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Falling Rupee
and the Way Out

How have the IT sector and the falling rupee influenced each other?

Perspective Women in IT Partner Profile
Neeraj Agrawal, Owner,
Where are the Indigenous Laptops? Remote User Experience Nimbus Computer,

| p7 and AI | p9 Kolkata | p12

RITU SRIVASTAVA
CEO & Co-founder
Lightbulb.Ai

November 2022

Technology advancemenT has alTered The very
face of The IcT IndusTry. fy 2022-23 Is poIsed To

change The scenarIo of The enTerprIse IT.

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• Top 20 Companies with their CEO

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EDITORIAL Coming Out of the Vicious Cycle
Managing Editor: Thomas George ([email protected])
Group Consulting Editor: Ibrahim Ahmad ([email protected]) Greetings friends!
Editor: Dr. Archana Verma ([email protected]) This is the time of festivals. We
Associate Editor: Supriya Rao ([email protected])
Sr. Asstt Editor (Special Projects): Ankit Parashar ([email protected]) have celebrated some and are going
Sub-Editor: Manisha Sharma ([email protected]) to celebrate some more. Amidst the
Asstt Editor (Website): Josun Jose ([email protected]) celebration and joy, there’s a concern,
Content Executive (Website): Ayushi Singh ([email protected]) because we are going through an
Contributing Columnist: Swaminathan Balasubramanian | Vishal SS unprecedented phase of inflation.
DESIGN & LAYOUT Many of us are not able to buy the
Manager: Nadeem Anees ordinary means of sustenance. The
ONSITE & DIGITAL COLLABORATION Indian customers no longer have the
Dr Archana Verma ([email protected]) power to purchase what they could.
MARKET RESEARCH SERVICES Hence, businesses are down, though
Vice President Research: Anil Chopra ([email protected]) not yet out. Rupee has fallen and there’s
CYBERMEDIA LABS prediction that it may fall further.
Sr. Manager: Ashok Pandey ([email protected])
MARKETING All is not lost yet however. Those
Sr. Manager: Rajiv Pathak ([email protected]) who have explored foreign shores to
PRINT AND ONLINE ADVT/COMMERCIAL PUBLICATION find clients for their businesses are in
Sr. Vice President: Rachna Garga ([email protected]) good shape. Many of them have actually
Associate Vice President: Harminder Singh ([email protected]) done well. Hence, this is the time for us
Sr. Manager: Sudhir Kumar Arora ([email protected]) (North & East) to learn from them and look beyond the borders of our country and find foreign markets
Sr. Manager: Shubhadeep Sen ([email protected]) (South & West) for our products and services.
PRINT CIRCULATION
Sr Manager: Sarita Shridhar ([email protected]) This is also the time of realisation that India can no longer simply be a market for
Sr Manager: Alok Saxena ([email protected]) products coming from outside. Because the channels may close anytime without warning,
Executive, Circulation Network: Kusum Sharma ([email protected]) as it happened in the recent past. We need to learn from it and make amends. This is the
Executive, Circulation Network: Aalove Thakur ([email protected]) time for India to invest in research and development of innovations and strengthen its
ACCOUNTS & COMMERCIAL manufacturing.
General Manager: CP Kalra
Manager: Ashok Kumar This issue brings to you these discussions. We also showcase some IT leaders who
PRINTING have fought against the challenges and have been successful.
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Falling Rupee and the

Vicious Cycle

How have the IT sector and the depreciating rupee influenced each other?

DR ARCHANA VERMA

[email protected]

SWAMINATHAN B

[email protected]

Today, the value of US Fall of the Indian Rupee against the US Dollar in last 1 Year
dollar is Rs 82.39/-. It has
been falling regularly and 4 A CyberMedia Publication
is at the all-time lowest
in a year. This has several
repercussions on the IT business,
especially the segment which relies on
imported IT products and selling them
in the Indian market, or even those who
imports technology for manufacturing
their products in India.

Another big fall out of the falling
rupee is that the Indian clients have
diminishing purchasing power. The
businesses can no longer depend upon
the Indian market to sell their products.
A third element is that the inflation rises
with the falling rupee. Hence, the Indian
clients can’t continue to purchase IT
products and services.

In short, when a currency’s demand
in the market increases, its value rises.
When its demand falls, its depreciates.
The increase or decrease may depend
upon the volume of exports vs imports,
debt from the international agencies on
the country, inflation rate etc.
DQ CHANNELS n November 2022

To read more topical articles go to www.dqchannels.com COVER STORY

How the Rupee Falls – A Vicious Cycle They provide IT services to clients in foreign countries. By and
large, they are in an advantage, because they are actually exporting
In general, when a country exports more and gets revenue their services abroad and bringing in revenue from abroad.
from the foreign countries, its own currency will appreciate Manufacturers
in value. If the volume of imports exceeds that of exports, its
currency shall depreciate. There are manufacturers of IT products in India, who are no
Hardware longer dependent upon the Indian market alone.They export
their products abroad and get revenue from abroad. They are
Indian IT sector shows mixed trends in relation to the falling also in an advantageous position.
rupee. There are hardware resellers, who import most of their As-a-Service Platforms
hardware from abroad and resell them in the Indian market. This
segment is the most badly hit, as it is an import-intensive business. There are as-a-service platforms of many kinds, who have
Combined with the large volume of import they contribute to the clients both in India and abroad. They are also not dependent
Indian commerce, the falling purchasing capacity of the Indian on the Indian market alone. They sell their services abroad and
clients further hits them, as they can’t raise the prices of their bring their revenue from foreign countries. They are also gainers
products and over-burden their already burdened clients. This is in a falling rupee market.
the reason why the OEMs of IT products don’t want to increase Cloud Service providers
the prices of their products.
The Cloud service providers typically have clients in many
Both the OEMs and the resellers need to recognise that countries. They are not dependent upon only the Indian market.
Indian clients have a limit to their purchasing power. Hence, they are also in an advantageous position.
Security Services
Thus, the high import of foreign made products contribute to
the falling rupee and thereby, the clients can’t afford them which Security segment has different categories. There are those
further pressurises the reseller. that are bringing security solutions from foreign companies and
Hardware Services selling them to Indian clients. These will feel the pressure of a
falling rupee, as they essentially import products from abroad
There is the segment of the hardware service providers, who and sell them in Indian markets. If they get the prices increased
are also suffering to a large extent. They get paid for their services by the OEMs, it will hurt the Indian clients and they won’t be
where they can do with the locally available parts, or when they able to sell their products as much as before.
simply fix a non-functional gadget. However, in cases where they
have to replace a part with an imported part, they have to keep Then there are those who have their own security solutions
stocks of imported parts for such services. These parts become developed in India. Some of these are large multinational
expensive with the depreciating rupee and these services also companies and their revenue is not dependent on Indian markets
become more expensive, hence the client can no longer afford alone, but they get revenue from foreign countries as well. Some
them in many cases. Besides, their import of parts contributes to of them have become household names even in India and have
the depreciation of the rupee. This is another vicious cycle. kept their solutions low-priced. Hence, even Indian clients don’t
Software feel overburdened to buy their products. In case the MNC OEMs
of security solutions raise their prices, then their Indian clients
Hardware need many kinds of software to operate, which are likely to shift to these Indian alternatives. Hence, security
need to be imported in many cases. These imports contribute landscape has a variegated scene.
to the depreciation of the rupee. This is another vicious cycle
where, the client can’t afford the raised prices and the software What do the Partners Say?
seller can’t sell at the older price.
Offshore Services We asked some partners from different segments about how
the falling rupee affects them. Following are their responses.
IT sector also has a large segment of offshore service providers.

“The falling rupee value has hit 3% to 4% more, which washes away entire profits on
the repair business very hard as that product.
we are importing all the spares
from China for payment against Worst part is the rising cost. The market prices
dollar value as such the cost of never increase. Prices of technology products are
the spares has increased con- like a one-way street. They go down with time and
siderably. Consequently, our factors such as exchange rates are never considered
operating margins have further by the OEMs.”
shrunk in an already shrinking
competitive market. The cycli- —Viren Bavishi, Partner, Sapphire Micro-Sys-
cal effect of US inflation will tems
further make the goods more expensive. However,
having a positive outlook on the entire scenario is “In the last few months, the ru-
the only option and hope for a better tomorrow.” pee has gone from Rs74/- to ap-
—Julian Jones, CEO, Zion Technologies proximately Rs82/-. The impact
of dollar is felt in every coun-
“Being an importer, falling ru- try, even where our vendors are
pee is a big challenge as cost of headquartered. So we have not
the goods that we are import- got any relaxation from the ven-
ing are increasing. dors on pricing etc., but if the
dollar continues its journey up-
Goods which were imported wards, then we would be forced
a month back, are already being to ask vendors to adjust prices
sold at considerable rates. For accordingly for the Indian market. Further, when giv-
them, remittances/payments ing quotation to the partners and customers, we do
are due now. We end up paying not give validity of more than 7 days, explain them
about the dollar issue and many understand. But in

A CyberMedia Publication 5 November 2022 n DQ CHANNELS

COVER STORY For more about Partners Strategies, log on to www.dqchannels.com

government business, it is becoming difficult, as we than the supply and the domes-
have to quote in tender well in advance and can’t tic currency like rupee in India
change the price later. So there is an issue when do- will depreciate against the dol-
ing business with the government.” lar. The rupee has been on the
decline since early this year, es-
—Zakir Hussain, CEO, BD Software pecially after supply chain dis-
ruptions in view of the Russia-
“Inflation is a common phe- Ukraine war, global economic
nomenon. Every organisation challenges, inflation and high
that is planning its annual IT crude oil prices, among other
budget should keep this in issues besides, there have been
mind. Alongside this, the cost heavy foreign fund outflows from the domestic mar-
of increase in the value of USD kets too.
against the Indian Rupee is a Impact on IT – The Indian IT services and tech-
key issue in software reselling. I nology industry has been the biggest gainer of a de-
am sure that this will impact the preciating rupee as it earns in US dollars and other
renewals. As the cost of a single foreign currencies. Since the US contributes more
user impacts, on a large scale, than 50 per cent of the revenue, any fall in the rupee
this will impact an organisation as a whole. As per increases their earnings. Over the years, India has
market trends, the cost has increased between 5% become a major hub for IT outsourcing on the back
to 8%. The sad part is when the channel partners ap- of cost-saving benefits, talent quality and favourable
proach the market with this price hike on the prod- policies. In fact, nearly 80% of the US and European
ucts for renewals, it is a challenge.” outsourcing firms prefer India for their outsourcing
—Anand V, Owner, Raksha Technologies needs.A one percent depreciation of the rupee im-
proves margins of IT service providers by nearly 30-
“Indian market will suffer a lot. 40 basis points.
This will have a huge long-term Inspirria’s Situation – We at Inspirria Cloudtech,
impact. From the OEM point of being focused in the Cloud space have a mix of do-
view, there are some companies mestic sale as well as exports and hence, the impact
that have a concept called me- for us is marginal. Though we do see the rising mar-
dian pricing. That is equal to a gin headwinds in near term for our export business,
fixed currency. The conversion which will help us to invest more in terms of the dig-
will happen according to that ital up-skilling of our team members, negotiations
regardless of the market con- of our contract renewals or new client acquisitions
ditions. The channel partners as well as negating the recent wage inflation chal-
need to inform the clients of the lenges.
right data and the reasons for the price hike. This According to the International Monetary Fund,
process will eventually help them in having better the rupee’s value might drop to hit the 94-mark
dialogues with their customers in the long run.” against the dollar by FY2029. Some analysts are talk-
— Kabilan D, Co-Founder, CETAS ing about dollar distancing and for India to pitch ru-
pee as a credible alternative. Only time will tell how
“Following is the situation with the CSPs – all of this will pan out but for now there are these
Reasons for the Current Situation – The value of the volatilities we have to live with during these uncer-
Indian rupee to the US dollar works on a demand tain economic times.”
and supply basis. If there is a higher demand for the
US dollar, the value of the Indian rupee depreciates —Biswas Nair, Founder and CEO, Inspirria
and vice-versa. If a country imports more than it ex-
ports, then the demand for the dollar will be higher Cloudtech

The Ways to Resolve this Problem the large business conglomerates of India to manufacture
these products.
Both the government and the partner community have to • Government should facilitate the manufacturing of
come forward to contribute towards uplifting the condition of IT parts and whole products inside India in every way
Indian economy. This is imperative, as a healthy economy is the possible.
backbone of a healthy business and vice versa. Following are • Increasing the price is not an option in already inflation-
some suggestions – ridden Indian market. Hence, the partners’ associations
should work with the government to find solutions to
• By all means, the export has to be increased and import increase sales in foreign countries.
has to be decreased. There is no other way out. Hence, • Government should bring the partners online and give
both the government and the partners should work them logistic support to find clients abroad.
towards it. Only an export oriented economy can flourish and be healthy
in the long run. An excessively import-oriented economy
• Hardware resellers should find markets abroad and export can’t sustain over a long time. The partner community must
their products rather than depending upon the Indian understand this basic rule of economy.
market.

• Hardware service providers should use Indian parts
wherever possible. Instead of importing parts, they
should approach the government and ask help in getting

DQ CHANNELS n November 2022 6 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com PERSPECTIVE

Where are the

Indigenous Laptops?

After the euphoria last year, India hasn’t moved forward in laptop manufacturing after
one year of PLI scheme for laptops

The problems of shortage of supply, transportation DR ARCHANA VERMA
and of non-availability of essential parts during
the lockdown, it became clear that Indian laptop [email protected]
market could not depend completely on imported
laptops and their parts. Any contingency could
arise anytime to derail the laptop industry and practically all IT
programmes work on the laptops. It is essential for India to have
indigenous laptop manufacturing facilities to cater to the Indian
customers.

Some MNCs took heed from this and opened their
manufacturing facilities. Lenovo was one such company. Close
on its heels, HP announced its partnership with Flex in Tamil
Nadu to open its manufacturing unit there.

Under-Performing Indian Companies

There are some laptop making companies in India. But
they have not been able to compete against the MNCs in this
segment. HCL is the most striking example, which abandoned
its laptop making venture in 2013, as it couldn’t increase its
sales of its laptops. Micromax was coming R&D and on innovating in laptop technology
up for quite some time, but it’s not making and hence, they have to continue importing.
any competitive laptops in recent times and So, this is a never-ending vicious cycle.
many of its models are listed as out of stock. TaIttnhshhfeIeaonrnredimmitiasoapintsmoiooaratndsniuogTutefnfyacalhocatotnpnurotiryomleoptopgtshyotaherAntmesgdWroetfoehlrameldpiertTnorctpaods(mIeaTpAnOod)r.ngITeTahnnpitisrssoamdetiauaoskcnitee’sssr India, on the other hand, says that its
It’s not clear whether RDP manufacturers its
laptop parts in India, or whether it simply experience with the ITA has been most
assembles the imported parts. discouraging, almost wiping out the IT
industry from the country. The real gainer
While we can be happy about the from the agreement, it says, has been China.
large conglomerates like HP and Lenovo
opening their manufacturing units in India The result of all this has been that laptop
technology in India is simply nothing to
and supplying what are technically “Made write about, there is no investment in R&D
in India” laptops to Indian clients, the and the brand value of the indigenous
indigenous Indian laptop manufacturers are not picking up their sales. This products in the market simply doesn’t compete with the brand image of
is despite the fact that Indian laptop market is very large and is growing in their international counterparts.
all its segments. These segments are being catered to by the large laptop
manufacturers from around the world and Indian companies are simply
not able to compete. What Should Be Done?

Encouraging indigenous laptop production is an absolute must if India
has to go anywhere in technology business. For this, following should be
Travails of Laptop Manufacturing done –

Last year, the Union Cabinet in February approved a Rs 7,325/-crore • The government should insist upon bringing laptop technology to
production linked incentive (PLI) scheme for laptops, tablets, all-in-one- India, not only the machines and their manufacturing facilities. The
personal computers and servers. There was a great enthusiasm about this laptop technology must be transferred to Indian government.
scheme and it was felt that it will help the Indian laptop companies to • The government should invite the large Indian companies to invest
surge ahead.It was hoped that the imports from China shall be cut down. in R&D for laptops. This knowhow should come to the market on an
However, the scheme doesn’t seem to have helped the Indian laptops. urgent basis.
Only four of the 14 companies have met their production targets. The • The government should help the indigenous companies in brand
indigenous companies are sinking as before. value building.
There is no duty on imports of laptops and IT products as India is a • The indigenous companies should be helped in exporting their
signatory to the World Trade Organisation’s Information Technology products to foreign countries.
Agreement (ITA), which India joined in 1997. This makes the import of • Customs duty should apply on imported laptops and their
laptops and their components easier than to manufacture them. Besides, components, as soon as the indigenous units are able to produce
the government is losing a sizeable amount of customs duty on the import quality products.
of laptops and their parts. Helping the indigenous laptop and their parts segment should be taken
The partners for their part, say that India is simply not investing on on priority basis, as it is critical to keep the IT industry going.

A CyberMedia Publication 7 SNeopvtember 2022 n DQ CHANNELS

INTERNATIONAL MARKETS For more about Partners Strategies, log on to www.dqchannels.com

The Promise of Guyana

Guyana shares historical and cultural linkages with India and provides scope for the Indian IT
business leaders to expand their business there

DR ARCHANA VERMA

[email protected]

Source - COMTRADE | TRADINGECONOMICS.COMGuyana shares with India historical and cultural bonds.capabilities of Guyana by Indian support in technology, energy and in other
There is a sizeable Indian origin population there, which areas.
Photo courtesy – Joshua Gobin/Unsplashaccounts for more than 25% of the population. This makes
it an attractive destination for the Indian IT business leaders “The subsequent discussions focused on further strengthening India-
wanting to expand their business abroad. They can export Guyana bilateral relations, through cooperation in capacity building,
their IT hardware, accessories and services to Guyana. IT business has a promotion of business and trade, enhancement of people to people contact,
lot of scope to develop in Guyana and Indian IT leaders can avail of this cooperation on pharmaceuticals, sharing India’s experience,” the statement
prospect. release by the Ministry of External Affairs of India said.

Indo-Guyana Trade Understanding The High Commission of India, Georgetown, Guyana advises that there
is a lot of investment opportunity in Guyana by the Indian businesses.
In 1918 Three memorandums of understanding (MoUs), were signed Guyana is an upper middle-income country. About 90 percent of the
between India and Guyana. These focused on enhancing the infrastructural population lives on the narrow coastal plain.

Centre of Excellence in IT Capabilities

• Indian Exports to Guyana - USD 67.37 Million in 2021 India has helped Guyana to establish
a Centre of Excellence in IT capabilities in
• Indian export of electrical and electronic equipment to Guyana in 2021 – USD 460.09K its capital city Georgetown. This provides

Source - United Nations COMTRADE Database on International Trade an opportunity for the IT business leaders
in India to extend their IT businesses to
Guyana. It is worthwhile to get further
information from the Indian High
Commission at Guyana and from the
Guyana High Commission in New Delhi.
Guyanese Dollar compares to Indian
Rupee at the rate of 2.51:1, which means that
Indian Rupee has a high value in Guyana.
The IT industry is still in nascent stage in
Guyana, which the Indian IT businesses can
explore.
By exploring prospects in Guyana, Indian
IT businesses can achieve growth and cover
their losses suffered in the Indian market
because of the instability of the Indian
Rupee and the decreasing purchasing power
of the Indian clients.

DQ CHANNELS n NJaonvueamrybe2r0220222 8 A CyberMedia Publication

To read exciting Women In IT log on to www.dqchannels.com WOMEN IN IT

Remote USER

Experience

and AI
Ritu Srivastava, CEO & Co-founder, Lightbulb.Ai
talks to us about the emotional analytics that can
be used with AI

DR ARCHANA VERMA RITU SRIVASTAVA

[email protected]

Which patents have you got and what techs have they innovated?

Lightbulb is an emotion AI platform whose horizontal emotion and engagement
offerings cut across a wide range of vertical industry segments, and it currently has 4
patents in the pipeline, focused on capturing emotion cues to assess teacher quality
in online learning to monitoring lead quality in sales enablement to qualitative
assessment in market research to soft skills training for recruitment tech. More are
in the pipeline as well.

What problems do these patents solve?

Lightbulb is geared to help businesses that offer remote user experiences, to
solve for higher engagement by mapping user emotion and engagement in real-
time. From analysing user engagement during live meetings/calls to researching
the emotional impact of pre-recorded content and asynchronous user experiences
on consumers, Lightbulb’s key USP is offering customized & nuanced solutions that
are relevant to industries such as online learning, sales enablement and consumer
research amongst others.

What is the adoption graph of these patents – in metros and in
non-metros, by the small and large enterprises?

Lightbulb‘s current products are targeted towards mid-sized enterprises in
the segments of online learning, consumer research and sales enablement. Each
patent is use-case or industry specific and embedded into the core technology and
processes of the LB platform for emotion recognition and engagement analytics.

In which direction is Emotion AI moving and where are you taking geographies, ethnicities and age groups with adequate representation
it? from all minorities/edge cases to ensure mindful and non-biased
AI. Additionally, since Emotion AI is a nascent yet exponentially
According to a recent report by NASSCOM, the integrated adoption of AI and growing technology with a wide variety of use-cases across multiple
data utilisation strategies can add upto USD 500 billion to India’s GDP by 2025. industries, from remote learning, sales enablement, user-experience
This is already evident as these technologies are increasingly proliferating in our testing, market & consumer research to mental health counselling, it
existing remote work and learning environments and while the extent of this will be exciting to see how businesses will gear themselves to enhance
proliferation is at an exploratory stage today, as we uncover the true value of these processes, productivity and customer engagement in the years to come
technologies intersecting with our work and lives, we expect these technologies to with deep tech becoming more mainstream.
become commonplace.

The report also suggests that there are four key sectors spearheading the
AI adoption – banking and financial services, consumer products and retail,
healthcare, and industrial and automotive – and it is said that these sectors could
contribute about 60% of AI’s potential value-addition of $450-500 billion to the
country’s GDP by 2025. However, I do believe over the next 5 years we will see
industry-wide applications for these technologies across almost every sector
including online learning and education, consumer and market research as well
as sales enablement and coaching, as well as the entertainment & gaming sectors.

From Lightbulb’s perspective, we are excited to bring an off-the-shelf solution
for businesses to plug emotion ai into their existing products, services and platforms
to understand user emotions and engagement in real-time to truly empower their
teams to take insightful, data-driven decisions on a day-to-day basis, while keeping
in mind that the fuel that powers emotion ai is emotion and engagement data, across

A CyberMedia Publication 9 November 2022 n DQ CHANNELS

MAKE IN INDIA MAKE IN INDIAFor more about Partners Strategies, log on to www.dqchannels.com For more about Partners Strategies, log on to www.dqchannels.com

AI-ML Solutions for MSMEs

Suman Singh, Founder and CEO, CyborgIntell runs an AI-ML-enabled data analytics
platform useful for the MSMEs. Here he talks about his work

DR ARCHANA VERMA

[email protected]

• 39% increase in collection efficiencies using AI-driven delinquency
prediction for various buckets, predicting high, medium and low-
risk defaulters within each bucket and creating custom contact
strategy based on risk severity score to optimize debt collection.

How cost-intensive is an AI-ML-based data analytics
platform for the MSMEs in non-metro cities?

For solving any data-driven business problems, financial institutions
require multi-disciplinary skills – subject matter expert, data scientist,
data engineer and deve-ops engineer to develop and integrate prediction
and intelligence with their loan origination system and loan management
system. Hiring multiple resources, waiting for many months to go live and
if anything goes wrong then re-doing the entire work are very costly affairs
for any organisation.

What is the geographical reach of your platform across India,
in metro and non-metro locations?

MSME business is booming right now, lenders are providing credit
facilities to Kirana stores, MOM and POP shops and many other businesses

in tier 1 and tier 2 cities. Our existing customers are using our platform
to assess credit worthiness of MSME customers and are able to
offer the right credit lines.

SUMAN SINGH

How successful is an AI-ML based data analytics platform in What is the rate of accuracy in AI-ML-
helping business growth of MSMEs? based predictive analysis?

The data generated within businesses has become one of the most Let me explain this with the help of a use case that
important elements responsible for their growth journey. However, as per we did for one of our clients. They wanted to improve
a Gartner report, nearly 97 per cent of data sits unused by organisations. collections and optimise efforts. So the challenge here
Data, if used wisely by aligning the business objectives and the technology, was – The NBFC sector has undergone a significant transformation over
surely can help tackle one problem at a time and create robust solutions to the past few years and plays a significant role in the growth of any financial
some of their business problems. system. NBFCs have outperformed banks across several product lines by
carving out niche products. They are more customer-focused and take the
In India, businesses are still struggling to integrate these technologies time to understand customer behaviour and build customised products
into their operations. They are still largely dependent on human talent and and reach out to different segments of customers with customised loans
conventional resources to make decisions based on these insights across and customer-friendly repayment plans and take higher risks. This however
all the sectors including BFSI. It is this gap that prompted CyborgIntell to creates the challenges of debt collection. Debt collection is important for
explore the BFSI industry and work towards improving the adoption of AI the company to improve their cash flow and help businesses reduce the
and ML and ensuring safety from financial fraud. risks of incurring losses, and free up their resources.
And the solution that we came up with is – iTuring can be used to develop
A few of the use cases of AI in the financial sector- predictive models that identify customer default early in their lending
• 28% increase in loan approval rate using AI-powered automated journey. It can accurately forecast delinquency movement for the whole
portfolio, across all customers and all buckets. The outputs of the default
credit risk Approval – Determine risks at an individual level through prediction models and their explanations around customer behaviour can
AI-based credit decisions. Enable straight-through processing help define strategies to improve overall collection efforts and as a result,
and rejection, drive efficiency in approvals and create dynamic improve the portfolio. The FinTech company we engaged with on collection
scorecards using ML-based predictions optimisation was experiencing a default rate of ~4.2%. We used iTuring
• 40% reduction in customer acquisition cost for lending companies to build predictive models that predicted customer movements from one
using AI to optimise the customer journey, deep customer delinquency bucket to the next for pre-delinquency, early stage, late stage
segmentation to determine good customers, optimise sourcing and and recovery. iTuring developed accurate models which predicted default
drive effective marketing campaigns. in the immediate next month with an accuracy of ~86%, enabling businesses
• 216% lift in conversions on marketing campaigns to drive up-sell/ to effectively manage portfolios monthly. This enabled the company to
cross-sell opportunities with a focus on the right set of leads for identify 10 customer segments based on the probability of default and
conversion, optimise sales efforts and increase product penetration value at risk and develop collection strategies around the same. By focusing
efforts on 82% of likely defaulters that were identified in the top 30% of
customers the company would improve collections efficiency by 39%.

DQ CHANNELS n November 2022 10 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com INDUSTRY LEADER

Riding on the Crest Wave

of Partner Programmes

Joyce Ray, India Business Head, Tally Solutions talks about how his organisation offers
customer solutions to SMEs and the benefit of partner training programmes

ANKIT PARASHAR

[email protected]

With increasing digitisation, how important are digital and Cloud customers can scale and pay as they go. Today, customers can work on any
solutions for SMEs? network and system of their choice. Security is built into every component
of the solution and it works on all Windows, Linux and Mac-based systems
Digitisation across business operations, assists in improving efficiency when accessed through a browser. We are also continuously taking feedback
and performance by reducing human error while optimising cost. Cloud from customers and introducing new features to provide a consistent and
adoption on the other hand enables on-demand access to applications/ seamless experience.
stored data and gives an opportunity to break the limitations of
a physical office. Although the last three years have fast- How have partner training programmes enabled
tracked technology adoption for many SMEs, looking at the you?
opportunities ahead, digitisation and Cloud adoption is
still at a very nascent stage with tremendous scope for AWS has enabled Tally with a team of expert
improvement. Solution Architects who helped co-build a robust
technical solution which will work at scale to serve
The mid-sized segment does seem to have benefited several hundreds of thousands of SMBs. The
from the adoption, in terms of any time anywhere access
and multi-location operations management. However, in solution had to be cost-effective, while delivering
the SME segment where initially people thought of the a reliable solution which made it technically
Cloud as a way to reduce the cost of scaling, this has challenging. AWS Partners from the AWS
proven to be a false thesis, therefore the benefits of Partner Network helped build and validate this
the Cloud need greater innovation around the SME.
This innovation needs to be in terms of the tremendous solution. And we at Tally have been running
convenience via experience vis á vistheir current means an extensive training programme through
of operations that would ensure they do not go back to our partner network to assist our existing
their old ways of operations. Therefore, in essence, solving customers to get the benefits.
for affordability along with seamless online/offline access
(uninterrupted connectivity), data security and an overall What challenges do SMEs face while
significantly improved experience is the way to drive mass moving to Cloud?
adoption.
We feel there is a lot of scope for improvement
and several opportunities are open to being
explored. Understanding and thereby innovating
How do you empower SMEs to to solve what will drive mass adoption of the
manage businesses? Cloud by the SME sector is the real

Through our challenge. Today, customers need
collaboration with to compromise on control
AWS, we are over privacy and security
working to provide when they move to Cloud
SMEs with a and many are not willing
viable option to to do so. While anytime
manage their anywhere access is a big
distributed win, the cost associated
work with it and the issues
environment of uninterrupted
centrally, connectivity could
where stall the adoption.
Therefore,
addressing the
existing constraints
to deliver a
much superior
experience is what
is required by the
tech providers
to help scale
JOYCE RAY globally.

A CyberMedia Publication 11 November 2022 n DQ CHANNELS

PARORTFNILER PROFILE For more about Partners Strategies, log on to www.dqchannels.com

Neeraj Agrawal, Owner,
Nimbus Computer, Kolkata

Neeraj Agrawal, Owner, Nimbus Computer, Kolkata has been elected as the
President of COMPASS, a computers and IT association based in Kolkata and
catering to East India. Here he talks about the IT business in East India

MITHILA V

[email protected]

Name:
Neeraj Agrawal
Designation:
Owner
Company:
Nimbus Computer
Location:
Kolkata

How’s the computer business going in the Eastern India
this year?

Its good but could have been better. We are basically finding it difficult
to compete with the major online platforms.The online sale has restricted
the volume of sales of offline business.

What are the challenges in this business?

As mentioned, the online has restricted the volume and all the variants
of laptop are available online as compared to offline.

Has the falling value of rupee affected your business?

Yes, currently in components and peripherals segments the rupee
devaluation has adversely impacted the business. Besides, I’m sure
the laptop OEMs will also increase the prices soon. This will further
complicate the problems at the resellers’ end, as they will have to face the
devaluation of rupee in an increasing prices environment.

As the new President of COMPASS, what main challenges
do you see before yourself?

Unfortunately, due to COVID we were not able to move out and
intermingle. This restricted us to mutually benefit from our IT fraternity.
But this time we wouldrecoup the losses made during those 2 years
and have an enhanced communication this year. The motto of this
year will be CCC – Compass, Connects and Channel. We will engage
andcommunicate with Principal Companies, T1, T2, T3 constantly for
betterment of IT Industry. This year we will also partner with various
district and national associations.

With our reinvigorated endeavours, we hope to gain in our business
and see rising growth.

DQ CHANNELS n November 2022 12 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com CLCOLUODUDJOLUEARNDERY

How to Make Clients

Trust the Cloud?

Ashish Kumar, CEO, Teleglobals International shares his journey to Cloud services

ANKIT PARASHAR

[email protected]

ensure the best practices of Cloud security while spending less
money to keep a balance. That’s when we thought of getting into
this where we could help such organisations with best practices
of Cloud with the best competitive pricing. In 2017, we started
our new venture with Teleglobal International, with the goal of
building relationships with organisations that could move to the
Cloud. Earning money has never been a goal.However, earning
trust comes first for us and that is what we have been doing since
we started our journey to the cloud.

What are the different Cloud services you offer?

Teleglobal International is an independent Cloud services
provider. We are partners to AWS, Azure and Google Cloud
Platform and this enables us to offer the full gamut of Cloud
services from pre-migration i.e., audit, planning etc. to the
actual migration to post-migration services, during which
we help our customers optimise their Cloud environment
while maximising cost savings. Teleglobal International
is a full-fledged Managed
Services Provider, with
ASHISH KUMAR multiple certifications,

including membership in
AWS Advanced Partner
Network. We are also an AWS DynamoDB
Delivery Partner and certified partners in
AWS Well-Architected Programme. In
addition to Cloud services, Teleglobal also
offers co-location services. Our datacentres
are currently operating in India’s major IT
metros of Pune, Mumbai, Kolkata and
outside of India like Czeck Republic,
USA and more are scheduled to become
active in the near future.

When and how did you move to Cloud Business? What challenges did you face
in this journey?
Our parent organisation, Teleglobal Communication, has
been serving 350+ corporate customers across India within the Trust is always the biggest hurdle.
ISP space for the last 8+ years. Most of the time, we heard the And the Cloud is no exception. It is
need for the internet to fulfil their purpose of accessing the data of tough for customers to trust their
the cloud. Many such organisations were unable to know whom data to a third party and this was true
to reach out to when they have some petty issues like connecting for all early businesses considering
to servers or downloading the files from the Cloud and making migrating to the cloud. But there
a timely backup of on-premise data. Many organisations were were some that did see the benefits
not even sure if itcould be secured or not and how they could almost immediately. Many took a
hybrid approach, with retaining a portion of their workload on
their on-premises datacentres, for fear of security issues. But
with the next generation of Cloud solutions in Disaster Recovery.
This too is becoming a thing of the past. The cost was another
challenge. Many organisations believed that going Cloud-native
would be a pricey affair. In fact, it offers greater cost savings;
advances like serverless computing have completely abstracted
the expensive infrastructure layer. For large, geographically
spread-out businesses speed, scalability and availability are big
factors.

A CyberMedia Publication 13 NovemJbuelyr 2022 n DQ CHANNELS

GUEST ARENA For more about Partners Strategies, log on to www.dqchannels.com

Why AIOps Approach for Mid

to Large Enterprises?
How can AIOps approach help manage your IT infrastructure?

ARUN PRASATH R
[email protected]
AIOps approach can help improve the efficiency of IT operations Detect anomalies that usually go unnoticed – AIOps platforms use
teams and can also help improve the quality of service for end- data from multiple IT data sources, including monitoring, logging, and
users. It is a sound approach to IT infrastructure management performance data, to detect anomalies. These anomalies are caused by
that uses Big Data and Machine Learning to automate the hardware or software failures, configuration changes, or user errors. AIOps
necessary IT operations. The AIOps platform collects data from platforms use ML algorithms to detect anomalies, including clustering,
various sources, including system logs, application performance monitoring outlier detection, and time-series analysis. Once an anomaly is detected,
(APM) and network monitoring tools. This data is then analysed in real-time the AIOps platform can generate an alert sent to the appropriate IT staff.
to identify issues and anomalies. The machine learning algorithms used by
Discovery of hidden relationships between discrete systems and
AIOps platforms are constantly evolving, which means they can become more processes – Applying big data analytics and ML to IT operations data helps
effective at identifying and resolving IT issues over time. discover hidden relationships between discrete systems and processes, and
According to Gartner, “AIOps approach combines big data and machine all the variables. AIOps helps identify and diagnose problems in real-time
learning to automate IT operations processes, including event correlation, to predict and prevent future issues. In addition, AIOps provides valuable
anomaly detection and causality determination.” insights into the behaviour of systems and processes, which can be used to
Gartner also predicted that “large enterprise exclusive use of AIOps improve the design of future systems.
approach and digital experience monitoring tools to monitor applications AI-driven capacity planning -Traditional capacity planning methods are
and infrastructure will rise from 5% in 2018 to 30% in 2023.” often based on intuition and experience, which can lead to errors in judgment.
On the other hand, AI can provide a more objective and data-driven approach to
capacity planning. By analysing past patterns and trends, AI can help businesses
How can AIOps approach help manage your IT infrastructure? make more accurate predictions about future demand. This enables companies

AIOps can be used to monitor and manage a wide range of IT infrastructure, to utilize their resources better and avoid over- or under-capacity. In addition to
including networks, servers, storage, and applications. It can also be used improving accuracy, AI can help businesses save time and money on capacity
to manage cloud-based infrastructure and services. It can help enterprises planning. By automating the process, enterprises can free up resources that can
improve their IT operations’ efficiency and reduce the cost of IT management. be better spent on other tasks. AI can also help enterprises to keep track of a
AIOps can also help to improve the quality of service for IT customers and more significant number of variables and identify patterns that go unnoticed by
end-users. AIOps platforms use data collected from multiple IT systems and a human workforce.
AI and ML algorithms to analyse the data and identify potential issues. The Enhanced performance monitoring and service delivery – AIOps
data collected by the AIOps platform is used predictive analytics help forecast the use
to generate automatic alerts. The AIOps of resources and performance issues. AI/
platform can also provide recommendations ML and automation can make it easier for
for improving the performance of IT systems. the service desk by assessing the patterns
AIOps platforms are available from several of support tickets, usage, and customer
vendors, each one consisting of essential interaction. It enables anomaly detection
features to enhance enterprise infrastructure ARUN PRASATH R, and identifies the problems to fix issues
management. proactively.
CIO,
EverestIMS Technologies Improved productivity and ROI

Should mid-large enterprises align – Enterprises see improvements by
decreasing the Mean Time to Repair
with an AIOps approach to IT infra “Enterprises must align with an AIOps (MTR), eliminating outages with predictive
management? approach to manage IT Infra for a variety of insights, and removing repetitive manual

Enterprises must align with an AIOps reasons. AIOps can help these enterprises tasks with automation. AIOps helps
approach to manage IT Infra for a optimize the team’s overall capacity with
variety of reasons. AIOps can help these improve operational efficiency, better increased output and cost reduction.
enterprises improve operational efficiency, manage risk and compliance and drive
better manage risk and compliance and down costs. Operational efficiency is a key Enable digital transformation
drive down costs. Operational efficiency benefit of AIOps.” – Enterprises from all industries are
transitioning to digital-first operations.
is a key benefit of AIOps. By automating AIOps adds business value with a digital
and integrating data from disparate systems, AIOps can help enterprises solution that reduces time and labour leaving your teams to focus on other
improve their ability to identify and resolve problems quickly and efficiently. business areas, including innovation and expansion. AIOps enables end-to-
In addition, AIOps can help reduce the number of false positives and end visibility into an enterprise’s applications and infrastructure.
negatives generated by monitoring systems, which can help reduce operational Positive disruptive force – AIOps is disrupting IT operations management
costs. AIOps can also help enterprises of all sizes better manage risk and like never before. The technology in AIOps takes system availability and
compliance. AIOps can help these enterprises identify and resolve potential performance to a new level regardless of the complexity of operations.
risks and compliance issues before they impact the business by providing a Enhanced customer experience – AIOps offers real-time insights from
more complete and accurate picture of the IT infrastructure. Finally, AIOps can customer activity and predictive analytics that enable data-driven decisions.
help drive down costs by automating many tasks associated with managing the Understanding customers’ trends help product and service delivery, leading
IT infrastructure. By reducing the need for manual intervention, AIOps can to a richer customer experience.
help enterprises save on labour costs and improve overall efficiency.

Final Words

How can you benefit from AIOps in your enterprise? With the right AIOps platform, IT teams can leverage automation, AI and
Move from proactive to predictive – AIOps can help move an ML for cost optimization and improved security. Adopting AIOps can be a
game-changer for mid-large enterprises as they embark on their journey towards
organization from a proactive to a predictive state by providing a real-time digital transformation, and leveraging it for better infrastructure management
view of the entire IT environment, detecting issues early, and providing can help streamline business operations even as it improves the bottom line.
recommendations for remediation. Additionally, AIOps can help reduce
MTTR and improve SLAs. The author is CIO, EverestIMS Technologies

DQ CHANNELS n NOoctvoebmebr e2r020222 14 A CyberMedia Publication

For more about Partners Strategies, log on to www.dqchannels.com NEWS CHANNEL

Computer Association of Eastern India TAIT Selects New Team
(COMPASS) Gets a New Team

Trade Association of India, Popularly Known as TAIT, which is an
Indian IT Association has elected Champak Raj Gurjar of Maxtone
Electronics as New TAIT President, whereas Vijay Goel and Parag
Shah were elected as Vice President and General Secretary.

TAIT Board for the Year 2022-23 is as Follows –

S r Director’s Name Designation Company Name
No

1 Champak Gurjar President Maxtone Electronics

Computer Association of Eastern India, popularly known as COMPASS, is 2 Vijay Goel Vice President Miracle Tech Dist
an association of IT entrepreneurs of Eastern India that has been fostering
the sustainable growth of the IT industry since 1996. Being headquartered 3 Parag Shah Gen. Secretary Futech Computers
at Kolkata, it has 450+ members across Eastern India.
4 Magan Gangani Treasurer Newtrack Computers
Neeraj Agrawal, Owner, Nimbus Computer, is the new President. VK
Bhandari of Supertron Electronics is the Mentor. The Advisory Board 5 Viren Bavishi Director Sapphire Micro
includes Pawan Jajodia of Mohit Electronics, Pradeep Biyani of Suntronic System
Systems and Narender Dhanuka of Galaxy Computech.
6 Rushabh Shah Director Graham information
Neeraj Agrawal, President, COMPASS, has sent the following message sys
on this occasion –
7 Hemant Gupta Director Twinkle systems and
“COMPASS (Computer Association of Eastern India) has brought services
together the IT fraternity of Eastern India and has been an inspiration
for many more associations throughout the nation for the welfare of the 8 Vikram Mehta Director V R Infotech
industry as a whole and has stepped into 28th Glorious Year, serving IT 9 Swetal Dani Director
Industry. I am really thankful to all members of COMPASS for electing me Megaman Infosys
as the President of Computer Association of Eastern India (COMPASS). I
assure that we will try to take compass to unprecedented heights with the Indium Software Opens Delivery Centre
support of all members, as it goes with the saying, “Teamwork makes the in Chennai
dream work.”

Lexar-Inspirisys Solutions Tie Up for
After-Sales Support Service in India

Lexar, a brand in flash memory solutions, has announced its partnership Indium Software, a growing digital engineering company, has announced
with Chennai-based Inspirisys Solutions (ISL), a brand in IT support, the inauguration of its newest delivery centre in Chennai’s Olympia
under which Lexar shall be using ISL’s network of 90+ service centres Tech Park, its largest in India. This new centre can accommodate up to
in Tier 1,2 and 3 cities, to expand its after-sales support service in 500 professionals. This expansion comes on the heels of its expansion
the Indian market. The move is aimed at enhancing the customer in Bengaluru and Hyderabad in the past two months in two notable
experience of using Lexar products with ease, without worrying about locations—Bagmane Tech Park and Madhapur Hitech City.
warranty after-sales support in India.
“This new delivery centre is Indium’s commitment to expand into
Commenting on the development, Gaurav Mathur, Managing world-class infrastructure, providing our employees a differentiated
Director of Lexar, said, “As Lexar is eyeing to expand its foothold in the experience and meet our high-performance work culture,” said Ram
Indian market, it becomes equally important for the brand to register Sukumar, Co-founder and CEO, Indium Software. “With the pandemic
and take care of their customers’ needs and provide them with easy accelerating the digital transformation of enterprises, we are seeing
after-sales support service and solutions.” our Fortune 1000 and global clients embrace newer models of digital
engineering including cloud, low code and pod-based delivery, thereby
Announcing the partnership, Kumaravelu, National Head, Service driving agility and innovation into our solutions.”
Delivery, Inspirisys Solutions said, “We are thrilled to be India’s third
flash memory manufacturer’s servicing and maintenance partner. And Indium Software is a provider of digital engineering solutions with
I am grateful to the Lexar team and look forward to continuing to serve deep expertise in application engineering, Cloud engineering, data and
the company. This partnership will help both companies explore the analytics, low-code development, digital assurance and gaming.
market’s new potential and capabilities.”

A CyberMedia Publication 15 November 2022 n DQ CHANNELS

NEWS CHANNEL For more about Partners Strategies, log on to www.dqchannels.com

ViewSonic Appoints Four Regional Sumati Sahgal is Head of Tablets and
Importers-Distributors in India
Smart Devices, Lenovo India

Lenovo has announced
the appointment of
Sumati Sahgal as the Head
of Tablets and Smart
Devices for Lenovo India.
Based in Mumbai, she will
spearhead the functions
across smart devices
and commercial and
consumer tablet segment.
Sumati brings in over
18 years of professional
work experience across
multiple domains.
On her appointment,
Sumati Sahgal, Head of
Tablets & Smart Devices,
Lenovo India said, “I’m
very excited to lead
Lenovo’s tablets business.
It is a constantly evolving
product line with each
ViewSonic has announced the appointment of Regional Importer and generation bringing in
Distributers (RIDs) in four regions across India. With the aim of deep cutting edge tech to our
penetration in the Indian mainstream market, the appointment of RIDs customers’ fingertips.
strength will create a momentum of entry and mid-level monitors to Pan I am looking forward Sumati Sahgal
India coverage.
to working with an outstanding team and our partner ecosystem as
The 4 RIDs who will partner with ViewSonic are Elcom Trading we continue to deliver better experiences to our quality conscious
Company in the North, Devraj Computer in the South, Aegis Infoware in customers. I look forward to scaling this business to newer heights.”
the West and Saboo Computers in the East of India. Announcing the appointment, Shailendra Katyal, Managing
Director, Lenovo India, said, “I am pleased to welcome Sumati to
Commenting on the announcement, Sanjoy Bhattacharya, Director this new role at Lenovo India. In her previous role, she has helped
Sales and Marketing, IT Business, ViewSonic India said, “I have seen in the business deliver on its financial goals and contributed to the
past regional distribution model is very successful in India as the partners profitability of the consumer business. I am confident that her varied
are very close to the market. They are the first one to identify the changing experience in marketing and sales will be a valuable asset in further
need of the trade and fulfill their requirements. I am thrilled to have 4 accelerating our tablets and smart devices business in India.”
Regional Importers and Distributors on board for the key regions of India.
ViewSonic as a brand has always worked towards providing the best of New Technology to Cut Hardware and
services and technology to our customers and the appointment of RIDs Software Costs for MSMEs
will help boost our growth trajectory in the coming time. Hoping for a
successful collaboration, we are thankful to the members to join us.” Indian IT product company
Synersoft Technologies has
Neeraj Bidi is Head, Operations and developed a solution that can
help MSMEs save hardware and
Customer Success at Ecobillz software costs by 65%. It is an
MSME-focused innovation with
Ecobillz, an AI-led Digitsation SaaS 1000 plus deployments already on
platform that provides comprehensive the ground. MSMEs are expected
modules such as document management, to invest in Information Security
back-office automation, digital check-in and Data Protection systems to meet the compliance requirements of
and check-out for Hospitality, announced their MNC customers and large industries.
the appointment of Neeraj Bidi as
Head of Operations and Customers “MSMEs are obliged to provide for IT security compliance and
Success. Neeraj, who’s completed his audits. Investing in multiple IT systems, integrating them effectively,
Bachelor of Engineering in Electrical and and maintaining them is too complex and expensive for MSMEs,” says
Electronics Engineering from National Sudhir Chaubey, Co-Founder at Synersoft.
Institute of Engineering, Mysore, comes
in from ZeOmega, a population health “A standard IT Infrastructure includes deploying multiple hardware
management platform based in Texas, and software making it complex and expensive. Our technology
USA where he was Associate Director- BLACKbox as a Single-Hardware; Single Software, “IT in a Box”
Delivery Management. Neeraj Bidi solution saves 65% of the investment and recurring cost,” says Vishal
Shah, Co-Founder of Synersoft.
Neeraj, who has 14 years of experience, will be responsible for defining
efficient process that will meet all customer needs. He will report to directly With increasing importance given to cybersecurity, readiness for
to Dr. Ameet Patil, Founder & CEO of Ecobillz. information security and data protection compliance is mandatory for
Neeraj, who describes himself as a solutions enthusiast, said, “I am MSMEs to retain large MNC and Indian enterprise customers. It has led
extremely excited and happy to be joining the Ecobillz team. Ameet and MSMEs to look for simple and cost-effective technology that can make
Nitesh have built a great company based on a revolutionary idea to digitise them compliant with global information security and data protection
and automate documents/processes, which at the same time, is also an standards and cut hardware and software costs.
environment-friendly solution as it helps cut down on resources, time and
paper records which also require huge storage spaces.” CORRIGENDUM
A team player, Neeraj is fond of playing cricket and going on treks in his
spare time. He is based in Belagavi in Karnataka, where he stays with his In October 2022 issue of DQ Channels, p 15, ASODA was
family. printed instead of ISODA. The error is regretted.

DQ CHANNELS n November 2022 16 A CyberMedia Publication

Lenovo Low-Cost IdeaPad Slim 3i ViewSonic 24-Inch IPS
Gaming Monitor
Chromebook
Lenovo has brought out a low-cost IdeaPad seamlessly all day long. ViewSonic has announced the launch of their latest
that performs the daily task of low budget This IdeaPad doesn’t come with pre- gaming monitor, VX2405-P-MHD in India. With a
customer with efficiency. loaded software, which the buyer has to get refresh rate of 144Hz, 1ms response time, and AMD
FreeSync Premium Technology, the IPS monitor offers
Key Features loaded on an incredible and seamless gaming experience.
• Fast, flexible and fun, the IdeaPad purchase.
The cost is Commenting on the new product launch Sanjoy
3 Chromebook 11 brings all your Rs 14,890/- Bhattacharya, Director Sales and Marketing –IT
favourite Chromebook features in a including Business, ViewSonic India, said, “The new gaming
slim, portable chassis. all taxes monitor, VX2405-P-MHD offers a range of features with
• Running on the lightning fast Chrome and shipping brilliant display quality and is perfectly designed for
OS, it boots up in seconds, updates charges. an effortless and life-like gaming experience. The new
automatically, and is protected monitor will also help us expand our reach and tap the
by built-in virus market share of customers that looks for a combination
protection. of the best features and an affordable price point. Elated
• With Intel about the launch, we hope that customers will enjoy the
processors and up to new monitor.”
10 hours of battery life, it’ll run
ViewSonic VX2405-P-MHD Gaming Monitor will be
New HP Latex 2700 Portfolio and HP available on E-commerce platforms and retail outlets for
Professional Print Service Plans an MRP of INR 24,930 only.

HP has announced new solutions e-con Systems GigE Low
to help Print Service Providers Light HDR Camera
(PSPs) meet high levels of demand,
optimise work processes and grow
their businesses by delivering
innovative applications.

“To reach higher margins, PSPs
are always on the hunt for efficiency
gains, and technology that allows
them to say yes to more jobs with the confidence to deliver exceptional results,” said Daniel
Martinez, General Manager, HP Large Format. “Our latest offerings are designed to enable
this. The HP Latex 2700 family delivers increased print quality, raw speed and white ink
capabilities that will amaze customers. Meanwhile, our new Professional Print Service
Plans give PSPs a range of ways to manage fleets and operations – improving workflow
and maximising the potential of their business.”

The HP Latex 2700 portfolio will be available in all major markets from October 19th,
2022 with pricing available on request from local HP teams and partners.

HP Laser MFP 136a Printer, Photocopier e-con Systems, an embedded
camera company, has
launched RouteCAM_
and Scanner CU20, a GigE ultra-low light
HDR camera with network
HP LaserJet Tank 1020w is an all-in-one • USB, Wi-Fi, Bluetooth synchronisation capability.
printer, copier and scanner for home and “e-con Systems being a
office usage. It can print upto 5000 pages pioneer of GMSL, MIPI and USB
with the pre-filled toner with ultra-high refill cameras has now forayed into Gigabit
options that can restore toner levels in less Ethernet cameras with the new “RouteCAM series”.
than 15 seconds. Priced at Rs 16,950/-, it’s We see a high demand for OEM cameras with reliable
good for low budget customers. connection, long distance support and at the same time
customers want to use the existing infrastructure to
It can print 22 black and white A4 size lower their product development cost. To address these
pages per minute. It’s a sustainable printer needs, we have now launched RouteCAM_CU20, a full
with energy saving feature(HP Auto On/Auto HD, HDR camera based on Sony STARVIS sensor. With
Off Technology), mercury free, over 75% these features, we aim to serve various markets with
plastic reduction gen-over-gen; “Epeat Silver” applications such as Autonomous Mobile Robots, Smart
certified. Farming, Patient monitoring, Smart traffic & parking lot
management, Autonomous shopping and Telepresence
Key Features robots,” said Ranjith Kumar, BU Head, Retail at e-con
• A4 Black and White Laser Printer, Systems. Price not mentioned.

Perfect for Business
• Print
• Print speed up to 22 ppm (black)

A CyberMedia Publication 17 November 2022 n DQ CHANNELS

NEWS

Lenovo M10 X505F Tablet 3 Pin Airtree Universal Laptop Power
Cord Cable
Lenovo M10 X505F Tablet is selling for an offer price of
Rs 10,990/- only. For low budget customers this is a great This polarised power cable is designed to connect a
opportunity. wall socket and your laptop/notebook power brick.
The female connector plugs directly into the device
Key Features while the male connector plugs into a standard
• 10.1 inches (25.65 cm) 224 PPI, IPS LCD Display outlet. It ensures overload protection, thanks to its
• 2 GB RAM | 32 GB ROM | Expandable Upto 256 GB advanced wires. It has an anti-interference feature
• 8 MP Primary Cameras | 5 MP Front Camera with better isolation materials and rubberized
• Octa Core, 1.8 GHz Snapdragon 450 Processor texture cord. It features 100% copper inside-cable.
• Android v8.1 (Oreo) OS
• 4850 mAh Battery It is compatible with HP, Dell, Lenovo, Sony
• 1 Year Manufacturer Warranty Vaio, Toshiba, Wipro, LG, ASUS, Samsung, IBM,
This tablet is lightweight and easy to carry and good for Acer, Micromax and most other Laptop Adapters/
browsing and video conferencing while on the move. Chargers. It is suitable for many application including standard laptop computer/
Video Games/Notebooks/Printers/LCD TFT CRT Monitors/Audio equipment &
Matrix IP-PBX Eternity Amps, and many more electronics using 3-prong power.Overload protection with high
Nenxip50 Router quality wires.Anti-Interference feature with better Isolation materials, better quality
rubberized texture Cord. Price – Rs 399/-, discounted price – Rs 109/-

SWOTT AirLIT 004 TWS Earbuds

SWOTT, an Indian consumer smart-
wearable brand has expanded its
presence in the wireless earbuds
segment by launching an all new AirLIT
004 TWS Earbuds.With a battery
capacity of 400mAh, one can enjoy 6
hours of non-stop music. Available in
black color, AirLIT 004 promises to
jazz up the style quotient with stylish
finishing and ergonomic design. The
attractive case that comes along with
these TWS has an inbuilt magnetic
charger which eliminates the need to
carry a separate charging cable and only
took 60 minutes to fully charge.

AirLIT 004 TWS set comes with 2 earbuds and 1 one resetting cum charging
case. The earbuds are of 40 mAh capacity and have 10 mm dynamic drivers which
helps in providing clear audio for a better listening experience.

SWOTT AirLIT 004 TWS are available at an MRP of INR 1,099/-.

Matrix has introduced Unified IP communication for ZOOOK Samurai Tower Speaker
efficient enterprise connectivity through Eternity Nenxip50.
French lifestyle brand ZOOOK, has unveiled
Key Features the life of every party- Samurai, an advanced
• 50 SIP Users Bluetooth-enabled Tower Speaker. ZOOOK
• 8 SIP trunks Samurai comes with a wired microphone.
• 8 VoIP Channels Having an output power of 60 Watt, it
• 4 Voice Mail Channels yields Blasting sound, and produces a
• Built-In ETERNITY NE VS thumping bass, a much-loved sound effect
• 50 Built-In Mobile Extensions (Varta UC Clients) by youngsters during parties. Priced at Rs
Nenxip50 is a Tailored IP-PBX for the SOHO market 5499/, ZOOOK Samurai is available across
segment. It is a small yet powerful, integration-supportive offline retail stores and is soon slated to be
IP-PBX with seamless mobility that provides all business made available online.
class telephony. It is a productive device, looks professional,
and enhances customer service. Price not mentioned. ZOOOK’s Country Head-India, Achin
DQ CHANNELS n November 2022 Gupta spoke on the occasion of the launch
of the tower speaker, “We have always
been proud of presenting lifestyle-based
products to the consumers, where art meets
technology. Samurai Tower Speaker, the
latest offering by ZOOOK is a step forward
in this direction. The sound quality is apt
for house parties, where the music must
not stop. It is also perfect as a home theatre
system, for times when you wish to enjoy
the latest films or a classic with your family
and friends.”

18 A CyberMedia Publication

Focused Digital Campaigns...

“iN thE MiddlE
Of difficulty liEs
OppOrtuNity”

Enable your business in
this challenging time
with
digital offering...

We ENGAGE with Large Enterprise / Medium Enterprise /
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Branding Response Webinar Virtual Round Custom Virtual
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Create a successful brand focused campaigns with :

Harminder Singh, Associate Vice President - Online Expert, [email protected]

A CyberMedia Publication 29 February 2018 n DQ CHANNELS

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Posting Date: 4th & 5th of every month. Posted at Lodi Road HPO Licensed to Post WPP. U(SE)03/2016

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DQ CHANNELS n February 2018 28 A CyberMedia Publication