UAL Toolkit Presentation

Primary Research

Feedback

Say & Do Feel & Think

Teacher 1 Early 60’s & 30’s
Sociology Teachers
Hear See
2 40 years old
Art Teachers

PSHE/SMSC

Relation to curriculum
Classroom implementation
CET Schools & emotional intelligence

BBB Cards

Warm‑up Process Evaluation

Branding

Cheatsheet

Colours

# 63CFD1 #A4DBDE #7FA4A C #A0C5D0 #A986AE #C4 7EB0

#78D0EB 

Illustration Inspiration

Simple but playful.

Typography

HEADLINE 1

Forma DJR Display Bold 55pt.

BODY TEXT

Forma DJR Display Regular 11pt.
Forma DJR Display Bold 11pt.

Fail to Succeed

Posters

Budget

Teacher Average One card deck Proposed Price

£20 Research Cost £25

£35

+ = £40

Factors

Mass production
Materials

Printing costs

Future

Intellectual Property
Marketing & Communication

Web
Beyond

Creativity in education

“The vicarious effect of the current focus on the funding 
of STEM subjects due to their being ‘strategic and vulnerable’  
has left the arts and humanities subjects in a tenuous position”

Being creative means possessing
“abilities to effect change by approaching problems 

from a different perspective”

McIntosh, P. and Warren, D. (2013) Creativity in the Classroom.  
Bristol: Intellect. 

Initial concepts

Creative Confidence
Failure
Empathy

Sustainable Development Goals

Target audience

Secondary

Retail shops Parents

Businesses Primary Government

Teachers

Academic Students

Convenience  Child appropriate 
Time in class  Budget 
Usability  Educational value
Finance

Student Types

Creative confidence

“Creative confidence is a way of experiencing the world that 
generates new approaches and solutions.” 

“Belief in your creative capacity lies at the heart of innovation.”

Kelley, D. and Kelley (2013) Creative Confidence. New York: Random House.

The Failure Paradox

Failure

Failure is essential to learning

Failure is instructive.  
Students who really think, and have the right support system 

are able to learn quite as much from their failures 
as from their successes.

How to be okay with failure in creativity