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Winds of Change
Cloud, Datacentres and MSMEs

Women In IT International Markets Industry Trends
Europe And Africa Top Digital Printing Trends In The
Providing Security
| p12 Near Future | p13
| p8

MANASI SAHA SANDEEP SEKHAR
Founder and Owner Chairman & Global CEO
Macaws Infotech C Ahead Digital

Please Contact

Iris Global Services Pvt Ltd

1, Bypass Road, Mahipalpur, New Delhi - 110037
Achin Kumar : +91 9873592171

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EDITORIAL Winds of Change
Group Consulting Editor: Ibrahim Ahmad ([email protected])
Managing Editor: Thomas George ([email protected]) Greetings friends!
Editor: Dr. Archana Verma ([email protected]) For more than a year, remote and
Associate Editor: Supriya Rao ([email protected])
Asst Editor (Special Projects): Ankit Parashar ([email protected]) hybrid work patterns have been
Content Executive (Website): Hemant Kashyap ([email protected]) around and it appears that they are
Contributing Columnist: Swaminathan Balasubramanian here to stay. Related to this is the
rise of Cloud, datacentres and the
DESIGN & LAYOUT question of how pervasive these
Manager: Nadeem Anees technologies will become in the
ONSITE & DIGITAL COLLABORATION MSME segment. Also related is the
Dr Archana Verma ([email protected]) question of the challenges before
MARKET RESEARCH SERVICES Cloud and datacentres as their
Vice President Research: Anil Chopra ([email protected]) technology evolves. In this issue,
we have explored these questions
PRODUCT REVIEW and have brought to you the views
Manager: Ashok Pandey ([email protected]) of the professionals of Cloud and
MARKETING datacentres.
Manager: Rajiv Pathak ([email protected])
With the rise of Cloud and
PRINT ADVT/COMMERCIAL PUBLICATION datacentres, it seems imperative for the conventional partners to migrate to
Sr. Vice President: Rachna Garga ([email protected]) Cloud solutions and services. Also of importance is the issue of Cloud security.
Manager: Sudhir Kumar Arora ([email protected]) (North & East) We bring to you some insights from some professionals of these domains.
Manager: Shubhadeep Sen ([email protected]) (South & West)
We continue with our promise to bring to you the information about new
ONLINE ADVT/COMMERCIAL SOLUTIONS markets in foreign countries. As Indians are allowed to travel to more and
Associate Vice President: Harminder Singh ([email protected]) more countries after receiving WHO-approved vaccinations, you can read
Manager: Sudhir Kumar Arora ([email protected]) (North & East) about some foreign markets in this issue. Also continued is the information on
Manager: Shubhadeep Sen ([email protected]) (South & West) Corona-related health products.

PRINT CIRCULATION I am confident that this issue will help you to ride with the winds of change.
Sr Manager: Sarita Shridhar ([email protected]) Archana Verma
Asstt Manager: Alok Saxena ([email protected])
Executive, Audience Servicing: Kusum Sharma ([email protected]) DQ CHANNELS THIS MONTH DQ CHANNELS THIS MONTH

ACCOUNTS & COMMERCIAL COVER STORY ................................4-5 MAKE IN INDIA .......................................9
General Manager: CP Kalra Cloud Professionals And MSMEs Journey To Cloud Partnership
Manager: Ashok Kumar
WHAT’S INSIDE KAILASH GUPTA
PRINTING Director
Sr Press Co-Ordinator : Harak Singh Ramola ETSC Computers

OUR OFFICE ADDRESSES GUEST ARENA .................................10-11
DELHI/NCR/GURGAON: Cyber House, B-35, Sector 32, Private-Public-Multi Cloud
Gurgaon - 122001 Ph: 0124-4822222, Fax: 0124-2380694 What Are Their Dynamics?
BENGALURU: 205-207, Sree Complex (Opp. RBANMS Ground)
# 73, St John’s Road, Bangaluru - 560 042 PERSPECTIVE .................................6-7
Ph: +91 (80) 4341 2000, Fax: +91 (80) 2350 7971 How To Resolve The Challenges Of
MUMBAI: 404 Trade Square, Mehra Industries Compound Safed Pool, Cloud And Datacentre?
Sakinaka, Andheri East, Mumbai – 400072.
Ph.: 09969424024 INTERNATIONAL MARKETS ....................12
Europe And Africa
For editorial queries: [email protected]
For sales queries: [email protected] WOMEN IN IT..................................... 8 SANDEEP SEKHAR
Providing Security Chairman & Global CEO
Printed and Published by Pradeep Gupta, on behalf of CyberMedia (India) Ltd at D-74, C Ahead Digital
Panchsheel Enclave New Delhi - 110017 MANASI SAHA
Printed at M/s Archna Printers, D-127, Okhla Industrial Area, Phase 1, New Delhi-110020 Founder and Owner INDUSTRY TRENDS ...............................13
Associate Editor: Dr. Archana Verma Macaws Infotech Top Digital Printing Trends In The Near
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prior written permission from the publishers. CNOEWROSN.A...C..O..R..N...E.R............................................................1..7..-1148
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Cloud Professionals

and MSMEs

In the last one year, Cloud adoption is said to have grown. Have the MSMEs taken the ride to
Cloud? How has it been for the Cloud professionals in the last one year?

It is being said that with the remote work culture becoming DR ARCHANA VERMA
taking its stronghold in the industry sectors, the demand for
Cloud adoption has increased. However, it is important to know [email protected]
whether this adoption is going deeper in the MSME sector or if
it touches only the surface at the large enterprise level. Further, “Many MSME after adopting
we wanted to understand if the Cloud professionals have faced any Cloud services in their
challenges and if their business has significantly grown in the last one organisation, started to save
year. Hence, we talked to some Cloud professionals to get these insights. cost, increase collaboration,
improve productivity and
How is the MSME Sector doing in Terms of Cloud Adoption? easily communicate with each
Punit Thakkar, CEO, Shivaami Cloud Services, says, “Initially, many other.”

MSME sectors were traditionally limited in their ability due to the lack —Punit Thakkar, CEO,
of IT support & usage of the old legacy systems. However, in this past Shivaami Cloud Services
year, COVID-19 acted as a guiding force & has accelerated the adoption
of cloud technology. Many of the MSME after adopting Cloud services A CyberMedia Publication
in their organisation, started to save cost, increase collaboration,

DQ CHANNELS n October 2021 4

To read more topical articles go to www.dqchannels.com COVER STORY

“We have seen growth in our Cloud for hosting these ERP primarily, then for other apps like HRMs,
customer acquisition in last CRMs etc.”
12 months especially driven
by the MSMEs and start- How has the Cloud Business done in Last 1 Year?
ups and they have spread Punit Thakkar says, “Despite the pandemic, we were able to achieve
the Cloud adoption to other
subsidiary bases.” our growth of 100%. We ensured that our workforce was constantly
working in helping our customers transition to cloud services seamlessly.
—Biswas Nair, Founder & CEO, In addition to this, we have added in more team members during the
Inspirria Cloudtech pandemic to provide more job opportunities to the people who have
lost their jobs.”
improve productivity and easily communicate with each other. With
cloud adaptation their data is also now much more secure than their YogeshGodbole says about his Cloud business growth in last one
legacy storage systems.” year, “Cloud business has shown robust growth due to Pandemic, it is
also seen that if MSMEs successfully adapt Cloud for 1-2 apps, then
When asked what Cloud offerings are the most popular among more and more apps are migrated to Cloud and there is a steady increase
the MSMEs and the large enterprises, Punit Thakkar singles out in annual billing to those customers.”
Google Cloud as the favourite with both the categories.
Biswas Nair says about this question, “We at InspirriaCloudtech are
Continuing with the discussion, Biswas Nair, Founder & CEO, a decade plus Cloud Solution provider in SaaS space, especially focusing
InspirriaCloudtech says, “If you look at the general trends across on Oracle NetSuite Cloud Solutions. We have seen a spike of more than
the globe the cloud adoption is on an accelerated mode and Indian 100% growth in our customer acquisition in last 12 months especially
MSME sector is no exception. According to Gartner, in the aftermath
of the Covid-19 crisis, the worldwide end-user spending on public “Cloud is becoming a
cloud services is forecast to grow 18.4% in 2021 to total $304.9 billion. commodity, rather than
McKinsey & Company described the Coronavirus pandemic as The products and services
Great Acceleration in June 2020, noting that “what we are seeing is offering. Services are being
a great acceleration of trends that existed before the crisis.” Cloud given as standard offerings
computing and the benefits it delivers for digital business were front from CSPs, thereby greatly
and centre in this acceleration. reducing MSP margins.”

Cloud led digital transformation and its benefits are the new —Yogesh Godbole, Director,
management strategy debated a lot in the board room meetings as Ace Brain Systems &Softwares
it has been a race to alignment in these uncertain times for business,
especially so for the MSMEs.” driven by the MSMEs and specially spurted by the Start-ups who are
looking for one Cloud application system to get a 360 degrees view of
When asked about which Cloud offering is the most popular with their business. The agility they expect from their Cloud applications is to
the MSMEs and the large enterprises, Biswas Nair says, “The Public take real time decisions from any location or any device and just not to
Cloud offerings for Cloud applications remain the most popular with get set of non-dynamic reports. There has been also growth in existing
adoption of the new age ERP systems especially the financial and customer base, wherein they have spread this Cloud adoption to other
inventory, CRM systems especially the service management and the subsidiaries across the globe as well as other sister concerns.
E-commerce systems to meet the over enduring demands of the new
age customers.” Any Challenges?
When asked if they faced any challenges in their Cloud business,
YogeshGodbole, Director, Ace Brain Systems &Softwares gives
very specific details, “MSMEsare doing well in cloud adaption. I have the responses were varied. Punit Thakkar says, “No, so far we haven’t
seen 2 trends – initially in first lockdown, MSMEs jumped on cloud encountered any challenges. Our team is ade of certified professionals
bandwagon, choosing free 1 year offers from hyper scalers. However, and we have an experience of more than a decade in bringing work
with variable billing and final price to be paid, they had to retrospect transformation for our clients, so we have been through all the challenges
and once offices started again, could not continue with Cloud and and now being an expert in providing cloud solutions.”
went back toon-prem Infrastructure.”
Biswas Nair says, “No organisations have been untouched by the
Yogesh also gives details about which Cloud offerings are the most pandemic and the sudden remote and hybrid work design as a new
popular amongst the MSMEs and the large enterprises, “There are concept had its own adoption challenges for our team members.
many industry specific ERPs for Steel, hospitals, or subcontractors of Especially, there were issues of the reliability and security of the Internet
large auto has ERP from their OEMs etc. The MSMEs jumped into service provider at home. Secondly, finding skilled talent for the surge
of Cloud business has caused an intriguing situation in these difficult
In a Nutshell times. Lastly, the digital transformation journey involves a significant
investment, a mindset-shift and specialised talent at our clients’ end.
• There has been reasonably good business To derive maximum value from cloud investments, the business leaders
growth in the Cloud segment from both enterprise and MSMEs segments, need to invest in Cloud-
ready internal IT resources and be more agile to operate their business
• MSMEs are gradually adopting the Cloud, but process.”
some of them may be climbing down as the
office premises reopen, as they can’t afford Yogesh details the challenges, “There are many challenges. As per
the post-installation costs IDC, cloud business will show 30%+ YoY growth and market will reach
to USD 25 Billions. There are many players setting up Cloud infra.Billing
• Although some CSPs may not have faced rates are coming down dramatically as many CSPs have deep pockets
challenges, others may have found it difficult from other businesses or from foreign funding available at cheap cost.
to get Cloud specialist professionals, reliable Instead, now Cloud is becoming a commodity, rather than products and
Internet and Cloud-ready IT infrastructure services offering.Services are being given as standard offerings from
CSPs,thereby greatly reducing MSP margins.”
• Cloud services are being given as a package
along with the Cloud subscription, which is Going by this discussion, it appears that as Cloud technology
bringing down the CSPs’ MSP margins becomes more pervasive, adjustments need to be made to keep it
viable for the MSMEs for the long-term adoption and also, to make it a
profitable service for the CSPs. A middle ground has to be found if this
technology has to sustain the strains of a prolonged slow market on the
budget of the enterprises and the MSMEs.

A CyberMedia Publication 5 October 2021 n DQ CHANNELS

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How to Resolve the

Challenges of Cloud and

Datacentre?

The Cloud datacentre technology is evolving, bringing new challenges to resolve…

VISHAL SS

[email protected]

Distributed computing is the conveyance of “Cloud solution providers should make
registering administrations including workers, an effort to keep themselves aware of
stockpiling, data sets, organising, programming, the local compliances and how they
examination and insight over the Internet (i.e., impact their offerings, to bridge the
on Cloud) to offer quicker advancement, adaptable assets gap. Additionally, for uptime, one
and economies of scale. You normally pay just for Cloud can utilise scaling and fault tolerant
administrations you use, helping bring down your working architectures.”
expenses, run your framework all the more proficiently and
scale as your business needs change. Cloud gives simple —Harshdeep Khatri,CTO, eZee Technosys
admittance to the data set of a business the executives. It saves
time, energy and potential as far as efficiency. This goes about careless mistakes that can increase their expenses as well as the wastage
as a major shift from the conventional way organizations of time and production. Sometimes, IT professionals like developers
ponder IT assets. turn on a cloud instance that is supposed to be utilised for some time
and forget to turn it off again. And some companies find themselves
Several types of cloud computing are present in the IT hampered by the hidden cloud costing packages that provide numerous
industry, such as PaaS (Platform as a Service), SaaS (Software discounts that they might not be using. Cloud technologies rapidly
as a Service) and IaaS (Infrastructure as a Service). In today’s change, develop at every point of time depending on the adaptation
world, Cloud technology helps in business development and
brings amazing on time.

Lack of Expertise
Cloud computing has helped in a lot of business achievements and

enhancements.There have been some issues and in some conditions it
has turned up to serious conditions as well. Companies make a lot of

DQ CHANNELS n October 2021 6 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com PERSPECTIVE

of technology. This often keeps us unable to keep up to the “The reason behind adopting Cloud
trends and market. This lack of availability of IT skills and technology is that it serves as
expertise does not allow the company to utilise its potential. the foundation for various digital
transformation strategies. Hence, getting
Most of the companies want an organised way of a Cloud Service Provider for fulfilling
handling their data When it comes to a third party company. customer needs and expectations at
It is very crucial in handing over the data which is sometimes every stage of the customer lifecycle can
very confidential. The main difference between enterprise be a significant challenge.”
and company executives is their desire to control over the
new modes of operations while using this technology. The —Rushikesh Jadhav, CTO ESDS Software Solution
client or the company do suggest a customized cloud suite
where they can plan, organise and execute according to the stage of the customer lifecycle can be a significant challenge for some
company. emerging businesses. ESDS has been providing end-to-end a wide
range of Managed Services to its customers across various industries.
Security Risks Through our security stack ranging from SOC (Security Operations
Some of the expert hackers are able to hack the Center) to Web Application Firewall (eNlight WAF) & Website
Vulnerability Scanning tool (VTMScan), we ensure user-critical data
application by going through the firewalls and taking the and services remain protected against all threats & vulnerabilities.”
confidential and sensitive information of a company. A cloud
Jaydeep Ruparelia, Co-founder, Infopercept Consulting says, “The
“What we need is a focus on tactics rather need is to ally with Managed Security Services with their capabilities.
than techniques, which can always be We focus on the tactics of attackers along with techniques and have
manipulated. This focus on tactics will partnered with Cloud companies like AWS to help clients manage
help in understanding the adversary’s Security in the Cloud. What we need is a focus on tactics rather than
mindset deeper and can pay back in the techniques, which can always be manipulated. This focus on tactics will
same coin.” help in understanding the adversary’s mindset deeper and can pay back
in the same coin. The attackers’ sense is what is core to Invensense”.
—Jaydeep Ruparelia, Co-founder,
Infopercept Consulting

provider might have a larger number of clients. When any “Digital transformation is more than
threats happen to the main server, automatically all the other just implementing digital services and
clients will get affected. applications. It requires the business
to first assess the actual problems and
Data Loss is a very common thing that is faced by the cloud what opportunities they can provide.
service providers. Proper data backup tools need to be placed Further to that, digital solutions can be
for recovering or for the backup of the data loss. Almost all the identified to address those challenges.”
cloud computing service providers need to have their servers
economically at feasible locations where they have a good —Subodh Parulekar, CEO & CO-Founder,
network facility. Generally, an availability of hot and cold data AFour Technologies
storage facilities need to be implemented to avoid any emergency.

Harshdeep Khatri, CTO, eZee Technosys says, “Cloud
solution providers often face challenges, some of the concerning
ones are data privacy and security assurance through regional
regulations compliance. In the era of data, privacy and security
is utmost important. For international leaders such as eZee, it

“The source of power is available primarily Digital Transformation
from the public sectors/DISCOMS and with Subodh Parulekar, CEO & CO-Founder, AFour Technologies
thrust on the demand of green power, the
availabilityofrenewableenergyisaconstraint says,“With the onset of the pandemic, it stands to reason that business
at the point of consumption. To resolve this strategies are to be revamped and driven through technology to become
issue, the solution lies in innovation in green more agile, competitive and efficient. Digital transformation is more
power solution and regulatory schemes.” than just implementing digital services and applications. It requires the
business to first assess the actual problems and what opportunities they
—Ram Sellaratnam, CEO & Managing Director, can provide. Further to that, digital solutions can be identified to address
iBus Networks those challenges. The company’s mission is to enable its customers to
build and maintain resilient, scalable and secure software systems with
becomes crucial and inevitable to follow countrywise local regulations high predictability and reliability using agile methodologies”.
and guidelines. For instance, GDPR restricts cross border data transfer.
Furthermore, to ensure services and products remain available all Ram Sellaratnam, CEO & Managing Director, iBus Networks says,
the time to their customers, cloud solution providers need to invest “The Cloud has evolved into a new dimension as it provides hyper
in constant efforts. To tackle and overcome these challenges, cloud scalability, high security and agility. Cloud hosting/Datacentres needs
solution providers heavily rely on their cloud hosting providers viz, two critical resources – uninterrupted electrical power with ESG
AWS, GCP or Azure. To handle data privacy and security related issues, compliance and availability of network. The source of power is available
one can rely on encryption at rest and transit mechanisms.” primarily from the public sectors/DISCOMS and with thrust on the
demand of green power, the availability of renewable energy is constraint
Rushikesh Jadhav, CTO ESDS Software Solution says, “The reason at the point of consumption. To resolve this issue, the solution lies in
behind adopting Cloud technology is that it serves as the foundation innovation in green power solution and regulatory schemes.
for various Digital Transformation strategies. Hence, getting a Cloud
Service Provider for fulfilling customer needs and expectations at every The datacentres where the Cloud infrastructure is hosted, need 24
x 7 highly available & fail-safe connectivity to their user application
assets at the point of demand. It is important both connectivity &
power needs are addressed.”

The comments from Cloud practitioners show that with the
evolving technology of Cloud and datacentres, its challenges are
also evolving and ever new perspectives are needed to resolve these
emerging challenges.

A CyberMedia Publication 7 October 2021 n DQ CHANNELS

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Providing Security

Manasi Saha, Founder and Owner, Macaws Infotech, Kolkata runs a business which
provides security to Cloud and Datacentres, in addition to other kinds of security
solutions. She discusses some aspects of her business

DR ARCHANA VERMA

[email protected]

How do you advise the Cloud and Datacentre remote security
to be managed?

In 2021 and beyond, we predict that cyber criminals will find new
and innovative ways to attack individuals, their homes and devices,
in order to find a path to your trusted corporate network. The global
pandemic has rapidly accelerated the existing shift toward remote

work, where employees operate beyond the protection of the
corporate firewall. In turn, hackers will exploit vulnerabilities found
in the gaps between people, their devices, and the corporate network.

Securing hybrid and remote work organisations needs the
following –
• Secure connectivity, so users can access resources from any
location; home, on-site, or in the office
• Protection for the devices used to make those connections –
desktops, laptops, mobile phones, and tablets etc
• Protection for the data and workloads that users need to access,
whether they’re in the cloud or on your local network.
• Simple management, so IT teams can manage their distributed
organisations from anywhere, without adding to their workload

How have you managed your business in the last one year?
It goes without saying that the COVID pandemic has had a

significant impact on all businesses and our IT software and
solutions business is no exception. While we were aware that it
would make a difference in the way we go about our business,
none of us were prepared for the scale and complexity of
disruption that the pandemic brought with it. It seemed like
the world just came to a standstill and the frequent lockdowns
only reinforced this fact. With the focus everywhere on
mobilising hospital infrastructure and healthcare workers to
cater to the ever-increasing number of positive cases, the last
thing on anyone’s mind was investing in IT software.
Being in Security business for over 22 years gave us
the confidence that we can face and overcome the current
challenge as we had done previously when faced with
different kind of challenges. Armed with the confidence
that there is a way out of this, we started looking at the
situation more as an opportunity than a setback. Thanks
to the existing systems and processes, which only had to
be tweaked to adapt to the current situation, the entire
business shifted to an online model in every aspect – sales
calls, pre-sales demos, negotiations, order processing,
delivery, installation, technical support, payments etc.
Our team realised that getting the work done was more
important than the location from where it was being done
and thus remote work became just another way to deliver
what the customer wanted. Customers recognised that
they too needed to make changes in their expectations
and co-operated with us to keep the business going. We
concentrated more on revenue and business continuity.

What has been your business strategy?
We increased our revenue growth by 20% in 2020-

21. Went for some strategical chances, calculative risk,
focused more on Cloud Security. Being with the customer,
helping them in their business continuity, working hand
on hand with the OEM. Having a technically sound

cybersecurity team.

MANASI SAHA

DQ CHANNELS n October 2021 8 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com MAKE IN INDIA

Journey to Cloud

Partnership

Kailash Gupta, Director, ETSC Computers shares his experiences in the process of
transitioning from a conventional channel partner to a Cloud solutions and services
provider

ANKIT PARASHAR

[email protected]

Tell us about your journey of
transition from a conventional
partner to a Cloud partner

ETSC Computers, formerly known as
Electronics Trade & Service Centre and
popularly known as (ETSC) was started
in 1985.In 1987 after having established
in this segment and with Govt initiating
CLASS (Computer Literacy and Studies
in Schools) project, it diversified into
the Sales and Services of Educational
Computers and Software in various
Public Schools, Colleges and Educations
Institutions.

In the year 1991, ETSC partnered with
WIPRO as an exclusive distributor for its
Peripherals ranges in entire Rajasthan.In
the year 1995, we also extended our work
with WIPRO to market its complete
range of desktops, laptops, servers and
networking products.

Today, ETSC has an association
with almost all leading IT vendors
to provide one-stop IT Solutions for
on-Premises, hybrid and on cloud
IT Infrastructure, IP surveillance,
unified communication, unified threat
management, software sales, services
and consultancy to more than 2500
customers.

We moved to Cloud business about

KAILASH GUPTA

5 years ago and this was with the How are your old and new customers adopting the new
introduction of Office 365 solutions technology and moving to the Cloud?
through Microsoft, CRM software
through Enjay IT Solutions and Adobe Usually, old customers are not adopting cloud due to comfort
solutions through Adobe. level and because of security threats and challenges. However, new
customers are already well aware and are opting for Cloud services due
What are the different Cloud services you offer? to obvious advantages.
1. IAAS on the cloud from Azure and Amazon
2. Application as service from Microsoft and Google What are the different challenges you faced in this journey?
3. Adobe solutions through adobe The biggest challenge is to justify migration to the Cloud when
4. CRM and tally on the cloud through Enjay IT solutions
already a huge investment in on-premises infrastructure is done. In
What sort of changes have you done to move to Cloud within such cases, we are convincing customers to opt for hybrid clouds. Many
the organisation in terms of team, skill set, infrastructure and customers are apprehending data security and other threats if they
others? migrate to the Cloud; a thorough POC has to be done for such cases to
remove such apprehensions.
We conduct Training and upgradesof all pre-sales and post-sales
executives for cloud services on an ongoing basis. We have adopted What is your overall growth as a Cloud partner?
CRM and google suit within our organisation to move to Cloud usage We are growing steadily as a cloud partner as adoption is increasing
ourselves. Our entire infrastructure is established to adopt to Cloud
operations; thin clients without local storage are also in adoption to year on year, especially by new startups.
minimise the cost of client hardware.

A CyberMedia Publication 9 October 2021 n DQ CHANNELS

GUEST ARENA For more about Partners Strategies, log on to www.dqchannels.com

Private-Public-Multi-Cloud
What are their Dynamics?

Why to install Multi-Cloud for hybrid work?

FLORIAN NEMLING, MARTIN REHKER
AND ALAN BENSON

[email protected]

When mapping their IT strategy, companies need to services from a public cloud provider.
evaluate opportunities and challenges presented There are many benefits of using a public cloud, like the flexibility
by cloud technology and many businesses find
themselves with a mixed private and public cloud in deploying new environments within minutes or quick reaction to
setup. This whitepaper explores important issues peak workloads, to name just a couple. This results in better employee
with multi cloud scenarios, with a focus on the monitoring of multi- experience and efficiency. Public cloud providers offer solutions that
cloud solutions. enable quick business transformation journeys and faster go-to-market
requirements. Public cloud providers are generating and offering more
Why Companies Arrive at Multi-Cloud Scenarios and more new cloud based and cloud native services that reinforce
Theuptakeofcloudtechnologybylarge,high-profileglobalcompanies, technological innovations and modernization. Public cloud providers
have also already addressed many regulatory and legal requirements
its popularity within IT departments, its promise of ‘almost free’ (or at and continue to do so. Driven by these very compelling arguments
least low cost) and the rise of cloud-based solutions have predictably many companies will chose to expand their private cloud infrastructure
forced companies to scrutinise and reconsider their traditional legacy with public cloud offerings. This results in an ever-increasing number
systems and setups. Every significant company must develop a cloud of multi-cloud setups.
strategy defining if and how they should move their existing setup to the
cloud. They will likely start the transformation process implementing a Best of Both Worlds
private cloud solution on-premises infrastructure to achieve a scalable Multi Cloud installation gives the customer an advantage of both
and more manageable system. However, as business activities expand,
it becomes inevitable that the need for more computing resources or private and public Cloud, such as –
external software services grows to the point where the company faces a
dilemma – expand the private cloud resources or acquire resources and Private Cloud
• Security aspects, regulatory and legal requirements – Certain

DQ CHANNELS n October 2021 10 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com GUEST ARENA

systems and data

registers may not be

placed into a public

cloud environment.

Possible reasons are

constraints regarding

geographical

placement and the

required physical

access (e.g. emergency

infrastructure,

co-location

requirements,

bandwidth, data

restrictions).

• Financial aspects

– For example, the

hardware that is

already owned and

still not depreciated

(and software if it

cannot be reused) can

be used for running a private cloud design. • List metrics, key performance indicators (KPIs) to monitor and
events to log.
• Services or functionalities – Some services cannot be provided
• Develop an incremental implementation strategy based on
by a public cloud provider or are uneconomical to adapt for a criticality and value.

public cloud scenario. • Deploy the solution for a trial run and setup alerts for high
priority events and metrics. Establish and test connections to
Multi-Cloud installation gives the external tools used as part of the ITSM and initiate business
customer an advantage of both reporting.
private and public Cloud
• Complete the setup of metrics monitoring and event logging.
Public Cloud • Control the metrics for accuracy and tune thresholds to the
• Scalability – Complete flexibility to react to resource needs
instantly without requiring oversized hardware for everyday desired targets.
business. • Decommission legacy monitoring systems.
• Dynamic creation of environments – Development and test
activities benefit from unrestricted and automated creation and How to Choose the Right Multi-Cloud Solution?
destruction of environments on demand. There are many solutions on the market, and it is difficult to make
• Innovative services – Bringing in and leveraging innovative,
external cloud-based services is easy. the right choice. During the selection process, you should consider the
• Evaluation and proof of concept (POC) – Evaluation of prod- following questions –
ucts in cloud setups is very easy and can usually be done without
financial commitments outlasting the duration of a POC. • What type of monitoring are we seeking? The most common
These examples show why a multi-cloud solution is often used, as it types are network and security, infrastructure availability
and capacity, application performance and availability, web
is necessary for companies for compliance reasons and they can also get performance and user interaction monitoring, business
the best of both worlds. However, even though a multi-cloud solution performance metrics (e.g., the number of processed documents,
can bring considerable benefits for a company, it also brings inherent
risks, specifically with monitoring. “Even though a Multi-Cloud
solution can bring considerable
Current and Target State of Multi-Cloud Monitoring benefits for a company, it also
brings inherent risks, specifically
Importance of Multi Cloud Monitoring for a Hybrid Situation
An ideal and solid multi-cloud monitoring system needs to have with monitoring.”

attributes of high availability and centralisation. A quick win might be to transactions, sales results etc.).
choose a Monitoring-as-a-Service (MaaS) solution where a predefined, • What is the preferred management technology and required
pre-configured and scalable monitoring service is hosted in a public
cloud. Solutions from all major monitoring providers can be found as information granularity?
instantly deployable services within public cloud providers’ marketplace – Agent monitoring – typically designed for a specific platform
sections. Another solution consists of creating and managing your
own centralised monitoring system installation where either your and vendor, can collect more detailed information.
local infrastructure or private/public cloud hosted infrastructure stack – Agentless monitoring – uses standardized protocols and log
supports performance monitoring of infrastructure and application
layers. Additional attributes include a fully customisable visualisation analysis. In general, ready-to-deploy solutions are hosted
interface and flawless compatibility with mobile platforms as a must. in private/public clouds and usually have great built-in
Finally, a wide support of API and webhook connectivity options agentless monitoring possibilities.
towards mostly used and popular ITSM tools is an important attribute • How many devices and applications are to be monitored?
to facilitate an effective alert/event management. • What is the company’s licensing strategy? Would it rather invest,
rent, or use an open-source solution, potentially contributing
Implementing a Multi-Cloud Monitoring Solution own development to implement specific functionalities?
The general approach of implementing a new multi-cloud monitoring Many companies are running workloads, applications and systems
in a distributed landscape with a combination of public cloud providers,
solution should contain the following steps and milestones – private clouds and legacy on premises infrastructure. Without the
• Identify the pain points and missing information that would right solution, the monitoring of all these environments can become
protect the business. a useless overhead in the best case and a danger to the business in the
• Together with relevant business units determine what needs to worst. Therefore, we regard a multi-cloud monitoring solution as an
be monitored. Outline how they benefit. important infrastructure item in this scenario. Implementing multi-
• Select a suitable monitoring solution based on requirements. cloud monitoring will require investment, but it is a crucial step towards
• Set up an implementation strategy – MaaS or own installation. operating a stable business and achieving lower total costs.

Florian Nemling is Senior Consultant; Martin Rehker and
Alan Benson are Managing Principal at Capco

A CyberMedia Publication 11 October 2021 n DQ CHANNELS

INTERNATIONAL MARKETS For more about Partners Strategies, log on to www.dqchannels.com

Europe and Africa

Sandeep Sekhar, Chairman & Global CEO, C Ahead Digital, shows some insights into the
markets of Europe and Africa, which the IT MSMEs can use to their benefit

DR ARCHANA VERMA

[email protected]

In what African markets have you worked? How profitable
are these African markets in terms of digital solutions and
platforms?

We work primary in South Africa and support the overall rollout
of tech and digital works across Southern and Eastern Africa. African
marketsare good for digital solutions/platforms,since they are adopting
straight to the digital era and very willing for connecting their citizens
with digital services.

What are the challenges of doing business in Africa?
A major challenge is a current scenario with Corona as travel

restrictions and uncertaintiesare looming.This is more so because it’s an
upcoming market, so outsourcing is still maturing. Besides, currency
fluctuation with USD is challenging.

How do you resolve these challenges?
We are covering most of the business discussion via our South

African entity, giving to locals a comfort and managing communication
via online means. Further, educating customers with outsourcing
benefits and hedging orders via ZAR, which is a South African
currency. Corona has opened new ways of engagement and
customers are more open to outsourcing.

What European markets are you familiar with?
How do you face the competition from the
European companies and other MNCs in
your segment?

We operate in the EU region via our Ireland,
UK, West Asia, India and Eastern European
business. We come across competition where
localisation or language dependency is
high.We bring in a mix of local European
talent and engage them with our global
talent to deliver the shortage of skills
and supply. Our value proposition is
always 24/7 support and accessibility
to our clients via our follow-the-sun-

SANDEEP SEKHAR

DQ CHANNELS n October 2021 model and cost-effectiveness with access to a large pool of
talent globally. Thus, we help complete a complex or big/
small project using the best of quality mixed-bag approach
to optimise the results.

How do you compare the markets of Africa, Europe
and India in terms of customer expectations and
behaviour?

The African market is price sensitive, Europe is quality
driven and India is a mix of both.Thus,we try and balance
these factors while working with respective regions. In
doing so, the preferenceof African and the European market
is pro-Indian talents, so it’s much easier to do business as
long as we can add value and respect their culture to fit in
the right talent for optimum result, it works best. India is
on the explosion of IT works and currently, it’s becoming
increasingly difficult to be cheaper and hence, we now
promise faster quality delivery to clients. Hence, the
premium is justified and business remains on a growth
trajectory.

12 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com INDUSTRY TRENDS

Top Digital Printing Trends in

the Near Future

With remote work in place and hybrid work demands growing, what kind of printing
trends will emerge in the coming months?

KULDEEP MALHOTRA

[email protected]

Digital printing is growing popularity in today’s times. The investing in contactless technologies, preventing employees from
global pandemic has hustled organisations to remodel touching the common contact points. Print manufacturers are also
their existing work culture and carefully sync it with the following suit and developing printers equipped with contactless
rapidly evolving business landscape. During this worldwide technologies, enabling users to give print commands on mobile or

disruption, almost all industries, including print, had to digitise their through other advancements like biometrics.

operations to continue serving customers and thus ensure business

continuity. Multifunction Printers

Keeping this backdrop in mind, we have curated a list of top Digital The pandemic has caused severe disruptions to businesses in the

Printing Trends for 2021 and beyond – form of a slowdown in sales and revenues. As a result, companies are

doing every bit to reduce their expenses while keeping productivity

Balancing WFH and In-Office Printing intact. Hence, players are investing more in multifunction printers that

Although most companies are reopening their offices and calling can bring together numerous functions like printing, copying, faxing,

employees back, the WFH culture will likely stay relevant in the post- scanning and whatnot – all on a single platform. MFPs have been an

pandemic world. For printing solution providers, it is thus critically enormous success so far, and print vendors will likely bring more such

important to focus on managing print operations in terms of quick devices to the market in the near future.

remote and in-office

support. Leaders who Need for Print

can efficiently handle and “For printing solution providers, It’s a truism that
address all print-related it is critically important to focus
challenges associated COVID-19 pushed

businesses to go digital.

with both WFH on managing print operations However, it doesn’t mean
employees and those in terms of quick remote and in- that the value proposition
working from offices will office support.” around using paper
be able to maintain high will fade away. Even
productivity and growth. today, people feel more
—Kuldeep Malhotra, Deputy MD, comfortable using paper
At-Home Printing Konica Minolta for various purposes than
As people continued relying on digital content.

to work from home To be honest, a paperless

during the pandemic, office environment is still

the need for smaller at-home printers has suddenly emerged and, in a distant reality because of the physical aspect of information, which is

fact, ramped up among various companies. This sudden demand has always better than an email, making us respond better.

prompted companies to launch affordable new models and ensure a With evolving technologies and their innovative applications on

smaller footprint than commercial printers. However, at the same time, print businesses, there is no doubt that traditional print has massively

leaders must also look at equipping these devices with robust customer transformed over the years. However, as the physical feel and touch

support and security infrastructure in the absence of which companies of paper will stay for an unknown period, the future of printing is

can face significant losses. envisioned to be a mix of physical and digital printing, also known

as a hybrid. Companies that sync their operations and offerings with

Contactless Printing this approach of digital printing will undoubtedly thrive in the post-

After causing worldwide upheaval, it seems that the virus has finally pandemic era, while others will be left in the dust.

reached the end game. However, the fear it has left on the heart and The author is Deputy MD, Konica Minolta

minds of people will remain. Therefore, companies are constantly

A CyberMedia Publication 13 October 2021 n DQ CHANNELS

CORONA CORNER For more about Partners Strategies, log on to www.dqchannels.com

Use Sanitisers but

Which Ones?
There are many kinds of sanitisers. Which ones are the best? And is there a
replacement for sanitisers?

With the rise in the 2nd wave of Corona, there’s a lot DR ARCHANA VERMA
of focus on the Corona related health products,
which many IT businesses have begun to sell now. [email protected]
Sanitisers come only 2nd after face masks in this
list. Right since 2020 when Corona first entered sanitisers have ethyl alcohol and its % in the sanitiser.
into India, people have been advised to rub sanitiser on their hands However, there is another aspect which plays a part in buying the
frequently, especially when they are outside. As a result, sanitisers are
in great demand nowadays. But which sanitisers should be used? What sanitisers. They should be cost effective. The problem with sanitisers
should one look for while buying a sanitiser? Our IT Partners review having 70-75% of ethyl alcohol as discussed above, is that it evaporates
some sanitisers here. quickly and hence, one has to use it more frequently; once after every
two hours is normal. This also means that they have to be bought
Quality of Good Sanitisers more frequently and the sanitisers having 70-75% of ethyl alcohol are
The reason why sanitisers have been prescribed to fight Corona is that slightly expensive. Because of this, many people can’t afford them and
they look for a cheaper brand. But while saving money, one should pay
it was found in lab tests that Corona virus gets killed in alcohol. Since attention to the prescribed composition of ethyl alcohol in the sanitiser.
most sanitisers have an alcohol base, they are effective means to kill the Otherwise, the whole purpose of using a sanitiser is defeated.
virus along with other germs that might be present in our hands.
IT Partners have suggested the sanitiser manufactured by Asian
However, there are many kinds of alcohol. Besides, what should be Paints, which is cheaper than the ones having 70-75% ethyl alcohol
content.
“The hospitals are
using Sceptre.” “At home, sanitiser
should not be used.
—Vikas Oberoi, Rather, soap should
Proprietor, Roshni be used.”
Enterprises, New Delhi
—Pankaj Shah, MD,
TechnoPlus Systems,

Mumbai

the composition of alcohol in a good sanitiser? American online medical However, further research showed that this sanitiser doesn’t have
site Medical News Today says that an effective sanitiser should have a ethyl alcohol at all. It has 66-75% of Isopropyl Alcohol. The remaining
minimum of 60% of ethyl alcohol in order to be able to kill Corona portion contains glycerol and clove oil. Hence, it’s not made to the
virus. Less % than this is not effective in killing Corona. This is the first prescription of ethyl alcohol % and hence, may not be very effective.
criterion to keep in mind while buying sanitisers. There are some brands One must be careful of this aspect while purchasing sanitisers.
in the market, which claim to kill 99.99% of the germs and which have
70-75% of ethyl alcohol. Savlon and Sceptre come under this category, Sanitiser or Soap?
both recommended by the doctors. Both are pleasant on the hand and Some IT Partners are of the view that soap can kill the corona virus,
have a strong smell of alcohol. In comparison, some sanitisers don’t have
such a strong smell of alcohol. In such cases, it is better to check if these so there is no need to use sanitiser, especially at home. It’s better to use
soap. This is in fact a good suggestion. But some care needs to be taken
“I have used the while using soap. It has been seen in studies that soap can kill Corona
sanitiser from virus, but it’s essential to rub soap on hands and form a lather for 20
Asian Paints and seconds. This is because soap needs time to take action against the virus
found it pleasant and kill it. If you rub soap for less than 20 seconds, it won’t be effective
on my hands.” against Corona virus.

—Praveen Chithapuram, There is another problem with soap. Many people who suffer
Managing Partner, Vasavi from allergies, especially those who are asthmatic, may be allergic
to chemical-based soaps. They use herbal soap instead. This is
Computer Academy, fine for washing and cleaning, but it may not be effective in killing
Vellore Corona virus. Hence, such people should take care and if they’re
allergic to soap, they should buy a sanitiser which has 70-75% of
ethyl alcohol.

Soap is difficult to carry while going out. There is a solution for this.
There are soap strips available in the market. These come in a bunch of
fine papers, covered with a layer of soap. The paper can be made wet
and the soap can be used on hands and the paper can be discarded. This
is a very good and low-cost option for those who can’t afford a high end
sanitiser.

DQ CHANNELS n October 2021 14 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com NEWS CHANNEL

Synology Partners with Tech Data 3i Infotech, an Oracle Partner, Releases
in India for Datacentre Products NuRe Edge, a SASE Cloud Platform
Distribution
3i Infotech, a provider of
Synology has announced the partnership with Tech Data, a TD SYNNEX company,
a distributor and solutions aggregator for the IT ecosystem. The partnership IT solutions and advisory
fortifies Synology’s commitment to boosting local stock levels to meet India’s
growing storage demands. and a member of Oracle

“Demand for data storage has spiked as technologies for working remotely, Partner Network (OPN),
digital transformation is playing a critical role in keeping companies functional
in this pandemic scenario.” said Danny Wang, Sales Manager of Synology India. has announced that its
“With Synology’s comprehensive solutions, businesses could overcome current
challenges while optimizing costs and operations, we believe collaborating with NuRe Edge, a SASE based
Tech Data could really help us expand and explore new opportunities in the Indian
market.” platform, has achieved

“We are excited to partner with Synology to take its data management solutions ‘Powered by Oracle Cloud
through our channel partners in the Indian marketplace.” said Mahesh Bellur,
Business Manager, Tech Data India. “The distribution agreement with Synology will Expertise and is now
not only help us capitalize on the growing demand for data-management solutions
but also offer solutions to overcome challenges, such as connecting remote teams available in the Oracle
and enabling file sharing and collaboration.”
Cloud Marketplace
Synology manufactures datacentre products and is based in Taiwan
offering added value to

Oracle Cloud customers.

NuRe Edge (SASE) on Oracle Cloud Marketplace enables borderless security

at the edge. The combination of NuRe on Oracle Cloud Infrastructure will

accelerate decision making into a service, by deploying micro data centers,

managing and securing with a seamless experience at the edge. It provides

enterprise and cloud networking delivered as-a-service consumption, elastic

scale up and scale down, with end-to-end security, performance, visibility and

governance.

Powered by Oracle Cloud, NuRe Edge offers Oracle Cloud customers these

additional benefits –

• Improved Security & SLA – Simplified access controls, monitoring &

auditing ma ximise op erational efficiencies with industr y leading SL A s

on availability, manageability & performance.

• Global Availability – Easy access to new geography regions leveraging

Oracle Cloud Infrastructure global footprint.

• On Demand Scalability & Faster Time-to-Value – Oracle Cloud is a

highly scalable platform able to support 3i Infotech’s and its clientele’s

growing business demands and can be deployed in days.

SASE provides security and scalability for Edge Cloud to enterprises.

Trend Micro Launches its First Cloud One Datacentre in India

Trend Micro has announced the launch of its Cloud One regional datacentre in India, to
uphold data sovereignty and safeguard data privacy in the country.

Cloud One is Trend Micro’s flagship cloud security services platform for protecting
servers, resources, and applications in the cloud. Trend Micro takes the lead by becoming
one of the first security vendors to have the broadest set of services around cloud security,
delivered out of India. This move follows Trend Micro’s launch of its regional XDR data lake
in India last year.

Owing to the agility that cloud brings, organisations are increasingly embracing it, making
SaaS the preferred model for security solutions delivery. However, many customers face
regulatory or policy-based concerns around the location of SaaS platforms or data storage for
their workloads. Having a datacentre within the country improves compliance and reduces
friction for guidance and reporting requirements.

Speaking on the launch, Vijendra Katiyar, Country Manager, India & SAARC, Trend
Micro said, “India is a significant market for us and to reinforce our commitment towards our
customers in India, we have launched Trend Micro Cloud One data center for India region. It helps simplify cloud security for our vast clientele – especially in BFSI,
government and other regulated sectors.”

PC Shipments in India 5 Years Highest at 4.1 Million in Q2’21 – Canalys

PC shipments in India grew by 43% Indian total PC shipments ((including tablets, market share and annual growth)
year on year in Q2 2021 to reach Canalys PC Market Pulse Q2 2021
4.1 million units, comprising half
a million desktops, 2.5 million Product Q2 2021 Q2 2020 Annual
notebooks and 1.0 million tablets. category shipments market share growth
Almost all categories grew by Desktop shipments market share
double-digit percentages year on Notebook 419 14.6% 23.0%
year, mainly due to a lackluster Tablet 515 12.6%
performance in Q2 2020, when Workstation
the entire country was under 2,495 60.9% 1,742 60.7% 43.2%
lockdown, braving the first wave Total
of COVID-19. Shipments of 1,033 25.2% 679 23.7% 52.0%
notebooks, the largest category by 54 1.3% 31 1.1% 75.2%
volume, grew 43% over Q2 2020.
Tablets also had one of their best 4,097 100.0% 2,871 100.0% 42.7%
quarters since 2016, with 52% year-
on-year shipment growth. Desktop Note – shipments in thousands. Percentages may not add up to 100% due to rounding.
shipments were up by 23%. Source –Canalys PC Analysis (sell-in shipments), August 2021

A CyberMedia Publication 15 October 2021 n DQ CHANNELS

NEWS CHANNEL For more about Partners Strategies, log on to www.dqchannels.com

BD Soft is the Distributor of Prophaze IMTMA Completes 75 Years, Elects

Technologies in India Ravi Raghavan as President

BD Soft announces its partnership with Prophaze Technologies as its National The Indian Machine Tool Manufacturers’
Distributor in India. The partnership aims to leverage BD Soft’s extensive Association (IMTMA) held its 75th
distribution network across India. BD Soft shall have the right to select and appoint Annual General Meeting (AGM) on 20th
authorised resellers of the products in its territory. BD Soft, shall extend its support September 2021, on the digital platform.
in developing E-tailers to market and promote products and services to customers. Ravi Raghavan, MD, Bharat Fritz Werner
was elected as the President of IMTMA
Speaking on the association, Vaisakh T.R, CEO and Chief Architect, Prophaze for the year 2021-2022. Ravi Raghavan
Technologies, said “We aim to equip them with an advanced Website Security will succeedIndradevBabu, MD, UCAM
Platform, ensuring protection from all kinds of threats with our solutions. As we as IMTMA’s President for the year
look to expand our reach in India, BD Soft’s extensive network among businesses 2021-2022. Rajendra S. Rajamane, MD,
starting from MSMEs to large enterprises in the vast geographies of India, shall Rajamane Industries was elected as
help us explore new markets and grow exponentially. We are looking forward to the VP of IMTMA for the year 2021-
working with BD soft and charter a successful growth story for Prophaze in India.” 2022. The new Executive Committee of
IMTMA for the year 2021-2022 was also
Leveraging BD Soft’s extensive channel ecosystem and strong consumer base in formed.
the Enterprise, Government, BFSI and SME sectors, Prophaze shall be capitalizing
on the growing demand for holistic security infrastructure. This year’s AGM was a special one
for IMTMA as the Association, which
was formed on 20th September 1946,
completed 75 years. From a 19-member
team at the time of its formation in 1946,
the Association has grown to have over
460 members. A logo commemorating IMTMA’s 75 years was unveiled and a
corporate video tracing the history of IMTMA was played at the AGM.

Speaking about IMTMA’s onward journey, V. Anbu, Director General
& CEO, IMTMA and BIEC said, “The machine tool industry should look
forward towards a quick adoption of new-age technologies to achieve this
vision. IMTMA will continue to play an enabling role in this.”

ISODA forms New Management TAIT Organises Workshop on Govt’s
Committee in its 12th AGM Credit and Finance Schemes for MSME

Chairman Vice-Chairman President Vice President
Alok Gupta Gautam Raj Jitesh Chauhan Zakir Hussain Rangwala

The Infotech Software Dealers Association recently concluded the 12th AGM and

second Virtual AGM held on September 18, 2021. After the financials and the last TAIT (Trade Association of Information Technology) conducted a workshop
for members to get updated on registration criteria, and numerous benefits
years’ minutes were passed, the new Management Committee was elected. Government offers for MSME.

Alok Gupta of Softmart Solutions who was the Vice Chairman in the last term The majority of IT partners belong to MSME Category. Ease of doing
business is predominantly crucial for the MSME sector that can lead India’s
gets promoted as Chairman of ISODA. JiteshChauhaan of Rubik Infotech who was economic growth and generate employment for millions across the country and
contributes about 30% to the country’s GDP.
the Vice President in the last term gets promoted as the President of ISODA. Pradeep
Samir Parekh, President, TAIT has taken up the task of registering every
Daga of Suntronix who is the Secretary and Ravi Jalan of Shakti Enterprise who is the single member under MSME and educate them for all possible benefits of
MSME, thus growing member’s business.
Treasurer will continue on the Board of ISODA for this year. The elections took place
Session conducted by Visanji Patel of Gajora Advisory updated members
for the VC and VP positions. about how to register an MSME which is free of cost, finer points to be taken
into consideration and how to avail maximum benefits of MSME.
Gautam Raj TheFounder of E-COM Technology was elected to the post of Vice-
Another speaker, UdayTardalkar, a well-known corporate consultant and
Chairman. Zakir Hussain Rangwala founder of BD Software Distribution was elected member of various forums including IGRC, NSE, NCDEX and MCX, updated
members on various options for “Ease of Credit and Finance” under MSME.
to the Vice President’s position.
According to the International Financial Corporation (IFC), the credit need
The New Management Committee is as follows – of the Indian MSME sector stands at approximately Rs 32.5 trillion. Despite
this huge demand, out of 63.3 million existing MSMEs across India, less than 5
Chairman – Alok Gupta, Softmart Solutions million have access to formal credit.

Vice-Chairman – Gautam Raj, E-Com Technology

President – Jitesh Chauhan, Rubik Infotech

Vice President – Zakir Hussain Rangwala, BD Software

Secretary – Pradeep Daga, Suntronix

Treasurer – Ravi Jalan, Shakti Enterprises

The Regional Secretaries for all the designated regions of ISODA remain the same

as Last year.

DQ CHANNELS n October 2021 16 A CyberMedia Publication

Lenovo India Introduces IdeaPad Slim IBM Unveils New Power
Server for Hybrid Cloud
5 Pro Laptop and AMD Radeon. The laptop has an enlarged
touchpad and function arrow keys, that are IBM Has announced
Lenovo announces the launch engineered for tactile control, keying accuracy,
of the Lenovo improved ergonomics, with optional backlighting. the new IBM Power
IdeaPad Slim 5 Pro
laptop in India. It is Dinesh Nair, Director, Consumer Business, server E1080, the
equipped with Intel Lenovo India said, “The IdeaPad Slim5 Pro with
11th Gen and AMD its top-of-the-line specifications and inbuilt first in a new family
Ryzen processors
with high-end GPUs smart technology features is of servers based
and speakers. a perfect solution to these
enhanced requirements that on the new IBM
The IdeaPad Slim consumers expect from a
5 Pro is equipped with Power10 processor,
up to 11th Gen Intel Core premium device today. The latest
i7 and up to AMD Ryzen 7 5800H entrant in the IdeaPad series is another step designed specifically
processors. The device delivers accelerated towards offering a laptop which is a champion of
functionality with the multiple options for creativity, reliability, multi-tasking, and effortless for hybrid cloud
graphics by NVIDIA GeForce, Intel Iris Xe, portability.”
environments. The

IBM Power10-

equipped E1080

power server is

engineered to be

one of the most

secured server

platforms and is designed to help clients operate a secured,

ASUS Announces ProArt and OLED frictionless hybrid cloud experience across their entire IT
Solutions with Windows 11
infrastructure.
ASUS has announced a major expansion of the brand’s
ecosystem of ProArt and OLED solutions for empowering “When we were designing the power server E1080, we had
creators — including a more comprehensive array of new
ProArt solutions, an expansive selection of Windows 11 to be cognizant of how the pandemic was changing not only

laptops and PCs for creative professionals and prosumers, consumer behaviour, but also our customer’s behaviour and
and a complete offering of laptops with OLED displays for
all kinds of creators — at the Create the Uncreated launch needs from their IT infrastructure,” said Dylan Boday, VP of
event. Featuring new laptops, displays, peripherals, a
Product Management for AI and Hybrid Cloud. “The E1080
desktop, a projector and a motherboard, the new lineup
enables content creators of all types to thrive with is IBM’s first system designed from the silicon up for hybrid
optimal workflows and unique innovations.
“At our core, we are innovators who take cloud environments, a system tailor-built to serve as the
pride in bringing our best ideas to life.
So today’s lineup delivers incredible foundation for our vision of a dynamic and secure, frictionless
experiences for creators, by creators
— to turn imagination into reality,” hybrid cloud experience.”
noted ASUS co-CEO Samson Hu.
Fujifilm India Launches
Lenovo Unveils ThinkBook Laptop with
Windows 11 LTO Ultrium9 Data

Lenovo has announced the forthcoming running Windows 11 will offer enhanced work Cartridge in India
and entertainment experiences.
availability of its current Fujifilm India has
A new simplified user interface, easy announced the launch of
ThinkBook business connection to people with Microsoft Teams the Fujifilm LTO Ultrium9
Data Cartridge’ (LTO9).
laptop portfolio and smarter features work better together Designed with Fujifilm’s
with ThinkBook’s innovations. proprietary technology,
preloaded with Enhanced security and LTO9 offers up to 45TB
manageability will help boost in storage capacity (18TB
Windows 11 when business continuity, and end for non-compressed
users will be more productive data), a 50% increase from
available. Revealed with improved multitasking the previous generation
of LTO tape. The high
on June 24, Windows features in Windows 11 such as Snap capacity, achieved in the
layouts and Desktops and enjoy better video new LTO9, caters to the surging data storage demand amidst
11 is designed to bring conferencing with AI-based noise cancellation on the rapid development of IoT technology and acceleration of
select ThinkBook models. Digital Transformation and contributes to mitigating CO2
people closer to what they emissions, an urgent task that must be addressed globally.

love and make creativity and Speaking on the launch of the product, Koji Wada, MD,
Fujifilm India said, “With a maximum capacity of 45 TB, the
productivity easier as the world data cartridge ensures safe storage of your computed data in
a device that is not only affordable, but also environmentally
shifts to hybrid working, learning, conscious. We are sure that this product will immensely
benefit the Indian digital industry and will prove to be a
connecting and playing. Lenovo claims gamechanger.”

that its stylish and refined ThinkBook products

A CyberMedia Publication 17 October 2021 n DQ CHANNELS

NEWS

Western Digital Offers LEXAR Launches Performance Device
for Intensive Workload
Pocket-Sized WD
Lexar has launched a new performance
Elements SE External SSD device to its portfolio, designed for
intensive workloads. The Lexar NM620
Western Digital has M.2 2280 PCIe Gen3x4 NVMe SSD
announced the WD Elements offers next-level performance that puts
SE external SSD, a new you in the computing fast lane with
portable storage solution speeds up 3300MB/s read and 3000MB/s write1. It’s supported by the PCIe Gen3x4 NVMe 1.4
that marries pocket-sized technology standard and built with the latest 3D NAND flash. With speeds of up to 3300MB/s
design with performance. read, enjoy 6x the speed of SATA SSDs. The NM620 is an ideal choice for impressive creative
This compact device is a performance and gaming experiences. It Features LDPC for added reliability.
great solution for consumers
who need a portable drive to Unlike traditional hard disk drives, the NM620 SSD performance device has no moving
move files fast. With the WD parts, so it’s built to last. On top of that, it’s also shock and vibration resistant2, making it one
Elements SE external SSD, the robust and reliable SSD.
consumer is in control of their
content across laptops, desktops and other devices, whether on the U&i Introduces New10,000 mAh
job or creating content for fun. Power Bank in India

Jaganathan Chelliah, Senior Director, Marketing, India, U&i a manufacturer of portable products in India
Western Digital added, “Western Digital is focused on bringing has come up with “Charter”, a 6 in One power bank.
innovative technology to make it convenient for Mac and PC users This product is a combination of style and utility as it
to manage their content. WD Elements SE External SSD provides can easily slip into your pocket and is not bulky at all
an excellent blend of performance, compact size and capacity. It’s making it easy to carry around. It is a stylish and smart
an outstanding choice for consumers looking to back up and share offering in the market with many notable features.
content between multiple devices.”
Charter is made using a superior quality alloy
Inbase Launches plastic shell which makes it dust and fireproof. Apart
Urban Sprint Series of from this, it has an inbuilt intelligent safety system
Super-Fast Chargers that protects the device from overcharging, high
temperatures, and short circuits.

Speaking on the launch, PareshVij, Founder, and
Director, U&i said, “The newly launched Charter
power bank is value for money device, a combination
of style and utility for our valued subscribers. Through
this launch, we are expanding our power bank range
and we’ll be looking forward to bring in superior and
innovative products in the coming days.”

Inbase, a gadget accessories brand has announced the launch of MediaTek Announces
its new Charger Urban Sprint Series that includes three models – Kompanio 900T for Tablets
Sprint superfast Charger with C-C Cable and with C-L Cable.
and Notebooks
The newly launched Urban Sprint Charger series offers a gamut
of super-fast charging experience with 20W power delivery. The MediaTek has announced its new Kompanio
charger comes with an ABS Fireproof casing to protect devices 900T chipset, expanding MediaTek’s
against excessive current and its PD+QC 3.0 technology offers portfolio of mobile computing solutions
multi-layer protection that prevents it from overheating and for tablets, portable notebooks and other
overcharging. Folks, especially those, who are traveling most of the devices. The introduction of Kompanio
time, this accessory is a boon as one can carry it along to charge 900T follows MediaTek’s recent launch
their mobile devices anywhere anytime. of 1300T, which is designed for premium
tablets. MediaTek’sKompanio platform
Key Features combines powerful computing capabilities
• 20W Output for Fast Charging and ultra-low power consumption with
• Intelligent Power Saving the company’s advanced technologies
• Quick Charging Technology for multimedia, AI, gaming and wireless
• PD+QC 3.0 technology for Multi-Layer Protection connectivity.
• ABS Fireproof casing to protect devices against excessive
“With this platform, users can count on incredible mobile computing experiences,” said
current Zeng Baoqing, general manager of MediaTek’s Intelligent Multimedia Division.
• Cable Length – 1.2m supports all mobile and tablet
The 900T is built on the advanced 6nm process and integrates an octa-core CPU
DQ CHANNELS n October 2021 architecture with two Arm Cortex-A78 ultra-performance cores and six Arm Cortex-A55
power-efficient cores, plus an Arm Mali-G68 GPU and MediaTek APU (AI processor) for
serious mobile computing power. The chipset supports flagship LPDDR5 memory and UFS
3.1 storage, and is also adaptable to 2K resolution 120Hz refresh rate screens, providing fast
performance for both business and gaming applications.

18 A CyberMedia Publication

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A CyberMedia Publication 29 February 2018 n DQ CHANNELS

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DQ CHANNELS n February 2018 28 A CyberMedia Publication