New segments for partners to explore New segments for partners to explore Perspective Managing Business with Smart Tech | p10 Women in IT Where are the Spare Parts of Made in India Products? | p7 International Market Egypt – An Old Friend | p9 Zaiba Sarang Co-founder iThink Logistics EXPANDING THE TERRITORY www.dqchannels.com 20 pages including cover Rs 300 Vol. 25 l No. 2 l February 2023 l Subscriber copy not for resale RNI NO-DELENG/2005/15197. Published on 1st of every month Posting Date: 4 & 5 of every month. Posted at Lodi RMD HPO DPR NO. DL(S)-17/3077/2023-2025 Licensed to Post WPP. U(SE)03/2016
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A CyberMedia Publication 3 February 2023 n DQ CHANNELS WOMEN IN IT..................................6-7 Re-Employment Through IT Skills NEWS .............................................17-18 Greetings friends! In business there are many ups and downs. The astute business leaders devise a strategy to overcome the negatives and convert them in positives and go forward. Some arrive at a solution in an ingenious manner. Some leave a tight spot and simply change their roles and goals. It depends upon many factors what paths you will take to arrive at your goals. We have brought some stories of business leaders in the IT sector who have found a way to diversify and get profit in business. These stories are inspiring and insightful. As Make in India pulls more companies towards manufacturing, it brings many new challenges. It remains for us to resolve these challenges by not only highlighting the problems, but also suggesting solutions. This issue brings into focus some of these issues associated with Make in India. As we have been carrying out earlier, this issue again brings an international market to you to explore. Read, download, share and comment this very useful issue. www.dqchannels.com For subscription queries contact our reader service executive at [email protected] or call on 0124-4822222 extn 156 For Subscription For editorial queries: [email protected] For sales queries: [email protected] Printed and Published by Pradeep Gupta, on behalf of CyberMedia (India) Ltd at D-74, Panchsheel Enclave New Delhi - 110017 Printed at M/s Archna Printers, D-127, Okhla Industrial Area, Phase 1, New Delhi-110020 Associate Editor: Dr. Archana Verma All rights reserved. No part of this publication may be reproduced by any means without prior written permission from the publishers. 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Ph.: 09969424024 WHAT’S INSIDE DQ CHANNELS THIS MONTH DQ CHANNELS THIS MONTH Archana Verma EDITORIAL Managing Editor: Thomas George ([email protected]) Group Consulting Editor: Ibrahim Ahmad ([email protected]) Editor: Dr. Archana Verma ([email protected]) Associate Editor: Supriya Rao ([email protected]) Sr. Asstt Editor (Special Projects): Ankit Parashar ([email protected]) Sub-Editor: Manisha Sharma ([email protected]) Asstt Editor (Website): Josun Jose ([email protected]) Content Executive (Website): Ayushi Singh ([email protected]) Contributing Columnist: Swaminathan Balasubramanian DESIGN & LAYOUT Manager: Nadeem Anees ONSITE & DIGITAL COLLABORATION Dr Archana Verma ([email protected]) MARKET RESEARCH SERVICES Vice President Research: Anil Chopra ([email protected]) CYBERMEDIA LABS Sr. Manager: Ashok Pandey ([email protected]) MARKETING Sr. Manager: Rajiv Pathak ([email protected]) PRINT AND ONLINE ADVT/COMMERCIAL PUBLICATION Sr. Vice President: Rachna Garga ([email protected]) Associate Vice President: Harminder Singh ([email protected]) Sr. Manager: Sudhir Kumar Arora ([email protected]) (North & East) Sr. Manager: Shubhadeep Sen ([email protected]) (South & West) PRINT CIRCULATION Sr Manager: Sarita Shridhar ([email protected]) Sr Manager: Alok Saxena ([email protected]) Executive, Circulation Network: Kusum Sharma ([email protected]) Executive, Circulation Network: Aalove Thakur ([email protected]) ACCOUNTS & COMMERCIAL General Manager: CP Kalra Manager: Ashok Kumar PRINTING Sr Press Co-Ordinator : Harak Singh Ramola Expanding the Territory NEWS CHANNEL ..............................15-16 DQ Channels Exclusives Select what you want!!!!! l For news, views, analysis & latest updates visit: dqchannels.com l For daily updates transferred directly to your mail box, subscribe: DQ Channels Newsletter-Everyday To share your inputs and raise your voice follow us on: You have something interesting to say or feel strongly about the topics of relevance to the channel community. We welcome your valued articles. Write to [email protected] DQW NEWS .....................................17-18 COVER STORY ................................4-5 Expanding the Territory COVER STORY ...................................6 A Sub-Distributor and Wealth Advisor PERSPECTIVE ....................................7 Where are the Spare Parts of Made in India Products? INDUSTRY LEADER ...............................12 Meeting Everyone’s Specific Needs INTERNATIONAL MARKET ........................9 Egypt – An Old Friend CLOUD PARTNER ..................................11 Being Transparent GUEST ARENA ......................................14 How Digital Engineering will Evolve in the Next Two Years MARKET TRENDS..................................13 SI Services Raise the Indian IT Services Market in 20222 WOMEN IN IT........................................10 Managing Business with Smart Tech CHANNEL PULSE ROHIT SINGAL VP India Rahi Infotech Solutions ZAIBA SARANG Co-founder iThink Logistics NISITH NAIK CEO CentraHub ANAND SRINIVASAN Sub-Distributor and Wealth Advisor SHARAD KABRA Founder Shipturtle PARTNER PROFILE.............................8 Helping Businesses to Grow Sujeet Narula Sunil Kumar Shiv Shankar
DQ CHANNELS n February 2023 4 A CyberMedia Publication COVER STORY For more about Partners Strategies, log on to www.dqchannels.com Expanding the Territory DR ARCHANA VERMA [email protected] Many members of the partner community are expanding into new fields to check their partner business decline and to get profit. What are their thoughts? These are turbulent times. The Indian market remains unstable. New technologies are evolving which enable the vendors to reach their end clients directly, bypassing the channel community and clients find these new technologies more convenient than the older models that have been in existence so far. Changing Times While the partner business is not going away at least for some years, its size is dwindling, especially in the metros. There is no escaping from this. Although large partner businesses are still doing very well and national distributors are helping the partners to fulfil large orders, smaller partners are facing a decline. New Segments Perhaps, in the near future, we may find a situation where the large partner businesses will monopolise the market and smaller partners will expand into newer segments. We are already seeing a trend where many smaller partners have expanded into newer segments. Some of these segments are related to the IT partner business, while some are not directly related. We see many partners turning manufacturers of IT products and accessories. This trend is supported by the Make in India scheme of the government, which gives the manufacturers many kinds of incentives. Another expanded territory is providing services along with selling products. Although this trend existed even earlier, now we see a gradual expansion of the services segment as the products sales segment shrinks for the smaller partners. While providing services for IT products is integrated with the sale of IT gadgets, there’s another segment that may not be completely related to the IT products. This segment enlists providing advisory services for business growth to clients, who may or may not come from the IT sector. Further, some sellers may diversify into providing services of other kinds that are not in the IT domain. Thus, the partner community is trying to find newer ways to achieve business growth in these changing times. In the following passages, a few such partners have expressed their views about diversification of their business. Manufacturing IoT products Atlanta Systems has diversified into manufacturing IoT products. These include connected devices, sensors and software platforms remote monitoring devices and solutions, GPS and GSM based data loggers, vehicle and asset tracking devices and so on. Atlanta has a state-of-theart production facility, equipped with SMT lines and quality control equipment, both pre and post-production. Growth of the diversified field It has grown from 2 IoT divisions to 5 divisions, expanding into home automation, industrial IoT and renewable IoT solutions in past couple of years with a CAGR of 30% in this period. Is this diversified field equal to or more profitable than the partner business? The long-term vision to get into the manufacturing of electronics and IT products is the right strategy. Some potential benefits and drawbacks to consider – Benefits of manufacturing IT products • Control over the product development process, allowing for a higher degree of customisation and innovation • The ability to differentiate yourself from competitors by offering unique products • Increased potential for profit, as the company captures more of the value of the product. Drawbacks of manufacturing IT products • Higher initial investment in research and development, as well as production costs • Greater risk of product failure or obsolescence • Limited resources and expertise compared to larger established players On the other hand, partnering with or reselling IT products from other companies can also have its own set of advantages and disadvantages. Benefits of partnering or reselling IT products • Lower initial investment and risk, as the company does not need to fund product development • Ability to offer a wider range of products to customers • Potential for lower costs and greater efficiency through economies of scale Drawbacks of partnering or reselling IT products • Less control over product development and branding • Potential for lower profit margins, as the company captures less of the value of the product • Dependence on the performance and reputation of the partner company Ultimately, whether manufacturing IT products or partnering with SUJEET NARULA, Founder and CEO, Atlanta System
A CyberMedia Publication 5 February 2023 n DQ CHANNELS For more about Partners Strategies, log on to www.dqchannels.com COVER STORY things are changing slowly, women in India are rising Running Aadhar Card/Voters’ Card/PAN Card Agency SK Computers started off in 2015 as a laptop and smartphone repair services provider. Gradually, it became a dealer in laptops, UPS, printers, photocopy machines, smartphones, wi-fi routers, headphones, antiviruses and other softwares. This was a case of a service provider turning into a hardware and software dealer, in contrast to many cases that go in the reverse direction. However, after a few years, SK Computers became an agent for renewing and making Aadhar cards, Voters’ cards, PAN cards and a photocopier and printing services provider. It continues to deal in IT dealership and services works. Growth of the diversified field and comparison to the partner work At present, the diversified field makes up 80-90% of the business of SK Computers. It has seen its profit multiplying several times, almost 400- 500% as compared to the times of hardware and software dealership. This is because almost every individual needs Aadhar Card, Voters’ Card and PAN card nowadays and printing and photocopying needs have increased multifold. Would they like to expand the diversified activity further? If allied fields such as obtaining necessary government documents Manufacturing CCTV cables and other accessories Securenet manufactures CCTV cables, power supply, CAT 6 cables and other surveillance accessories. They provide lifetime warranty and have gained all necessary certifications. Growth of manufacturing activity They started from 1 office in Allahabad/Prayagraj and expanded to having 2 more offices in Delhi and Lucknow. Their profit margin has increased considerably. Is this manufacturing activity equal to or more profitable than the partner business? In the CCTV segment, there is considerable competition from the wellknown multinational brands. Hence, it requires evolving new strategies to popularise these products. However, there’s a large base of clients who want low-cost good quality products. Securenet fill that niche for the clients who don’t have a high budget, but who don’t want to compromise on quality. Would they like to expand the manufacturing activity further? There is a large market for the CCTV accessories, which the vendor companies are not completely able to target. Hence, Securenet would explore newer ways to expand further in this segment. Motivating factor behind manufacturing CCTV accessories Securenet saw a potential in the surveillance accessories market, which was not completely addressed by the MNCs in this segment. Hence, desire increase in demand, then they would certainly like to maximise profits by expanding in this field. Further, may go into manufacturing IT products accessories which are nowadays being imported from China. Motivating factors behind diversification Desire to expand profit base, as dealership business was declining. Going into diversified field not only checked the losses, but gave more profit than earlier. SUNIL KUMAR, Owner, SK Computers SHIV SHANKAR, MD, Securenet for profit, innovation and offering quality to all clients-bases became the motivation. Seeing these insights, it becomes clear that partners who have remained flexible and innovative about making profit have been able to beat the decline in their partner business. Further, it emerges that every business leader, whether they are big or small, eventually want to expand and maximise their profit, make a name for themselves as the quality products and services providers and encourage innovation. Hence, other partners who find themselves in a similar slot, can find insights from this and venture into newer territories. other companies is more beneficial will depend on a variety of factors, including the company’s goals, resources and the specific products and services it is offering. It’s important to consider all the pros and cons and evaluate which strategy would best align with your company’s capabilities and objectives. Would they like to expand their manufacturing activity further? Every IT/electronics company must expand and diversify into different segments so that it cannot only sustain in the long term but also achieve continuous growth. Hence, Atlanta’s roadmap for the next five years is aligned with the same belief. Also aims to increase its market share and gain a competitive advantage in the global market. Motivating factor behind going into manufacturing Desire to innovate and differentiate from others; achieve long-term success; control over design and development to be able to provide quality. Hence, ignoring short-term challenges, established a manufacturing unit in Himachal Pradesh.
DQ CHANNELS n February 2023 6 A CyberMedia Publication COVER STORY For more about Partners Strategies, log on to www.dqchannels.com What were your reasons for diversifying? Online portals have transformed the traditional business now and I predicted it a long time ago. In mid 2000s, I had slowly moved out of the channel business for three reasons – 1. Margins had started shrinking 2. Cost of the labour is increasing for both sales and services 3. Enterprises had started reaching out to end-client companies directly How profitable is this alternative field vis-a-vis the IT Sub-Distributor/partner work? I had not expanded into a new field overnight. I had slowly transformed it from a large sub-distributor to servicing select customers. Then, I gradually expanded into wealth management and financial advising based on stock market analysis. Clients can use my insights about the market and make informed and carefully weighed decisions about their financial management. We run various YouTube channels on personal finance, having ‘Money Pechu’ (Money Speaks) as our flagship channel. It is quite profitable, as I am quite well-known in financial advising and my clients trust me in this new segment in which I have expanded. SWAMINATHAN B [email protected] Anand Srinivasan, Sub-Distributor and Wealth Advisor,began his journey in IT sub-distribution. Now, he has expanded to financial advising consultancy. He is also engaged in wealth advising and stock analysis in Tamil Nadu and has become quite well-known in this field. Here he talks about his expansion of field Where do you see the IT Partner work going in the next 5 years? Channel partners need to redefine the business. There is no right costing across the markets and choices for consumers are increasing. I see many long timers had moved out of the business. Even the large distributors are having issues in the industry. Nowadays, we have been seeing that many national distributors have a slow business growth. As new Smart techs are coming in, vendors are finding new ways to find their customers’ base. Although very large orders such as those required by large organisations are still served by distributors, smaller resellers are facing the threat of extinction. Instead of trying to resist this trend, which is only going to grow as newer techs come into existence, partners should have an open mind towards expanding into new territories to cover their business stagnation and find new grounds of growth. I feel that this trend of capturing new end-clients directly by using Smart techs is only going to grow further. Hence, keeping an open mind and being flexible in business strategy is the way to grow. Would you like to further expand on this diversified field? I would recommend that partners should try diversifying their businesses. Given the fact that the industry is not stable, I would highly recommend the traditional channel partners should diversify. Ultimately, a business is meant for making profits by adding value to our clients’ lives and work. If I am getting good opportunities in my expanded segment, I would certainly like to venture further in this direction. However, one doesn’t know what holds in future. If subdistribution becomes a lucrative segment in future, I can even intensify my sub-distribution work. However, seeing the current trends at the moment, I feel the distributors and partners should be cautious and should definitely expand into newer territories to gain from the low-lying fruits in other segments. We can have diverse fields of operation, to check our losses and slowdowns. If one segment doesn’t give profits, some other segment will eventually counter-balance it and will give profit. Hence, keeping an open mind is the best strategy for an unstable and unpredictable market such as India. A Su b-Distribu tor and Wealth Advisor ANAND SRINIVASAN
A CyberMedia Publication 7 February 2023 n DQ CHANNELS For more about Partners Strategies, log on to www.dqchannels.com PERSPECTIVE Where are the Spare Parts of Made in India Produ c ts? DR ARCHANA VERMA [email protected] Without the spare parts of IT products, the Made in India products are bound to fail Many MNCs have opened manufacturing units in India, to avail of the Make in India incentive of the government and to facilitate the volume of supply across the country. This was thought of as a solution to meet the rising demand for the IT products during lockdown. Now with the rising digitisation and popularisation of the Smart Tech solutions, there is a steadily rising demand for the IT products which are used to run these solutions. Primarily among them are smartphones and laptops, but they also include other products such as routers, UPS, desktops and others. This anticipates a steady rise in supply of these products across India, to keep the momentum of growth. Where are the Spare Parts? There is an important dimension of this development however, which cannot be ignored. Companies such as Panasonic, Lenovo, Dell, HP etc have opened manufacturing units in India and are already sending supplies of finished products across India. However, when clients need a replacement of a part of these IT products, they can’t find the spare parts in India. They have to depend upon the flush of inferior quality duplicate spare parts imported from China to keep their gadgets going. The other option is that because of the lack of availability of a small part, they discard an entirely good gadget and buy a new one. This doesn’t work very well for the clients, as it is a very expensive proposition. The Problem of Duplicate Parts Many clients don’t like to install a low-grade duplicate Chinese product things are changing slowly, women in India are rising in their expensive high quality gadget, as there is no warranty in these duplicate parts and their performance quality is low grade. It ultimately spoils the original gadget. They would prefer to buy a replacement spare part from the original manufacturer. However, retailers are stocked with only duplicate parts imported from China. They simply don’t have original parts. Even if the clients take the trouble of going to a service centre, there’s no certainty that they will get a replacement part for their gadget. Further, whenever there’s conflict between India and China, or if Chinese market shuts down because of an internal problem like Covid, it affects the import of even the duplicate parts from China. The client is then left with no option of either a duplicate spare part, or an original one. Trumping Make in India This entire system ultimately trumps the very concept of Make in India, if the clients are ultimately dependent on low-grade Chinese imports of duplicate parts to install in an original Make in India product. Having gone through the experience, many clients begin to reject Make in India products. The only way to solve this problem is that the original manufacturers who are spending resources to establish manufacturing units in India, should also release spare parts of their products and have them retailed at least in some major stores and online. This will help to promote Make in India gadgets, as people will feel more assured while buying these products manufactured in India. The manufacturers should take note of this and devise a workable plan to replenish the parts of their products. The government should also make it mandatory that all Make in India manufacturers should see to it that the spare parts of their products are readily available. The original manufacturers who are spending resources to establish manufacturing units in India, should also release spare parts of their products and have them retailed at least in some major stores and online
DQ CHANNELS n February 2023 8 A CyberMedia Publication PARTNER PROFILE For more about Partners Strategies, log on to www.dqchannels.com Helping Bu sinesses to Grow ARCHANA VERMA [email protected] Shipturtle is a SaaS-based plugin which converts any website into a multi-vendor marketplace. Sharad Kabra, Founder, Shipturtle talks to us. This plugin can help the partner community to reach their customers online and grow their business What is the geographical expanse of your expanse across metro and non-metro cities in India? We are a global product with 70% revenue in India and the remaining 30% outside currently. We have clients in 50+ countries and as far flung as Trinidad and Tobago, Cyprus, Phillipines etc. Name: Sharad Kabra Designation: Founder Company: Shipturtle NEWS CHANNEL Adoption of Indian Tech Stack may Save Billions - MoS IT Adoption of Indian technology stack like unique identifier technology, digital payments and Co-Win can help foreign countries save billions and expedite their digitisation process, Minister of State for Electronics and IT Rajeev Chandrasekhar said. The government plans to reach out to several countries to offer them technology stack as part of its responsibility as G20 Presidency and expects Indian startups and system integrators to gain from the exercise. Chandrasekhar was speaking about the the first-ever Indian Stack Developer Conference. What was your revenue growth % in the last one year? We have been in the market only for the last 1 year, growth has been 10% month on month. What has been the rate of adoption of SaaS-based solutions by your organisation in the last 1 year in India? We consume several SaaS-based solutions like Zoho books, Hubspot, Figma, Confluence etc. I have no means to compare with foreign markets. Our clients have shown a keen interest in our SaaS offering, which they can avail to grow in their business. What challenges do you face in this field? How do you resolve these challenges? In building tech products, the most critical aspect is hiring a great team and Go To Market; especially global. We also have many general challenges in terms of funding, mentorship, PR etc. but with the startup ecosystem evolving the way it is in India, with the right networking all of these are much easier to solve than a few years back. Special mention to the GOI and its Startup India scheme and support which has led to this big push for entrepreneurship across India.
A CyberMedia Publication 9 February 2023 n DQ CHANNELS For more about Partners Strategies, log on to www.dqchannels.com INTERNATIONAL MARKET Egypt – An Old Friend DR ARCHANA VERMA [email protected] Egypt is a significant trading partner of India, with a large export share from India to Egypt I ndia and Egypt, two of the world’s oldest civilisations, have enjoyed a history of close contact for many centuries. In modern times these two countries have forged strong commercial ties which our IT business leaders can use to their advantage. Most Favoured Nation According to the Embassy of India in Cairo, Egypt has traditionally been one of India’s most important trading partners in the African continent. The India-Egypt Bilateral Trade Agreement has been in operation since March 1978 and is based on the Most Favoured Nation clause and the bilateral trade has increased more than five times in last ten years. The bilateral trade in 2018-19 reached US$ 4.55 billion. Despite Pandemic, the volume of trade declined only marginally to US $ 4.5 billion in 2019-20 and to US $ 4.15 billion in 2020-21. According to the Indian Embassy at Cairo, the bilateral trade has expanded rapidly in 2021-22, amounting to 7.26 billion registering a 75% increase compared to FY 2020-21. India’s exports to Egypt during this period amounted to US$ 3.74 billion, registering a 65% increase over the same period in FY 2020-21. Egypt’s exports to India reached US$ 3.52 billion registering an 86% increase over the previous year. According to the Egyptian Central Agency for Public Mobilisation and Statistics (CAPMAS), India was the 6thmost important trading partner for Egypt in FY2021-22. During this period, India was the 6thlargest export destination and 6thmost significant source of imports as well. Bilateral mechanisms are in place to facilitate trade and economic relations between India and Egypt. The Mission also assists in organising various fora for commercial collaboration. Since 2020, due to the pandemic, most of the events and meetings have been held virtually. 3P Africa International Expo was organised by PHDCCI in July 2021, in which Ambassador spoke on India-Africa business promotion.The Ambassador also held video-conferences with major Indian infrastructure companies like L&T and Shapoorji Pallonji to encourage them to look at the infra projects in Egypt. As a result, many of them have started bidding for projects there. things are changing slowly, women in India are rising The Ambassador also held video-conferences with NASSCOM and Indian IT companies to urge them to explore the Egyptian market. After the lull period due to the pandemic, since August 2021, Egypt has started organising Trade Fairs with physical participation. Indian Companies’ Investment Around 50 Indian companies have invested in various sectors in Egypt with a combined investment exceeding US$ 3.15 billion. Major Indian investments in Egypt include TCI Sanmar (with the largest investment of US$ 1.5 billion), Alexandria Carbon Black, Kirloskar, Dabur India, FLEX P. FILMS, SCIB Paints, Godrej, Mahindra and Monginis. Indian companies are present in a range of sectors like technology, apparel, agriculture, chemicals, energy, automobiles, retail and others. Overall, these companies provide direct and indirect employment to approximately 35,000 Egyptians. Indian companies like L&T and Sterling & Wilson have also executed projects in Egypt, in energy and telecom sectors. Most of these Indian companies like TCI Sanmar also have additional investments in the pipeline. Science and Technology Co-Operation In the field of scientific cooperation, ICAR and the Agricultural Research Center of Egypt are working in the field of agricultural research. Science & Technology cooperation is implemented through biennial Executive Programmes and Scientific Cooperation Programme between CSIR (India) and NRC (Egypt). At present, the Indian community in Egypt numbers at around 3200, most of whom are concentrated in Cairo. There are also a small number of families in Alexandria, Port Said and Ismailia. A majority of the Indians are either employed with Indian companies or are professionals with various multinationals. The Mission provides assistance to the Indian Community Association in Egypt (ICAE) and works closely with members of the community. About 400 Indian students are studying in Egypt, mainly in Al Azhar University with around 275 students and the rest in Ain Shams Medical University (around 80 students) and Cairo University. Seeing the level of Indo-Egyptian co-operation in trade and commerce, especially in the field of Science and Technology, it would be worthwhile for the Indian IT business leaders to explore their products and services to Egypt. It may be a fruitful venture which can give them business growth. • Indian Exports to Egypt was US$3.28 Billion during 2021 • Electrical and electronics export from India to Egypt in 2021 – USD 90.93 M Source - United Nations COMTRADE Source - COMTRADE | TRADINGECONOMICS.COM
DQ CHANNELS n February 2023 10 A CyberMedia Publication WOMEN IN IT To read exciting Women In IT log on to www.dqchannels.com Managing Bu siness with Smart Tec h DR ARCHANA VERMA [email protected] Zaiba Sarang, Co-founder, iThink Logistics, is trained in technology and business. Here she talks about her work, which is useful to IT partners supplying products across the country What are the new technological developments in AI in the Logistics segment? There are many technological developments in AI in the logistics segment. Some of them are described below – Artificial intelligence in automation technology changes many warehousing operations, e.g., data collection, inventory processes and more. AI is utilised to spot trends and make decisions in the supply chain so logistics firms can make necessary changes in their organizations which reduces human error and helps compile all reliable prognosis quickly. IoT in logistics results in the growth of various connections between goods, packaging, transportation hubs and vehicles. It offers more data that helps in managing various aspects. IoT when combined with blockchain technology may offer end-to-end visibility of packages. Transportation Management Systems (TMS) helps managing carriers and optimise route automation. It is useful for tracking delivery drivers in real-time, lowering freight expenses, increasing transparency and improving overall customer satisfaction scores. How do you keep updated with the ever-evolving AI? A lot of industrial research goes into keeping up with AI updates. Furthermore, we can refer to academic research conducted by universities such as Berkeley, MIT and Oxford via their Twitter, YouTube and podcast pages. What are the challenges in your role? How do you resolve them? The challenges that we face are the following – 1. Most rural areas have improper address structures.To address this issue, we have developed a technology capable of understanding and structuring a complex Indian address, which will identify incorrect or monkey-typed addresses and switch them with the correct ones to improve overall delivery rates. 2. Customer unconfirmed order raises the RTO percentage. We have a module that will assist the vendor in confirming with the customer before shipping any parcel and verifying the customer’s intent and sincerity to reduce RTO. 3. We came up with a procedure in which products are verified to ensure that the product sent by the vendor is accepted by the customer and that no counterfeit products are shipped. This will assist us in gaining the customer’s trust and establishing a better relationship. What are the prospects of growth in AI-enabled courier platforms in the next 2 years? According to Gartner, supply chain organisations expect the level of machine automation in their supply chain processes to double in the next five years. Thus, there is the need for the industry to leverage the power of the AI in supply chains and logistic. Driverless delivery – Driverless delivery is done through self-driving vehicles powered by LIDAR technology. These vehicles run on electricity and reduce transportation costs, ultimately increasing productivity. Risk detection/fraud prevention – The system helps businesses detect risks and prevent fraud. This significantly reduces the risk to the driver and the goods. Route optimisation – Using GPS technology, the system identifies the shortest and safest route to the customer’s location considering factors like traffic, number of stops and vehicle capacity. This enables on time deliveries and helps increase revenue. Accurate inventory management – It can ensure the right flow of items in and out of a warehouse. It also helps in preventing overstocking, inadequate stock and unexpected stock-outs. How can AI help MSMEs to choose the perfect logistics partner for them? AI can help with customer service and reliability by tracking shipment timings based on the buyer’s schedule, providing comparative pricing in one place so they don’t have to go through the hassle of multiple pages, building consumer trust through positive reviews and testimonials, selecting the right 3PL partner based on its area of expertise and so on. NEWS CHANNEL Cybersecurity Skills Programme for Women in India Common Services Centres (CSC), under the Ministry of Electronics & IT and Kyndryl, an IT infrastructure services provider, have partnered to launch Cyber Rakshak, a cybersecurity training initiative to equip women in rural and remote areas with new technology skills and help them emerge as Cybersecurity Ambassadors. The initiative is part of Kyndryl’s and CSC’s commitment to invest in bold ideas that fuel prosperity and support equitable access to technology-enabled education. Over the course of three years, the programme will train more than 100,000 women in rural and remote areas, driving cybersecurity education efforts and growing skill sets across Indian communities. ZAIBA SARANG
A CyberMedia Publication 11 February 2023 n DQ CHANNELS For more about Partners Strategies, log on to www.dqchannels.com CLOUD PARTNER Being Transparent ARCHANA VERMA [email protected] Nisith Naik, CEO, CentraHub offers Cloud-based CRM and HCM to the MSMEs. Here he talks about his work What is the adoption graph of Cloud-based CRM and HCM by the MSMEs in non-metro locations in the last 1 year through your organisation? The adoption rate for CentraHub products is 100%, as both our CRM and HCM are based on the cloud and operate on a SaaS model. We have around 20% of our customers who still operate on a perpetual model, especially in the UAE and India. We are already in the process of migrating them to the Cloud. What was your revenue growth % in the last 1 year? Revenue growth was 41% in the last 1 year. How cost-intensive are CRM and HCM for MSMEs? CRM and HCM implementation costs vary widely between organisations and there is really no set amount. However, it usually starts with the pricing scheme our customer chooses. We get more clarity once we discuss with them and get their detailed requirements. Based on the information, we prepare a budget for initial cost, cost per user, customisation and so on, which also helps us keep the project on track and the budget in check. Being transparent is our priority and we assure our clients that no hidden cost is involved. We always try to portray the true cost of CRM and HCM solutions before the implementation and stick to that unless the customers want to alter their requirements after the process begins. What challenges do you face in this field? How do you resolve them? MSMEs mostly need help with financial assistance, infrastructure and specialised skills. These are taken into account as we develop our CRM and HCM solutions. Our products run on a SaaS model and are subscription-based, so our customers are well-rested with any huge investment. They can select from our flexible pricing schemes per their requirements and budget. Since our CRM and HCM are based on the cloud, there are zero requirements for any advanced IT infrastructure. The systems could be accessed on any internet-connected device. This also resolves the challenge of having specialised skill sets. We take care of the technical issues of our customers, and they need not set up an in-house team to manage the CRM or HCM. things are changing slowly, women in India are rising NEWS CHANNEL Metaverse, AI and Supercloud among the Most Effective Business Trends in the Coming Future - Deloitte Report The trends that are likely to disrupt businesses in the next 2 years, include new opportunities in Metaverse, AI and Supercloud, says the Indian edition of Deloitte Tech Trends 2023 Report. The report says that from the Indian market perspective, Superclouds will be unique and we will see their emergence. Organisations that have already invested in leading hyper-scalers do not want to be trapped within the walled set of services, according to the report. NISITH NAIK
DQ CHANNELS n February 2023 12 A CyberMedia Publication INDUSTRY LEADER For more about Partners Strategies, log on to www.dqchannels.com Meeting Everyone’s Spec ific Needs ANKIT PARASHAR [email protected] Rohit Singal, VP India, Rahi Infotech Solutions talks about his organisation’s vision and work Tell us about the services that your organisation offers Rahi was founded with the purpose of providing end-to-end global IT solutions that could help businesses convert long-term goals into success. It was co-founded in 2012 by SushilGoyal, TarunRaisoni and Rashi Mehta. The entrepreneurs continue to work towards harnessing the ongoing evolution of technologies and facilitating the building of businesses with enhanced productivity and profitability. Rahi focuses on customised solutions that meet every organisation’s specific requirements and help them scale and adopt technologies in a flexible and effective manner. We are a one-stop solution provider for an organisation’s IT needs and leverage the best-of-breed innovative technologies to give a curated solution. What are the top channel directions your company has set for your partners? We connect with distributors pan India to make sure our partners have outreach all over India. We also have a large distribution and logistics team in India. We partner up with our OEMs to provide internal teams with training, paid certifications of the latest technologies, access to meeting with our high-value customers, sales incentive programmes and joint marketing activities. What products and solutions are you offering the channel partners? We offer our partners one-stop solutions and services that meet their needs. It encompasses the entire gamut of datacentres, enterprise IT structure, audio/video solutions, cloud infrastructure, networking and security, global services and logistics etc. Rahi focuses on creating a customised approach to meet every business’ specific requirement and help them scale and adopt technologies in a flexible and effective manner. What are the certifications that the channel should invest in? We have our technical team capable of meeting clients’ demands/ needs. Our people are certified with various managerial, professional and architectural certifications. We have VMware-certified professionals, IGEL Certified architects and network security engineers. Some tie back, we hosted our flagship event, Rahi Tech Day, for the first time in India. It brought together industry leaders and decision-makers across the country to discuss and explore a range of topics to uplift the IT ecosystem. It provided partners and customers to interact, network, and showcase their innovative and forthcoming products/technology. What are your future plans? Rahi is planning to expand to newer locations and work with new customers. They plan to grow by around 30 percent in 2022. We have orders for huge datacentres and other projects are in the pipeline. There are multiple other projects for audio-visual requirements and they will be setting up a 30-conference room office in India before the end of 2022.Rahi has also introduced Cloud-as-a-Platform (CaaP) and the team is rapidly adding clients to the portfolio. Our recent expansion has been to New Zealand for offering services to existing customers and partners. Hiring plans include management trainees, new sales managers and executives and adding more technical talent to the team almost every month. Rahi recently announced augmenting its workforce by 50% and hiring 500 employees by the end of 2022. NEWS CHANNEL IBM Launches New Way to Partner Through IBM Partner Plus IBM has announced IBM Partner Plus, a new programme that reimagines how IBM engages with its business partners through unprecedented access to IBM resources, incentives and tailored support to deepen their technical expertise and help speed time to market. The programme is designed to fuel growth for new and existing partners, including resellers, hyperscalers, technology providers, independent software vendors and systems integrators, by placing them in control of their earning potential. IBM Partner Plus is central to the company’s Hybrid Cloud and AI strategy and aims to empower partners to help clients automate, secure and modernise their businesses. ROHIT SINGAL
A CyberMedia Publication 13 February 2023 n DQ CHANNELS For more about Partners Strategies, log on to www.dqchannels.com MARKET TRENDS SI Servic es Raise the Indian IT Servic es Market in 2022 DQC BUREAU [email protected] Continuing rise in digital transformation in India is giving the IT services a higher market share I t has been observed that the accelerated digital transformation is giving the SIs and other IT services providers greater opportunities to get business. This has given a greater rise in the IT services businesses in India, as more and more enterprises go for hybrid work environment, Cloud services, data management systems and other SaaS related services. According to IDC, of the IT & business services market, the IT Services market contributed 78.5% and grew by 8.1% in 2022 compared to the 7.3% growth in 2021. Further, as per IDC, the IT & Business Services market is poised to record strong growth in the upcoming years, as enterprises are expected to continue with their digital transformation investments and will not face a considerable impact due to the economic slowdown. The IT & Business Services market is projected to grow at a CAGR of 8.3% between 2021-2026 and reach US$ 20.5 billion by the end of 2026. IDC classifies the IT & Business Services market into three primary markets – Project-Oriented, Managed Services, and Support Services. For 1H2022, project-oriented services registered the highest growth rate at 8.1%, followed by managed services at 7.3%, and support services at 6.0% respectively. “Despite the ongoing global economic crisis and the Russia-Ukraine conflict, the Indian IT services market recorded robust growth as enterprises continued to increase their IT service investments to improve resiliency, increase customer satisfaction, accelerate product development, etc. Apart things are changing slowly, women in India are rising from digital transformation initiatives, there is also a rise in discretionary spending, as IT investments put on hold due to the pandemic have resumed. With investments in the cloud continuing to rise, enterprises also continue investing in data analytics and AI/ML for better decision making and IT security to improve their overall security posture,” said Harish Krishnakumar, Senior Market Analyst, IT Services, IDC India. “Traditional organizational boundaries are getting blurred with organizations adopting advanced technologies for seamless experiences and resiliency. Organizations are transforming their operating models to keep up with the changing business landscape and as a result demand for IT services is like never before. According to the IDC Future Enterprise Resiliency & Spending Survey Wave 2, March 2022 (India: n=50), more than 60% of Indian organizations plan to increase their budgets across all business and IT services contracted from professional service providers as a service provider can best support their business and IT. We see this trend continuing as Indian enterprises will look up to their service providers as they progress towards their goal of becoming a future enterprise,” said Neha Gupta, Senior Research Manager, Software and IT Services Market, IDC India. The managed services market is driven by the increased demand for hosted application management and hosting infrastructure services caused due to the rising adoption of cloud and colocation services. The project-oriented services market is driven by the demand for system integration services, and the demand for IT consulting services is also on the rise as enterprises try to ensure their IT investments are aligned with their desired business outcomes. Perhaps this is a cue to the Indian partner community that they should diversify into providing IT services to achieve business growth and counterbalance any business decline they may be facing.
DQ CHANNELS n February 2023 14 A CyberMedia Publication GUEST ARENA For more about Partners Strategies, log on to www.dqchannels.com How Digital Engineering will Evolve in the Next Two Years ANJI REDDY MARAM [email protected] Creating a digital culture that enables an organisation to not just withstand changes but also to metamorphose them into constructive, strategic possibilities Digital engineering has been evolving over the years. What started with digitising paper reports and optimising operations using software, networking and software-as-a-service, has grown to become a full-fledged new-age digital economy. While business leaders had been investing progressively in new technologies even before 2020, it cannot be denied that the global pandemic accelerated the trend of such investments in an unprecedented way. That said, if enterprise leaders do not see their digitisation efforts leading to measurable business advantages, something is amiss; and they have not truly transformed. Successful deployment of technologies should typically support creating a digital culture that enables an organisation to not just withstand changes but also to metamorphose them into constructive, strategic possibilities. And we will see more of this in the coming two years or so. These technologies are usually interconnected and, to some extent, interdependent. To know how they build a paradigm shift for a company, it is vital to understand digitisation’s significance, drivers and impact. Why Power Businesses Digitally? Beyond infrastructure modernisation and an increase in operational efficiencies, building a digital engineering-driven culture involves fostering a mindset of innovation, competitiveness and better stakeholder experience. Leading organisations prioritise investments in the technologies that allow them to – • Identify growth opportunities in new markets • Understand changing customer behaviours and preferences • Improve employee performance and productivity • Enhance the quality and utility of their products and services • Keep meeting new benchmarks in industry practices and compliance • Expedite time to market • Derive actionable insights for continuous business improvements Over the next couple of years, we expect CXOs to break through structural and human behavioural barriers and teams working at different levels across business functions communicate fluently about shared needs, address new risks, avoid redundant investments and optimise their processes at scale. As digital transformation will become a part of work culture, it will become easier to combine technologies in ways that offer more value than the sum total of their siloed functions. Eventually, this will bring new capabilities for the organization to evolve into the future. Drivers of digital transformation We expect that in the next couple of years, the focus will be on developing digital strategies linked to technical realities and workforce implications. In this context, the top drivers of digital transformation can be categorized into: Experiences – Frequent interactions with customers, employees, and other stakeholders within the business ecosystem will make it easier to choose technologies best suited to meet digitisation goals. Insights – Data analytics and evaluation of existing operating models will help design relevant business strategies for tech deployment. Connectivity – It will become critical to maintain links between business platforms, experiences, and insights, while also networking with other organizations and forums to drive strategic digital transformation. Integrity – The continual efforts to build a digital culture will be supplemented by measures for more robust cybersecurity, business continuity, resilience and ethical use of tech across all internal and customer-facing business processes and systems. Based on such drivers, we will see increased adoption of tools that can simplify operations, reduce costs, improve speed-to-market, and, most importantly, build better customer experiences. Disruptive technologies that are actively helping organizations meet such goals while also staying future-ready include cloud, AI-ML, IoT, robotic process automation, digital twin, AR-VR, smart wearables, edge computing and quantum computing, among others. What’s Next No company would want to wait for another predicament like the 2020 chaos to plan for its survival and growth. And even though some have forgotten the lessons learned during the pandemic, none can deny that the digital leaders were able to navigate through the crisis better than the laggards. Amidst an environment endangered by geopolitical and economic events such as the Russia-Ukraine war, impending recession in North America and growing cyber threats, companies need to buttress their digital transformation efforts today. Even though it is challenging to make accurate predictions and the future remains uncertain, organizations that have been making sincere efforts for progress in their growth journey should build their power to shift, adjust and react to changes with greater agility. And that is why they need to nurture their digital engineering practices. The author is Founder and CEO, CriticalRiver Technologies “As digital transformation will become a part of work culture; it will become easier to combine technologies in ways that offer more value than the sum total of their siloed functions.” ANJI REDDY MARAM, Founder and CEO, CriticalRiver Technologies
A CyberMedia Publication 15 February 2023 n DQ CHANNELS For more about Partners Strategies, log on to www.dqchannels.com NEWS CHANNEL things are changing slowly, women in India are rising TAIT Conducted Upskilling Workshop on Digital Marketing and NLP SendQuick has appointed BD Software Distribution, a cybersecurity solutions provider, as their business partner in India. This partnership brings together two key players in the cybersecurity and alert notification industry. As a value-added IT security distributor (VAD) across India, BD Software Distribution offers industry-leading consumer, small and medium-sized business and enterprise-level cybersecurity and digital protection solutions. “This is an opportune time for this partnership as the world is increasingly becoming more aware of the importance of IT alert notifications in maintaining systems uptime to ensure smooth and efficient business operations and many businesses and organisations are also taking added security measures in protecting their data, systems and IT network from unwanted and unwarranted intrusion,’ said JS Wong, CEO of SendQuick.” Zakir Hussain Rangwala, CEO of BD Software Distribution said, “We are excited to expand our range of solutions offering to include SendQuick’s notable enterprise mobile messaging and multi-factor authentication solutions. We are now better poised to provide end-to-end packaged solution for enterprises needing better responsiveness with IT alerts, improved internal workflow, and enhanced operational efficiency in their organisations.” SendQuick Appoints BD Software as its Cybersecurity Distributor in India Keeping couple of very important aspects of business and personal growth in focus, TAIT Conducted a knowledge session for members to remain updated with digital marketing, SAVEX Technologies as Platinum Sponsors. Two prominent speakers were invited and both presented insightful sessions which were appreciated by all the members. Prominent digital marketing expert and consultant Manoj Kotak took members on a digital Trip. He explained digital marketing and talked about whether it is a fear or fact. He also delved into whether online marketplaces like Amazon and Flipkart were taking away traditional market’s business. What’s really changing? Changes due to usage of mobile and finally, how to survive in ever-changing new way of marketing dynamics.Subsequently, a remarkably motivating session was conducted on the subject of Neuro Linguistics Programming (NLP) by Amitkumar Pathak. Both sessions were very well attended and highly interactive. Some of the demonstration amazed all the members. At end of the session, Parag Shah, Gen Secretary, TAIT, thanked everybody for their active participation. TAIT President Champak Raj Gurjar felicitated both the speakers. Murtuza Bharamal, TAIT Director, took the lead for this sessions and coordinated the entire session. TechnoBind Partners with DocuSign to Offer E-signature Technology in India Gurgaon-Based Eucloid Partners with Databricks for Data Management TechnoBind, a specialist distributor for data and associated domains, announced its partnership with DocuSign, an E-signature technology provider, with a mission to accelerate business and simplify life for companies and people around the world. “TechnoBind has always focused on understanding the technology gap in the ecosystem to identify the market opportunity. With the Digital India initiative of the government, now solidly in place, we are seeing significant adoption of technology in multiple areas. Digital documentation is one such area where we are seeing a lot of interest from customers and for this eSignature is a critical cog and that is where we see the market opportunity for our partners. While there have been early adopters, the opportunity ahead is enormous. Cost, perception of security, and ease of utilising the technology are just a few reasons for hesitation in adopting eSignature technology,” said Prashanth GJ, CEO at TechnoBind Solutions. Eucloid, a Data and Growth Intelligence company, has partnered with Databricks to offer Databricks’ Lakehouse Platform in a data management exercise to its Fortune 500 clients. The company’s Lakehouse platform uniquely combines multiple data warehouse and data lake functionalities in a single solution for all major data workloads. With Databricks’ Lakehouse Platform, Eucloid’s clients can address multiple data management challenges through a single interface, including streaming data ingestion, data governance, data pipelines, machine learning operations and data visualisation. Leveraging Databricks’ platform, Eucloid is expected to drive client projects using its deep domain expertise in industries like retail, E-commerce and insurance. Talking about the partnership, Raghvendra Kushwah, Co-Founder and CEO of Eucloid said, “I am excited to work with Databricks and I strongly believe that we can maximise our synergies by working together. While Databricks comes with a very strong technology platform, Eucloid has deep expertise in the retail and digital commerce industries. Together we aim to build and deliver unique solutions to our clients helping them leverage data effectively to solve key business use cases”. JS Wong, CEO, SendQuick raghvendra Kushwah, Co-Founder & CEO, Eucloid Zakir Hussain, CEO BD Software Distribution Prashanth GJ, CEO, TechnoBind Solutions
DQ CHANNELS n February 2023 16 A CyberMedia Publication NEWS CHANNEL For more about Partners Strategies, log on to www.dqchannels.com ANTEC announces partnership with Technology and Gadgets (TAG) who is named as the National Distributor for its complete product range in INDIA. TAG will handle the Sales and Marketing activities for ANTEC and promote the common vision of growth in the INDIA Gaming Market. Elaborating on the development Vikas Gupta, CEO, Technology and Gadgets says, “It is a great pleasure being associated with companies like ANTEC which has an extensive range of quality products especially targeting the gaming and high-end PC segment. We share common vision to bring quality gaming hardware more accessible to the gaming and high-performance PC users. We are confident that it will not only strengthen our presence but also add value to our network of dealers and gaming partners across the country.” NetApp has announced the launch of cohort 11 of its flagship accelerator programme– NetApp Excellerator. With Cohort 11, NetApp Excellerator brings to light the growing relevance of India as a technology hub with an increasing number of global startups that are building from India, for the world. Cohort 11 welcomes six new startups viz., Zluri, AppSenitels, RapL, PrivaSapiens, Firefly and Squadcast. They have been selected on the basis of their affinity to data, technology prowess and problem-solving abilities. Five of these startups are headquartered in the US and Israel, besides being operational in India. PrivaSapiens, a company that builds privacy technologies and products, will be mentored under NetApp ExcellerateHER – a dedicated initiative that promotes women founders. NetApp has mentored 11 women-led deep tech startups so far. Ravi Chhabria, Managing Director, NetApp India said, “To increase the impact of the program, we will be having deeper conversations and longer engagement with startups, facilitating accelerated innovation. With over 45,000 startups and more than 100 unicorns, the Indian startup ecosystem’s journey is one paved on data.” Netpoleon India Partners with XM Cyber for Hybrid Cloud Security iValue Infosolutions Opens a New Office in Bangalore Netpoleon, a value-added cybersecurity solutions distributor in APAC, has announced a distribution agreement with XM Cyber, a provider hybrid cloud security which will provide automated mitigation of hybrid cyber risk. This agreement will enable greater availability of XM Cyber’s solutions in organisations within India and SAARC regions. Netpoleon will offer XM Cyber’s Attack Path Management and Continuous Controls Monitoring platform as part of its end-to-end service offerings, enabling customers in India and other countries in Southern Asia to benefit from continuous and automated mitigation of hybrid cyber risk, as well as increased prioritization enabled by XM Cyber’s unique choke point approach. Netpoleon’s technical engineers will undergo extensive training, enabling them to deliver expert and specialized support to businesses across India and SAARC. Mohan Kumar TL, Director, Netpoleon India said, “As a player in the cybersecurity solutions space working with a number of established brands, we’re very excited about becoming the national distributor for XM Cyber in South Asia. The milestone affords us a greater opportunity to make deeper inroads in a market that is growing rapidly. With XM Cyber’s unique platform, our customers can be confident that we have what it takes to prepare for, prevent, detect, and respond to cyber threats.” iValue Infosolutions, a VAD has opened a new corporate office in Bangalore. With the mission to optimise, protect and transform digital assets of organisations with leading edge and proven offerings in collaboration with Trusted Partners, iValue is available in five countries including India, Singapore, Sri Lanka, Cambodia, Bangladesh in APAC and Kenya in Africa. Shrikant Shitole, CEO, iValue Infosolutions said, “Today marks a momentous occasion for iValue, as we would be unveiling iValue’ s new identity and would also be inaugurating our new corporate office at Bangalore. These developments are a testament to the growth we have seen over the years and to accommodate our continued growth plans, covering both organic and inorganic propositions. iValue has gone through a 360-degree evolution, reinforcing the focus to ensure enterprises achieve their business goals. Today, we pride ourselves on being a unique player across the globe who can deliver multicloud, data centre, cybersecurity services and solutions with domain expertise covering top brands across industry verticals. Every effort is directed at achieving the single most important result, which is to continuously deliver utmost value to each of our stakeholder.” NetApp Launches Cohort 11 of NetApp Excellerator TAG is the National Distributor for ANTEC in India Ravi Chhabria, Managing Director, NetApp India
A CyberMedia Publication 17 February 2023 n DQ CHANNELS HP has introduced a new range of HP Envy x360 15 laptops, made for content creators with 15.6-inch OLED touch display. The new HP Envy x360 15 portfolio comes with up to 12th Gen Intel Core EVO i7 processor integrated with Intel Iris Xe Graphics. Commenting on the launch, Vickram Bedi, Senior Director, Personal Systems, HP India said, “The x360 15 portfolio enables content creators to express themselves through bestin-class display and smart, highp e r f o r m a n c e productivity features that liberate creativity and expression.” The x360 15 ew0037tu 12th Gen i5/8/512/ FHD 250 nits is available at a starting price of INR 82999/-. The x360 15 ew0040tu 12th Gen i5/16/512/FHD 250 nits is available at a starting price of INR 86999/-. The x360 15 ew0043tu 12th Gen i5/16/512/ OLED is available at a starting price of INR 94999/-. The x360 15 ew0048tu 12th Gen i7/16/1TB/ OLED is available at a starting price of INR 114999/-. Delhi-based AXL has recently launched a Make in India laptop Vayu Book in the peripheral space. With this launch, AXL is ushering into the peripheral space and providing customers with a laptop that is designed specifically for the Indian market. The sleek and stunning Vayu Book laptop is made with a material that’s 20% lighter and 2x as strong as a normal case. With a weight of only 1.5 kg and 15. 9 mm thinness makes it is easy to carry everywhere. Talking about this launch, Atul Modi, Co-Founder, AXL World says, “AXL products have continuously taken first place in the thin and light category. With the launch of the laptop, we usher into peripheral space to provide our consumers with the ideal fusion of performance, security, and durability. These features are an heir to the simple, clean design language of the laptop. All of it is made in India.” New HP Envy x360 15 Laptops Epson Pro Cinema LS12000 Projector comeswith Laser 3LCD, 50 to 130 inches of projection size, 2 x HDMI 2.1 (1 with eARC) and is 20.5(w) x 7.6 (h) x 17.6 (d), inches in size. Priced at approx. Rs 4,00,000/-, it’s regarded as an expensive projector, but for dedicated home cinema viewing, it serves the purpose. The image quality is among the best and doesn’t get blurred in bright or low light conditions. It accommodates a lot of adjustments for large hall spaces. This is a purpose-built machine for a next-level home cinema. It comes in a substantial housing that feels wellbuilt, looks elegant, and is actually not overwhelmingly heavy despite its size. The LS12000 is ready for a variety of setups and flexes to meet its positioning. We set our unit up on a mantel at the back of a living room, roughly 14 feet from the opposite wall. Epson Pro Cinema LS12000 Projector Vayu Book from AXL New HP Smart Tank Printers HP India has unveiled a new range of Smart Tank printers designed for the everyday printing needs of home users, micro and small businesses. In today’s hybrid world, home and small businesses in India are embracing technology for their digital transformation and they are looking for affordable, easy-to-use, and smart printing solutions. To support emerging entrepreneurs and businesses, HP Smart Tank printers deliver an enhanced user experience with an intuitive and seamless set-up, smart features, and better connectivity[v] – including selfhealing Wi-Fi and mobility with Smart App and Smart Advance. HP’s new ink tank printers can also print up to 18,000 black pages or up to 6,000 colour pages[vi] for uninterrupted printing with a pre-filled ink supply. “Micro, small and medium enterprises are the growth engine of India’s economy, contributing about 30% of the country’s GDP. MSMEs are optimistic about the future and looking for smart technology solutions that will give them a competitive advantage,” said Sunish Raghavan, Senior Director, Printing Systems, HP India Market. HP Smart Tank 580 isavailable at INR: 18848/-. HP Smart Tank 520 is available at INR: 15980/-. HP Smart Tank 210 is available at INR: 13326/-. ViewSonic, a visual solutions provider, launches its latest Ultra Short Throw Smart Laser Projectors – X2000B-4K and X2000L-4K, equipped with 2nd generation laser phosphor technology offering a lifespan of 20,000 lamp-free hours. In addition, the projectors deliver vivid 4K HDR images and amplify audio by theatre-level Harman Kardon speakers, elevating the audio-visual experience instantly. Designed ergonomically, these projectors blend perfectly with the interior and add to the modern home set-up. Muneer Ahmad, Vice President, Sales and Marketing, ViewSonic India said, “Our X series intends to add aesthetically pleasing design to the projectors to enhance the home interior. We hope to see the same positive feedback from the audience for X2000 as we witnessed with our X1000 projector.” The ViewSonic X2000L/B-4K HDR Ultra Short Throw Smart Laser Projector is available for INR 3,99,000. ViewSonic X2000L/B-4K Ultra Short Throw Smart Laser Projectors
DQ CHANNELS n February 2023 18 A CyberMedia Publication The new Lenovo Tablet 6 5G has Octa core (2 GHz, Dual Core + 1.7 GHz, Hexa Core) Snapdragon 6904 GB RAM, 10.3, with display of inches (26.16 cm)220 PPI, TFT, 8 MP Primary Camera, LED Flash, 8 MP Front Camera and battery of 7500 mAhUSB Type-C PortNon-Removable type. Priced at Rs 19,000/-, it’s handy tablet loaded with all the important features required by people for their official purposes. The connectivity of 5G networking enables users to keep their clients and colleagues close whenever required. Moreover, it is also available in attractive shades of White Moon and Abyss Blue. For storage purposes, the Lenovo Tab 6 5G has 64GB of internal memory, which can be expand further up to 1TB using a memory card. This tab comes with 5G as well as 4G VoLTE network support for voice calling and accessing the internet. The other connectivity features of this device include Wi-Fi, Mobile Hotspot, A-GPS, USB Type-C and Bluetooth v5.1. We ENGAGE with your AudiENcE Large Enterprise / Medium Enterprise / Small And Medium / Channel Eco-System / Start-up / Developer / End Cosumers / Gaming Community “iN thE MiddlE Of difficulty liEs OppOrtuNity” Enable your business in this challenging time with digital offering... How To beTTer A DigiTAl brAnD STrATegy Branding Response Generation Webinar Virtual Round Table Virtual Event Custom Program Create a successful brand focused campaigns with : Harminder Singh, Associate Vice President - Online Expert, [email protected] Focused Digital Campaigns... Maplin has opened a smartphone facility in Haryana, from where it is sending its top-ofthe-line smartphones across India. Maplin P13 (Pluzz) (8 GB/256 GB) Smartphone is fitted with Sony cameras of 48 MP and 25 MP, Android 11 and accommodates 5G, 4G Volte, 4G and 3G networks. Advanced biometrics allow easy access to your device with Fingerprint sensor and biometric face unlock. Massive inbuilt battery of 4150 mAh last long whole day and night with single charge. Helios Mediatek P70 Octa Core processor with High end Android support. These smartphones are available in pleasant shades of blue and cost approximately 13000/- They are available both offline and online. For those who want an alternative to the usual Samsung, Apple and Realme, this may be a good choice. Synology announced the launch of its wi-fi 6 router products RT6600ax and WRX560 as it expands its product line of critically-acclaimed routers with powerful Wi-Fi 6 router products designed to provide fast, secure, and safe internet connectivity to busy households and businesses. Running by the intuitive and feature-rich Synology Router Manager (SRM) 1.3 operating system and boasting capable hardware, the routers are fully equipped to address the challenges of modern network environments, including the massive rise in connected devices and the resulting necessity to protect users against ever-increasing security threats. “We are excited to add the full router lineup to the Indian market,” said Russell Chen, Synology regional sales manager “Our flagship RT6600ax targets businesses with its tri-band technology and high speed, while the WRX560 still packs powerful performance and advanced network functionality but for a broader audience.” RT6600ax is available starting at Rs 31,507 INR MSRP. WRX560 is available starting at Rs 22,352 INR MSRP. N E W S Maplin P13 (Pluzz) (8 GB/256 GB) Smartphone Synology Wi-Fi 6 Router Product Line Lenovo Tab 6 5G Panasonic Eluga Turbo Smartphone Panasonic has installed a factory in India to produce its smartphones under Make in India scheme. Panasonic Eluga Turbo Smartphone comes with Octa core (1.5 GHz, Quad Core + 1.3 GHz, Quad core) MediaTek MT67533 GB RAM, display of 5.0 inches (12.7 cm) 294 PPI, IPS LCD, with 13 MP Primary Camera and LED Flash with 5 MP Front Camera. It has a battery of 2350 mAh non-removable type. The display is protected by Corning Gorilla glass screen protection which resists scratches. To store data in plethora, the devices houses an internal memory of 32GB which can further be expanded up to 32GB via a microSD card. Priced at Rs 13,988/-, it’s a good option for budget smartphone selelrs and buyers who want an alternative to the much-used brands in the market. Canon Pixma MG3670 Multi-Function Wireless Printer A wireless multi-function printer for those who don’t want to spend extra money on features, the Canon Pixma MG3670 is right for them. There is no automated document feeder (ADF) for copying or scanning multipage documents and there is no LCD control panel for standalone operations. However, the MG3620 comes with a duplexer for printing on both sides, and it completes the majority of tasks faster than usual. The fact that this gadget produces high-quality printouts is crucial. It has Smart phone application for direct photo printing, scanning and cloud printing. It also facilitates Apple AirPrint and Canon print service for direct printing of web pages or documents through iOS and Android devices. It’s equipped with 4-colour ink system with dedicated black ink for black and white document printingand built-in Wi-Fi 802.11b/g/n for network print/scan. Priced at Rs 5,250/- and in pleasant blood red colour, it’s a handy printer for the low budgeted work. RT6600ax WRX560
A CyberMedia Publication 29 February 2018 n DQ CHANNELS We ENGAGE with your AudiENcE Large Enterprise / Medium Enterprise / Small And Medium / Channel Eco-System / Start-up / Developer / End Cosumers / Gaming Community “iN thE MiddlE Of difficulty liEs OppOrtuNity” Enable your business in this challenging time with digital offering... HOW TO BETTER A DIGITAL BRAND STRATEGY Branding Response Generation Webinar Virtual Round Table Virtual Event Custom Program Create a successful brand focused campaigns with : Harminder Singh, Associate Vice President - Online Expert, [email protected] Focused Digital Campaigns...
DQ CHANNELS n February 2018 28 A CyberMedia Publication RNI NO-DELENG/2005/15197 (published on 1st of every month) Posting Date: 4th & 5th of every month. Posted at Lodi Road HPO DPR NO. DL(S)-17/3077/2023-2025 Licensed to Post WPP. U(SE)03/2016 We ENGAGE with your AudiENcE Large Enterprise / Medium Enterprise / Small And Medium / Channel Eco-System / Start-up / Developer / End Cosumers / Gaming Community “iN thE MiddlE Of difficulty liEs OppOrtuNity” Enable your business in this challenging time with digital offering... HOW TO BETTER A DIGITAL BRAND STRATEGY Branding Response Generation Webinar Virtual Round Table Virtual Event Custom Program Create a successful brand focused campaigns with : Harminder Singh, Associate Vice President - Online Expert, [email protected] Focused Digital Campaigns... DATAQUEST #DQ40Years #DQLeadership Follow us: @dataquestindia Technology is transforming leaps & bounds, so is the business of technology. CyberMedia launched its first magazine in December 1982. Since then, DQ is actively advocating the role of technology across the sectors. Dataquest, India’s oldest and leading technology magazine in India is celebrating 40 years of its journey with a series of activities starting January 2023. Visionaries, Industry leaders, leading CXO’s will join hands and share their experiences in Dataquest 40 Years campaign. Be a part of Dataquest 40 Years Celebration! Write to us : Rajiv Pathak I Sr. Manager, Marketing I [email protected] Get your special DQ 40 years subscription offer: https://bit.ly/3Z0AiON CyberMedia launches Dataquest The New Electronics Policy (NEP) unveiled in January 1984. National Software Policy came to India Liberalisation, National Telecom Policy, Internet came to India India’s exports of software services were just less than US $ 3 billion Rise of Start-ups, Smartphones & Digital India India exports around $100 billion in software services New Education Policy, Covid came with UPI and e commerce Boom India’s technology industry expected to reach $227 Bn in revenue Dataquest chronicleD the inDian ict journey for 40 years insights from the visionaries anD leaDers for the next 25 years of inDian ict inDustry anD the future of emerging technologies join Dq 40 years campaign, share your ict journey with the inDustry