Enaction Issue-3

eTHE naction
magazine

2021 PLUS

TIMELINE AND Talent Corner
MILESTONES Alumni Talks

Goodness
Inside

Check out the story of Mamearth and
how they had the courage and
workmanship to be an entrepreneur.

WE, AT ENACTUS...

We at Enactus REC aim to create self-reliant entrepreneurs
who bring in sustainable business practices that also aid their

fellow mates.

"We Believe We become We Inspire"
We are Enactus Rajalakshmi Engineering College

Motive behind Enaction
Enaction magazine is an initiative by Enactus REC to foster
the art of writing among students and inculcate the idea of

being a socially responsible citizens

WWW.FRAMEMAG.COM | 20

COORDINATOR’S MESSAGE

In today’s world of intensified competition, there is an enormous need
for passionate and aspiring entrepreneurs. Improving one’s own
skills in the field of business can enhance multidisciplinary
thinking. The role of students in this venture is highly commendable
and essential to navigate the uncertain future. Driven by the quote,
“The difference between who you are and what you want to be, is
what you do”, Enactus REC works on the policy of growing together.

With a motive to draw upon business techniques to recognize and solve
social problems, we are a team of enthusiastic young minds working
towards betterment. Our magazine ‘Enaction’, will serve as a
space to motivate budding entrepreneurs and celebrating the existing
ones. It will also portray the previously accomplished impactful
projects of our team along with certain engaging tasks for the
readers. I take pride in being a part of this wonderful initiative
and congratulate the contributors for their sincere efforts.
Wishing you all a happy reading !

DR.MILLICENT MABEL
Faculty Coordinator

eTHE naction
magazine

01 GREENWASHING
03 DEATH OF BITCOIN
05 QUIZ OF THE MONTH
06 TIMELINE-2021
10 MAMA EARTH
13 CROSSWORD
14 ALUMNI TALKS
16 TALENT CORNER

GREEN WASHING

- SADHANA S, III YEAR - BT

WHAT IS GREENWASHING ?

When companies invest more time and money on marketing their products as
'green' or ‘eco friendly’, rather than doing the actual work towards achieving
sustainable development goals, it is referred to as greenwashing.
In most cases, greenwashing is carried out intentionally by the companies to
attract more customers in the name of being environmentally friendly; but in rare
cases, there have also been instances where companies genuinely think that their
products are eco-friendly and promote the wrong information.
In recent years, as more and more people are becoming aware of sustainability,
environmental awareness and eco-friendly, organic products the big brands are
starting to worry.
What if they lose all the customers to small, cottage industries that honestly put in
the effort and time to make the right products? What if customers start noticing
how the companies have been neglecting the workplace conditions, employing
child labourers and not paying them the minimum wages?
These are some of the reasons why companies have started to put tons of money,
time and effort into advertising their brands and deceiving their customers by
adding labels that read ‘100% organic’, ‘sustainable product’, etc.

1

6 SINS OF GREENWASHING

SIN OF THE HIDDEN TRADE-OFF: SIN OF IRRELEVANCE:

It suggests that the product is ‘green’ When a company makes an
based on just one environmental attribute environmental claim that is
while ignoring other major environmental accurate but completely
issues. These claims are not false, but it irrelevant and unhelpful to the
shows the product to be more customers seeking eco-friendly
environmentally friendly than it is. products.

SIN OF VAGUENESS: SIN OF FIBBING

A claim that is purposefully defined in a Any environmental claim by the
poor way such that the customer is likely company that cannot be
to misunderstand it. supported by information easily
accessible or by a reliable
SIN OF LESSER OF TWO EVILS certification.

These are ‘green’ claims that may be SIN OF NO PROOF:
true for that particular product but When the company makes an
ignores the greater environmental environmental claim that is
impacts. completely false.

Some examples of companies include Volkswagen that installs ‘defeat devices’ that
can sense when the car undergoes emissions testing and alters the performance.
When in reality these engines emit up to 40x the allowed limit of nitrogen oxide
pollutants.

As a customer, it is your job to invest some time before jumping to any conclusion
about the product’s claims. Be skeptical, dig deep and do your research. Ask
questions, and always look for certified labels. If companies can spare their time in
creating a story about the product, all of us can spend some into the verification
process as well!

2

THE DEATH OF

BITCOIN

- SHIVA RAM VS , III YEAR BT

Cryptocurrency is a digital medium of
exchange based on cryptographic methods
using a decentralised mechanism. Initially,
economists didn't accept cryptocurrencies
due to their transparent and independent
nature. It rose to the limelight after Elon
Musk's Tesla invested in $1.5 billion worth of
Bitcoin. Also, when Elon tweeted that Tesla
would be accepting payments for their cars
in Bitcoin, it attained the next level of
popularity. The announcement came as a big
cheer for the crypto community, and many
new investors entered the market. An
institutional giant such as Tesla backing the
game boosted its credibility. Soon after he
announced this, Bitcoin reached its all-time
high price of 58,000$.

Coming to the current scenario, Elon Musk
recently announced that Tesla would stop
accepting Bitcoin as a payment for its
products. The carbon footprint behind the
bitcoin mining process proves to have
adverse effects on speeding up the climate
crisis. The system uses high powered
supercomputers to process complex
mathematical equations. Supercomputers are
ever energy-hungry and need vast amounts
of electricity to work. China approximately
accounts for more than 75% of the world's
Bitcoin mining. The dominance of Chinese
miners adds pressure on Chinese electricity
production, which is primarily coal. Coal, in
turn, is one of the most harmful fossil fuels as
it releases abundant amounts of CO2 into the
atmosphere.

3

According to estimates, Bitcoins use After Musk’s announcement, the
more energy than Netflix, Google, price of Bitcoin fell by as much as
Facebook, and Microsoft combined. It 15%. Economists predict that given
will single-handedly contribute to a 2- the economic distress the Covid 19
degree Celsius rise in temperature and pandemic has posted on many
will leave the Paris Climate Accord nations, it may be impossible for
unattainable. With its vision towards Bitcoin to make a comeback.
sustainable energy and dedication
towards cleaner fuel, Tesla realised its
contradictory take on Bitcoins. Their
vision motivated them to neither sell
nor use their current bitcoin shares.
According to Elon Musk, the company
aims to hold its shares until there are
greener alternatives for using bitcoins.

4



QUIZ OF THE MONTH

KEEP CALM AND SOLVE THE QUIZ AND UNLOCK YOUR STOCKS !!

1.WHAT IS STOCK MARKET ? 4. WHICH STATEMENT ABOUT
BLUE CHIPS STOCK IS CORRECT?
A. The Stock Market is a market
where people bet on race horses to A. Earnings are used for
gain some money. reinvestment in order to maintain
the growing trend of the stocks
B. The Stock Market is a market
where people buy products which B. No dividends
the merchants have a lot of stock of
C. They are traded below its market
C. The Stock Market is a market price
where people can buy stocks which
are shares of companies. D. The stocks are consistently
profitable with a dividend payment
2.WHAT DO THE BEAR AND
THE BULL STAND FOR? 5.THE BREADTH OF THE MARKET
SHOWS
A. The bear means stocks are falling
and the bull means stocks are going A. The number of stocks traded
up. out of the ones listed

B. They are signs that the Stock B. The volume of trades
Market is opened and closed.
C. The difference between buying
C. The bear means stocks are rising and selling
and the bull means stocks are
falling. 6 HOW MANY TYPES OF STOCKS
ARE THERE?
3. AN "ILLIQUID MARKET"IS A. 2
ALSO CALLED A THIN MARKET B. 4
AND IS CHARACTERIZED BY: C. 5
D. 8
A. The lack of buyers and sellers ANSWERS:
1.C) 2.A) 3.A) 4.D) 5. A) 6. B)
B. The lack of alternative
investment venues 5

C. The lack of stocks traded

Timeline

A small fast-forward rewind of our works

ENACTUS RACES - TOP 48
(DECEMBER)

HUB INAUGRATION
(JANUARY)

ENACTION MAGAZINE LAUNCH
(FEBRUARY)

ENACTRY'21
(APRIL)

GET SOCIAL
(MAY)

6

MINDCOLOGY
(MAY)

ENACTUS NATIONALS
(AUGUST)

KAAGITH -TAMIZHAA PRODUCTS MEET
(AUGUST)

DESPAPDIDA - INVESTITURE CEREMONY
(AUGUST)

CORE OF 2021
(AUGUST)

RECRUITMENT 2021 7
(AUGUST)

SAKE - REC STALL
(SEPTEMBER)

MONTHLY MEET WITH MR.SURAJ
& KPMG -MR SATHISH
(SEPTEMBER)

TECHNICAL DESIGN & CONTENT
CREATION CONTEST
(OCTOBER)

SAKE'S ₹1L MILESTONE
(OCTOBER)

ENLIGHT '21 - BENEFICIARIES CONTEST
(OCTOBER)

8

PROJECTS IDEA CONTEST - 2021
(NOVEMBER & DECEMBER)

NEW YEAR NEW PROJECT
(DECEMBER)

NEW JOURNEY AND MILESTONES AHEAD
(2022)

9

IKEBANA

" EVERY FLOWER DESERVES A

SECOND CHANCE

TO BLOOM "

SUCCESSFUL COUPLE TRANSITION FROM
TO PARENT-PRENEUR "I" TO "WE"

- SWATHIGA DEVI C, III YEAR - AERO Varun and Ghazal tied the knot in
2011. Their life was all about
Varun and Ghazal Alagh are the founders of immense joy and crazy
“Mamaearth”, which is Asia's first ‘Made safe certified’ adventures. Ghazal has a passion
toxin-free brand. Found in the year 2016, it acquired a and love for the arts. Varun,
wholesome revenue of 115 crores by 2020. The being a supportive husband sent
entrepreneurial journey of this amazing husband-wife her notable works to the New
duo started when they were about to be parents. Let’s York Academy of Arts. Days
get to know about their progression in life. later, she received a call for an
internship in 2013. She studied
LIFE AS AN INDIVIDUAL Modern Art, Design and Applied
Arts. When she was back in India
Varun Alagh - He did his post-graduate diploma in after six months, she found ways
management and focused on various internships from to exhibit it in galleries. The
Colgate, Havells, Maruthi and Nokia. He worked in a couple found numerous ways to
wide range of companies such as Unilever Hindustan explore and improve their
Limited, Coca Cola Company and Smirnoff at Diageo lifestyle. That’s when it
PLC. He showed excellence in his field of work and got happened, the transition from a
promoted as the years passed. carefree couple to a responsible
family.
Ghazal Alagh - An IT graduate who worked as a
developer in NIIT, Chandigarh and ranked up to THE PARENT TO BE
become a corporate trainer. Years later, she started
her first entrepreneurial venture “Dietexpert.in”, a Like all parents, the couple
website for information about health and witness. wanted to have a safe and
Unfortunately, it failed but she gained her share of healthy environment for their
experience. unborn child. They were googling
everything to ensure utmost
perfection. Finally, they were
blessed with a baby boy who was
named “Agastya”. Sadly, he was
diagnosed with eczema – a skin
borne disease. They were on the
hunt for non-toxic baby products
but their search ended up in vain.
To their utter dismay, the
products were either toxic or
expensive to be imported from
abroad. After months, they took
the problem in hand and paved
the way for the birth of
“Mamaearth”.

10

MAMA EARTH

THE INCREDIBLE START-UP

Varun and Ghazal incorporated Honasa
Consumer Private Limited in June 2016.
They launched Mamaearth after months of
research, certification process and
creation of a core team. They invested
around 1 crore with their savings and
investors. At first, six toxic-free products
for pregnant women, new mothers and
babies were initiated. With their prior
experience in business management and
creative development, the startup
flourished with a turnover of 20 crores in
less than two years.

WELCOME ABOARD

Mamaearth caught the eyes of many due THE TOXIN-FREE TEAM
to their motive to produce and spread the
idea of toxin-free products. In 2017, they The company includes teams of
welcomed Shilpa Shetty on board as the compassionate people for marketing, R&D,
Brand Ambassador for their company. packaging, designing and branding. Their
Being a mother and entrepreneur herself, primary focus is to produce toxin-free
she invested 1.6 crores in the company as products and is supported by third party
she believes in toxin-free products. Later, vendors for manufacturing. The tests are
they were funded $4 million by Fireside done in their own laboratory for safety
Ventures and Stellaris Ventures Partners. measures and are sent for microbial testing.
The brand lists all the ingredients used in
THE MOM'S BUSINESS the product for customers’ convenience.
They are safe from known 8000 toxins
Ghazal says, their company is run by the which makes it Asia’s first ‘made safe
moms, for the moms and through the certified’ brand.
moms. There are a certain number of moms
onboard who help with testing and
formulating the products before mass
production. The supermoms act as
influencers who spread their experiences
to others. Their feedback is taken into
serious consideration which serves as the
mantra for the company’s steady
advancement.

11

FUTURE OF MAMAEARTH The biggest advantage
of working with your
Varun says the Indian COUPLE-PRENEUR GOALS partner is that we
market for baby care already know the
products is expected to Varun and Ghazal believe mechanism of sorting
grow at a cost annual Mamaearth has made out our differences
growth rate of 15 per parenting and baby-care, and disagreements. We
cent between 2020 – healthier for Indian know we will be there
2025. Mamaearth has parents. Ghazal has set an to support and we can
its own website and is example for young mothers trust each other. We
accessed through e- to balance motherhood and keep challenging each
commerce platforms professional life. The other as we already
such as Amazon, Nykaa reason for their start-up know how to push the
and Firstcry. As of now, seems personal but the limits.
the couple’s startup has outcome has turned out to
over 5 million customers be beneficial for the entire
in over 120 major cities country. The Chief Mom
across India. Now, the and Dad of Mamaearth
company aims at says,
reaching a revenue run
rate of 300 crores.

12

CROSSWORD "KEEP CALM AND SOLVE THE CROSSWORD.."

Stock Market

By Lingesh Kumar , III Yr Mech

DOWN ACROSS FUN FACT


1. Markets in which prices are falling [1] THE COSTLIEST SHARE IN THE
9. Market in which prices are rising [2] INDIAN SHARE MARKET IS
2. Any person, company or other MRF WORTH
institution that owns at least one share 10. Measurement of the value of a section RS 69,290/STOCK
of a company’s stock. [4] of the stock market [4]
13
3. Portion of a company given to the 11. Market Index that consists of 500
shareholders. [5] stocks that are widely held ? [7]

4. A document incorporating an 12. Street on the south end of Manhattan
institution and specifying its rights. [6] in New York City, which contains the
NYSE and many other important financial
5. A company or group of people institutions. [9]
authorized to act as a single entity and
recognized as such in law [8] 13. The oldest and largest stock exchange
in the U.S [10]
6.Highest Ranked executive in the
company [11] 14. Group of members who jointly
oversee the activities of a company or
7. The First time that the stock of a organization.[12].
private company is offered to the public
?[13] 15. A person who buys and sells goods or
assets for others.[14]
8. A stock market index created by
Charles Dow [15] HOW IS YOUR MOOD?

Kaagith

HAND MADE SEED PAPERS

ALUMNI TALKS

What is that one very special and unforgettable day for
you personally in Enactus?

Murali Krishna, President, 2019-2020:
"One, the impact contest. That definitely is the most memorable day of my Enactus journey.
It was 7 days of hard work and fun that our team had together. It really showed us who we
are and what we could deliver and, above all, that brought us together as one enactus REC
family. Together, we all win!"
Mathew Deepak Fernandes, HR, 2019-2020:
“My most memorable moment in Enactus, it's not really something which is funny but more
memorable. It was the first time I attended an Enactus event. We were making seed balls
with specially-abled people in Choolaimedu and I didn’t expect to have that much fun. After
making the seed balls I spent a lot of time interacting with the people and that put a smile on
my face. That's why I stuck with enactus so far.”

14

What do you think is that one unforgettable life lesson
that enactus taught you?

Prasanna Perumal S, Vice President - Projects, 2019-2020:
“As a kid, I always had a problem when it came to communicating what I had in mind.
Learning how to talk with people and learning how to work along with them is one of the
most important and unforgettable life lessons that Enactus REC taught me. Because to me
personally, most of the success in your personal life and even professional career heavily
depends upon your ability to collaborate with others and to communicate what you have in
your mind. Hope this helps, cheers!”

According to you, what are some of the main attributes
that you learnt in enactus and how have they helped you
in your personal or professional life?

Karthik Shankar, Vice President - Operations, 2019-2020:
“It is either a win or learning, that was Enactus for me. So being a better team player, being
a creative thinker, an innovative thinker - this is all that Enactus has given me which is vital
for any person in a workplace."

15

TALENT
CORNER

BY
Shreedar R M, II Year

BY
Shreeram S, II Year

BY
Shreeram S, II Year

BY
BY
Shreeram S, II Year

PAPER CRETE POTS

Kaagith

Dear Reader

We have been through a year of rise and fall but that has not
stopped us from getting back to pavilion. Enaction is an
attempt by a group of like minded and creative heads who
have been working to bring up a new form to business
magazines.



From coverage of inspiring business stories, to knowing the
top entrepreneurs of the month we have made sure that every

reader is engaged and concerned.



We are the team of Enactus REC extend our sincere gratitude
to all those who have been supporting us in our journey.
Looking forward to continuing to serve you in the future.

CREDITS

01

SWATHIGA DEVI C

EDITOR-IN-CHIEF

02

ANJANA S

CHIEF DESIGNER

03

SWATHIGA, LINGESH
SADHANA, SHIVARAM

COLUMNISTS 04

SURESH KUMAR AP,
SURAJ N, VARSHA P

DESIGNERS

the

enaction
magazine

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