of the Chicago housing market. Karen’s expertise lies in working with new construction
projects, contemporary single-family homes, condominiums, and row homes throughout the city, with a
focus in Bucktown, Wicker Park, West Loop, Logan Square, Lincoln Park, and Lakeview neighborhoods.
Decades of experience have taught her the value of superior brokerage and impeccable customer service.
Among being honored by a variety of awards and in publications detailing her distinctive success, Karen
has been an annual Top Producer throughout her 20 year career.

Co-Founder of Ranquist Development Featured in Multiple publications
Chicago Association of Realtors Top Producer
Builders Choice Project of the year
since 2000
2019 Crain’s Most Influential Real Estate Brokers Co-Panelist at Columbia University School of
2019 2021 Chicago Agent Magazine Who’s Who Architecture

Berkshire Hathaway Top 2% producer in 2020 Berkshire Hathaway Hall of Fame Member
American Institute of Architects Awards
2019, 2020 Chicago Magazine Top Individual Real
Estate Agent

LOCAL
MEETS
GLOBAL

A LEGACY OF LOCAL LUXURY EXPERTISE

Berkshire Hathaway HomeServices Chicago has an established
legacy in the Chicago luxury market. Our local and regional real
estate history dates back to 1930. Built on a foundation of integrity,
excellence, and expertise, the firm has an impeccable culture that
continues to attract and retain the very finest luxury brokers in all
of our markets.
With our long-envied tenure of luxury representation, Berkshire
Hathaway HomeServices Chicago has continuously earned the
trust of our clientele. High-end sellers regularly seek our expertise
because our talented brokers consistently demonstrate cutting
edge knowledge of the luxury real estate market. We represent the
most sought after residences, from historic lakefront estates on
the North Shore and Magnificent Mile penthouses, to picturesque
suburban residences on treelined streets and beachfront vacation
retreats in Harbor Country.

CHICAGO’S LUXURY FIRM
OF CHOICE FOR 90 YEARS

OUR COMPANY

A GLOBAL NEETURWOPE ORK OF OPPASOIA RTUNITY

MONTRÉAL MORE THAN

50,000+

NETWORK
SALES PROFESSIONALS

ALMOST

1,500+

MEMBER OFFICES

UNITED GERMANY
KINGDOM

ITALY

SPAIN

PORTUGAL

GREECE

UNITED ARAB EMIRATES INDIA

SAN JOSE DEL CABO THE BAHAMAS MONTRÉAL

QUINTANA ROO

MONTRÉAL

UNITED GERMANY
KINGDOM

SPAIN ITALY

PORTUGAL EFFECTIVE FEBRUARY 8, 2022
MAP NOT TO SCALE

50,000+ AGENTS, NEARLY 1,500 OFFICES AND GROWING

Berkshire Hathaway HomeServices Reach

BHHS Network February 2022, map is subject to change along with the rapid growth of the network.

OUR COMPANY

A globally respected business name, national connections and deep local roots uniquely position
Berkshire Hathaway HomeServices Chicago to meet the needs of our clients.

LOCAL ROOTS

Starting in 1930, we have been a part of the become leaders in the brokerage industry by
Chicago-area real estate landscape consistently developing relationships with our clients
providing high-quality representation and and our communities. Our affiliation with the
outstanding service to generations of Berkshire Hathaway HomeServices network
home buyers and sellers. From our earliest gives us unmatched international alliances with
days in Chicago and Glenview, we have brokerages around the world.

GLOBAL REACH

Berkshire Hathaway HomeServices is the top world’s most admired companies. Our powerful
real estate brand in the nation. With more than Global Network Platform equips our agents to
50,000 agents and almost 1500 offices*, we work in a world that is mobile, online and social,
offer an unmatched national and global network. complementing our deep industry expertise
and unmatched business knowledge.
Our company is built on proven operational
excellence, demonstrated integrity and the
reputation of Berkshire Hathaway, one of the

*2022

DEDICATED
LUXURY
TEAM

LET US WORK FOR YOU

The Berkshire Hathaway HomeServices Chicago
Luxury Collection program provides a fully
executed marketing plan, specifically targeted to
the competitive high-end market. Our dedicated
Luxury Marketing Team and full-service Marketing
Department work in partnership to enhance the
expertise of your agent and provide outstanding
support for the marketing of your property. Our
team can assist in the preparation of:

• COPYWRITING

• GRAPHIC DESIGN

• PUBLIC RELATIONS

• E-CAMPAIGNS

• DIGITAL MEDIA SUPPORT

• PRINT MEDIA SUPPORT

• PROPERTY EVENT SUPPORT

• CUSTOM MEDIA PLANS

PRIVATE
LISTING PRE-
MARKETING

LOCAL EXPERTISE. GLOBAL
BRAND. ONE MAGNIFICENT
COMPANY.

Your property will benefit from the powerful sphere of
influence our savvy, highly capable agents deliver.

Unsurpassed experience with the nuances of the luxury
real estate marketplace compels our agents consistently
to perform above the market average in sales volume on
properties over $1 million.

Relationships fostered within our elite group of brokers
afford unparalleled connections for our properties. Highly-
specialized marketing begins with private showings and
targeted marketing among our vast luxury broker network.

MARKETING YOUR HOME

THE LUXURY TREATMENT

Our most prestigious residences require marketing that reaches a worldwide audience. In
association with the Berkshire Hathaway HomeServices network, Luxury Collection provides a
compelling brand platform made more powerful by the combined expertise of our top luxury
brokers and our innovative suite of marketing services.

Luxury properties listed with Berkshire CHICAGO’S
Hathaway HomeServices Chicago benefit LUXURY FIRM
from our exceptional program. OF CHOICE
FOR OVER
A LEGACY OF LOCAL LUXURY 90 YEARS
EXPERTISE

A culture of integrity and excellence in Chicagoland
for nine decades

STRONG GLOBAL PARTNERSHIP

We bring the world to your door

OUR SAVVY AGENT NETWORK

O ur agents consistently average a high volume of
luxury home sales

THE FINE ART OF LUXURY MARKETING

Dynamic imagery and intriguing storytelling
connect your property to the most qualified buyers
in the world

THE DEDICATED LUXURY TEAM

Our collaboration supports and enhances the
expertise of your agent

MRED data, all residential types $1M+ closed volume in Cook and Lake Counties, $800K+ closed volume in DuPage County, Michigan and Indiana from 1/1/17-12/31/2017

PRE-MARKET

LIFESTYLE PR PITCH

Our in-house PR team will craft a pitch targeted at prestigious publications that showcases
the enviable entertainment lifestyle afforded by The Mitz. Will grab the attention of features
editors with intriguing celebrity or exclusive Mitz event details that will spark imagination for
potential clients and real estate brokers. We’ll leverage our terrific editorial relationships to
place this residence at the top of the list for media react opportunities.

PRE-MARKET

BHHS GLOBAL BROKERS

BROKER NETWORKING GROUPS

BHHS agents around the world use our specialized networking groups to share information
about luxury, equestrian and resort properties.

RELOCATION - WE MOVE COMPANIES FROM AROUND THE WORLD.

Chicago and our surrounding suburbs are top destinations for corporate expansions. We help
that growing work-force find their homes here. Allied with the most prestigious relocation
providers like HomeServices Relocation, we are the broker of choice when companies
need to move their most valuable asset.

INTOUCH | AGENT APP

Our industry-leading agent app keeps our
agents in the know. Only Berkshire Hathaway
HomeServices Chicago brokers get exclusive
access to select properties in the days before they
hit the market - a critical marketing time for both
buyers and sellers.

PRE-MARKET

BHHS CHICAGO LUXURY BROKERS

SUBURBAN BROKER ACTIVATION

Present The Mitz to BHHS Chicago suburban luxury managing brokers and create agent
networking opportunities in our 24 offices. Place attractive, high-quality materials to the Lake
Forest, Winnetka, Hinsdale, Oak Park, Michigan and other locations for brokers to pass along to
the their clients.

BROKER NETWORKING EVENTS

Host a fabulous event in The Mitz, exclusively targeting brokers who represent upper bracket
clients. Work with the client to create action elements in the kitchen and unique spaces to create
buzz that will keep the property top of mind.  

SPLASH
INTO THE
MARKET

THE FINE ART OF
LUXURY MARKETING

Our dedicated luxury marketing team
specializes in serving the unique needs
of our clients. Through our innovative
positioning, your residence will have
a distinct advantage in the competitive
luxury real estate marketplace.

Through dynamic imagery and intriguing
storytelling, we will identify the compelling
aspects of your property to best position
and present your residence to the world.
Let our team blend the art and science
of real estate marketing in a way that
motivates luxury buyers and connects
your home to the most qualified buyers in
the world.

PRE-MARKET

PRE-MARKET DIRECT MARKETING

With a targeted list of luxury brokers, various custom pieces will be created to promote this listing
on numerous platforms, specifically through social media and email. BHHS Chicago marketing
platforms make it easy for brokers to promote properties.

ECARDS

eCards are one of the most effective and instant ways to communicate new listings, open houses
and other important information quickly and to a targeted audience.

POSTCARDS

Beautiful property postcards can be a great way to spread the word. Direct mail can be employed
to reach a highly targeted audience and achieve maximum results.

SOCIAL MEDIA

BHHS Chicago brokers use Canva to create posts, stories and videos that reach potential buyers
on social apps.

Utilizing these tools, we will promote a specially planned broker tour at the property. With
the ability to pull mailing lists and access to select realtors with past clients in the high-end
marketplace, we can fine tune the audience. With our targeted marketing and data base, we will
also be able to reach the suburban market.

PRE-MARKET

LUXURYREALESTATE.COM

We are proud to be a part of Who’s Who in Luxury Real Estate, a worldwide network of top
brokers representing the finest luxury properties across the globe. BHHS Chicago was hand-
selected to join a group of more than 125,000 professionals with properties in more than 62
countries. Collectively, our firms sell over $240 billion of real estate annually, making it one of the
most valued luxury real estate networks in the world.

This international website is the #1 portal for luxury properties on the Internet and hosts more
million dollar properties of any near-peer. Your luxury listing is promoted to a global audience in
69 countries receiving 1 million unique page views every month. As a member, we have the ability
to manually add a long-term rental listing to the site, promoting your listing before it’s on the
market.

LUXURY LISTINGS

56K

SOTHEBY’S 53K

LUXURY PORTFOLIO 23K

CHRISTIE’S 20K

COLDWELL BANKER 14K
GLOBAL LUXURY

Source:©1996-2018 John Brian Losh, Inc. ‘Who’s Who in Luxury Real Estate’, used with permission.

MARKETING YOUR HOME

ONCE LIVE IN MLS

BHHS LUXURY INSTAGRAM FEATURE

This listing will be submitted to and featured on the Global BHHS Luxury Instagram page, reaching
a select audience of buyers, agents, and brokerages across the globe.

WALL STREET JOURNAL ONLINE

Once live, this listing will be syndicated to the Wall Street Journal website, accessible across the
globe - specifically in Asia and Europe.

WALL STREET JOURNAL DIGITAL ‘FEATURED LISTING’ UPGRADE

Valid for 30 days, this feature showcases the listing at the top of rental search results. Listings
on WSJ.com are also distributed to Mansion Global, Barron’s, PENTA, and Market Watch
websites, placing a listing in front of an even wider audience.

LUXURY COLLECTION MAGAZINE

Our exclusive magazine is extensive promoted within our network and across the Chicagoland area.

THE REAL ESTATE BOOK

Rentals are also distributed to The Real Estate Book. For over 40 years, The Real Estate Book
has been connecting home buyers and sellers in hundreds of markets across the United States of
America and Canada.

FINANCIAL TIMES OF LONDON

Powered by PropGoLuxury, PropertyListings.FT.com is one of the most important global
financial news sources, with an audience of 650,000 affluent online users. This influential site
places your listing in front of potential buyers in London and across Europe.

CONTINUED EMAIL/DIGITAL CAMPAIGNS

Once live, campaigns can be fine-tuned to reach specific audiences.

ADDITIONAL OPPORTUNITIES

DIGITAL ADS, EBLASTS, AND ENEWSLETTERS IN THE REAL DEAL OR CRAIN’S
GEOTARGET DIGITAL ADS AT NEARBY VENUES WITH LIFESTYLE SYNERGIES,
E.G. CLAUDIA, SCHWA

Our listings are viewed by 6 million unique users WSJ.com
per month via NewsCorp listing syndication. MansionGlobal.com
Barrons.com
Barrons.com/PENTA
Juwai.com
PropertyListingsFT.com
RobbReport.com
UniqueHomes.com

ENHANCED
GLOBAL
ACCESS

BHHS.COM
PRESENTS YOUR PROPERTY TO THE WORLD

Berkshire Hathaway HomeServices offers a robust search experience
to international shoppers. Careful attention to details like language
translation, currency conversion, and the convenience of a single source
for homes across the United States attracts millions of potential buyers
to our global website.

BHHS.COM HAS A GLOBAL REACH
OF MORE THAN 26 MILLION USERS

Listing price 14 different 5 continents
in 53 different languages of potential

currencies buyers

*12 months ending 09/30/19

MARKETING YOUR HOME

LUXURYCOLLECTIONMAG.COM

O ur monthly digital magazine features Chicagoland’s finest residences presently
of fered for sale by Berkshire Hathaway HomeServices Chicago. Distribution includes
promotion on BHHSChicago.com, in social media, and in our Luxury Collection print
advertising. Monthly distribution targets over 6,000+ of the area’s top brokers.

LUXURY COLLECTION MAGAZINE DISTRIBUTION

Produced monthly, the digital magazine is promoted and
distributed with:
▪ A direct link featured on BHHSChicago.com
▪ A prominent web address

on all BHHS Chicago
Luxury Collection Print Ads
▪ A n eCard distributed monthly to 6,000+ of Chicago’s top brokers
▪ M odern Luxury Subscribers for Chicago Social, North Shore, and
Interiors magazines

luxurycollectionmag.com



MARKETING YOUR HOME

WALL STREET JOURNAL DIGITAL

The Wall Street Journal Digital Network is the largest online
publisher of original business news and financial information.
Our Luxury Collection properties benefit from their amplified
exposure to affluent buyers across the regional, national and
international platforms.

WSJ.COM

Our Luxury Collection properties are featured across all The Wall
Street Journal digital editions in the US, Europe, India, and Asia.
Each month, these sites welcome more than 51 million visitors
with English, Spanish, Japanese and Chinese-language versions.

MANSIONGLOBAL.COM

Mansion Global is the premier digital real estate destination
connecting an audience of ultra-high net worth luxury buyers
with high end properties from around the world, through
relevant timely listings & compelling content. Luxury listings are
combined with global market analysis as well as relevant news
& entertaining stories – all to empower users to make informed
purchase decisions.

MARKETWATCH.COM | BARRONS/PENTA.COM

Market Watch provides real time information so that consumers
can make sense of what the news means for wealth and
investments. Our listings are displayed on this site that provides
daily coverage devoted to achieving success in money and in life,
long held as a source for the world’s most influential investors,
executives and financial advisors, features a homepage with
Mansion Global search functions. Likewise, Mansion Global is also
found on the home page of the ultra-wealthy Barron’s publication
website, PENTA. This one of kind publication delivers personality
driven luxury and wealth content.

SOURCE: www.wsjmediakit.com - January, 2022

MARKETING YOUR HOME

FINANCIAL TIMES OF LONDON

One of the most important global financial news sources, Financial Times of London has an audience
of 960,000 affluent online users. This influential site places your home in front of potential buyers
in London and across Europe.
All Berkshire Hathaway HomeServices residential listings are exposed to a sophisticated international
audience on the site’s Featured Properties page.

Source: FinancialTimes.com, 2022. Attached and Detached property types.

KAREN RANQUIST

(773) 447-6360
[email protected]

© BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates,LLC.
Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.®